In the conference room, everyone held pens, and in front of them was a spread notebook, just waiting to record Xu Jia's golden and jade words.

Facing everyone's longing eyes, Xu Jia was uncomfortable...

"Manager Zhou~" he was embarrassed: "I don't know where to start, everyone is my senior... I should learn from everyone. ”

Xu Jia was indeed a little confused.

You can't say that you have a system and can see the real thoughts of customers, right? Even if he dares to say it, others have to believe it, right?

Although I have absorbed a lot of case experience in the system space, it is not so easy to summarize and teach others.

"Let's start with how the client's wife did not agree to buy a big house, how did you observe and how did you guide it. ”

Zhou Chuqian helped Xu Jia find an entry point, and then raised her hand to signal him to continue.

The reason why Xu Jia was asked to summarize and share is also purposeful.

As the manager who single-handedly built this business group, no one understands the weaknesses of this team better than Zhou Chuqian.

The narrow customer base is actually a very fatal shortcoming for brokers.

In the past, when they were in the Xincheng community store, because they only needed to do a community, and the type of housing in the old community was single, and the customer group was small, they could even further screen the already narrow customer group and only be the customers they were sure of, which made the transaction rate extremely high.

But now it's different, aside from the Xincheng community that needs to be taken into account, the communities that the store is responsible for have become many and complex: Jincheng Home Store, Xingyue Home, Golden Jubilee Garden, Minghe County, Qinghe Fang, Grace Mansion, Zijin Famous Seat...

The region has the main urban area, and the non-main urban area is different;

School districts have key school districts, public school districts, and non-school districts;

Even the unit types have ranged from single apartments of as little as 37 square meters to single-family villas of thousands of square meters...

In such a changeable and complex housing and customer group, everyone's original advantages have become disadvantages, if you don't improve your average business level in the shortest possible time, the performance may be maintained, but the market share will definitely be cool!

The difference between the two stores can be roughly understood as that there are only 10 customers in the A store area, and Zhou Chuqian and they ate 7, and they only needed 7 to eat enough.

There are 50 customers in store B, and if you still only eat 7, the performance will not decline, but the remaining 43 customers will be divided by other companies.

This means that now they have a lot of food and need to eat 27 or even 37 to be full.

From this point of view, Zhou Chuqian even understands a little bit why Zhang Ping and Wang Xiaojun had no lower limit on discounts...

In addition to the occasional wool of the company, more often than not, it is for the sake of market share and do everything to pull the list.

After all, the loss of the market is an absolutely unacceptable situation for Wanshu Company, as an industry leader.

Otherwise, not only she, the manager, will be responsible, but even the regional manager He Tang will also be responsible.

In this case, Xu Jia's all-you-can-eat business style has become a very important asset.

......

Hearing Zhou Chuqian say this, Xu Jia had to carefully sort out his thoughts and began to break blindly with his eyes open, after all, it is not too difficult to reverse the process after knowing the results.

"In fact, the most important point is to dig deep into the real needs of customers. ”

For example, Zhan Junxiang, as a middle-aged man with a successful career, who is responsible for his family, wants to change to a large-area residence, which is very reasonable. ”

But in the process of showing it, I found that Wang Juanxiu and Zhan Keren were not interested in the big house at all. ”

"There is a paradox in this: if they do not agree on the goal of changing houses, then the original house cannot be sold. ”

"So, they definitely want to buy a house, but they disagree about what kind of house to buy. ”

Hearing him say this, Zhang Jingwen suddenly realized, and said with a cute face: "Yes~ I thought it was his wife who was against buying a house or was just dissatisfied with the house." Why can't I think of that? Pikachu, you're so good!"

"Uh~"

Xu Jia smiled and waved his hand, and continued to break around: "Later, I learned that their son is a professional musician, and he is about to step into society. I was thinking that when the children of almost every family grow up, it is actually difficult for parents to adapt to this change of role. ”

"Just imagine, an adult with the ability to think independently, but his parents' impression of him is still that child who grew up with a handful of and urine, how much difference will there be?"

"The conflict of ideas between the two generations is very strong, such as work and rest time, social style, eating habits, life habits, etc., and conflicts will definitely break out because of this..."

After hearing this, Ji Feifei began to write quickly in her notebook...

{Makes sense~ Growing up children want to get out of the control of their parents!

Xu Jia paused and continued: "So I tried to recommend a small house to my child that meets his needs, and a house not far from my child to my parents, so that I can not only isolate the contradictions accumulated by all kinds of trivial things in life, but also not let my family be estranged..."

"Pikachu~" Wang Shao couldn't help but interrupt him: "Have you studied psychology, why are you so accurate in controlling the psychology of customers?"

"???" Xu Jia looked confused and had nothing to say, so he could only nod: "I understand a little, I understand a little." ”

"And capital allocation!" Zhou Chuqian emphasized, "Helping customers analyze the income from the perspective of pure return on investment is also an important reason for customers to buy two houses at once." ”

Xu Jia sighed: "That's just a little understanding!"

"It's amazing~" Wu Xiongda looked at him with admiration: "I never thought before, I still have to learn so much to sell a house, you are so amazing!"

"It's all a little bit of understanding~ a little bit of understanding!" Xu Jia repeated his words.

Li Qianqian didn't speak, patronized and took notes, and at the same time thought:

{I thought Xiao Xu was just running from time to time, but I didn't expect it to be a thick accumulation!} I'm really ashamed, I haven't analyzed the deep content of those lists for so long, compared with Xiao Xu, I'm too weak.} ｝

Zhou Chuqian was very satisfied with everyone's thirst for knowledge, and said seriously with a smile: "Let me summarize Xu Jia's words, on the one hand, it is the deep needs of customers, which involves the content of psychology and social relations, as well as suggestions for asset allocation, and also involves the estimation of the real estate market, and even some economic content. ”

"Everyone understands, right? Our profession is a real estate agent, although it is not very high-minded, but if you want to do a good job and do fine, you need deep internal skills!"

"At this point, I hope everyone can learn from Xu Jia!"

Xu Jia smiled bitterly: "I'm really not that powerful, it's just..."

"You know a little bit about everything. Zhou Chuqian snatched his words: "Being modest is a good thing, you also have to maintain this mentality." Everybody, too!"

When everyone heard this, their expressions were very serious, and they nodded very seriously, and then continued to record them in their notebooks.

Only Xu Jia's heart thought helplessly: "I really don't want to pretend to compare~"

He now understands that as long as he dares to break blindly, these people will really dare to believe it!

......

At this moment, the distant bell of the system came...

"Knock~~~"

{Quest Released!Five-Sided Exquisite!(D-Class)}

{Find a satisfactory house for "Yu Zhe" within 3 days, and ensure that the transaction goes smoothly.} ｝

{Reward: 300 Energy Points, 500 Shopping Mall Bonds.} ｝

At the same time, a shout came from outside the door of the conference room: "There is a customer from the buying and selling group!"