Lao Cao soon went to instruct Sina's subordinates to prepare a press release.

Of course, this ass must be 100% on Yoyo's side.

The reason why Liu Yun chose to make a Yoyo exclusive statement through Sina.com was also after careful consideration.

Sina.com is the No. 1 portal with a huge user traffic.

And the two companies are inextricably linked to the cooperative relationship, to be precise, Sina.com is a sword in Liu Yun's hands, a sharp weapon to control public opinion.

Liu Yun couldn't help but feel a little pity in his heart, if in the era of Weibo, such news would inevitably detonate the hot search list, and his own character of being scared of the sky and the earth could at least gain millions of fans.

Weibo, I don't know how the progress of the slag wave is.

......

In the past few days, the Internet in China has been so lively, and those media reporters have said excitedly more than once in private: As long as there is Youyou, there will never be a shortage of news topics in our industry.

At this moment, some of NetEase's game studios are almost to the point of being hollowed out.

At the beginning, Yoyo was still worried about the face of his peers, and was a little secretive, just passing on information through headhunting companies.

Now, they simply end up in person, no face, no rules.

In front of the whole world, he announced that as long as he is a technician of NetEase Games, he will come to work in Youyou, increase his salary and bonus, and provide accommodation.

Yangcheng is a super first-tier city, and Keningjiang is also a first-tier city with great attraction, and it is only a few steps away from Shanghai and Hangzhou.

Therefore, many NetEase programmers were tempted and chose to jump to Yoyo.

Among them, not only grassroots employees, but also those R&D personnel who can be called the backbone, also feel that job hopping is a good way to break through the bottleneck of their careers.

The most ready-made example is Dong Rongjie, the president of Yoyo Times, who was only a technical director when he was at NetEase, but now he is at the helm of a subsidiary worth hundreds of millions of dollars.

Such successful cases have all encouraged NetEase's technical backbones to continue to move forward and succeed.

When his subordinates reported this wave of employee resignations to Ding Sanshi, the richest guy among the Internet tycoons in China today also realized the seriousness of the situation.

In front of Ding Sanshi, his assistant Tang Zihao stood: "Mr. Ding, everyone is in a circle, and it's too much for Yoyo to do this." ”

Ding Sanshi's chubby face, his expression was a little weird and with a hint of bitterness, and he secretly thought in his heart: When Youyou first poached people, it was just a small fight, and he didn't care too much. But recently, for some reason, the intensity has been strengthened a lot, and it is clearly aimed at NetEase.

"It can't be that Li Riqiang, this kid, revealed the news and made Youyou discover something, right?"

As soon as such a thought flashed in his heart, a mobile phone ringtone came out of his pocket, which was really the Phoenix legend's "On the Moon", "oh.yes who is calling, deep and long."

After connecting the phone, Ding Sanshi's fat face suddenly darkened, and he scolded angrily: "What's the matter, Youyou has an office in Shanghai, you are so careless." ”

On the other end of the phone was his proud assistant Li Riqiang. This kid has always been careful, but this time he overturned in the gutter.

Ding Sanshi put down his mobile phone, hurriedly opened the computer screen, and clicked on the link of Sina.com, and the headline on it was: Youyou angrily accused Blizzard and NetEase of meeting privately and not talking about business ethics.

The general content of this article is almost all leisurely words, but it is very realistic, as if you heard the content at the scene, and in the center of the page is a picture, which is Li Riqiang and Blizzard's senior management sitting opposite each other, and the two are chatting with their eyebrows.

Although NetEase and Yoyo are both Internet companies in China, they have not thought of this at all. In order to compete for the agency of Warcraft, they did not hesitate to pay a sky-high price to curry favor with Blizzard. NetEase actually doesn't make much money from such an agency contract, but it is still happy. ”

"What is their purpose? Maybe it's because NetEase saw that Yoyo was making a little money in Warcraft, while their Blizzard dad was making a little less money, so this filial son felt unfair and came to help?"

