In the 90s of the last century, retail was a restricted investment industry.

Foreign capital is not allowed to enter independently, including Wal-Mart and Carrefour, which have chosen to establish joint ventures with state-owned assets.

It mainly solves two problems: government relations and the ease of land acquisition.

One of the models is to reduce the investment costs of Carrefour Group.

The other has the power of these land snakes, and Carrefour has obtained very good positions.

Chen Dongcheng's fingers tapped the table rhythmically, thinking in his mind.

What should be done to best solve the problem of these stores.

More than 20 stores with annual sales of nearly 200 million yuan, part of the equity is in the hands of some minority shareholders.

Over the years, these small shareholders have made a lot of money, but they are still not satisfied.

In the face of the acquisition offer put forward by Carrefour Huaxia, the lion opened his mouth and shouted a high price that made Chen Wenyuan frown.

If it weren't for this, with the number of Carrefour stores, why would they be interested?

The complex ownership structure of stores, the completely ineffective supply chain system, and the inefficient operation model are all factors that hinder other capital acquisitions.

"Which companies have a big appetite right now?"

"The leader is Chengda in Liao Province, and they have cooperated with us in six stores.

Among them, only Bingcheng Carrefour has a profit of nearly 10 million, and Fengtian's Carrefour has the most serious loss, about 60 million.

The six stores lost more than 100 million yuan in the first half of last year. ”

Chen Wenyuan took out the investment data of Chengda in Liao Province: "At the beginning, they invested a total of 226 million yuan, and they have received 238 million yuan in dividends alone over the years, and they have returned to their capital." ”

Fortunately, they only hold 35% of the shares of Fengtian and Bincheng Carrefour stores, and others such as Bingcheng, Hangzhou, Ningbo and Changchun Carrefour do not hold more than 25% of the shares. ”

This shareholding ratio is very low, Carrefour Huaxia has the decision-making power over the operation of the store, they are only a financial investor.

"They have already sold it once last year, and the asking price was 420 million at that time, and now it is directly 600 million, I want to ask for your opinion first. ”

Carrefour Huaxia's only advantage was that it added a preferential acquisition clause at that time.

If Liao Province wants to sell, you must first ask Carrefour Huaxia if you want to buy it.

Chen Dongcheng frowned and shook his head: "600 million is too high, my bottom line is 500 million, it's really not good, let's choose another location." ”

This is still because Chen Dong has been cooperating with the two sides for 16 years, and has given the other party some affection.

"Then I'll contact them, I'll be tough. ”

Chen Wenyuan's ability can be seen from the fact that he has won over a group and cleaned a group.

Knowing Chen Dongcheng's bottom line, Chen Wenyuan's attitude suddenly hardened.

Either agree to the acquisition, or continue to lose money.

It is not surprising that Chengda in Liaoning Province chose to accept it as soon as it was good, and agreed to sell all the shares of the six stores to Carrefour Huaxia, and settled in the pocket.

"Chairman Chen, according to your instructions, Liaoning Province will completely give up the equity, and I will start to repurchase other stores one after another. ”

Chen Wenyuan glanced at Chen Dongcheng cautiously, and said tentatively: "Chairman Chen, if you can, I hope you can provide a sum of money for the group." ”

"The funds have already been prepared, and the first payment of 500 million US dollars is enough for you to complete the initial renovation of several stores, right?"

"Enough, we can also buy back the equity of more than 20 stores one after another. Chen Wenyuan replied with some surprise.

According to the purchase price, Chen Dongcheng injected half of the funds this time, far exceeding Chen Wenyuan's expectations.

"As for Carrefour, you go and give a notice, either follow the capital injection, or dilute the shares. ”

Chen Dongcheng estimated that Carrefour should not choose to follow up, they were already completely afraid of the Chinese market.

"In addition to buying back the equity of the more than 20 stores, I plan to lead the team to visit and close the stores that are not profitable one after another, and relocate the stores to open stores. ”

Chen Wenyuan has just taken office, and he must make some achievements.

In the field of supermarkets, the best result is sales.

There is such a saying in the field of supermarkets: to do a good job in a store, the first is to choose a location, the second is to choose a location, and the third is to choose a location.

This shows how important location is to a store's sales.

"For those stores whose lease period expires, you will have a meeting to analyze and then decide whether to renew the lease or open a new store, and follow your ideas. ”

Chen Dongcheng knows how to delegate power, which is one of the reasons why so many people are willing to work under him.

The most hated thing by these professional managers is the layman boss who doesn't know how to pretend to understand.

Chen Wenyuan said with a serious face: "Chairman Chen, I want to tell you my views on Carrefour's future development ideas. ”

"You speak. ”

"I think the battle in the first- and second-tier markets is now tragic, our brand influence is already declining, if we continue to fight with a few competitors in the first- and second-tier markets, the losses will become more and more serious. ”

Chen Wenyuan wrote the words 'third line' and 'fourth line' on a blank piece of paper, and said with a smile: "We might as well compete with RT-Mart in the third and fourth tier markets. ”

"The population of the first and second tiers is only in the early 400 million, and the population of the third and fourth tiers and the vast sinking market is more than 900 million, which is an opportunity for us to overtake in the corner. ”

Carrefour's stores do not perform well in first- and second-tier cities.

