Watching the crew of "Night" leave.

"You said that they really want to go all the way to Changyang? Why do I think it's a bit of a vote?" Qi Xi asked Vice President Liu.

"Originally, it may have been intended to get a vote, but now it is estimated that it is more difficult, and the film schedule has not distanced itself from us - but in terms of publicity, it is indeed a desperate approach, depending on how much it can win on the first day. Vice President Liu glanced at Ji Ming and seemed to explain: "This method is too intense, it's good to say if you make money, if you lose, then you really can't have any underwear left, so much publicity and distribution is invested in it, which is higher than the production cost."

And ah, their distribution activities are also very messy, the first time I heard that it was planned to be at the end of the year, I don't know how to go back to the premise for half a year - it is estimated that it may be because of "Immortals", their publicity, it is as if they won the award with us, if we let us go first, maybe these hot spots in the early stage have been harvested by us, and they will not be able to make a good profit. ”

Ji Ming shrugged his shoulders indispensably.

No matter how you analyze it, after the koi, this Mr. Chen really wants to go all the way to Changyang, perhaps, he is the only innocent good person in the entertainment industry.

"What are you doing in charge of people, just rub it, can you still fight with him?"

Vice President Liu probably felt that Ji Ming didn't like the propaganda operation of Shanghua Film and Television, but he suddenly became lively again, and he could also tell two truths: "Actually, it can't be said that we haven't been touched." The other party invested a large number of material resources into it, and we also guided it a little, and it was released on the same day, and they didn't win the award, they were all art films, and I don't know who the audience likes to watch. The rest is that they met Qixi Festival, and their announcement took a kiss or something, which had a big impact.

However, Ji Ming must have seen the film "Night", and it has a fart relationship with Qixi Festival, which is cheating. ”

Ji Ming glanced at Qi Xi: "Strictly speaking, we still have a Qi Xi, Qi Xi, Qixi, in comparison, our relationship is a little bigger." ”

Haha, this sarcasm is vicious enough.

The relationship between "Night" and Qixi Festival is really not as close as this homonym.

Qi Xi glared at him, she was still curious: "Their film is really not good? Anyway, it was also shortlisted for the film festival, wasn't the director's previous film also highly praised?"

"It's hard to judge such a thing as art, but from the perspective of the market, it's not an ornamental film. As the only person who has seen the film, Ji Ming still has some right to speak, to be honest, he also thinks that Director Bi has been kidnapped by capital, of course, he may also be open-minded, it doesn't matter if the box office is good or not, whether the reputation is good or not, anyway, he has already achieved fame, and he will not be without films.

Qi Xi beckoned to a female star who didn't know which one she didn't know, and then thought about it and said: "That's it, maybe it will really make us wedding clothes, haha, I hope so." ”

"The wish was successful. ”

Tut.

"Why do you think of me like that?"

Ji Ming shook his head, and glanced at Vice President Chen in the distance, this, how can this be good - this kind of aggressiveness, attacking from both sides, getting an inch, and getting Long Wangshu really doesn't match his character and morality, alas, it's really helpless.

"It's like you don't think so, I'm not authentic, right?" Qi Xi understood after thinking about it, and immediately gave Ji Ming a roll of his eyes.

I...... Ahem.

......

As the release date approaches, a total of six films will be released on Friday, Tanabata day.

At the beginning of the month, the box office potential of "A Good Show" was almost there, and the previous "The Richest Man in Xihong City" and "Mission Impossible 6" basically withdrew from the competition - at the end of the summer file, as well as the short-lived Qixi file, in addition to the three made up, "The Last Night on Earth" and "European Raiders" The three films share the world.

"Night" won 25 points, "Immortals" won 19.6%, and "European Raiders" scored 18 points.

This film schedule is considered by the industry to be very weird.

It stands to reason that "European Raiders", which has Liang Yingdi and Fan Fan, should be the most attractive, but it has the lowest film schedule. And even if it is two literary films, it should be higher for "Immortals" with the blessing of awards and traffic, but "Night" is much higher.

Obviously, the judgment of the theater chain is no longer consistent with the traditional analysis.

Of course, there is a heated discussion outside, and by this time, the relationship with Ji Ming is already very small, and he still has a few roadshow promotions for pre- and post-screening meet-and-greets - but compared to many blockbusters, it is relatively small, because he gets less salary, millions, and then he has more commercial performances than this number, and if he has so many roadshow trips, it is indeed too much of a loss of money.

