Chapter 381 Roundabout tactics to seize the market

Chen Jialin, who was sitting on the side, still hasn't understood, didn't he say that he would discuss the reduction of orders from Stubborn Stone Technology today?

"Mr. Hu, I think you mean the pursuit of product stability and high cost performance, right? I can answer you about this, we can definitely do it!"

Gao Mingkang understood Populus euphratica's idea, and seized the market with a low-price strategy and high cost performance, while gradually improving his technical level.

Now is the right time to enter the African market, and I think that in a few years, Mingkang Communications will reap a lot of benefits. Mr. Chen, now let's talk about the matter of Stubborn Stone. In addition, in recent years, we can make more copycat machines, so the problem of orders can be temporarily solved. ”

Hu Yang can't snatch back the lost order, others have other people's difficulties, and this matter can't be forced. However, it's always okay to develop new customers, right?

Before Chen Jialin could speak, Gao Mingkang said with a smile: "We can also supply a lot of parts for mobile phones, such as we have developed our own baseband chips and RF chips, but from a technical point of view, RF chips are still relatively backward." ”

Mingkang Communication has not established a special chip design company, but it has many research institutes, each with different research and development directions.

At present, it is still in the 2G era, and the functions of mobile phones are mainly focused on making calls and sending and receiving text messages. Then, a mobile phone mainly includes the following parts, (1) RF part, (2) baseband part, (3) power management, (4) peripherals, (5) software.

Among them, the baseband chip is the core of a mobile phone, and the RF chip plays the role of a receiver and transmitter.

These two things are the core components of the current mobile phone.

The baseband chip developed by Mingkang Communications has been put to great use. RF chips can also be used, but there is still a lot of room for improvement.

"Haha, I know that Mr. Hu has the most ideas. What you said, my thinking has also opened, in the next few years, there will really be no shortage of orders for Boite Technology. ”

Chen Jialin really admires Populus euphratica, and sometimes he thinks that Populus euphratica's brain may look different from others.

"Mr. Gao, I called you over as soon as you returned to the deep sea today, are you tired? Otherwise, you go back to rest first, anyway, some things have to be planned well, and we will continue to discuss them when the next board meeting is held." ”

Hu Yang obviously sensed that Gao Mingkang was a little tired, and he planned to end today's meeting.

Gao Mingkang was a little tired at this time, and he felt that there was too much information in what Hu Yang said today, and he needed to think carefully after going back, so he said with a smile: "How dare you not come when Mr. Hu summons me? Let's do this today, you two continue to chat, I'll go." ”

Hu Yang got up to see him off, Gao Mingkang waved his hand, and walked out of the tea room alone. Lin Yan, Han Wen and others are still sticking to their posts, waiting outside with Gao Mingkang's driver and security personnel.

"Assistant Lin, you send Mr. Gao for me. ”

Hu Yang stood at the door of the tearoom and shouted, before returning to the house and sitting down.

"Brother Hu, if Mingkang Communication can succeed in developing the African market, it will indeed bring us some orders. The rise of copycat mobile phones can bring some orders. These additions can offset the impact of the decline in the number of orders from some big-name manufacturers, but the problem is that I am worried that we will encounter a similar situation in the future. ”

Chen Jialin's worries are really not groundless, he has already seen some signs, such as Nokia, in the next quarter, it is likely to cut the number of orders.

Mingkang Communication is only ranked third among domestic communication companies, located behind HW and ZX, and it is difficult to support the overall business of Stubborn Rock Technology for the time being.

"Chen Shao, this is another thing I want to discuss with you. I think that the development of Bothstone Technology to the current scale, the positioning should be clearer. In my opinion, we can position the company as a global 3C (computer, communication, consumer electronics) OEM enterprise.

At present, computer production is our weak point, and there is a lot to be done in this area, so we should be more proactive. ”

Hu Yang's suggestion is not particularly innovative, Hon Hai will be the world's largest 3C foundry in the future.

The difficulty of this matter is still in the customer, without which there is no production.

Chen Jialin calculates that it is not difficult to produce computers (mainly laptops). Adapting production lines, designing new processes, and providing solutions are not a problem. The customer needs to re-develop, and this will take some time.

"Cheng, I will come up with a plan to re-divide the company's factories according to these three aspects. Brother Hu, I'm going to give them back sooner or later for Wesley's revenge. ”

The origin of this wave of disputes with Wesley is still the competition for market share, and this competition may exist for a long time.

Hu Yang smiled and did not express an opinion.

