As Gan Jiawei expected, Wang Huiwen and Kang Jia responded as soon as possible.

The means of 20-15 have become commonplace.

Even with a subsidy of 30-25, both of them dare to play.

At the same time, at major highway intersections and railway stations, many passengers will find a large number of figures wearing the uniforms of the three takeaways.

Combined with the fact that several major platforms are so big in Wuxi, the appearance of these riders is self-evident.

Didi's takeaway team panicked, originally Luowen's abacus was to make the order volume first, and then use the order volume to persuade those chain brands to join the platform.

How could I have imagined that the leaders of several major platforms would appear in person, which suddenly made Wuxi angry.

The trickiest thing is not the attention of the three platforms.

Instead, the subsidy for Didi's takeaway did not have much effect.

After many merchants settled in Didi Takeaway, they found that all the stores that were originally on the three platforms were removed from the shelves, or the delivery scope was reduced.

This is a means of punishment for several families, and in this regard, the three coincide.

No matter when, the takeaway platform still has the initiative.

Even a chain brand like KFC doesn't dare to ask too much for the takeaway platform.

Those small businesses are tied up by the platform and have no right to speak.

"Boss, what are we going to do now?"

A well-informed employee said: "I heard that Cao Cao's salary plan for riders is more tempting than ours, and many riders who originally joined us from Cao Cao Takeaway regretted it and shouted to go back." ”

"Heh, then let them get out, Lao Tzu is not bad for those people. ”

Luo Wen sneered, waved his hand and said, "The problem of the rider is small, and the problem of the merchant is big." ”

"Recently, many merchants have complained that after joining us, the number of orders is still zero. ”

"Let's discuss this problem, how should we solve it?"

"Boss, there's nothing we can do about it!"

Some employees are very familiar with Luo Wen, and said directly: "We have also given them all the recommended resources that should be given to them."

We have also sent the subsidies that should be given and the red envelopes for users.

Who makes their own products not work and unattractive. ”

"That's it, and the biggest problem right now is that there are too few merchants.

If you look at the other three, which one is not hundreds of merchants, there are all kinds of them. ”

Some employees spread their hands and said helplessly: "We only have some snacks on the table above, and even Zhang Liang Malatang can be regarded as our top brand, and it makes people laugh when they say it." ”

Luo Wen also knows the situation of these businesses, don't look at Didi's takeaway discounts, this grandson is ruthless.

The price tag is generally higher than their original price on the other three platforms.

Coupled with the fact that they don't have many meals and have very similar tastes, it's not surprising that users have a low purchase volume.

It's just that Didi takeaway can't be beaten or scolded yet.

Who made Didi takeaway now in the stage of begging for help, if it weren't for them, the situation would be even worse.

"It's really special to hold your breath, we are here with Didi's hope, and the first shot of the special thing has not been fired, and it has been extinguished!"

Some employees couldn't help but scold angrily, which resonated.

The sound of chirping made Luo Wen's brows tighten.

"Alright, don't talk about it, the focus now is on turning the tide, not having you shrews scold the streets. ”

As soon as Luo Wen spoke, the originally noisy office suddenly fell silent.

"If we can't do it, we can only take the best way to pretend to be the first. ”

Luo Wen's face was a little hesitant and a little ashamed.

After a while, Rowen's expression became extremely determined.

"I'm only going to give you two days, if you can't turn the tide.

I will directly announce to the public that our average daily order volume exceeds 300,000, ranking first in Wuxi's market share!"

"Huh?"

Everyone was stunned.

Isn't that fooling people?

Luo Wen looked at the eyes of his subordinates, understood their thoughts, shook his head and sighed: "Compared with the three of them, we are too weak, and the market pattern has been stabilized.

It's good that we don't get noticed with our little money.

Once we are caught on fire by the three companies, it is difficult for us to respond effectively. ”

Everyone was silent, and the visit during this period of time made them understand that the week they had planned to take Wuxi was simply a joke.

The head stores of the three major platforms are not interested in logging in to the Didi takeaway platform.

When you go to Didi, they get the same treatment as those waist and bottom storefronts, so what's the point?

The slightly smarter bosses know that the other three will definitely not give Didi Takeaway a chance to continue to subsidize.

Sure enough, it didn't take long for the three to start increasing their capital investment.

Originally, those head merchants with a daily order volume of about three or four hundred, suddenly had a daily order volume of more than 1,000.

Only short-sighted, or merchants who can't develop on the three major platforms will choose Didi Takeaway.

As it turned out, Didi's subsidies had little effect.

"I plan to set up a bully meal event every Wednesday in the future, and at this stage, all users are free. ”

Luo Wen's eyes were a little fierce: "Don't they want to play? We will accompany them to the end, anyway, we have a small number of orders, I don't think they can afford to keep up?"

Luo Wen's move is indeed to hurt the enemy by a thousand and lose himself by a hundred.

Their order volume is only a little more, compared with the other three, less than a tenth.

......