The publicity tasks in the contract are also limited - a literary film, the contract does not consider this angle too much.

So when the Chinese Valentine's Day came, Ji Ming's mind was already on how to celebrate the beginning of the sun.

This is the third Qixi Festival after they have been together, mainly because there are too many festivals now, and all kinds of festivals have finally become Valentine's Day, so Chu Qing's requirements for Qixi Festival are not high - this is the first time that Ji Ming has seriously prepared a Qixi gift for her.

A violin.

He privately asked Master Lu for help and contacted a 1939 Italian piano, which was not a particularly well-known maker, and bought it for about 100,000 US dollars, which was the first famous piano for Chu Qing, whether it was a collection or playing by himself - a violin master would eventually have more and more pianos. For example, Lu Siqing, his piano was given by someone else, a well-known violin association, and a peerless piano worth millions of dollars.

It can be regarded as helping Chu Qing start her performance career, after all, she is also about to start preparing for her graduation music recital.

On the day of Qixi Festival, Ji Ming quietly got up first, took out the wrapped gifts, and then secretly went back to the room to pretend to sleep - generally speaking, when they were both at home, they woke up first and prepared a little breakfast.

When Chu Qing walked out of the bedroom in slippers, Ji Ming showed a pair of eyes from the quilt, and then turned over and landed on the carpet, and secretly followed out - wow, when Chu Qing saw the gift and opened it, it was her favorite at a glance, don't be too moved, maybe breakfast will be delayed.

Ji Mingmeizizi.

But Chu Qing was as if he was blind, he was stunned that he didn't see such a big box, he went around to wash up, and then went into the kitchen, jingling, Ji Ming was almost angry, and only then did he hear a contrived surprise cry:

"Wow, who gave me this Tanabata gift?"

Ji Ming rolled his eyes and walked out:

"It must be that Mr. Lu leaked the secret, and he can't be trusted. ”

"Haha," Chu Qing hung on his neck and wanted to kiss him, but found that he didn't seem to have brushed his teeth, so he wanted to move away, so how to move away, he was held down and forcibly gave it: "It's really, it stinks." ”

"It doesn't stink at all, let's dismantle it. ”

Chu Qing clasped her hands together and sighed: "I'm still looking forward to it." ”

Opening the delicate leather case, an ancient violin reveals its true face. In fact, it doesn't matter if you know it before or not, when you see the gift and feel the other person's heart for you, you will still be very moved.

So breakfast was delayed......

......

"Eat an extra egg today because of the high consumption. ”

“......”

Ji Mingthief laughed for a while: "I'll take a look at today's box office, I don't think I'm optimistic." ”

"Why?"

"If you're optimistic, someone should have called to report the good news. ”

Check it on the Internet, the real-time box office, oh noon, now around 12 noon, the box office of "Night" has approached 80 million, "European Raiders" is also in the early 40 million, and "Immortals" is close to 30 million, showing the weakness of art films.

Oh no.

"It's at the bottom. ”

Chu Qing paused and looked at Ji Ming a little worriedly: "Are you okay?"

"It's okay, this box office has already made a lot of money, and it is a low-cost literary film. Ji Ming said so, but he still felt a little lost in his heart, maybe after getting the koi, it was too smooth before, so that now this situation has come all of a sudden, and he is indeed a little difficult to accept.

Shake your head.

"Hey, Sister Yang?"

"Have you seen the box office?"

"See," Ji Ming opened his mouth and asked Chu Qing to stuff the last bit of sandwich into his mouth: "It's at the bottom, right?" ”

Yang Ruyi said "hi": "No." You don't know, today's film and television department is about to celebrate, and some of the overseas copyrights sold now, plus the box office so far today, have already made money, and the box office behind it is all profit. And the big overseas market is still being discussed, especially in Europe, and the total must have an income of tens of millions, and they are all very satisfied. ”

"So?"

"That's right, so it's too normal, people invest tens of millions of dollars for publicity, and we only have a few million, if we give people more than one brain, it's too bullying. ”

"Let's see. ”

"Huh?"

"It's just the beginning," Ji Ming still trusts the koi very much: "The release of the movie is not a matter of one or two days, we are at the bottom now, it doesn't mean that we have always been at the bottom." The company just took care of the celebration? Zero point field word-of-mouth, movie reviews, big V recommendations, no one cares about these?"

