This is called the constant to respond to change. ”

"It's called God has eyes. ”

"This should be the content for the primary productive forces. ”

"It's the last laugh that's the most beautiful. ”

Vice President Liu, Mr. Zhang, producer, Wang Juan and a group of people are sighing.

Ji Ming pouted - this is called koi.

They are preparing for the last post-screening meeting and are resting in the lounge area for the time being. The day and night had changed so much that several of the old birds were a little weak after being excited, leaning back in their chairs and talking useless.

But really, it is inevitable for anyone to encounter this situation.

Before the release, no matter how much I thought about it, I couldn't think of the current situation, the marketing offensive is extremely fierce "Night", after winning 140 million on the first day, it has been swept into the garbage heap of history, although there are still 13 points today, but so far, the real-time box office is only in fifth place, less than 10 million.

And "European Raiders" is not far behind, with the blessing of Douban's 3.8 points and Weibo bad reviews, there is no possibility of more than 10 million today, and there may not be hope for more than 100 million - it can only be said that it was trapped by this bureau, originally if there was no such bureau, "Immortals" did not break 100 million on the first day with the assistance of all parties, and "European Raiders" could make more than 80 million on at least the first day, and there is no problem with breaking 100 million.

Now, it can only be said that the Heavenly Dao is in a good cycle.

Who is behind the most proud?

There have been too many reports to help "Immortals" claim it.

Box office blogger "Movie Box Office" made a straightforward statement: "Ji Ming and "Immortals" are the biggest winners of this chaotic war. I really want to thank "Night" and "Raiders", obviously it's just a one-day Qixi Festival, but I was stunned to dedicate myself to create a big hit schedule for "Immortals". It is estimated that the audience has not experienced this kind of scene, one has raised the popularity through overwhelming short video marketing, and the other is to invite the actor among the actors, and the traffic in the traffic has attracted all the eyeballs, but both of them blew themselves up after only one day of release, "Night" lost Bi Jiangxi's reputation, "Raiders" made Liang Yingdi lose a large part of his old book, and Fan Fan also saved a little box office luck from "Journey to the West".

The key is that a large part of the extreme disgust for these two dramas has been transformed into the popularity of "Immortals" - yes, under the reflection of these two people's ghosts, the quality is high, the performance is excellent, the marketing is moderate, and the "Immortals" that is worth watching is simply too respectable.

To assert that if there is no strong assistance from "Night" and "Raiders", "Immortals Descending" is likely to be a volume of 100 million to 200 million. Now, it is equivalent to tens of millions of publicity and distribution, plus Bi Jiangxi, Liang Yingdi, Fan Fan, plus the goodwill of millions of netizens, to praise "Immortal Descent", if it is a commercial film, it may be the next "God of Medicine", or even "Wolf Warrior 2", but unfortunately it is only a literary film, but even so, I am afraid it will become a pure art film (or professionally called an author movie) A wonderful flower at the box office. ”

Here's a live screenshot.

By 6 p.m. on Saturday, "Immortals" had as many as 90 million, with about 33% of the film schedule, and more than 60% of the box office.

Today, more than 100 million, approaching 200 million possibilities are infinitely magnified.

Unexpected.

Once the matter of "watching movies" becomes a collective statement, it is difficult to estimate its box office figures, and it is difficult to make strict judgments based on the quality and classification of films. "Encountering Immortals" has undoubtedly become a statement on bad movies with the blessing of the two wishes of "All the Way to the Long Sun" and "Sucking the Blood of "Night".

Get lost!

The discussion of this strange phenomenon in the film industry released by Time.com can be said to be very well placed.

"The Last Night on Earth" had a box office of 140 million on the first day, but in exchange for a flood of bad reviews, the next day the film was cut in half, and the box office was even more difficult than a fraction of the previous day, if according to the rumors, the investment in "Night" is 50 million, according to the current trend, it seems that the box office of 200 million is very difficult, then it seems that it is difficult for investors to say how much money they can make, of course, there are other income windows. But with such a bleak box office and such a bad reputation, can there really be much considerable income? Compared with the big action in publicity, this income does not seem to be commensurate.