For two days in a row, the number of orders for Didi takeaway did not increase, but there were more and more problems.

Since the party exposed the black workshop, many users have placed orders, and they will definitely look at the actual store map of the merchant at first glance.

No matter how cheap it is, if it is unhygienic, it is only yourself who suffers if you eat it.

The merchants of Didi Takeaway are mainly some unknown small merchants.

There is no actual store map of the merchant, and there is no real picture of the dishes.

Just from the platform, you can't tell if there is a physical store at all.

Concerns about food safety have also made many people afraid to order food at will.

In addition, Didi Takeaway has just been launched after all, and the user base is very small.

The evaluation system is also not perfect, and it is not possible to make a choice based on the evaluation of other consumers.

Other problems such as messy interface design, few settled merchants, limited choices, etc., have also been exposed.

Except for the first two days of launch, the number of orders skyrocketed, and then it fell rapidly.

On the ninth day of Didi's takeaway, I saw that the number of orders was not increasing.

Luo Wen couldn't sit still at all, gritted his teeth and directly ordered his subordinates to post a message under the official account of Didi Takeaway.

"Thank you for your enthusiasm and trust from our users, merchants and riders.

After nine days of operation, Didi's order volume reached 334,000 yesterday.

To become the platform with the largest market share in Wuxi, we will continue to work hard in the future......"

This wave of operations really made several other companies laugh off their big teeth.

They are all smart people, who can not see through Rowan's tricks?

At most, it's almost the same to fool ordinary people.

Gan Jiawei made up his mind and then moved, and did not rush to jump out to expose Luo Wen.

On the contrary, Wang Hui fired the cannon as soon as he heard it.

He asked people to make a poster and post it on Weibo with words.

"You're not an actor, don't make those first plots.

We don't have an opinion, we just want to see how you guys get round.

In addition, I would like to remind you that our magnesium group takeaway is still the takeaway platform with the largest market share in Wuxi.

That has never changed!"

Originally, during this time, the battle of several platforms in Wuxi was enough to attract attention.

Basically, when Wuxi people go out, they will ask each other: "Have you ordered takeout today?"

Which Cheng wanted Didi and the magnesium group to start tearing up, and both said that they were the first.

On the contrary, it is more difficult to stop than Cao Cao.

all put on a posture of watching a play, and almost put on a small bench and knocked melon seeds.

Luo Wen responded immediately: "Yes or no, we have already spoken with our results, and some platforms don't need to feel threatened, so they are in a hurry to jump out." ”

Wang Huiwen did not back down and went straight to the top.

"The people in your public relations department should have been influenced by Mr. Jia to make takeaway in the form of PPT, right?

As far as your riders add up to less than 1,000 people, or is it a business structure dominated by yellow braised chicken, which can complete hundreds of thousands of orders every day?

I suggest that you at least decorate yourselves before you say anything big next time, so that it will not be so easy to debunk. ”

Wang Huiwen and Luo Wen's tearing up was boiled over on the Internet.

Wang Xing and Cheng Wei both sat very steadily, and they had no intention of tearing each other apart.

Just when everyone thought that this war would last at least a month.

Wuxi suddenly stopped and interviewed the heads of the four platforms.

It was ordered that several companies must cooperate to stop continuing this senseless subsidy and unfair monopolistic operation.

To put it more complicated, it is that some businesses that were blocked by the three platforms sued this matter.

In addition, Wuxi has been boiling recently, and the above is also worried that something will happen, so they simply stop it.

You can go wherever you like, in short, Wuxi can't.

Several platforms were a little stunned, but they didn't expect such a decision from above.

But since the above has already spoken, it can only be done.

Several companies unanimously chose to retreat, at least for a period of time in the future, the Wuxi market should be restored to stability, so that the leaders above look good.

Luo Wen also breathed a sigh of relief, if it continues to drag on, the dilemma of Didi takeaway will be picked up sooner or later.

Now this situation is just right, and through this pilot in Wuxi, it has strengthened some of Luo Wen's ideas.

In the future, Didi Takeaway will focus on the development of second-tier cities.

Similar to second-tier cities such as Rongcheng, Jianye, and Wenzhou, the pressure on the distribution team is low.

It is suitable for a small platform like Didi Takeaway, which is just starting out.

You have to recognize yourself as a person, and it's the same with being a takeaway platform.

If you blindly enter the first-tier cities, how to deliver the order volume alone is a very difficult problem for Didi Takeaway.

Compared with Didi Takeaway, more riders still believe that the existing three platforms will last longer.

In addition, the three platforms have issued policies that all riders who leave the company will need to deduct three months' bonus and return to zero for their seniority.

Such a punishment method has also made many riders break off the idea of changing jobs.

In any case, Didi's first battle into the food delivery field ended up with a fiasco.

Luo Wen was a little sad in his heart, he understood the wrists of the three major takeaway giants this time.

Those core businesses were all controlled by the three of them.

Didi takeaway wants to disrupt the situation, it's too difficult.