How much money can I make?"

The moment she heard this question, Mia was stunned for a moment, and then laughed dumbly.

"I haven't done the math yet, but I've already estimated it. ”

Obviously, when it comes to financial issues, it is natural that Mia can't be asked.

"Our brand positioning is a light luxury fashion brand, so the pricing of a single product is much higher than that of ordinary FMCG brands, but slightly lower than the top luxury goods. ”

As for the issue of brand positioning, Mia has already discussed with Lei Yun before, and it is precisely because of her recognition of this concept that Lei Yun will entrust the management and operation of the company to Mia.

Therefore, of course, he knows that the ordinary FMCG brands in Mia's mouth refer to such as Zara, UR, and Uniqlo, while the so-called top luxury brands are LV, Gucci, Dior, Prada and other first-line luxury brands.

RealMe's brand positioning is a light luxury fashion brand in between, with a focus on light luxury and trendy brands.

For RealMe, which targets young people aged 16-35, light luxury means that it can satisfy the vanity of young people while not having the high price of top luxury goods.

Trendy brands are clothing styles that have suddenly become popular in recent years, and their main consumer groups are young people, which are easy to meet the needs of young people to show their personality.

Therefore, RealMe's brand positioning is very accurate, and Thundercloud certainly agrees with it.

"Therefore, although we adopt a limited and limited marketing model, the price of a single product is high enough, that is, the advantage of a single product profit is high enough, it will still bring us huge commercial benefits!"

Mia's analysis was the first to go, and Lei Yun nodded again and again.

"In addition, we adopt the online official website sales model, which saves the huge stores, logistics, warehousing, manpower and other additional costs among traditional brands!"

Mia couldn't help but stand up as she spoke, as if she was very satisfied with the business model she had designed.

"There is also the customized service we launched, that is, the model of users placing orders first and then producing, although it has pushed up the production cost of a single product to a certain extent, but it has reduced the huge inventory risk for us, as well as the corresponding capital occupation cost. ”

Hearing these words, Lei Yun nodded again and again, but he couldn't help but ask.

"So...... How much money do we make?"

Mia burst into laughter and continued.

"So our gross profit can reach about 71%! Even if the marketing cost in the early stage is huge, so far it has been in 12 European and American countries around the world, and the cumulative advertising cost has exceeded 46 million euros, but!"

A sentence of but, in an instant, thunder cloud's appetite was dropped.

"We have a total of 400,000 single products in the first quarter, and after deducting the necessary expenses such as design costs, production costs, marketing costs, office costs, tax costs, etc., the net profit can still reach 22%!"

When she said this number in person, Mia's face was already full of irrepressible smiles, and she obviously felt an indescribable sense of accomplishment for the great success of RealMe!

"What?23% net profit??"

Lei Yun couldn't help but be taken aback, as if sitting on a spring, his whole body stood up instantly!

His whole brain was running as fast as a computer in an instant, and his mind was full of 180 million, 23% These two numbers are constantly coiling, but it is difficult to calculate clearly for a while!

23% of 180 million!!

298, 3, 3...... Uh, how do you count that?

"Haha, don't forget it, it's about 40 million euros!"

Looking at his cute appearance of pinching his fingers to settle accounts, Mia couldn't help but laugh, and hurriedly told him the final result in advance.

"Four, forty million euros?"

The moment he heard this number, the thundercloud suddenly lost his mind, almost in disbelief!

"Of course, this money is not for the two of us to take a share, since we have fired the first shot, then we have to make persistent efforts! If you really want to build this brand, how can you spend tens of millions of euros?"

However, Mia soon doused a basin of cold water to wake up the thunderclouds that were still dreaming.

made him realize in a blink of an eye that although the product in the first quarter generated a profit of 40 million euros, this money could not be shared!

The company has just been established, and its artists can be counted on one hand, so should we continue to recruit people, do we want to change the office space, and equip it with corresponding music equipment?

There are also brands that have just come out, and they have barely made a small splash in the world fashion industry under the leadership of Levels, but how many people still don't know the brand RealMe, and how much money do they have to spend to be able to smash the popularity out of the world? ?

Is it so easy to create a world-class brand?

How many bigwigs in China, what a huge amount of capital blessing, how many brands can go out?

Therefore, Lei Yun, who was almost stunned by huge profits, after sobering up, also understood that everything was just beginning, and the victory in the first battle can only say that the future prospects are promising, but it is far from the time to declare victory!

"I understand, after all, we have limited funds, and it is impossible to spend hundreds of millions of dollars all over the world to smash advertising, and the best way to enhance brand awareness is to create additional amplification of hot spots and star effects!"

Thundercloud, who came to his senses, was naturally IQ online, of course he understood what the company was most lacking at the moment, and naturally he also understood why Mia was willing to cooperate with him.

I can always produce super hot singles that are popular all over the world, as well as the traffic blessing of top stars spread out by Bieber, which is the value that I can reflect for the company!

"Bingo!"

Mia glanced at the thundercloud with great appreciation, and then affirmed.

"Our business model is destined to be impossible to do according to ordinary marketing methods, so we must rely on making one hot spot after another to make our brand and products into Internet celebrity items that are highly sought after by young people all over the world!"

As soon as he heard the word Internet celebrity, Lei Yun immediately nodded in agreement.

In this extremely developed Internet, a Korean horse riding dance can be popular all over the world, bringing huge commercial benefits to Uncle Bird, not to mention creating a popular Internet celebrity single product on the global Internet!

And RealMe's brand positioning, super limited, absolutely limited, bold design, rare styles, high prices, celebrity blessings and other factors, has the potential to become an Internet celebrity hit!

Just like the first season of products that have now officially ended their release, due to the scarcity of quantities and high prices, coupled with the crazy boost of the magical melody of Levels, a single product with a lightning logo has become the standard for many trendy young people!

Many people can't help but go to social platforms to show off photos after grabbing them, and other people who feel good-looking and cool want to buy only to find that they have been permanently discontinued and discontinued, and that kind of psychology is simply ......

It can be said that Mia's marketing plan has achieved initial results, and only 400,000 items in the first season have been sprinkled, and RealMe's brand tonality and compulsion have been faintly hyped!

This has instead promoted more people to look forward to RealMe's new products next season!

"So the key factor that really determines whether RealMe can be a blockbuster and soar into the sky!

Speaking of this, Lei Yun nodded slowly, already feeling the heavy pressure on his shoulders.

But he didn't have the slightest timidity, but just chuckled and said confidently.

"Don't worry, I'm really not afraid when it comes to making music, haha!"

Mia also laughed when she heard this, she just looked at the thundercloud, but said it from the heart.

"Of course... I'm sure you ......."