"European Raiders", which was released on the same day, invited both veteran actors and top traffic to bless them, not only with the accumulation of previous works in the series, but also on the cover of the venue catalogue during the Cannes Film Festival, which was in the limelight for a while. But it scored 3.5 points on Douban on the first day of its release, and it seems that no reason can negate another point of view - this is a completely bad movie.

The much-anticipated star art film failed miserably and failed at the box office.

The veteran actor, the top traffic, is also unable to support the box office.

The above two pieces seem to tell us this truth.

However, there is another film released on the same day as them, "Immortals Descent"!

It is also a much-anticipated star art film, not only won a jury award for a Chinese film in Cannes for the first time in three years, but also made the jury set up a special jury performance award silver palm for the first time, which was awarded to the leading actor Ji Ming, which caused a swiping response.

It also enabled a top traffic, that is, Ji Ming, with 50 million Weibo fans, 40 million Douyin fans, fans like clouds, fans like rain, the global endorsement of top luxury, and the personal label of Guochao, it can be said that Ji Ming is the most popular traffic actor in recent years.

So according to the above reasoning, it seems that "Falling to Immortals" will not escape the box office, but this is obviously not the case, according to the data of the special funding office, the first day box office of the revised "Falling to Immortals" reached 102 million, second only to "Night" among art films. More importantly, today, "Falling to Immortals", which has 33% of the film schedule, will undoubtedly push the single-day record to more than 140 million, and the current box office estimate of "Falling to Immortals" has reached 1.5 billion, which will be an epic achievement for art films.

Then we might have to ask?

Why is the same film not the same?

......”

The second half of the manuscript is a cliché, one is marketing, fraudsters, title party-style marketing can only be a sum of money and leave, the other is the quality of the content, no matter who you find to act, whether it is the actor or the traffic, the quality is not good, then no one will buy it.

And finally: "...... The film market has already undergone major changes, the era of "Small Times" and others getting worse and hotter has passed, the aesthetics of movie audiences, and the rapid word-of-mouth feedback on social media all require film works to have enough hard power, relying on marketing, relying on stars, and even relying on capital, all of which are no longer reliable. Perhaps, film practitioners should learn enough experience and lessons from this phenomenal film market case of 'Three Kingdoms Killing', and truly understand what kind of movies the audience needs and what kind of movies can survive in the market. If this question is answered, then the Chinese film market may really mature, and the audience will be able to see more and more good domestic films that deserve respect.

It will also be a blessing for investors, practitioners, audiences, culture, and the country. ”

The relevant manuscript is not only Time.com, basically all the professional media and comprehensive media that pay attention to the film have participated in the report, but the difference is just a few days before and after.

There are those who simply pay attention to the one-shot marketing method of "Night".

There is a discussion of traffic actors - it is not a simple denial, nor is it a simple affirmation, because of the existence of Ji Ming, there is no room for this simple report. In the end, it is basically said that if the traffic has the performance strength, it can still be the icing on the cake.

On the contrary, it touched the essence of traffic actors all of a sudden.

You can't carry the box office.

It is impossible to decide the box office.

But if the quality of the film is okay and the performance level is okay, then the traffic actors will be able to give the movie more exposure opportunities, and the wine is also afraid of deep alleys, and if there is traffic, you can reduce the possibility of becoming a lost pearl - the media generally talked about two examples, one is "A Hundred Birds and a Phoenix", when the producer knelt down, it caused a monstrous discussion and successfully increased the box office a lot. If there is a top-notch stream, it probably doesn't need to be. The other is "Fireworks in the Day", a Chinese-language masterpiece starring Liao Fan that won the Berlin Golden Bear Best Picture, and in the end, it has just broken 100 million, and "Immortals", which also shines on the three major ones, is expected to be higher than 100 million at the earliest box office, which is the exposure and film scheduling considerations brought by Ji Ming as the top stream.