"Youyo has been acting as an agent for Warcraft for three years. For three years, we've been working hard to bring the best gaming experience to our players. It is no exaggeration to say that for the operation of Warcraft, there is no other Internet company in China that does better than Yoyo. ”

Ding Sanshi's eyelids twitched slightly when he read this, Youyou is not only extremely thick-skinned, but also has the ability to fight a rake, and even called Blizzard NetEase's father?

He was patient again, and continued to read.

"So in our opinion, any company that wants to replace Yoyo as the new agent of Warcraft is an act with ulterior motives and irresponsible to the 5 million Warcraft players. ”

What is cheekiness? This Yoyo is not cheeky at all, this kind of thing can be said. Ding Sanshi scolded secretly.

"If NetEase replaces Yoyo as the new agent, they will never be able to do better than Yoyo, at most let their Blizzard dad make more money. What's the point of them doing that? Sending money to the Americans, and giving them a disgusting hand. According to NetEase's internal sources, the conditions they gave were $50 million in agency fees and 50% profit sharing, which is simply a modern version of an unequal treaty. ”

Ding Sanshi's face became even darker, he could see through this leisurely method, first selling himself and boasting, and then blacking you by the way. Although there is no basis for what they say, they let Sina.com reprint it by issuing a press release, and those netizens who like to watch the excitement will definitely occupy the vast majority of those who choose to believe. They are the group of people who are the least afraid of making a big fuss.

To his surprise, the estimated amount given by Yoyo was very close to the price in his heart, but how could the other party guess so accurately.

The contact between Li Riqiang and Blizzard has just begun, and Ding Sanshi has not yet told this right-hand man about the price.

If you let Yoyo do this, even if Blizzard wants to change agents, NetEase will not be able to bargain.

Bang~, Ding Sanshi's clenched fist slammed the table, with some anger.

"Ding...... Mr. Ding, should we contact the lawyer and prepare a letter of indictment for Youyou. Tang Zihao looked at Ding Sanshi's expression and hurriedly said.

This kind of thing, even if you win the lawsuit, you will lose a negligible amount of pocket money, not to mention that NetEase is really ready to dig into the corner of Youyou, but it has not yet been put into action.

He was even more worried that if he really fought a lawsuit with Yoyo, it would inevitably be a time-consuming battle. If the lawsuit has not been concluded by then, NetEase has officially intervened in the battle for Warcraft agency, which means that NetEase is accusing Yoyo of slandering itself, and at the same time still talking about Warcraft agency, isn't it a slap in the face?

"There is no need to prepare a lawyer's letter, but the draft of the response still needs to be prepared. We can't be so passive. ”

Ding Sanshi sent his subordinates away, and he only read half of the news.

He lit a cigarette a little depressed, walked to the window, looked at the bustling Yangcheng area, and took a deep breath.

After the dot-com bubble burst at the beginning of the new century, NetEase shifted its focus from Yanjing to Yangcheng, leaving only one office there.

It turned out to be probably the most important decision of his life. Perhaps there is a natural fit between Yangcheng and NetEase, after they moved to this city, the whole company immediately came to operate, and the performance soared, which can be said to be a daily profit.

And NetEase has also taken this opportunity to become one of the top Internet companies in China.

This time, he was ready to attack Yoyo, and it was also after some careful consideration.

Now that Shanda Games' decline has been very obvious, its market share is slowly declining almost every month, and Tencent's "Aion" is in full swing of preparation, and the future is unknown.

At the end of 2006, Ding Sanshi was full of confidence, and he never doubted that NetEase Games occupied the largest share of the online game market.

"Journey to the West 2" + "Fantasy Journey to the West" is to surpass the leisurely "World of Warcraft" + "Demon Domain".

It seems that God favors this young man named Liu Yun very much, and after the beginning of 2007, Yoyo has launched two new games, "Crossfire" and "Zhu Xian", and they are both their own games. As a result, all of them became popular, and their market share further increased, surpassing NetEase.

Yoyo has sprung up and is frantically seizing the market. Ding Sanshi was a little panicked and began to think of countermeasures.

He didn't want to give up the crown that had not yet been hot for a few days, and he heard about the discord and contradictions between Yoyo and Blizzard, so he moved his mind.

