Chapter 265: LV Co-branding Limited

After delineating this Chinese-style electronic dance song cha-x composed by Chen Haolan and directly entering the second selection, Lei Yun became even more interested, and carefully selected among the vast sea of registered works, hoping that there would be works that made his eyes shine.

But it's a pity that in the next few days, Leiyun's similar move of looking for a needle in a haystack can only be in vain.

After all, there is no threshold.,It can be said that anyone can sign up for the audition stage at will.,The quality of the works is really uneven.,There are works like cha-x that make thunderclouds feel amazing.,But more than that, it's not even the most basic music theory.。

Therefore, being able to accidentally encounter a Chinese-style electronic music can already be regarded as burning high incense, and Lei Yun can only comfort himself in the end......

"Forget it, go home and rest, Ke'er also made a homemade hot pot at home today. “

Lei Yun stretched lazily, but the corners of his mouth couldn't help but show a smile.

I don't know what happened to Ke'er recently, but suddenly became interested in cooking, and cooked for herself every day, which was originally a good thing, and it also made Lei Yun feel happy for a while.

But after several consecutive food trials, Lei Yun was completely frightened by Ke'er's dark cuisine!

Either the salt is heavy, or it's tasteless, or it's a little hard to swallow......

It's just that the thundercloud is not good enough to discourage her excitement, and she has to change her ways to make her happy

But fortunately, I made a hot pot today, so it is unlikely that there will be any dark dishes...... Wait, there's no way she's going to add a banlangen to a hot pot, right?

Guessing in such a daze, Thundercloud had already walked out of the door of the office and was about to take advantage of the situation to lock the door and go home, but unexpectedly, Mia came out halfway, and directly forcibly brought Thundercloud back to the office.

"Hey, hey, what's the matter tomorrow, Ke'er is still waiting for me at home."

Lei Yun was forcibly pushed in with a blank face, and he was really troubled by Mia's vigorous work style.

Anyway, he basically hasn't seen Mia on vacation, let alone going out on a date with a boy, and he devotes almost all his time to work, often sending him work papers at two o'clock in the middle of the night, and Tang Ke'er is inevitably a little jealous sometimes.

"It only takes up half an hour of your time!

Mia said this, but under her hand she couldn't refuse to take out the document directly, and closed the curtains, turned on the projector, and started to talk directly to the screen.

"The design of our new products for the third season has been preliminarily completed, and this time I have expanded the product category again, not only adding T-shirts and shorts, but also introducing LV to co-brand with us!"

When he heard the brand name LV, Lei Yun was directly stunned on the spot, and when Mia switched the co-branded design of REAL and LV to the big screen, he was even more confused......

You're not mistaken, are you?

Is it really a LV co-branded limited model??

When he immediately thought of the future heir of the LVH Group, who was Mia's crazy suitor, Thundercloud nodded silently again and began to accept this explosive news

"The limited edition of our collaboration with LV is also divided into two series, the creative series and the print series......"

With Mia's continuous introduction, several co-branded limited styles of different styles appeared on the big screen.

"Among them, the creative series still continues our big logo design style, with the real lightning logo on the front and the LV brand logo on the back......"

Lei Yun can basically see it, in fact, it is a LV co-branded limited edition, to put it bluntly, LV brand logo has been added to the original basic style of REAL, and the overall design style is still a continuation of REAL's brand style.

But even so, LV is LV, which is the top first-class luxury brand in the world, and can even be called the most well-known luxury brand!

Many people may not know GUI, don't know Dior, don't know Chanel, don't know Givenchy, but it's absolutely impossible not to know LV!

Once any product is printed with the LV logo, then the value can be said to be rolling up!

This is the unreasonable super premium ability of luxury brands!

"There is also a printing series that combines LV's most classic old flowers with the real small lightning symbol, which is definitely our third season's main hit product!"

Lei Yun looked at the full, small and small printed logo on the real clothes, and couldn't help nodding again and again, the recognition of this dress is too high, coupled with the blessing of the co-branded limited, once released, it is definitely an explosive-level Internet celebrity item!

"So all of our products in the third season, including coats, trousers, sweatshirts, T-shirts, and shorts, each of which will be divided into a creative series, a print series and a LV co-branded limited series!"