In his memory, when HW developed and gradually led the development of 5G technology, Lao Mei used all means to suppress it. Among them are U.S. companies that cut off supply and terminated cooperation, and Wesley is one of the worst performers.

In that time and space, Wesley not only interrupted the cooperation with HW at the first time, but even seized HW's materials in violation of business ethics, which is simply incredible.

Therefore, for this kind of enterprise, as long as there is an opportunity, Populus euphratica will never be soft.

Following.

Gao Mingkang returned to the company and began to discuss with everyone the plan to develop the African market and sell baseband chips and RF chips in the domestic market.

The two plans have one thing in common, which is to adopt a strategy of low-price competition.

In China, who are the baseband chips and radio frequency chips sold to? Of course, they are sold to copycats, and the big brand companies are not yet looking down on the core components of the mobile phones developed by Mingkang Communication.

After the two plans were perfected, Gao Mingkang proposed to convene a board meeting, and Hu Yang agreed without saying a word. The plan was originally proposed by him, and of course he will firmly support it.

"Applejack, go to Huaqiangbei and have a look. ”

After the board meeting of Mingkang Communication, Hu Yang decided to go to Huaqiang North.

This is currently the largest electronic product distribution center in Asia, and there are many electronic streets in the area. Maybe a small and inconspicuous shop will have a very impressive transaction volume behind it.

"Boss, how much does your phone cost?"

Hu Yang went to many stores with great interest, and then he saw a mobile phone that looked very similar to Nokia, so he asked curiously.

The boss is a man in his thirties, don't look at him who doesn't look good, but his eyes are very vicious, and he feels that this handsome guy in front of him is not an ordinary person.

He thought that this might be the big boss who came to buy the goods. So he stepped forward very enthusiastically and said, "Sir, you have a really good eye. It's a new one that we just arrived, and it's beautiful and durable, with more features than the same phone from Nokia. The price depends on how much you want. ”

The owner's meaning is obvious, the larger the quantity, the lower the price.

"Haha, I didn't expect you to still do a big wholesale business. Let me ask, what is the current retail price of your mobile phone?"

Hu Yang is not only angry, but the other party seems to regard himself as a mobile phone dealer.

"If you take this mobile phone back, how can it be sold for seven or eight hundred yuan. Let me tell you, Nokia's mobile phone of the same model has only been on the market for a few months, and the current price is almost 5,000 yuan. ”

The stall owner's words are quite real, his copycat machine, when retailing, the price is seven or eight hundred, and the lowest price is five hundred and eight or six hundred yuan.

"Thank you, boss, I'm just asking for a price first. ”

Hu Yang saw that people were very enthusiastic from beginning to end, but he didn't buy anything for a dime, so he explained to people with a smile when he left.

"It's okay, you can take a casual look, I have the latest style of goods here, and the price is the fairest. ”

The shopkeeper didn't care, and politely sent Hu Yang and others out of the door.

"Boss, this person can do business, and he will definitely make a lot of money in the future. ”

After walking out for a few dozen meters, Lin Yan smiled and said a word to Hu Yang.

"Hehe, Assistant Lin, don't underestimate others, this person may be able to easily take out tens of millions of cash. ”

When I was in the store, the owner took a few phone calls. Populus euphratica has good hearing, and I can hear that the shopkeeper is buying, such as what mobile phone screen display module, mobile phone camera module, speaker, etc., how many sets, and some other parts.

From the quantity he purchased, it was known that this shopkeeper was definitely assembling copycat machines by himself, and the sales were very large.

Lin Yan was secretly surprised, she didn't expect such a small store to do really big business.

Turning on again, Hu Yang and the others slowly came to a relatively secluded neighborhood. It's also full of shops, but there's hardly any footfall.

They walked into a few stores, and they didn't like to answer. Hu Yang looked at it, most of these shops have some electronic components, and there are not many of them. But the people in the store were busy, and almost everyone's phone rang non-stop, and then they took notes while listening to the calls.

"Let's go......"

Hu Yang saw someone holding boxes of CPUs packing and packaging, and he knew that the things here might not be a little clear.

He had no intention of looking into it, and left the neighborhood.

Of course, Huaqiangbei also has a lot of very formal electronic buildings, in which many large electronics factories have settled. In short, you can find everything from electronic components to various electronic parts and finished products.

Leaving Huaqiangbei and returning to the office, Hu Yang made a call to Gao Mingkang.

The two discussed that in the future, Mingkang Communication's baseband chips and RF chips can be distributed by several powerful agents in Huaqiangbei.

Of course, most of the baseband chips and RF chips in the future will be mainly for their own use.