When Yang Ruyi received Ji Ming's call, he planned to comfort him, after all, he was a big star who was smooth sailing, and he fell to third all of a sudden, no matter how much he earned, how much frustration he had in his mentality, but he didn't expect Ji Ming to be so domineering and so confident.

"Do you think we'll overtake in the next few days?"

"Probability. Ji Ming frowned: "So the company and Beijing Culture really didn't do anything about post-screening publicity, and they were busy counting money?"

"There should be, I'll find out. ”

In fact, there must be, after all, Beijing Culture is an old publicity and distribution company, and several popular models have been made. From "Wolf Warrior 2" to "God of Medicine", it will not be worse than Huajian.

Just after noon.

The hot search on Weibo about the movie review of "Night" has been on several - a few are natural, and a few are pushed, so it is unknown.

Bad reviews are flooding.

Swindler.

False propaganda.

Completely incomprehensible.

What garbage.

Occasionally, there are one or two arguments from literature and art lovers, but in the huge bad reviews, it no longer matters, the Douban score is not low, now it is 6.9 points, and the literary youth will always treat things that others can't understand a little differently - but the influence of Weibo far exceeds that of Douban.

A little worse than "Night" may be "European Raiders", this film is not only scolded on Weibo, old-fashioned, boring, and shriveled...... Even the Douban score fell below 4 points. Douban has 2 points for a star, and a movie at 3 o'clock belongs to the kind that can't be watched.

"Falling to Immortals", which has a slightly lower box office, has a Douban score of 8.2, the three highest, although this number itself cannot be compared with a god film like "God of Medicine" 9.0, but Douban with a score of 8 is already an absolutely good film.

On Weibo, positive comments account for the absolute majority.

"It's definitely thanks to those two. After Ji Ming arrived at the company, after Yang Ruyi reported the relevant situation to him, Ji Ming made an assertion.

The film "Encountering Immortals" has more than 8 points on Douban, which is expected, after all, it has a level and is also in line with the tonality of Douban. But the comments on Weibo are quite surprising - it is not a particularly high-viewing movie, and ordinary viewers may not like it.

After going to see it, I'm afraid I'll still get bored.

But in view of the overwhelming bad reviews of those two movies, the audience watching "Immortals" will inevitably have a sense of superiority, which is quite superior, and this sense of superiority is easy to make people dizzy, 8 points can be seen as 10 points, and 7 points must be 9.5.

Therefore, the audience of "Immortals Descent" commented on Weibo quite like a water army.

"I watched "Immortals", and the shooting was really good and beautiful, so domestic art films can shoot more of these, I always buy that kind of dark side, I don't understand. ”

If you don't know how to blow movies, you can blow Ji Ming's performance, anyway, everyone won the Cannes Special Performance Award, and it won't be wrong to blow him to designate it.

"Ji Ming's performance is really amazing, I cried when I saw it. ”

"Ji Ming is really too strong. ”

"It is worthy of Cannes that won the award, Ji Ming's performance in "Immortals", I still think about it now, really good movies are not forgotten after watching them. Prepare for the second brush. ”

This chaotic situation lasted until more than two o'clock in the afternoon, and the two hot searches were refined.

One is "Night, Immortals", which is also a literary film.

One is "Ji Ming Fanfan", who is also a traffic.

Ji Ming also felt the pressure of the top-level collision for the first time, and he didn't react yet, but as soon as Yang Ruyi saw the hot search, he called Weibo and wanted to withdraw it - but people didn't agree, and it really took courage to withdraw the hot search of the purple explosion, and Liang Jingru didn't give enough.

Then the other party's agent called to contact.

"If we withdraw at this time, we won't be able to wash it clean, so we can only do this first, press it, and go down slowly. "The other agent is very frank.

Obviously, they also know that there is no trace of Ji Mingfang's operation in this matter, and even some of the media close to Ji Ming's side are still relatively restrained in wording, and even suppressed, waiting for Yang Ruyi to contact and see how to deal with it - goodwill is obvious.

is also a top class, Yang Ruyi and the other party's agent are of course also a little affectionate.

After a little discussion, there is nothing to do, at most, don't fall into the well here, and fall into the favor of one side.

"Okay?"

Yang Ruyi nodded and let out a sigh: "I'm nervous to death." ”

"So exaggerated?"

