Lei Jun, who was sitting next to Liu Yun, was full of excitement on his face at the moment, and secretly said that this trip was really worthwhile.

Setting up a situation in this way, step by step, brought the mood and rhythm of the venue to a climax, and he gained a lot.

First of all, there must be a porcelain touching object, and the popularity of this object cannot be too low.

He silently took notes in his mind.

Lei Jun knows very well that after the opening of the era of smart phones, everyone basically uses the Android system, the gap is not too big, and the offline line can be guaranteed, so the sales volume and market share are determined by the marketing and promotion of the product to start the popularity.

As for how to market, there is a lot of knowledge involved.

However, at this moment, Lei Jun has at least a few good ideas in his head to promote the millet in his hands.

"This is an industry full of strong players, if you want to stand out, you have to find another way, follow the rules, or come step by step, then there is definitely no day to get ahead. ”

He whispered to himself in the bottom of his heart.

Liu Yun on the side glanced at Lei Jun quietly, his face was calm, and he couldn't see what he was thinking at the moment.

In fact, Liu Yun doesn't care for a long time, how many businesses will enter the field of smartphones in the future.

At the beginning, he withstood the incomprehension of industry insiders and the doubts of the company's management, stepped into this industry, and in the future, following the trend and imitating must be endless, he has been able to get used to it and be shocked.

Of course, Liu Yun also has another thought.

In his opinion, this competition in the field of smartphones is not just between Apple and Yoyo.

To be exact, it should be an all-out confrontation between Apple phones and Android phones.

Liu Yun believes that there is no need to compete with Apple's edge alone.

He hopes to strengthen the overall strength of Android mobile phones, rather than deliberately chasing the situation of YOYO series mobile phones dominating.

Only when the overall market share of Android machines continues to increase, can this market dividend be fed back to Yoyo.

What he wants is the victory of the whole battle, not the gain or loss of one city and one pool.

Of course, his purpose is much more than that.

Although Liu Yun hopes to strengthen the overall strength of the Android mobile phone alliance, Samsung should not be included in this alliance.

If you follow the original time and space trajectory, Samsung will officially launch Android smartphones this year, and for nearly 6 years, it has occupied the first queue of smartphone sales in the Chinese market.

Especially in the first few years of the mobile Internet, Samsung mobile phones were at the top of their edge, approaching iphone mobile phones, and crushing HTC and other domestic smart phones.

During that time, Samsung's limelight was unparalleled.

However, because the pricing of Samsung mobile phones is too expensive, the cost performance is relatively low, and domestic smart phones have risen one after another, and the price is moderate, and the market share of Samsung mobile phones in China has begun to decrease year by year.

Until the explosion of the Samsung Galaxy Note7, Samsung treated users in the Chinese market differently.

The cause of the explosion in the United States, they admit that it is a problem with the quality of the mobile phone itself, and for the mobile phone with similar problems in the Chinese market, it is blamed on the improper use of users.

Such a move made their mobile phone products in the Chinese market quickly cold, and their market share continued to decline.

But at this point in time, Samsung's reputation in China is still very good, and because of the popularity of the Korean Wave, many young people think that using Samsung's products is a very fashionable performance.

There is also that huge number of Samsung fans, just like those arrogant Koreans, who have an inexplicable sense of superiority.

He knew that this time would last for a long time, and he couldn't wait, and he didn't want to wait.

Therefore, Liu Yun hopes that Yoyo can take the lead and lead the rise of domestic smart phones, and compress the market share of Samsung mobile phones in China to the minimum.

Yoyo has invested in OPPO and VIVO, and has already taken the lead, but he does not expect to be a monopoly and occupy all the benefits, from this point of view, at least at the moment the rest of the Android mobile phone manufacturers in the industry cannot think so far.

"Mr. Lei, let me tell you what I think. Liu Yun smiled indifferently and said.

After hearing this, Lei Jun couldn't help but stretch his neck, pricked up his ears, and listened intently.

Of course, this is just a form of his performance, which is a trick used by old foxes in the workplace, and it is easy to win people's trust.

Liu Yun didn't care if this guy was really as focused as he appeared, but said indifferently: "In the past few years, we didn't need to pursue the profits of mobile phones too much, the important thing is sales, and market share." ”

Lei Jun nodded and said: "From the day I was ready to raise funds for Xiaomi, I was ready to increase my market share first, and the matter of profitability could be delayed for a few years." ”

For a rare time, he showed great agreement with Liu Yun's views.

Once the sales volume goes up and the market share is high, it can also drive the company's stock price, which is also what those venture capital institutions are happy to see.

"We can't compare profits with Apple!"

"I agree. In fact, the profits of smartphones are very Weibo, and of course Apple's iPhone will be an exception. ”

Between the words, he couldn't help but show a hint of envy.

In another time and space, this Rebus once played the emotional card, hyping that the profit of 20 Xiaomi mobile phones is not as good as that of an iPhone, to prove that his Xiaomi is really a conscientious company.

Indeed, compared to Apple, which has always been domineering, they have a lot of conscience.

But it also verifies from another point of view that the profit of smartphones is indeed very low, very low.

Perhaps in the first few years of the mobile Internet era, many mobile phone manufacturers seized the opportunity of the times and made a lot of money.

For example, HTC on the other side of the strait, they took advantage of the scarcity of similar Android smartphones on the market, set the price very high, and it was popular for two years, and they also made a quick buck.

