40. Change the promotion strategy
This is not a trivial matter after all, and it is impossible to make a decision on the spot.
Lin Xiaoguang has this permission, but Yang Meng does not.
Therefore, after discovering that it was impossible for him to back down, Yang Meng also ended the conversation and left the Ai faction and went back to Hangzhou directly.
As soon as Yang Meng left, Lin Xiaoguang convened a management meeting with the managers of various departments.
More than a dozen people gathered together, including Lei Daqi, the manager of the newly established security department, and a senior security engineer of 360 Security who was poached by headhunters.
Glancing at everyone one by one, he saw that they were all curious about Yang Meng's visit, so he briefly told the managers about the situation he had just talked to Yang Meng, and finally said, "What do you think about this matter?"
He set the tone, two traffic entrances, in exchange for a place in Series B financing.
For this established fact, no one has overturned it, Liao Changqing deeply agrees with this: "The full-product traffic entrance of the cat factory sounds very bluffing, but in fact, the effect is not so good, not even half of the Weixin Jiugongge, I think we have dealt with it like this, it is already very good." ”
"You know, financing is equal to at least tripling the return, this kind of opportunity to make money, not anyone can have, there are many people who want to get on the ship, not everyone has a ticket. ”
This is very true, many people can't help nodding, even Lei Daqi looks like it is true.
Since there was no objection, Lin Xiaoguang ended the topic and talked about another thing: "Now the speed of new registrations has slowed down, almost only about 5 million per day, I don't know if everyone is satisfied with this speed, anyway, I am not satisfied." ”
The CEO is not satisfied, and the problem is serious.
Everyone here realized the seriousness of the problem, but there was no better way, and the marketing department was doing the publicity and promotion, so they all looked at Liao Changqing.
At this moment, Liao Changqing was under a lot of pressure, took a deep breath, and directly admitted his mistake: "It is the work of our marketing department that has not done a good job." ”
Lin Xiaoguang smiled: "I don't mean to criticize, in fact, everyone is doing a good job, I am very satisfied, but have you noticed that the number of new registrations per day is constantly decreasing, I personally think that the ceiling has arrived, so we have to change the way we play." ”
"Ceiling?change the style of play?" Liao Changqing was stunned for a moment, and then buried his head in thought.
"Life pie online, but at present, what are the functions in it? There is no takeaway, no taxi, no cycling, many are not, there is only one collection and payment, train tickets and air tickets, movie performances, the functions are too single, such as takeaway food, hotel accommodation, leisure and entertainment, travel and travel, these have to be promoted by offline teams. ”
He looked at Liao Changqing and said, "So, it's time to form an offline promotion team, maybe not just one." ”
"The life team is responsible for promoting the life pie to catering businesses, hotel accommodation businesses, leisure and entertainment businesses, and scenic spot businesses, and the Pai Pai team is responsible for promoting the Pai to people who have more free time such as aunts in the local community. ”
The former is easy to understand, but how can the latter be looking for an aunt? Lei Daqi doesn't quite understand.
Not only did he not understand, but no one else understood.
Seeing this, Lin Xiaoguang explained: "The promotion of Paipai, in my plan, is going to be combined with crowdfunding, and our team will find many agents in each prefecture-level city to let them take the initiative to promote Aipai, how to take the initiative?"
"It's very simple, each agent who develops a certain number of users, can obtain the qualification to participate in the third phase of Aipai crowdfunding, the more people who develop, the higher the amount of participation she has, we assume that the maximum development of 10,000 people, you can get 1 million crowdfunding participation quota, think about it, a city of thousands of agents, dozens of millions of agents across the country, a person to develop 1000 people, there are 10 billion. ”
"Up to 10,000 people, 300 a day, is that a lot?
"In a month, 1 million becomes 2 million, or even 3 million? Who doesn't want to make this money?"
None of us were stupid, and it occurred to me for a moment the benefits of doing so.
Liao Changqing's eyes became brighter and brighter, and said: "We were still thinking about how to screen crowdfunding participants and drive out those financial institutions with wool, but we found it difficult. ”
"The problem was solved perfectly. ”
"Definitely. Chen Yizhou also nodded: "Three phases of crowdfunding, all the places, we can give agents, if the previous crowdfunding participants have opinions, why don't they have this qualification?"
"Yes, you can also become an agent, go to stand on the side of the road like an aunt, ask someone to download the registration pie, if you are busy with work and study and have no time, then it's okay, spend thousands of dollars to hire someone to replace yourself, this is always okay, right? ”
"There are a large number of speculators in the second phase of crowdfunding, compared to the second phase, the first phase of the crowdfunders is much purer, just a simple support faction, we can consider giving participants in different periods, get slightly higher benefits than agents, such as the first phase of participants, the development of 1,000 people, you can get 1 million participation quota, the second phase of the development of 3,300 people, you can get 1 million participation quota, and so on......"
Liao Changqing waited for Chen Yizhou to finish speaking, and then said: "There is also a point, why should passers-by register for Paipai, I think, we can hold an event and register to get five yuan in cash." ”
"No more, no less, just 5 yuan, not much for some people, but a lot for many people, 5 yuan, you can buy a pancake fruit." ”
"Personally, I think it's quite tempting. ”
Many of the people present laughed, Qiao Ziran was cheerful and lively, and said immediately: "Senior Brother Sha, you can't buy 5 pancakes and fruits in Jiangcheng, you need 6 yuan." ”
A joke was made, and there was a lot of laughter in the conference room, and she laughed along, and then put away her smile: "I personally think that the cost of customer acquisition in the future is getting bigger and bigger, and it can be 125 million to smash out 25 million users before, but it will be impossible in the future, and it is obvious that the cost will be doubled." ”
"I think it is necessary to continue this campaign by inviting registration to get 5 yuan in cash. ”
"2 times or 3 times the return of crowdfunding, this is a long-term benefit, the agent can only see, but can not eat, we need to invite the registration of 1 person to get 5 yuan in cash, as a short-term benefit, as a driving force, to drive the agent to develop users. ”
"5 yuan for 1 person, 10,000 people, 50,000 yuan, I think it's a lot. ”
Lin Xiaoguang nodded, looked at Zhuang Xuan on the side, and asked: "Technically, you can distinguish clearly, who is the user who develops, and it can be intuitively reflected, so that the agent can be convinced and avoid mistakes, right?"
"Of course you can, it's a trivial matter, an agent can have an exclusive invitation code. Zhuang Xuan's expression was relaxed.
In the end, one person counts the short, and the two count the long, so many smart people here, in a few words, they will supplement and improve Lin Xiaoguang's relatively simple plan, and finally form a resolution to implement it tomorrow.
However, before the implementation, it is still the same sentence, the soldiers and horses have not moved the grain and grass first, and the team has been built first.
……