Scripts are different from other literary methods, and writing scripts or biographies of characters is quite unprofessional. Because scripts have their own format, writing a script is, in a sense, a technical job with skill.

But in any case, the most important thing in the script is to consider the audience's understanding and receptivity, so that the value of script creation is more in line with people's needs, so as to achieve its own commercial value and artistic value.

From this point of view, this is similar to the purpose of creating literary works.

And in a broad sense, advertising planning is actually the same.

It's just that the script sells the plot, while the advertising planning sells the creativity.

Zhao Fusheng obviously knows the trick well, so the script of "Mobile Phone" was originally very exciting, but under Zhao Fusheng's pen, it has become more tense and exciting, making people dizzy, laughing, but with deep thinking.

In a word, it is refreshing.

This is not a joke, most of today's movies stay at the point of preaching, occasionally there are a few commercial films, and the connotation is not very rich, and few are as wonderful as the script written by Zhao Fusheng.

Even Jiang Wen had to admit this.

Although the movies he made are very allegorical and thoughtful in content, even he himself admits that the things he makes are not so easy to be accepted by the public.

It's just obscure, it's more about reflecting reality through dark things.

To put it bluntly, the literary value is very high, but the commercial value, hehe, unless the investor is crazy, few people will like to invest in Jiang Wen's movie.

And this time, their opponent is a combination of Ma Dajun and Yu Dong.

........................

........................

A week later, the general manager's office of Paulie Berner Films.

Yu Dong extinguished the cigarette butt heavily in the crystal ashtray on the table, and the next second he lit a cigarette again, and continued to emit a burst of smoke from his mouth, and there were already seven or eight cigarette butts in the ashtray at most half smoked at this time, as for the tea in front of him, it was more like a foil, because from beginning to end, he had never drunk a sip of water.

And Ma Dajun, who was sitting opposite Yu Dong, the stubble on his face showed that he hadn't cleaned himself up properly for several days, and he looked quite haggard.

"Old horse, we lost this time!"

Yu Dong spoke slowly, his voice hoarse, as if gold and iron intersected.

Ma Dajun opened his mouth and wanted to say something, but he couldn't say it.

Although he was very reluctant to admit what Yu Dong said, the box office was there, and he had nothing to say.

In the first week of its release, "Mobile Phone" accumulated a box office of 15 million, while "Looking for a Gun" was only a fraction of the other party's, 4.8 million.

Don't underestimate this number, which means that, if nothing else, the total box office of "Mobile Phone" can reach at least 25 million. And "Looking for a Gun", I'm afraid it won't even reach 10 million.

In short, Future Film and Television and Phoenix Film and Television, as investors, will be able to earn at least 10 million.

On the side of "Looking for a Gun", the loss of money is ironclad, and the only difference is how much to lose.

To be honest, Yu Dong thought that there might be a gap in the box office between the two dramas before, but he didn't expect that there would be such a big difference anyway.

You must know that before Ma Dajun, he was known as the first-rate commercial film director in China, and Lu Chuan's script was also very well written, in Yu Dong's thoughts, although Jiang Wen is also a good director, but this confrontation is obviously his own side to take the lead.

But it's a pity that the ideal is very plump, but the reality is very skinny.

The box office was like a resounding slap in the face, which made Yu Dong realize that some things are useless for granted.

And Ma Dajun remembered Zhao Fusheng's face at this moment.

He recalled that he once went out to dinner with a group of friends who drank and meat, and at the wine table, everyone used to talk about a topic, and a person said at that time: "The most powerful killers in the world are not those who look fierce and vicious on the outside, nor are they those who carry knives and tattoos and wear colorful and colorful postures, let alone those who play with knives and guns at every turn to show how bullish and domineering they seem to be." It's those who don't look abnormal on the outside, but the next moment they can casually take other people's lives and still have the same face. ”

Well, it's a sad story.

Ma Dajun now thinks back to the time when he got along with Zhao Fusheng before, and realizes for the first time that the young man with a faint smile on his face and slowly saying "who do you think you are" is the truly terrifying existence.

From beginning to end, his eyes were always fixed on Jiang Wen's body, thinking that it was his biggest opponent and enemy, and now, he realized that the opponent he really needed to care about was Zhao Fusheng.

