March 1, 2010.

As usual, Liu Yun turned on his phone and habitually clicked on the icon of Youxin on the desktop.

On the interface, an update prompt will automatically pop up and the user will be asked if they want to download it.

Liu Yun didn't think about it, and directly clicked a yes, and then the background of the phone was directly updated.

After about a few minutes, the new version of Youxin was updated, and he clicked on the login again.

A new, beautiful and concise interface is presented in Liu Yun's sight.

He glanced at his watch, and it was still early before the mobile phone conference, so he couldn't wait to start experiencing the new features after the update.

First of all, the function of YOYO wallet has been perfectly embedded in the software of YOYO.

Liu Yun could even see the balance on the YOYO wallet at a glance, and at the same time, he opened the laptop he was carrying, logged in to his personal Yoyo pass, and glanced at the balance of the YOYO wallet on the PC website.

This means that the data exchange between the PC and the mobile terminal has been perfectly realized.

Seeing this, Liu Yun was still frowning, and his face was grim.

After that, he started the second step of the trial.

Liu Yun clicked on his girlfriend Su Yuhan's account and directly sent a 52 yuan red envelope in the chat interface.

He originally wanted to send 520 yuan, but now the limit is 200 yuan.

After the red envelope was issued, Liu Yun looked at the balance of the YOYO wallet on both the mobile and PC terminals, and the number decreased simultaneously.

Seeing this scene, his tense nerves finally relaxed a lot.

Before the new version of Uxin was launched, it was not tested before.

However, the test is only a test after all, and the user group and network environment faced after the official launch are completely different.

So when it was first launched, Liu Yun would still be a little apprehensive to experiment with these features.

The last step is much simpler.

Liu Yun directly pulled the company's management into the newly created Youxin group, and then left a sentence in the group announcement:

In view of the large number of female management in the company, it is strictly forbidden to drive, and anyone who drives will be fined 10,000 yuan.

After doing this, he turned off his phone.

At this moment, countless mobile phone users across the country have also begun to update Uxin to the latest version.

Many people also quickly discovered the new features, and they were curious about the role of this red envelope, and they all vaguely felt that this would be an epoch-making feature.

When there was a lot of discussion in the outside world, Yoyo officially held a press conference for the new mobile phone YOYO Sky X1 at the International Convention and Exhibition Center in Shanghai, and Youku Video also broadcast it live.

This time, Liu Yun rarely lowered his profile. He sat quietly in the audience and watched Wu Qiang, the head of the mobile phone company, walk onto the stage.

The new mobile phone in Wu Qiang's hand has a screen size of about 3.6 inches, which is 0.1 inches larger than the iPhone 4 mobile phone that will be launched in three months.

The thickness of the fuselage is a little thinner than before, of course, it can't be compared with the smart phones in 2018.

Wu Qiang stood on the stage and made a speech in front of the PPT on the big screen, while Liu Yun quietly said to Zhang Xiaolong beside him: "Wait a minute, it's your turn to go up, how are you preparing?"

Zhang Xiaolong took a deep breath and said, "No problem, Mr. Liu." I'm ready. ”

Youxin, as his product, has been in a tepid state since its release for more than half a year, and he understands that today's performance will determine the direction of this product.

In the eyes of the outside world, today is just the day when Yoyo releases a new mobile phone, who would have expected that Liu Yun would want to take advantage of this popularity and promote it with Lian Youxin.

He knew that it was time to exert his strength.

And on the other side of Liu Yun's side, the person sitting was indeed Lei Jun. This guy with an extremely keen sense of smell also deliberately flew from Yanjing to Shanghai.

He said with a smile on his lips, it was to cheer and cheer Liu Yunlai.

But Liu Yun understood that this guy wanted to learn some experience through this observation.

He didn't mind, not to mention that the conference was originally open-ended.

Wu Qiang on the stage was still talking.

Retina screen, front camera, gyroscope, rear flash, and up to 5 million pixel camera, while in terms of processor, Qualcomm's latest Snapdragon S3 is used.

Before 2013, Snapdragon processors were divided into four levels: S1, S2, S3, and S4 to distinguish different four generations of products, and Android phones officially started from Snapdragon S3 and officially entered the dual-core era.

He gave examples of all the advantages of this mobile phone.

Liu Yun sat in the audience, and estimated in his heart that if you use the current technology research and development capabilities of Youyou Yunsi, it will still take at least 1 year to design a chip like Snapdragon S3, and the gap is still huge.

He shook his head slightly, pushing these slightly irritating thoughts aside.

Call~

Suddenly, there was a hint of agitation in the crowd as the icon of Apple's iPhone appeared on the big screen.

Yoyo, what is this for?

"This is the iphone 3GS that came out last year. Wu Qiang stretched out his finger and pointed to the big screen and continued, "I dare to guarantee that no matter in terms of product design and user experience, our YOYO Sky X1 can surpass this mobile phone." As for the pricing, we divide it into 2599 yuan, and 2999 yuan, which is much cheaper than the price of about 4000 or more for the iphone 3GS. We have a larger memory, and all the games that run smoothly on the iphone 3GS can also be done on the YOYO Sky X1. ”

iphone 3GS's memory is only a meagre 256M, in Liu Yun's eyes, such memory is too small, but in this time and space, many APP products only need a few M, in fact, it is enough.