It's okay to be icing on the cake, but it's hard to send charcoal in the snow - that's what traffic is all about movies.

Therefore, in order to attract traffic, sacrificing the funds for making movies is putting the cart before the horse and taking the way to death.

This kind of phenomenal discussion is actually a factor that helped "Immortals" explode at the box office:

"Shall you go to the movies today?"

"What movies are there to watch?"

"I read the reports and said that "Immortals Descent" is not bad, do you want to take a look?"

"Art films?"

"Hey, do you want to strengthen your artistic accomplishment, do you want to go?"

"Okay, go ahead. ”

This kind of discussion exists in many, many places, watching movies is not a rigid need, the size of the market is uncertain, and it can attract people who are wandering to the cinema, which is the basis of the big hit.

......

"Ji Ming, this time you are the first hero," Wang Juan was the first to raise this topic: "The matter of red envelopes, don't worry, I will urge the two of them, if the pen is small, see if I don't scold them." ”

Ji Ming smiled.

"Use you to pretend to be a good person here. Vice President Liu is also excited.

There are two kinds of publicity, one is to take a share ratio, and the other is a fixed issuance fee. At the beginning, it was based on the good relationship with Ji Ming, and there was a greater cooperation with "The Wandering Earth" later, and the distribution work was not heavy, so Beijing Culture did not say how much money you had to come up with for a literary film to be released to you, but set a ratio of 2.5%.

Generally speaking, for a film, the production and distribution of the box office can be about 36%, and the distribution share is between 1.8% and 5.4%, and the figure of 2.5% is more polite.

Vice President Liu's excitement is actually a little distressed.

But compared to the huge returns, it is already a completely acceptable thing, and this is money for nothing.

"Definitely satisfied Ji Ming. Xitian Zhang is also a big mouthful: "Ji Ming is also our own Xitian, you don't need Mr. Wang to help him." It's you, if you're stingy, don't forget, Ji Ming is with our family. ”

Ji Ming continued to smile.

Don't match.

Before coming today, he had a conversation with Yang Ruyi, and he also admired Yang Ruyi for the first time.

Before going out, Yang Ruyi asked people to come out, just the two of them in the office.

"If you talk about any red envelopes or anything like that today, don't answer them. ”

“...... What do you mean?"

Yang Ruyi licked her lips and was a little nervous: "The situation is different now, even if you say that the box office is 500 million, Xitian can probably get 16 or 17 points, that is, about 80 million, remove the cost of 10 million, and the net profit is 70 million, which is more than the company earned last year. But now, the forecast of 1.5 billion may even be higher, do you know, just Xitian, you can get 3 times, 240 million!!"

"Ahh ”

"How can there be such a cheap thing in the world, your original salary was only 1 million, but among the 1.5 billion, you are the number one hero, and it is impossible for them to send you a red envelope. ”

“...... But the contract says so. ”

Yang Ruyi said the key: "Yes, it's like this in the contract, if you bite and act according to the contract, it's okay, I'll throw out your new movie plan and tell them clearly, I'm sorry, we'll find someone else to cooperate." You are a person who can afford 1.5 billion art films, do things according to the contract, then do things according to the contract, let them take advantage of it once, and if they have a film to find you in the future, they will also act according to the contract, 100 million is 100 million, no two words.

Your brokerage contract with Xitian will not be renewed when it expires, and we will set up our own door. Not to mention the penguin, looking for kiwi and Ali are all its opponents.

In the final analysis, Ji Ming, you must know that after "Encountering Immortals", you are Xu Zheng after the end of "Thai Embarrassment"! ”

Ji Ming blinked, can it still be like this?

