Chapter 244: How Much Money Can You Make This Wave?
Ladiesandgentlemen...”
There was a crisp sound of 'ding dong', completely disrupting the chaotic thoughts of the thunderclouds.
He looked out the window at the huge tarmac, and there were at least three or four planes as far as he could see, and this was Xianyang International Airport.
Yes, he didn't stay long after returning to China, and he and Tang Keer had already boarded the plane to Belgium again.
Back and forth, the time spent in China is more than half a month, and I have to leave again after a year with my family, after all, the company has just been established not long ago, and with RealMe's first season of new products on sale, Europe has already been busy with a pot of porridge.
However, although the time to come back this time is very short, Lei Yun's gifts to his family are not less, especially his cousin Lei Liang asked for Bieber's autograph for a long time, and Lei Yun even got 10 of them for him in one go!
It's just that when Lei Yun accidentally saw this guy openly selling the extra 9 autographed photos in the circle of friends...... Thundercloud really wanted to kick him in the fat ass.
'In the future, if I become popular in China, it is absolutely impossible to give him a signed photo!' - Lei Yun thought viciously in his heart.
As for his baby sister, this time it was not Lei Yun's turn to this heart, Tang Ke'er directly took care of it and bought a lot of things that girls like, which is much better than Lei Yun, a straight steel man who can only buy skirts.
Originally, he thought that the newly bought house had been renovated, and this year he took advantage of the situation to let his grandmother and sister move in, but he didn't expect to be strongly rejected by his grandmother.
On the one hand, there is no one to take care of when she moves out to live, and more importantly, she has already decided in her grandmother's heart that it is the new house when Lei Yun and Ke'er are going to get married in the future, but Tang Ke'er's face was slightly red when she heard it, and she was a little embarrassed on the spot.
But from beginning to end, Lei Yun didn't mention what happened abroad, just picked it up and said some fun and interesting things.
Otherwise, can you directly tell your family that because of the unilateral breach of the contract, you are facing a huge claim of more than 12 million euros, nearly 100 million yuan?
Of course, he didn't dare to let his family know about these things, but he just said that he had peacefully terminated the contract with his original company, and now he had opened a new company with a friend, and his income was even better than before.
In addition, the family didn't know how much money he earned abroad, so this matter was very simple and easy to perfunctory.
The rest ...... Naturally, I want to pout my ass and work hard to pay off my debts...
This is also the main reason why he is in a hurry to rush back to the company, who is burdened with such a large amount of debt, and can he still feel like no one else?
"What's wrong? What are you thinking?"
A small hand suddenly shook over, and Lei Yun turned his head to look at the beautiful face with a concerned face, only to feel a warmth in his heart.
"It's nothing, it's just... I'm going to have to make some money this year. ”
He shrugged his shoulders relaxedly, mentally prepared for at least 100 performances.
"Don't worry... What if you are tired?"
Tang Ke'er took his hand and pressed it against his cheek, feeling the temperature transmitted through his skin, flickering his long eyelashes and looking at the thundercloud, he suddenly said emotionally.
"You know, no matter what happens, I'll be there for you..."
At that moment, the afterglow outside the window was scattered, and the two hands were clasped tightly together, never separated...
......
"What? you mean... All, all sold out??"
When Thundercloud returns to the office and gets the sales report sent by Mia, he can't believe his eyes!
You must know that it has only been 8 days, a total of 400,000 pieces, a total of 180 million new products in the first season, and they have been sold out!
In the company's previous plan, the new products in the first season were intended to sell about 110 million in the first week, and then all of them were consumed in the next three weeks, that is, in a total of one month!
But now...
"Well, maybe you'll understand by looking at this data. ”
Mia couldn't help but smile dumbly at his incredulous expression, and as she spoke, Nunu asked him to look at another report next to him.
"It's ......"
Lei Yun picked up the registration with some curiosity, and was already surprised by the data on it after taking a look!
'Top B list for two consecutive weeks!460 million views on Spotify and 1.05 billion views on Youtube!'
