Chapter 356: You can't have both
If Liu Yun can successfully win Qianqian Jingting and Kugou, he will be able to occupy an absolute monopoly position in the online music market, but his ambitions are far more than that.
He needs Baidu's traffic, especially Baidu's MP3 search, which can be called a bug.
It must be known that in the era of the flood of online music copyrights, many netizens have used Baidu MP3 to download songs. During this period, Baidu's MP3 search always had a very large amount of traffic, and it was not until a few years later that the copyright of online music was gradually standardized, and Baidu Music's presence began to decrease.
In February of this year, Tencent launched QQ Music, which had a far-reaching impact on the future. In the previous life, Tencent successively acquired Kugou and Kuwo, and merged them into QQ Music, almost forming a monopoly on the market.
In 2016, Tencent officially announced that QQ Music began to make a profit, and NetEase Cloud Music, which competes with it in this market, continues to raise funds and burn money, although the market share is not low, but the profit is still far away.
And in 2018, that is, the time point when Liu Yun was reborn, the market value of QQ Music has reached an astonishing $10 billion.
Today, QQ Music is still a young child, and Tencent relies on the huge traffic weapon of QQ software, just to expand its business as much as possible.
Liu Yun wants to take the lead, and he has exhausted all his efforts to curb the rise of QQ Music.
He also understands that the other party has QQ, which is an innate advantage, but it does not mean that Tencent is already in an undefeated position, he still has a chance, but he also has to pay more attention.
Youyou Company has already won Qianqian Jingting, if you work harder and cut off Tencent's acquisition of Kugou a few years in advance, then it will crush QQ Music in this era.
However, this is not enough, there is a huge gap in addition to music playback software, and that is Baidu's MP3 search business.
He needs Baidu's drainage, and with this link, he can unconsciously form a joint strangulation trend against QQ music.
These words only exist in Liu Yun's heart, and he didn't say it to Xu Huan of Haidie, nor did he talk to Li Yanhong.
Liu Yun looked at Robin Li with a frown, in a state of indecision, and continued: "Mr. Li, for Baidu, there is actually no loss. Nowadays, MP3 searches point to pirated audio uploaded by some netizens. Once we worked together, the search was for our own products. It's a good thing to do. ”
Robin Li clenched his fists, he needed to make a trade-off, give up a section with huge traffic, revis, and face an unknown future.
"Mr. Li, not to mention how many companies will be hated by this now, it is only a matter of time before the copyright standardization of online music is standardized, and the current way is not a long-term solution. Liu Yun added, "If you follow my method, you and my company can bring considerable traffic for a long time in the future, even if one day the network copyright has been standardized." ”
He has already named him, although Robin Li did not open God's perspective like Liu Yun, but as a figure standing at the top of the pyramid of the Internet industry, his insight must be more than many people.
Robin Li took a deep breath and said, "Mr. Liu, what is the financing amount you expect?"
Liu Yun was overjoyed in his heart, understanding that this guy had agreed, and now it was time to talk about the price conditions, so he smiled and said: "Mr. Li, the amount of financing depends on whether our company can win Kugou Music." ”
Robin Li nodded in agreement. This soon-to-be-established Youhai company has Kugou, and Kugou and no Kugou are completely different prices.
"Mr. Liu, are you determined to get Kugou?" he added, asking.
"Not really, it all depends on the price. There are two possibilities for all acquisitions, success and failure. If the other party's price is too high, why should I bother to be bored. Liu Yun squinted his eyes and said with a smile.
He didn't tell the truth, but he didn't want the other party to find out what he was thinking.
For Kugou, Liu Yun has the intention of winning, but there are many ways to negotiate, and there is no need to blindly throw money at it.
Robin Li thought for a while and said: "I can give two financing offers, one for $5 million and one for $10 million, depending on whether Mr. Liu can win Kugou, and I hope to get 25% of the shares." ”
Liu Yun replied: "I have no objection to the financing amount, but 25% of the shares is a bit too much, because Haidie Company will also have shares." I can only give 20%. ”
Robin Li shook his head and said, "Mr. Liu, you have to understand that Baidu will attract traffic to these two music software in the future, and it will also bring you a huge number of users in the future." ”
Liu Yun thought about it, and there was some hesitation in his heart. He also understands that since he needs Baidu's traffic and funds, it is a bit insincere to only take out 20% of the shares.
However, after taking out 25% of the shares, it still needs to be divided with Haidie, and it is impossible to know how many shares are left in his hands.
He remembered his previous life, after Qianqian Jingting was acquired by Baidu, it was renamed Baidu Music, the number of users did not rise but fell, and the market share plummeted, it can be said that this was a failed acquisition, and in the later stage, Baidu changed Baidu Music to Qianqian Music, selling feelings, but it still didn't help.
In the online music market, Tencent, NetEase, and Ali monopolize it, and Qianqian Music can only hide in the corner to survive.
Perhaps for Baidu, one of the three giants of BAT, the re-enactment of online music is not the focus of their work, or perhaps they paid more attention to it at the beginning, but after the business strategy was problematic, they also felt that it was irretrievable, so they gradually gave up this market.
Liu Yun quickly analyzed the pros and cons, Haidie's economic strength is not to be feared, but if Baidu sees the hot online music market and thinks about taking the shares in Haidie's hands, it is very likely to become a major shareholder in one fell swoop, and then he will be passive, he doesn't want to work hard to lay the foundation and finally make a wedding dress for others.
The best way to avoid this situation is to use AB shares, so that the founders can avoid losing power, as is the case with Baidu in front of them.
But there is a premise for this, the company must be listed in the United States, and Huaxia's law focuses on the same shares and equal rights, not to mention that he has not yet considered the matter of listing.
Most things in this world are incompatible. Liu Yun decided to take a risky move, which is the so-called reluctant child can't trap the wolf.
"I can agree to 25% of the shares, but we have the right of first refusal to buy back the 5% shares at the market price and cannot resell them to others. Liu Yun thought for a while and said.
He put a smoke bomb, in fact, he was not worried about Baidu selling shares, but worried about the other party buying shares, but such emotions must not be expressed.
Robin Li didn't think much about it, and directly agreed to this plan. ()
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