"This is a precedent, Ji Ming, it's not messing around, this is called compensatory remuneration - at the beginning, with your popularity, it was not a matter of 1 million, but they were unwilling to invest more, so you reduced your salary because you didn't want to live up to the efforts of so many people. But now, with such a rate of return, they don't compensate you, it's too much. If it weren't for your willingness to reduce your salary, this project might have died, and even said, if it weren't for you to fish it out of Penguin Films' batch of films, change the script, and find a director, this movie would not be able to be released in theaters, and it would be directly on the website, 240 million to 24 million.

You deserve it. ”

Yang Ruyi finished saying this in one breath, obviously it was the first time she had done this kind of thing, and she was so excited that she couldn't control herself.

"I didn't sleep all night last night, and when I woke up today and saw this box office trend, as well as the box office predictions of various platforms, I was thinking about this, and I also asked someone about it. I think this thing has to be done, in business, and I can't just pass it and admit it. And there is also an advantage, that is, if we cooperate in the future, all parties will not dare to treat us as broilers, this is the status, and the weak chicken will not have status. Special, especially "The Wandering Earth", you have a share, who knows they won't drag you and fool you, this time let's show our attitude, they will understand that we are not easy to bully and have a good temper. ”

Astound.

Ji Ming looked at Yang Ruyi and was really shocked.

The storm can indeed train the most powerful petrel.

From now on, Ruyi, you will be called Yang Haiyan.

"And what should we mention about it?"

"Count 10 million box office, fold it into the investment, and divide it into three. Even if they say that the 1 million that they have already taken is removed, only 9 million will be counted, it will be fine. "Yang Haiyan really thought it through.

Burst.

Ji Ming almost choked to death.

If calculated according to 1.5 billion, the 480 million production investors will share the box office, and Ji Ming will take about one-third, which is 160 million - the opportunity to cooperate with him is really worth 80 million per family?

Yang Ruyi glared at him, and it was rare to have some amorous feelings: "The price is all over the sky, and you can pay back the money by sitting on the ground." If you're weak first, can you still do it? Aren't people giving you a red envelope? It's just a little bigger. ”

She felt that Ji Ming was really right to act.

In the past, she thought that a person with such a strong luck path might as well do something else, maybe he would earn a lot more than acting. Now she has changed her mind, with Ji Ming's thickness, to do something else, even if she has luck, she will have to be cheated to death.

It's better to act, if you act well, there will be no shortage of his salary.

"And how much do you think you can talk about?"

"How do I know. ”

"In this case, Sister Yang, how much can you talk about, I'll give you a percentage. Ji Ming may not be thick-skinned enough, but he is indeed not a calculating boss, let alone a miser, so he naturally raised a finger: "10%, I thank you, I really didn't think about this, if you can talk about it enough, 10% should be enough for you to settle in the capital." ”

Yang Ruyi pursed her lips and swallowed a mouthful of saliva.

She worked so hard, in fact, there was a little bit of revenge, she felt as if she had no sense of existence, and Ji Ming herself pushed herself to today's achievement. So this time, when she found out about this matter, she turned on all her firepower, and she must give Ji Ming a sum of money back.

Ji Ming's generosity was something she hadn't thought of and couldn't imagine.

"I don't-"

"Needless to say, I haven't settled down yet, so let's talk about it here. I won't give you any contract, anyway, if you really help me, I will treat you sincerely, it's as simple as that. Ji Ming shook his hand, so that Yang Ruyi didn't have to say much: "I will do as you say, I won't talk to them about the red envelope at today's event, but I can't come forward to tear it directly, I have to rely on you." ”

"Good. ”

Ji Ming sat in the theater, listening to the bosses say red envelopes, and when Yang Ruyi said "good", he had the expression of "seeing death as home" and rushing forward.

"Ji Ming?

"Huh?"

"What about in a daze?

"Isn't it about to start? I'm sorry, I just thought of something else, a little new idea for a movie lately. Ji Ming smiled apologetically: "I'm sorry, I'll go to the toilet first, it's inconvenient to go on stage later, you can sit first." ”

Get up and leave.

New movie?

Several bosses blinked, looked at each other, and all looked down from each other's eyes, and saw that their hearts were moving, puff and puff.