In the spring of 2007, the Huaxia Internet was very lively because of the dispute between Yoyo and NetEase.

After Yoyo took the lead and made trouble without warning, NetEase and Blizzard also issued statements one after another: This is just a normal business contact, and the cooperation between the two sides does not involve "World of Warcraft", nor does it have the idea of changing agents, and it is agreed that Yoyo is a bit of a fuss.

This statement also vaguely revealed that Yoyo is really a bit unreasonable and lacks grace. And that Mr. Ding is a very elegant and personable gentleman. But the leisurely Mr. Liu is domineering, arrogant, and likes to be arbitrary.

In short, in this draft, not only ironized Youyou, but also held Ding Sanshi very high, and stepped on Liu Yun by the way. Although the words are not as sharp as the one published by Yoyo in Sina, in the peaceful sentences, they all reveal the murderous aura of hiding a knife in a smile.

A group of media watched the excitement and waited for a Yoyo counterattack.

It's just a day later, and Yoyo just gave a lukewarm reply: 1. I hope that NetEase, as they themselves said, will never choose to act as an agent of Warcraft, and don't forget the promise of doing what they said today. 2. Since Blizzard has no idea of changing agents, let's talk about the renewal of Warcraft.

Is three years far away? Not far away, and it passed in the blink of an eye.

At this moment, everyone saw Yoyo's ability to kick the ball.

And NetEase has a hard time saying it, they think that Yoyo's ability to change the topic is really a must, for example, they said that they discussed some business cooperation with Blizzard, and it did not involve Warcraft, and Yoyo immediately said that NetEase promised never to act as an agent for Warcraft.

"Did we say that? Yoyo is misleading the public by doing this!"

and Blizzard's side is also big for a while, and the front foot just promised that there is no idea of changing agents for the time being, and the other party immediately asked for a contract renewal.

"Changing agents and renewing contracts are two different things, please don't change concepts, okay?"

That's what Blizzard is saying.

Although they want to refute, they will not be able to find a suitable argument for a while.

After a few days, the turmoil slowly faded, NetEase did not send a lawyer's letter, and Youyou did not continue to entangle, like many major events that broke out on the Internet in the past, the heat passed, and the onlookers dispersed, and it ended without a problem.

But only the top management of these three companies understands that this battle has just begun, slowly turning from light to dark, and they are wrestling.

……

Yoyo Building, Chairman's Office.

There are only a few days left before the launch time of "Dragon Babu" represented by Yoyo.

In the previous life, this self-proclaimed 3D, in Liu Yun's eyes, can only be called 2.8D game, and the PC market can be described as infinite.

He hasn't played this game in depth, so I don't know how it works, but from the analysis of the picture, it is far from being as good as "Zhu Xian", and 3D domestic online games like "Sword Network 3" that are under development.

But these factors did not prevent "Dragon Babu" from becoming the second most profitable domestic online game after fantasy.

As for the reason, Liu Yun didn't play it seriously, and he didn't bother to think about it, so he had to blame Jin Yong and the popularity of this game, which made this game very profitable.

"Earn it for five years first, and when Sohu regrets it and wants to get it back, it will have to wait until five years later. At that time, it was the era of mobile Internet, and they also missed the best opportunity for profiteering. ”

Yoyo's marketing ability far exceeds that of Sohu in his previous life, so he has no doubts about the revenue capacity of "Dragon Babu", and even his attention is not much on it.

At this moment, Zhao Xudong was standing in the chairman's office, and his expression became a little strange. 、

Because not long ago, the young boss gave him another unexpected idea.

In order to celebrate the 500th anniversary of the classic "Journey to the West", Yoyo decided to hold a wave of promotional activities. ”

"In the YOYO Voice's Fantasy Westward Journey Hall, red envelopes will be delivered irregularly within a month. The reward in the red envelope is YO coins, which can be recharged and consumed in any of Yoyo's games. ”

Zhao Xudong touched his forehead helplessly, this is the boss he has ever seen.

This has almost been announced in the world, and we are competing for a large number of fantasy players to play Yoyo by spreading YO coins.

These YO coins cannot be transferred, nor can they be cashed out, and can only be used for the recharge of the game, for Yoyo, it is just the issuance of some more value-added currency of the game, but there is no economic loss.

What makes Zhao Xudong speechless the most is that the boss wants to hold an event to give YO coins, and by the way, it's okay to have a disgusting NetEase, but he also hung a slogan that makes people cry and laugh.