The liquidated damages are at most more than 500 million yuan, and he can afford them. Blizzard wants to make more money, and he can give it. Yoyo has no respect for such a great company, and is so arrogant that it is boundless. We respect you, and even offer you as ancestors, and even shamelessly shout: Blizzard Dad. As long as you are willing to cooperate with me.

At that time, NetEase can be described as a left-handed monster and a right-handed dream, and no one can compete with it in the entire online game market.

But what surprised him was that the leisurely counterattack was so fierce, and the level of this hat was not bad, one after another.

At this moment, a thought flashed in Ding Sanshi's heart: Am I in a hurry to do this?

But he can't wait for Yoyo to grow so strongly, and when the contract expires in 2010, maybe NetEase will be thrown away by Yoyo.

He shook his chubby head, ready to put aside the idea of showing weakness.

In the huge chairman's office, Ding Sanshi smoked one cigarette after another. Soon, it was time to get off work.

Assistant Tang Zihao knocked on the door carefully and walked in.

Ding Sanshi looked at the faces of his subordinates, still with a trace of uneasiness, and said indifferently: "We are a big company, we haven't experienced any winds and waves, calm down." ”

Tang Zihao stood up and replied, "Mr. Ding is right. But are we trying to give an explanation to those fantasy players, who are emotionally volatile and turbulent right now. ”

Ding Sanshi showed a hint of puzzlement and asked, "What do you mean?"

Tang Zihao was slightly stunned, and then asked, "Didn't Mr. Ding just watch the news on Sina.com?"

Ding Sanshi immediately remembered that he had only read half of the news just now, and looking at the expressions of his subordinates, he should have missed some more important news.

He walked back to his computer, and the Sina.com page was still open. Ding Sanshi sat back in his place and carefully watched the second half of the news.

In the second half of the content, the more he looked at it, the better his face became, and the anger in his heart continued to increase.

"Poor fantasy players, we feel injustice for them. ”

Ding Sanshi felt that Yoyo's ability to make up stories was simply to the point of reaching the peak.

"Their editors jumped over from "Story Club" or "Bosom Friend". ”

There's a conversation. A reporter interviewed a NetEase executive who was familiar with him but was reluctant to reveal his real name through personal connections.

A reporter: "May I ask where NetEase spends so much money on behalf of Warcraft, where does the money come from?"

A certain high-level executive: "You forgot that we have dreams! Those fantasy players have strong spending power and long-lasting enthusiasm, and when the time comes, there will be a random event, and the money will come." People are stupid and have a lot of money, and they are what they say!"

A reporter: "I feel unfair for those poor fantasy players. ”

So, the reporter with a strong sense of justice made the news public, and vowed to say: "I can't stop those fantasy players from continuing to play the game, but they have the right to know the truth of the matter." ”

Negligence, Ding Sanshi only watched half of the news, and ignored the more important second half.

He found that Yoyo not only buttoned his hat, but also had a good way of sucking dirty water, and even the means of sowing discord were a must.

In this way, it took a lot of effort to talk and not move a single soldier, which caused a rift between a huge number of fantasy players and NetEase.

"I think this article must have the cue of Liu Yun, the boss of Yoyo, who is young and has such a bad heart, but he is also young and vigorous, and he does things without considering the consequences. Tang Zihao said angrily.

When an Internet boss starts to be shameless and play a scoundrel, he is usually incomprehensible, for example, Tencent's little brother relies on the huge traffic of QQ, and he will copy whatever he likes, and the original creator can only be helpless.

The only variable is that the country's higher-level leaders intervene in the dispute to intervene. For example, at the beginning, Brother Xiao Ma relied on the strength of QQ and threatened to ban 360, and even asked netizens to choose one of the two, with him or not. If there was no strong intervention of the country's leaders at that time, the ending would have inevitably ended in the fiasco of 360, even if netizens were emotionally sympathetic to 360.

There is a saying that although I am emotionally sympathetic, then the body is very honest, and finally reluctantly delete 360.

And once the higher-level leaders intervene, they will not be too partial to anyone, at most they will be fined three glasses of wine, and then shake hands and make peace. Both sides are big taxpayers, and they want balance.