But just a year later, the iphone 4 expanded the memory to 512M, or even 1G.

One year, a leap across the ages.

Not only that, Apple renamed the original mobile phone system iPhone OS system as "iOS", which is also an all-round upgrade of the system.

iphone4 and iphone 3GS, although there are many similarities in styling, but they are completely mobile phones of two eras, and now Yoyo is aiming at iphone 3GS and stepping on it desperately.

"Mr. Liu, are you touching porcelain hype with this hand?" Lei Jun on the side lowered his voice and said with a smile, while his eyes flashed brightly, as if he was excited to discover a new continent.

Touching porcelain hype?

Liu Yun couldn't help but roll his eyes, this monkey king was really "what mouth can't spit out ivory".

"Mr. Lei, do you want to learn from me?" Liu Yun raised his eyebrows lightly and asked.

Lei Jun smiled after hearing this, and said, "I think this method is good." If the product is too good and needs exposure, then touching porcelain is the best way. For example, when we tested "Sword Network 3", we also kept touching "World of Warcraft", which is a compulsory lesson for many product managers. ”

He talked eloquently, but he didn't notice that Zhang Xiaolong, who was sitting on the other side of Liu Yun, couldn't help but have a glimmer of light in his eyes when he heard this.

"As a new product, there is bound to be a contrast. Liu Yun thought for a while and said, "So I have to compare the benchmark in the industry, Apple's iPhone." ”

There were some things he didn't say explicitly.

These inspirations actually came from Huawei in another time and space.

Liu Yun watched the Huawei P10 mobile phone launch conference through a live video broadcast on the Internet at that time.

At that time, the speaker on the stage did not pay much attention to the introduction of mobile phone functions. This old brother has been staring at the projection screen all the time, spitting droplets, repeating again and again: How about Apple mobile phones, how about Samsung mobile phones, and what about our Huawei mobile phones?

The core of the speech is our Huawei P10, compared with iphone, and Samsung, where are the advantages, and the reasons why users choose Huawei P10, in short, he took the trouble to say a lot.

As for the deficiencies, or defects, this old brother naturally habitually ignores them.

Because the core of the product is contrast.

Comparison of different brands at the same price point, as well as a comparison between two products released at the same time.

Contrast is part of human nature, and once there is a contrast, there is hype.

This is true in all walks of life, and it is also talked about by journalists, the media, and even the public.

For example, Messi and Ronaldo, who is more powerful. Whether it is the media or fans, they can argue from 2008 to 2018, and they still have their own opinions.

For example, there is also the comparison between Kobe Bryant and James, the comparison between Jay Chou and Jacky Cheung, and then divided into two factions, arguing non-stop, and the topic lasted for a long time.

Of course, the two sides of the contrast, which are already opponents at the same level, are strong industry leaders.

You can't compare Jay Chou with Wu Yifan, or Cai Xukun or the like, who is more powerful.

Therefore, Huawei's mobile phone conference, the object they like to compare is Apple, and Samsung's mobile phone, never take Xiaomi, OPPO, or VIVO as the object of comparison.

This is where Huawei's pride lies.

At this time, neither Samsung nor Huawei has launched its own Android smartphone, HTC has long been left behind, Nokia uses Microsoft's windows iphone, as for domestic smartphones such as Meizu, Liu Yun has long ignored it, and the only object they can compare is the iphone.

Sure enough, such a comparison made the audience interested.

Today's press conference has attracted a lot of people, and of course, there are some fanatical apple fans.

"Manager Wu, I think the object of YOYO Sky X1 comparison should not be the iphone 3GS, but the iphone 4 that will be released in June this year. A reporter in the audience raised questions.

After all, the iPhone 3GS is already the old phone that was launched last year, and countless electronics enthusiasts around the world are looking forward to Apple's upcoming iPhone 4 in June this year, which is said to lead an epoch-making revolution.

After Wu Qiang heard this, he didn't show a trace of panic, and said: "This reporter friend is right, our YOYO Sky X1, of course, the object to compare is not only last year's iphone 3GS. ”

With that, he pressed the remote control button under his hand, and the big screen switched to the next picture.

In the crowd below, there was another exclamation.

Because on the projection screen, a new photo appeared, a little unfamiliar, and it seemed a little familiar.

Then, a few big words came into everyone's sight: iPhone 4 mobile phone renderings.

"This is our Yoyo technicians, based on the style and accumulated experience of the previous iPhones, the simulated iPhone 4 renderings, may be a little different from the real iPhone 4 that is about to be launched, but it is basically not too different. ”

Although Apple has not officially released the renderings of the iPhone 4, various gossip on the Internet has already gone crazy.

But the renderings of the iPhone 4 on the big screen were not drawn by Yoyo through those hearsay messages on the Internet, but from the memory points in Liu Yun's mind.

"Are you sure there won't be much of a difference?" the reporter asked, looking at the screen, somewhat incredulous.

"It's not too bad. Wu Qiang said, "Because the formed iPhone 4 mobile phone must have come out, but it has not been released, and we also have our own network channels." ”

It turned out that this leisurely mobile phone conference was promoted layer by layer and gradually led to a climax.

All of a sudden, the audience had different opinions.

If it is only from the analysis of the mobile phone technology, the modeling process of these two mobile phones, the gap is not big, if the accuracy of this picture is high enough, of course, they believe that a large company like Yoyo will not be untargeted.