"Celebrating the 500th anniversary of Journey to the West?" he could really come up with such an idea.

Nowadays, YOYO voice dominates the voice market, and other voice software is basically in a state of no one's interest. Even if it is not an online game owned by Yoyo, most players generally use YOYO voice to communicate, even players of "Fantasy Journey to the West" are no exception.

So today, the dream hall of YOYO Voice is the largest gathering place for this gamer.

Yoyo played this banner, which is to hint to the other party: we will send YO coins, and you will play our game.

As for the effect, you will not know until you try it.

A few days later, when players were looking forward to the official open beta of "Dragon Babu", Yoyo announced the news.

At this moment, many netizens realized that this news was by no means isolated, it should be a continuation of the last conflict and a counterattack by Yoyo.

Of course, the Dream Hall is not only for fantasy players, any netizen with a Yoyo Pass, as long as they download YOYO Voice, can enter the Dream Hall.

All of a sudden, the Dream Hall was overcrowded, and it seemed that the attraction of YO was very strong.

Gamers are very enthusiastic, and those who don't play online games are not low.

When they thought that the turmoil a few days ago had gradually faded, Yoyo added another fire without hesitation.

Whether it is netizens or some media, they all admire the coquettish operation of Yoyo, you can dig the corner of NetEase, and even come up with this method to dig up the other party's users, and also take out "Journey to the West" as a shield.

"We've never seen such a brazen company. ”

This is the idea of NetEase's management.

Yoyo's combination punch down, although it will not have a nerve-wracking impact on "Fantasy Journey to the West", but every time a player is lost, there is a loss of income, after all, this is a game with hourly charges.

Li Riqiang, a senior executive of NetEase who was in charge of contacting Blizzard, came out of the chairman's office with a somewhat dark face.

But he can't think of any countermeasures, and the only way is to publish some righteous news on the 163 website to reprimand the shameless and domineering behavior.

When the news of NetEase Xiaobian had not yet been sent, Yoyo launched a second wave of attacks.

If a netizen enters the URL of 163 in Yoyo Browser, a dialog box will pop up in the web page, indicating that the website has unknown risks, and then you will be given a new promotion link, which is Sina.com.

As a result, many netizens who originally wanted to go to the 163 website ended up providing traffic to Sina.com.

In today's portal market, Sina.com and 163.com rank in the top two. Yoyo's divine assistance this time has further widened the gap between this portal.

At this moment, Sina's Mr. Cao is happy, he has been thinking about how to stabilize Sina's dominance in the portal, and his partner Youyou has sent a great assist.

As a bystander, their ability to fan the flames is not small at all.

For example, on the homepage of Sina.com, they solemnly reported on the incident, but whether the words were biased or not, they felt that they were jointly deceived by NetEase and Blizzard. People have finally cultivated the market, and there is a stable player base, and when you first start to reap the rewards, you will snatch the agency with the idea, which is too ugly.

In the opinion of the editor of Sina.com, any behavior of Yoyo is a counterattack from the perspective of self-preservation, and they understand it very well.

Yoyo's counterattack is not only that, if netizens do not install Yoyo browser, but with Yoyo Security Guard, once they log in to the 163 website with IE browser, Yoyo Security Guard will also give the same instructions, "The website you are about to go to has unknown risks, it is recommended to log in with a different URL." ”

Some netizens did not install Yoyo browser, and some netizens did not install Yoyo security guard, but there are very few who do not install these two items at the same time.

At the same time, on the hao123 navigation page, although there is no link to the 163 website, netizens can add the 163 network by adding the URL, but from today, the addition of the 163 website has become invalid.

The webpage will tell you that this is an invalid URL, and you can't even add it.

In the game website, as well as the software download in Yoyo Security Guard, all the game links for NetEase have been revoked, but only one "Fantasy Journey to the West" remains.

This is one of Liu Yun's strategies, which is called amplification and blocking.

Due to the popularity of "Fantasy Journey to the West", Yoyo suppressed its momentum, the difficulty was too great, and the possibility was even more minimal, so he chose to attack NetEase's other games and reduce their game share.

Although "Fantasy Westward Journey" is a game developed by NetEase itself, they will also have such worries, and the company's profits are too dependent on "Fantasy Westward Journey", which will also produce a sense of crisis. No healthy company wants to be too dependent on one product.

Yoyo's hand will further increase NetEase's dependence on "Fantasy Journey to the West", which will lead to a further expansion of the proportion of revenue share, which is obviously not the result they are happy to see. (https:)

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