"The top-level collision of the purple explosion, do you think it's a trivial matter? If you don't pay attention, you will have a large number of black fans. Yang Ruyi said while still contacting Tang Fan, now the fans are in charge of Tang Fan, at this time, the fans must be controlled, even if there is a conflict, it must be controlled at the individual level, the official group, the fans, must be controlled.

Ji Ming nodded noncommittally.

In this hot search, he still saw a very interesting one: "Should Ji Ming really be compared with Fan Fan? I don't think it's fair to Fan Fan." Ji Ming should be compared with the leading actors, shouldn't Liang Yingdi be mentioned more? Look at what he has acted in over the years, all of them are money-making films. is also a handsome guy, the same acting school, and the same superstar, isn't it more interesting to compare these two people? A generation of new people replaces old people. ”

"Ji Ming wants to step on the throne of Liang Yingdi now? Isn't he too anxious? When will he get the Cannes actor?"

- "Do you need to step on it? What did you do to eat your old book, are you all blind?"

- "On the matter, a movie is better than a movie, and the one who provokes trouble dies??".

- "What's the matter? There is still a bad movie that can't be said?"

The times are different, if you change the traffic and match Liang Yingdi today, even if it is the same two movies, you may not be able to take advantage of it - after all, the past years have been added by filters, and feelings are priceless. But today is Ji Ming, and in the past two years, Ji Ming has finally become different from ordinary traffic stars.

He's qualified to challenge the people behind the filters.

Compared with the topic of the chaotic battle in the fan circle, the "night, the immortal descends" in the battle of literary films is a large number of melon-eating people are performing-the same purple explosion topic.

The two purple explosive topics complemented each other, and Ah Zhongbo was trembling.

Although I prayed to God and Buddha, when it was early at three o'clock, the two major topics were still down for a few minutes on Weibo, and they were intermittent until half an hour later, and they completely returned to normal.

I never thought in my life that Weibo would be shut down by two literary films, and I don't have any expectations for the future, and I don't know from which angle life will hit me hard." ”

"Hahahaha, it's miserable. ”

"It's so pitiful, it's really down. ”

"Two purple explosive topics, my mother, I don't remember when the last time it was, Ji Mingshi's top stream. ”

......

"Okay, you can look at the hot search list. Ji Ming clicked and found that he could go in.

Purple burst or purple burst.

He ordered "When the immortals descend, the night" went in.

"Hahaha, this time I see what else those hypocritical beeps have to say. I used to see some bad literary films, and after you scolded them, a group of literary and young people immediately came running and saying, "Ah, you can't understand it", "It has a deep meaning", "If you can't understand it, don't watch it". But this time, it's over, you say I can't understand it, but "Immortals" won a bigger award, has a better performance, and is also a literary film, how can we understand it? Why do we like it? It's not that "Night" itself is special bullshit?"

"I was tired and half dead and went to watch the zero point field of "Night" with my girlfriend, and it turned out to be a day, I watched it for twenty minutes, I couldn't help it, I was about to vomit, I came out and changed the hall and watched "Immortal Descent", it was really good-looking, we don't usually watch literary films, we all think it's good, or maybe the bowl of in front of me is too unpalatable. ”

"The propaganda is really shameless, it has nothing to do with Nima's Valentine's Day, and you make love with a kiss, you make love with a ghost, stupid fork. ”

"No wonder I didn't win the award, it can be seen that the jury is not completely blind. ”

It's really a flood of bad reviews.

At around 4 p.m., "Encountering Immortals" surpassed "European Raiders" and ranked second in a single day, first crossing the 50 million line - "The Last Night on Earth" has exceeded 90 million with the blessing of a large number of gold market pre-sales.

The schedule has been set, and the scene has been sold, so it is difficult to change it.

On Friday, it finally fell on the "European Raiders" 52.33 million, and "Immortals" 100 million and 380 million, which will break 100 million. "Night" won the first place in a single day, with more than 140 million.

However, what should be happy is not rejoicing.

Placed on the film schedule in front of Mr. Chen of Huabin, it was simply shocking.

25% of the first-day film schedule of "Night" was halved to 13%, 18 points of "European Raiders" fell to 11%, and "Immortals" took most of the vacant shows, rising from 19.8% to 32.6%. The rest of the old films such as "A Good Show" have also increased in different degrees.

The tide has turned.