However, with the passage of time, more and more mobile phone manufacturers have entered this industry, and fierce competition will inevitably lead to the continuous decline in the price of smart phones.

In addition to the iphone with the IOS system, which has always been unique in terms of pricing, most Android mobile phone manufacturers can only continue to reduce profits in exchange for market share, but the hardware configuration of mobile phones needs to continue to improve.

As a result, there is very little profit margin left for manufacturers.

Therefore, Ali and Tencent, the two giants of the Internet industry, have never had the idea of entering the mobile phone industry.

In the same way, it can be applied to automobile 4S shops. Due to the fierce competition, in the case of various promotions and price reductions, the profit of the car itself has fallen to a very low level, as long as the income is generated through various side doors.

Liu Yun seemed to be looking intently at the speech in front of him, but he kept paying attention to Lei Jun's expression.

I couldn't help but be a little surprised to hear that he rarely agreed with his point of view, it seems that this guy has done a very detailed analysis before entering the mobile phone industry.

"It seems that we are very close in thinking. ”

Liu Yun thought silently in his heart, and then continued: "My goal is very simple, I don't want to make money, but others don't want to make money either. ”

After a while, he said with a smile: "Therefore, in the future, those companies that are ready to enter the field of smartphones should think twice, this industry is difficult to make money, after all, there is only one Apple in the world." ”

Although with a smile, Lei Jun could hear the coldness in Liu Yun's tone.

"Compress profits, even if I can't make money, you don't want to make money. ”

At this moment, he suddenly had a feeling of being born Yu and He Shengliang, because his millet also had a similar thought.

"Mr. Lei, I hope we can make domestic smartphones bigger and stronger together!" Liu Yun smiled slightly, but the peak of the conversation suddenly changed.

This made Lei Jun a little confused, and he repeatedly pondered the connection between these words.

Call~

As the two were chatting, the audience at the venue once again let out an exclamation of disbelief.

Many people pointed to the content on the big screen and talked about it, some loud and some quiet.

Lei Jun retracted his thoughts, and also looked ahead with the noise.

Seeing the above content, his pupils suddenly shrank suddenly, and he secretly said that he was crazy?

On the big screen, there is a line of big words: Yoyo solemnly promises that "all YOYO series smartphones, their hardware comprehensive net profit margin, will never exceed 5%, if there is any excess, we will return all the excess to the user." ”

It is important to know that this press conference will be held through Youku video to all viewers across the country who have an Internet.

So this is a thousand words, and it can't be faked.

"Mr. Liu, you are so determined. Lei Jun couldn't help but swallow his saliva and said with a wry smile.

Liu Yun looked ahead, touched his chin, and said a little playfully: "Mr. Lei, are you inspired?"

Lei Jun didn't reply, just silent, considering the feasibility of this move.

Of course, he didn't know that the originator of this model was actually himself.

At the Xiaomi press conference in another time and space, this guy was so open-mouthed, and even said it unashamedly, which also completely launched Xiaomi's brand effect.

Because everyone understands that there will really be no such boring users to calculate the cost price of these mobile phone hardware and the net profit margin, but the marketing effect has been achieved.

You must know that with such a mouthpiece, this advertising effect can already be worth hundreds of millions of dollars in advertising costs.

Lei Ju suddenly smiled and said, "Mr. Liu, I think even if the hardware is compressed to a net profit margin of 5%, as long as the sales volume goes up, you can still make money." Especially online sales, you can save a lot of costs. ”

After hearing this, Liu Yun was slightly stunned and glanced at him with some surprise.

At this moment, he suddenly wanted to say: You are really a fucking talent.

This inference, the ability to make adjustments in an instant, can't hang up this guy can emerge in the mobile Internet era and achieve corner overtaking.

Wu Qiang stood on the stage and continued to swear: "We can promise the public that we are not engaged in smart phones to make money! We are in order to better serve users and make it convenient for our people to travel in terms of food, clothing." That's what we're all about?"

The crowd in the audience listened and shushed each other.

The style of painting changed so quickly that everyone couldn't get used to it for a while.

"Mr. Liu, how did this mobile phone conference become a news broadcast by your subordinate, is the next step going to be a dire situation abroad?"

"Mr. Lei, you are really humorous. ”

Liu Yun couldn't help but roll his eyes, he wanted to use Wu Qiang's mouth to vaguely transmit a message to the outside world.

In the future, any company that wants to enter the smartphone industry must first weigh its own strength, and don't put a small amount of capital into it.

In this time and space, he will not leave HTC, and Samsung has many opportunities to make money, Yoyo will compress profits from the first day to squeeze their living space, and then unite domestic mobile phone manufacturers to completely encircle and suppress them.

Public opinion propaganda, online and offline promotion, price wars, all the means that can be used, Liu Yun has used all the brains.

At the end of the press conference, Wu Qiang dropped another bomb.

He pointed to the new picture above, and said excitedly: "Our YOYO smart phone is priced at 2999 yuan, with the same performance, I believe Samsung and HTC will buy more than 4000 yuan." Our net profit margin is only 5%, whereas theirs is between 30% and 40%. So friends, it's not easy to make money, but it can't be so easy to be earned by outsiders. ”

After hearing this, Lei Jun retracted his gaze and asked, "Mr. Liu, are you going to fight HTC and Samsung?"

Liu Yun patted Lei Jun on the shoulder and said with a smile: "Except for Apple, we are difficult to deal with for a while." Huaxia's smartphone market should be left to our own manufacturers in Huaxia, and those outsiders can't drink soup. You don't think so?"

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