In the middle of February, Lee's media began to promote Hengyu supermarket and convenience stores, and some of the preferential activities were also well known to the citizens of Xiangjiang.

The opening time of Li Guangyu is set at 9 a.m. on February 16, when Hengyu's 18 supermarkets and 80 convenience stores will open at the same time. Li Xuelan has also prepared a lot of activities for this, not only the supermarket will sell at a 20% discount, but also a lot of gifts for customers.

In the face of Lee's large-scale publicity, Henry Keswick had expected this, and if he opened the map of Xiangjiang, he would find that their Wellcome supermarket was surrounded by Li Guangyu's Hengyu supermarket and many convenience stores, and Watsons also erected a wall for them, which was a posture of preparing to completely close down their Wellcome.

With the backing of Standard Chartered and HSBC, Henry Keswick is not afraid of Li Guangyu's financial resources now, this time he has already planned for this, taking advantage of the fact that Li Guangyu Hengyu supermarket and convenience store have not yet opened, he asked all stores of Wellcome Supermarket to announce the news that the whole market will be 20% off on February 16.

Watsons is not lagging behind, and it has also announced that it will start a 20% discount on February 16, and has also prepared a lot of giveaways.

The citizens of Xiangjiang were very happy after learning the news, and this time several major supermarkets discounted at the same time, and their living expenses could be reduced a little. Some citizens even want the Li consortium to enter more industries.

Every time the Li consortium enters an industry, they can enjoy a lot of discounts, such as the bus company, which has not increased in price for nearly four years, which is incredible in the past few years of rapid economic development in Xiangjiang. They believe that if it weren't for Lee Guangyu controlling the Kowloon Bus, they are afraid that the price would have increased long ago.

The same is true for Hong Kong Airlines, which has been selling for almost half a year, and it is still sold at a 20% discount, which makes Cathay Pacific have to follow the discount, and many international airlines are also forced to sell at a discount.

This time it spread to the supermarket again, and they also knew that this time it was impossible to be as much as the two companies, because the supermarket group's profits were not so high, but they believed that after the Li consortium entered, they would definitely have more discounts in this regard.

Just like now, the Lee consortium has just advertised the 20% discount, and Wellcome and Watsons have immediately followed suit, saving them a fifth of their purchase funds. Many people hope that the longer the discount lasts, the better, and their cost of living can be reduced a lot.

Especially for those who are office workers who want to pay for their mortgages, the housing prices in Xiangjiang have put too much pressure on them, and they repay the bank loans every month, resulting in their very economical lives.

If their cost of living could be reduced by a fifth each month, they would be able to live a little better.

The citizens are happy, and the owners of several major supermarkets don't care, but a large number of small and medium-sized supermarket owners in Xiangjiang have begun to curse in their hearts. Originally, the rent was high now, and I would make a little money myself.

Now it's good, these major supermarkets are all 20% off, as soon as the news came out, their customer flow immediately plummeted, and they were all waiting for the arrival of the 16th.

How dare they play a 20% discount with several major supermarkets, now they have a meager profit, but the difference is too big from before. They know that several major supermarket groups have purchased a lot of goods, so they are lower than them in terms of Chen Ben, and they still have some profits at a discount of 20%.

If I get rid of various costs here, it is estimated that it will be enough for a family to live. What's the point of doing this with this little profit?

And what worries them even more is that this is still a temporary preferential plan for the Lee consortium, and after Wellcome and Watsons follow up, it is not known whether they will continue to discount.

Once Li Guangyu pushes the price to a 7% discount, except for their three major supermarkets that can protect their capital, other small and medium-sized supermarkets can directly close their doors. In particular, the convenience stores of the Li consortium did not even leave them with markets in some remote places.

Many of the supermarket owners already had a different idea when they saw this posture, and they knew that the Li consortium was not coming at them this time, they were just harming the fish pond.

They believe that the Li Group will not stop if it does not suppress the Wellcome supermarket, and this time will be very long, and at that time, in addition to the three major supermarkets, there will only be sporadic small supermarkets in Xiangjiang.

They don't think that their supermarkets can resist living for such a long time, they don't have any advantages of their own, unless those stores are their own, and they don't care how much money they can make can survive, there will be a large number of small and medium-sized supermarkets forced to close.

The smart bosses are already thinking about changing careers, they don't want to spend it like this, and when the time comes, it will only make them fall into embarrassment, and they will start to clean up the goods in the supermarket in the past few days, and then they will watch the battle between the Li consortium and Jardine Matheson.

Li Guangyu is also paying attention to these news, for those small and medium-sized supermarket problems, Li Guangyu is too lazy to care, these have nothing to do with him, he is now focusing on Jardine.

Li Guangyu said to Gan Qin: "You inform Ms. Li Xuelan to come to my office. ”

Since Jardine wants to follow the eight-fold fold, then I will lower it a little more and see if they still follow. Li Guangyu will not withdraw the troops if he does not knock down the Wellcome supermarket this time, and it is a big deal to delay it until September, when some Jardine Matheson has a headache.

After Li Xuelan arrived, Li Guangyu said: "Xuelan, you know the news about Wellcome. ”

"Li Sheng, our group has always been very concerned about the trend of Wellcome, and now they are also promoting the 16th 20% discount, which is obviously aimed at us. They have always had a steady flow of customers, once we are evenly priced, we are afraid that we will not be able to compete with them, and many citizens have become accustomed to shopping at Wellcome and Watsons. Li Xuelan replied.

Li Guangyu said with a smile: "I don't plan to stalemate with them at this price, have you calculated it over there, and we can maintain us without losing money by a few discounts?"

Hengyu Supermarket Group's finance has already made a budget for this, and Li Xuelan replied: "Li Sheng, we can get a seven-percent discount at most, because our stores are basically rented, even if our purchase price is relatively low, we can only have three layers of profits." ”

Li Xuelan was a little unhappy with the housing prices in Xiangjiang at this time, although many of the rented stores were Wheelock, Hutchison Whampoa, Sun Hung Kai and Shau Kee Group stores, which all had shares of Li Guangyu, but as the helmsman of the supermarket group, she was not satisfied, the rent was too high, so she only signed a one-year contract.

She is waiting for the collapse of the Xiangjiang property market, and she can buy all these stores at that time.

Li Guangyu didn't say anything about this, although he didn't have much development in Xiangjiang, he had a lot of shares, plus the acquisition of Wheelock, the high price was beneficial to him, and he could make more money.

Li Guangyu said: "You wait to contact our media, in order to benefit the public, all our Hengyu Supermarket Group stores in Xiangjiang began to sell at 7% off on the 16th, you pay attention to the trend of Wellcome, if you follow up there, give me a 7% discount, and then slowly consume with them." ”

"Okay Li Sheng, do you have any other orders?" asked Li Xuelan.

After seeing that Li Guangyu had no orders, Li Xuelan withdrew from Li Guangyu's office.

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