Mia said that the picture on the big screen changed again, but there were more than a dozen different styles and styles.

That is to say...... We're going to have a whopping 15 pieces this season??"

Seeing the dazzling array of different styles and styles, Lei Yun couldn't help but smack his tongue secretly.

You must know that these five different styles, each of which is divided into three series, does not add up to a full 15 items?

- Of course, although many of these styles will never be reproduced, they can still be sold as long as they are changed to a different color.

However, compared to only 4 items in the first season and only 8 items in the second season, this can be said to be an unprecedented super step!

But this unprecedented super-large pace really scared the thunderclouds a lot!

Sell so many products at once......

Can the market really accept and digest it?

"Don't worry, although the product line has expanded a lot this time, we have the big killer of LV co-branded limited models!

However, compared to Thundercloud's worry and conservatism, Mia seemed full of confidence and seemed to be able to catch it.

"Of course, it's best to be able to sell well...... However, LV must not be able to cooperate with us for free, right?"

Although being able to borrow LV's fame is of course a good win-win cooperation, what Lei Yun wants to know is, what kind of high price did Real pay for this?

"Of course... LV will take all the sales of the co-branded limited edition 15 ......"

Speaking of which, Mia is rarely embarrassed, because this means that LV does not spend any money, just authorizes real to use its own brand and logo, and will directly take away the total sales of the entire co-branded limited model for 15!

You know, this is not 15% of the net profit, but 15% of the total sales!!

When this number heard Lei Yun's ears, it made him stunned immediately, obviously a little unexpected.

After all, REAL worked hard to design, publicize, and make products, and then sent hundreds of thousands of single products to the hands of ball users, and LV just paid for a brand and logo, and directly took 15 total sales!

You must know that under the online operation mode of REAL, the net profit has reached a very considerable 25, even if the unit price of the co-branded limited model with LV will naturally sell at a high point, but the net profit is about 30 at most.

And LV took the equivalent of half of the net profit as soon as he opened his mouth, which naturally made Lei Yun feel a little unacceptable for a while

"Although we seem to have suffered a little bit in this cooperation, after all, we are just an emerging brand, and the cooperation with LV will be a huge boost to our brand image!

After all, she was the one who led the matter, and Mia naturally needed to explain it to Thundercloud.

Even if Mia Wan has independent autonomy over the affairs of the Real Clothing Division, just as Lei Yun has complete independence and autonomy over the Real Music Division, the two of them theoretically do not need to report to each other, they just need to ventilate in time.

But Mia still thinks that she should make this matter clear, after all, this cooperation does seem to have the upper hand on the surface.

"Hey man, of course I understand this! It's not like any cat and dog brand can be co-branded with LV!"

Seeing Mia's appearance, Lei Yun couldn't help but laugh, and quickly signaled her not to think about it.

After all, although Real has been selling crazy for two seasons in a row, after all, it has been established for too short a time, and the brand influence is not far behind LV, an old top luxury brand!

Since we have the opportunity to cooperate with this kind of well-known top brand of the ball, the significance for real is naturally far more than the profit income of this mere 15.

Lei Yun also failed to react for the first time, and couldn't help but be stunned, but after quickly turning the corner, he naturally knew that with the current brand influence of REAL, in front of a top boss like LV, he really didn't have much bargaining power

"Oh yes, didn't you say there are two very important things, and what is the other thing?"

Now that he has figured out this stubble, Lei Yun didn't dwell too much on it, and jumped directly to another topic.

"It's news that just came from China... I happened to be in the office and came to you without asking them to relay it......"

As soon as he heard the news from China, Lei Yun naturally thought that it was the matter of the ISY International Music Festival.

"Oh, is the office building about to be delivered?"

"No, it's a domestic variety show that wants to invite you to participate as a guest. “

Now Lei Yun is really a little curious and puzzled, domestic variety shows?

Invite yourself as a guest?

What kind of magic is this......

"Could it be a variety show related to electronic music?"

"No, what's it"

Mia shook her head, looked down at the document in her hand, and quickly said a name that made Thundercloud feel confused.

“…… Is there hip-hop in China?"