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Yi Xiaoqian has recently suddenly become obsessed with hip-hop — even if she didn't know anything about hip-hop or rap before.

But this summer, with the sudden popularity of the variety show "China Has Hip Hop", the hip-hop culture that used to only exist underground in China suddenly rose, and instantly broke the circle and became the best trend culture that young people talk about!

Anyone can attack the show for its commerciality, entertainment, insider story, plagiarism of similar Korean variety shows, or it is not considered 'real hip-hop culture' at all.

But what no one can deny is that it was the appearance of this show out of thin air that made the hip-hop culture, which was originally extremely niche in China, successfully break the circle, and became a fashion trend among young people for a while!

While this show has achieved its own huge commercial value, it has also achieved the original niche and underground hip-hop culture in China, and it has also become popular with a large number of young rappers who have performed well on the show.

Yi Xiaoqian became obsessed with hip-hop in this sudden trend, and became obsessed with many of these young rappers with full personality.

And tonight she didn't do anything, and stayed in front of the computer screen with her friends, just for the final end of this phenomenon-level variety show "China Has Hip Hop", which has been popular all summer!

That's right, tonight is the final battle of "China Has Hip Hop" - the finals of the top four showdowns!!

And Lei Yun, when he received the invitation of the "China Has Hip Hop" program team for the first time, his first reaction was to refuse......

Because of one hip-hop and one electronic music, there is very little intersection between the two - of course, Thundercloud has tried to combine EDM with Trap before, and it has become the creation of a new style of EDMTrap.

Trap is an expression of hip-hop culture, a style of hip-hop music, which may be the only intersection between electronic music and hip-hop.

But the joke is that with Thundercloud's current status and status in the global music scene, if he wants to collaborate with any hip-hop singer to release songs, not to mention from Belgium all the way to Paris, but at least the ones he cooperates with are well-known hip-hop bigwigs.

But what the hell is this domestic hip-hop variety show?

A group of young rappers in their twenties?

It's really not Lei Yuntuo pretending to be forced, not to mention these young people who don't have the slightest influence in the world, even if they are those star producers, who is qualified to cooperate with Lei Yun to release songs?

So his first reaction was that this wasn't funny, right?

What did a hip-hop variety show do in the past when it invited itself to be an electronic music producer?

Lei Yun really doesn't know, when will he be able to rap again?

But when Mia recounts the show and why she felt it was necessary to be involved, Thundercloud fell into a deep silence...

Because he suddenly felt that what Mia said seemed to make sense......

The theme of this show is hip-hop music, yes, it seems that it does have nothing to do with electronic music.

But the problem is that this show has now detonated almost the entire domestic network, covering a huge number of young people who are so red-eyed!

Didn't watch the advertising partners of this variety show upgrade all the way and become more and more big?

With the rapid rise in traffic and topics, the influence and advertising costs of this show are also soaring!

And the largest audience for electronic music is also this young group, which almost overlaps perfectly with hip-hop!

This is the number one reason why Mia thinks she wants to participate in this variety show!

As for the second reason, it is that she has seen the unparalleled super promotion ability of variety entertainment for a certain culture!

It stands to reason that thunderclouds are powerful now?

For anyone who knows electronic music, that's pretty awesome!

The name RayRay is now not only the pride of domestic electronic music, but also the peak of the global electronic music field, so that countless top foreign DJs can only look up to it, so that countless global DJs can only worship the legend!

But what's the use?

Just like Sky, the emperor of e-sports back then, professional players all over the world couldn't raise their heads, and he was also a god-like figure in the e-sports field where he was located, but how many people in China knew his name and deeds?

Now Lei Yun is almost in the same situation, his strength is respected and any in the world music scene, but he does not have much influence in China, where electronic music is extremely niche.

Just like the star producer Hot Dog in "China Has Hip Hop", this rap boss who wrote hit hip-hop singles such as "Mr. Almost" didn't even know him when the first episode of "China Has Hip Hop" was broadcast!

On the contrary, more people know Zhang Zhenyue next to him...... Why is that?

The reason is very simple, before this, few people in China knew about hip-hop culture, and naturally it was not clear what the status of hot dogs was in the hip-hop field.

But Zhang Zhenyue, who has not made many achievements in the field of hip-hop, has a popular song "Missing is a Disease" in China, and many people have heard it, so they naturally have an impression of him.

Therefore, Thundercloud's situation at this time is somewhat similar to that of a hot dog, and he is very awesome in the field he belongs to, even if Leiyun is more awesome, but no one cares about any electronic music at all, how can he know you?

It stands to reason that hip-hop is as niche as electronic music, and it is not taken seriously by mainstream society, so it can be called a pair of brothers and sisters who have suffered from cold eyes.

But it is such a variety show of "China Has Hip Hop", but it directly brought the originally niche hip-hop culture directly to the fire and successfully broke the circle!

Even hip-hop singers with hot dogs, who were unknown before, became popular, and many contestants who had no fame at all before also became popular overnight!

For Lei Yun, who has always been desperate to promote electronic music culture, it can be said that his eyes are red with envy!

I think he swept the Grammy electronic category for two consecutive years, ranked No. 2 in the top 100 DJs last year, and wrote countless hit singles that are popular all over the world, but his current popularity in China is not as popular as the two most popular contestants? ?

How many young people know the name PG1 and know the name of Gai?

And how many young people know the name RayRay?

Maybe they've all heard LetMeLoveYou, Levels, Faded, and other hit singles that swept the B charts, but that doesn't mean they know the producer RayRay.

Who cares about who the producer is when they listen to the song, and two out of ten will do this?

Otherwise, how could there be so many celebrities who are not popular?

So if Lei Yun participates in the suddenly popular variety show "China Has Hip Hop" as an electronic music producer, will there be a qualitative leap in his popularity and influence in China?

If he improvises on the spot again, will he directly blow up the jaws of young people all over China?

That group of young rappers is about to blow up the stage at every turn, have you ever seen the real blow up the audience?

What music style can compare to electronic music compared to the bombing field?

In this way, wouldn't his idea of promoting electronic music in China be a big step forward, wouldn't more young people be exposed to electronic music because of this, and even like electronic music from then on?!

Therefore, after being silent in place for two minutes, Lei Yun nodded heavily and decided to participate in this domestic variety show!

...... China, there is hip-hop!