This is the result of two weeks after the release of Levels!
And looking at these soaring numbers, Thundercloud has no doubt that Levels will be able to continue to win the B-list for the third or even fourth week in a row!
Although the results of this dance song were not so eye-catching at the beginning, it really couldn't stand the fact that this magical melody continued to invade the world, and it even refreshed any data that electronic music could achieve without the blessing of any superstar traffic!
You know, this is pure electronic music, the lyrics are just two lines, and the whole song almost relies on the constant repetition of that melody.
Compared with LetMeLoveYou, which has a top superstar and a high degree of popularity, Levels can be said to have a very big disadvantage congenitally!
But no one could have imagined that this song could burst out with such a huge and terrifying energy!!
As of now, in just two weeks, it has won the top of the B chart for 2 consecutive weeks, won the iTunes championship in 11 countries, and the top of the singles chart in 9 European countries!
This is like another phenomenal divine comedy in the world!!
"I can only say that this MV is simply amazing! The combination of RealMe's new products and music is almost perfect! Coupled with the global popularity of this song, this has created a sales miracle!"
Mia couldn't help but stand up as she spoke, pacing back and forth with some excitement.
Of course, the Levels that detonated this craze certainly played a crucial role, but Mia's bold design, the personality products that are extremely attractive to young people, coupled with Bieber's star effect, and tens of millions of euros of publicity and warm-up.
And Mia relished that the limited release, global limited, and other factors learned from the cosmic fashion brand Supreme were superimposed, which created this epic marketing that shocked the entire fashion industry and trend industry!
You must know that these 400,000 pieces of new products in the first season, why do young people from various countries around the world have a very strong desire to buy after entering the official website?
After all, Levels and huge advertising can only bring exposure and traffic to RealMe, that is, the role is limited to attracting young people to click on RealMe's official website.
As for how to convert huge traffic into actual orders?
Naturally, it's a matter of product and marketing tools.
Of course, the product is not picky, the incredible bold design + top star effect + the magic frenzy led by Levels, with the addition of various factors, these only four new products have become a personality trend recognized by young people around the world!
Coupled with Mia's well-designed marketing plan, there are only 4 heavyweight core products, and they are only available online globally, each product is limited to 100,000 pieces, while stocks last!
And more importantly, these 4 products are not only limited editions, but also unique limited products!
This is also the core competitiveness that Mia has created for RealMe, only 4 seasons of new products are released every year, and no matter how many styles there are in each season, all of them are never repeated, only this one super limited!
That is to say, a product with the same shape and the same color will only have the opportunity to buy it if it is released in the current season, and all of it will be limited, once it is sold out, it will never be reproduced and never sold!
Then this also shows that the creative series of black and white colors, that is, the lightning jacket with the huge LOGO, will only have these 100,000 pieces in the world!
This marketing plan of limited release + limited style has completely created a huge premium space for RealMe's new products in the first season, and even forcibly shaped some collection attributes.
Just like Nike's AJ series, it is released in limited quantities every time, so much so that it has been hyped up to several times the release price.
But in order to make a profit, Nike makes a replica of the same shoe from time to time and sells it again, but under the huge fame of the NikeAJ series, some people still pay for it.
But Mia obviously did more absolutely this time, saying that it is limited, it is definitely limited, and if it is limited, it is definitely limited, never repeated, never resale!
And all styles, all take a unique private customization.
That is, place an order first, fill in personal information, and then tailor it according to your personal height and weight, and then deliver it worldwide, no matter in any region, all free shipping!
Although this approach increases the cost of a single product, it ensures that each user can buy the right size for himself.
For RealMe, a light luxury fashion brand that is priced high and is about to approach the price of luxury goods, this cost does not matter much.
Therefore, with the joint blessing of various factors, only 400,000 products have created a situation that has been completely sold out in just 8 days!
"So... After all the sales are completed......"
When Thundercloud forced himself to accept this reality, he turned his head to look at Mia and asked almost subconsciously.
"We can earn... How much is it?"