Not to mention that the rent is getting higher and higher, and the brand influence is declining year by year.

In the short term, you may not see much improvement.

Chen Dongcheng nodded and also put forward his own opinions: "I agree with your thinking, but the first- and second-tier cities can't be completely lost." ”

"You pick some properties with good sales and locations, and renovate these stores to raise the grade. ”

Chen Dongcheng said with a smile: "These stores can not make money, but they must make consumers satisfied with the quality and service."

Retain our influence in first- and second-tier cities.

When the time is right, we may not have to go back to the first- and second-tier cities. ”

Now Carrefour's stores are concentrated in first- and second-tier cities, and many stores are stiffening, and the decline in customer flow is very serious.

Just taking advantage of this wave of rent expiration, a number of underperforming stores were killed, and talents were streamlined and refined operation strategies were adopted.

Third- and fourth-tier cities have lower costs, both for employees and rent.

Even, they are not unavoidable to invest in land.

Although Carrefour has been a bit miserable in recent years, it is still a little well-known when it goes to third- and fourth-tier cities.

"I plan to keep the current number of stores at around 150 to ensure that we are competitive in some cities and use more funds in third- and fourth-tier cities. ”

"If the conditions are favorable enough, we can take land, build our own shopping malls, and increase the number of our own properties. ”

Chen Wenyuan is still a little ambitious, and he is well aware of the importance of his own property to Carrefour Huaxia.

Yonghui has always been questioned by the outside world, and there is a big problem with their model.

All properties are leased, and the proportion of self-owned properties is only about 3%.

The more owned properties you have, the more resilient you will be.

Land prices in third- and fourth-tier cities are cheap, and if you encounter a good policy, you don't need to change your location in the next two or three decades.

According to Carrefour's model, the area of land acquired in third- and fourth-tier cities must be very large, and a part of the commercial area can be subleased, and the rent will not be reduced.

After finalizing Carrefour Huaxia's future development ideas, Chen Dongcheng glanced at the time, it was already noon, and said with a smile: "The time is just right, take you to dinner." ”

Chen Wenyuan thought that Chen Dongcheng was going to take him out to eat, but he didn't expect Chen Dongcheng to take him directly to the 6th floor by elevator.

"Chen Dong, let's eat at the restaurant at noon?"

"Well, the restaurant is still a little smaller, and I've been talking about a project recently, and it's probably coming to an end. ”

Chen Dongcheng patted Chen Wenyuan and took the lead in getting out of the elevator.

The 6th and 7th floors of the Century Building were opened up and converted into a restaurant.

For the first time, Chen Wenyuan realized how extravagant his boss was.

Taking out the two-story office area and transforming it into a restaurant, the employees of Cao Cao Group are already crazy with happiness.

The restaurant is equipped with chefs from eight major cuisines, and will also provide supper to employees who work overtime in the evening, with a five-star welfare index.

The two took the plates, found their favorite food stalls, made a few dishes, and found an empty seat to sit down.

The restaurant is decorated with some greenery, and when dining, looking at the greenery, visual fatigue can be relieved a lot.

Chen Wenyuan ate and sighed with emotion: "When I came to the Century Building, I found that Cao Cao Group has become so powerful that even Wal-Mart Huaxia headquarters cannot reach this level. ”

"I have always believed that there must be brave men under heavy rewards, and if I don't feed my employees, how can they have the strength to earn money for me?" Chen Dongcheng joked.

Chen Wenyuan shook his head, half-jokingly and half-sincerely: "It's our honor to have a capitalist like you." ”

Chen Dongcheng is willing to earn more than 10 million less every year, and deliberately designs a restaurant to provide benefits to employees.

Mr. Chen doesn't know how many times he has been praised by the employees of Countless Century Mansions.

Chen Dongcheng smiled and talked about the arrangements for the afternoon.

"You will have a meeting with me in a while, you will have a meeting with Lu Guangyu, Zhou Shaohua, and Zhu Zijing, and there will be more places for your companies to cooperate in the future. ”

Chen Wenyuan's eyes lit up, and he nodded hurriedly: "Okay, I will definitely communicate with a few colleagues and learn more experience." ”

Now that Chen Dongcheng's career has grown, there are more and more places where various companies can work together.

For example, Zhou Shaohua, who is engaged in logistics, can help Carrefour solve the problem of logistics warehousing and distribution.

Engaged in intra-city distribution, Lu Guangyu, who has millions of crowdsourcing riders, can help Carrefour solve the problem of delivering goods to consumers within an hour in the last mile.

Zhu Zijing, who is engaged in mobile payment, can cooperate with Carrefour to transform it into a digital store.

Add more automated checkout areas to help them analyze consumer data, reduce commission fees, and more.

Unconsciously, Chen Dongcheng already has such a huge power.

The combination of these forces now is enough to make many competitors tremble.

Carrefour, which was originally weak in the field of supermarkets, has the support of these brother companies, and instantly has the qualification to wrestle with RT-Mart and Yonghui.

Not to mention that Carrefour has Chen Dongcheng, the father of the gold owner, and the milk is not as much as it wants.

Backed by the happiness of the gold owner's father, Chen Wenyuan can wake up with a smile as long as he thinks about it.

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