Taking a deep breath, Ma Dajun calmed down his emotions and looked at Yu Dong: "Mr. Yu, my contract has expired, if you want, I plan to come over, let's prepare the next movie." ”

It is said that repeated defeats and repeated defeats have different meanings, but in fact, it is true.

Whether it is Yu Dong or Ma Dajun, they are not the kind of people who give up easily, the failure of a drama is just a loss of money for them, and the next thing is more important.

In business, it is normal to lose money, as long as you don't lose money all the time, there is still room to turn over.

Movies are actually a business.

This point, not only Yu Dong and Ma Dajun think so, but Zhao Fusheng and Ye Jing also think so.

Therefore, when Ma Dajun and Yu Dong were already planning the next play, Ye Jing and others were sitting in the office of Phoenix Film and Television, also thinking about what to do next.

"Awesome!

Ye Jingzhi said to Zhao Fusheng proudly: "You kid, did you have a premonition that the box office of this drama would explode?"

Of course he is happy, the box office of this year's Chinese New Year movies is sluggish, regardless of foreign blockbusters, just domestic films, at least six or seven out of ten dramas are losing money, and the remaining one or two are just capital preservation.

Movies that can make money are almost rare.

A movie like "Mobile Phone", which has a high degree of topicality, and even caused a wave of public opinion, has been discussed by others, and the box office has risen steadily, and it can even make a profit, which is definitely unique in this year's film market.

The most important thing is that through this play, Ye Jing's fame in the circle has been further improved, and many people are contacting him.

No one doesn't like to be taken seriously, although he is a big yard disciple, and the original purpose of Phoenix Film and Television is just a game between a few good friends, but Ye Jing is not stupid, he has the opportunity to make money and make himself more successful, of course he is happy.

Therefore, Ye Jing is looking at Zhao Fusheng now, how to look at it.

Zhao Fusheng smiled slightly: "Brother Ye, I was just angry for a while, who knew that this drama would become like this." ”

The drama "Mobile Phone" is really popular now!

"On Christmas Eve, I watched the movie "Mobile Phone". This is the best thriller of 2002, and after watching it, it teaches people to be cold. In the past, Jiang Wen filmed things for the purpose of entertaining the people. Entertainment can't go too deep, even if it has to go too deep, it has to show absurdity and blackness. Unexpectedly, this time, Jiang Wen's latest dedication is neither deep nor shallow, it is basically realism, which makes people feel creepy. ”

"The film "Mobile Phone" gives people a rather tired feeling from beginning to end. The only outline of the story I can see is how a middle-aged man makes his life fall apart, which is more terrifying than a horror movie, more real than a documentary. In real life, there are not too few people who live the same life as Yan Shouyi, but too many. This makes the film no longer funny, but critical realism. ”

"I was scared by this film, not because of the result, but because the choice of role was in a dilemma and could not be changed. This film makes people feel that there is no worst in life, only worse. After reading it, it can make the depressed more depressed and the desperate more desperate. ”

"I have watched many movies directed by Jiang Wen, and my impression is basically that the style is biased towards gray, but "Mobile Phone" is more pleasant, with a little criticism, and the film profoundly reveals the theme that the film wants to express before and after, and provokes thinking. ”

To put it simply, this film is about a man who uses lies to move between three women and ends up paying a huge price for his actions. The story may seem to have nothing to do with mobile phones, but the details can reflect the more and more widespread use and continuous change of mobile phones in people's lives. ”

Yan Shouyi not only exists as a main character in the story, but through him we can find many "kind" beings in society who are similar to him. As a host of the TV program "Have One Talk", he tells people positive topics such as honesty in front of the screen, but he deceives the women around him with lies in his life, which completely contradicts his name and the name of the program he hosts, which is a bit ironic to a certain extent. ”

Film reviews like this appeared in the newspapers, which made many people reacquaint themselves with Jiang Wen and let many people know about this movie.

And Zhao Fusheng, as the initiator, actually didn't expect that this drama would become a social phenomenon.

But this is the movie, this is the life, and many things happen before they happen, and no one can predict what kind of outcome there will be. It's as if Ma Dajun can't figure out why Zhao Fusheng is targeting him.

"Why?"

Zhao Fusheng blinked, glanced at Fan Baobao, who asked him that question, and said calmly: "I think he's unhappy, okay?"

Fan Baobao thought about it, recalled the story about Ma Dajun she heard from Zhou Yun, and nodded vigorously, she felt that what Zhao Fusheng said was right.