Chapter 603: Building a Brand
At the dinner table, Chen Dahe ate happily with a sip of wine and a bite of small dishes, while Li Lao and Luo Lao used chopsticks to pull the food in the bowl, stuffed a little into their mouths from time to time, frowning and thinking about what he just said.
What Chen Xiaozi said just now did sound very reasonable, but it seemed that something was not quite right.
This question does not seem complicated, the two old guys, one is engaged in international relations, the other is engaged in philosophy, it is normal to not know the door inside, but the two major ministries and commissions of the Ministry of Machinery Industry and the Ministry of Foreign Trade and Economic Cooperation are full of talents, can no one think of this?
At this time, Grandma Qin, who had been silent, said with a smile, "Dahe, your idea is really good, if it is placed abroad, or an ordinary business operation, it will work, but in China, well, it will not work!"
Looking at Grandma Qin who was smiling and shaking her head, Chen Dahe was a little stunned, quickly swallowed the food in his mouth, and asked eagerly, "Why?"
"National conditions," Old Man Li also reacted at this time, with a hint of abruptness in his eyes, pursed his lips and shook his head gently, "Find a world-class company to cooperate, if it becomes, everyone will naturally be happy, if it is defeated, it is also a crime of non-war, the national conditions are different, but if you find a weaker company, or even a company that has failed, then it will be ......."
In this way, Chen Dahe also understands that if you find the best company to cooperate, you will have a reason to shirk if you fail, but if you really find the companies that you said have technology but have declined, it will be okay, if you fail, it will really be full of mouths and can't tell, after all, although those people are in charge of the company, they can hang up administrative positions.
Old Man Luo took a sip of his wine glass, looked at the people at the table and said with a smile, "Now it seems that this kid is indeed not suitable for entering the system, and his sensitivity is too bad! β
"Yes," Old Man Li nodded, looked at Chen Dahe and said with a smile, "Soldier to soldier to general, if you can only find this kind of company, then you might as well find a weak factory in China to cooperate, although there are not many people who produce cars, but there are many tractors, if you want, I will introduce you to a few?!"
Although this is a joke, but if Chen Dahe is serious, he really dares to go to the Ministry of Machinery to find someone to match, the head of the big factory is afraid of negative impact, the small factory is not afraid, as long as there is a chance to produce cars, no longer toss any tractors, will also care that he is a few rate companies, first get the production line in, and in the case of no need to use foreign exchange reserves, the head will only be happy to see it, borrowing chickens to lay eggs, who still hates chickens.
Chen Dahe rolled his eyes, and he didn't bother to pay attention to him.
If it is put after 20 years, it is okay to invest in ordinary family cars, anyway, it is a foreign car brand, and only one access qualification is needed here, who cares if your factory originally made tractors or bulldozers.
But the first thing I plan to introduce is a luxury car, and the most important is the executive car level, that is, the high-end car, this type of vehicle is not an access qualification can be solved, and more needs is the investment of administrative resources.
Moreover, in Chen Dahe's heart, the best choice is the FAW, a joint venture with Audi in the future, and only they can let the top directly make a decision on the purchase of high-end executive cars, otherwise, not to mention that luxury cars are not easy to sell in these years, just the brand investment has to pay a large sum of money first, and the people may not necessarily buy it after the end, such as in the later generations, don't care about how foreign countries, in the hearts of many older generations of people, the three-pointed star is not as good as four circles, you have no place to reason with him, not because the first batch of Audi has become a high-rise carγ
However, according to the current objective situation, if you want to impress FAW, it is not a simple technical problem that can be solved, but also needs the blessing of brand awareness and the support of the automobile group industry behind it.
"Boy, you are not rare," Old Man Luo squinted, looked at him and said, "You can't become a fat man in one breath, I think Lao Li's idea is good, if you really have this mind, you can hold this line, you might as well find a small factory in China to jointly venture, first, there is a lot of room for negotiation in terms of shares and profit distribution, so that your kid has enough oil and water, and second, the supervision is not so strict, and the probability of approval is greater. β
Chen Dahe pursed his lips, why is this scene so familiar, it seems that he told Zhang Tiejun like this yesterday.
But I'm not the stupid boy who doesn't know anything, at least I have the capital to support it, and I can make up a car group, and then spend a lot of money on advertising, I don't believe that I can't fry a well-known car brand, although it can't reach the level of a top car company like Ford-Volkswagen Honda, but in terms of single products, there should be capital to negotiate with FAW.
That's right, thinking of this, Chen Dahe's eyes lit up, why didn't he rebuild a luxury car brand?
Since the later generations of Tesla can use just a few years to shape themselves into a high-end car brand, it shows that the brand has little to do with the accumulation of time, and the focus depends on whether it can win the favor of consumers, rather than spending a lot of money to resurrect a few half-dead European car brands, it is better to use a new car concept from later generations to create a new luxury car brand.
No technology accumulation, no industrial resources matching, no upstream and downstream channels, no mature design team, these are not problems, as long as there is money, in Europe, where capital is king, everything can be solved in the shortest possible time, the most important thing is capital adequacy and market correctness, and these two points, is he lacking?
It seems that he will have to change his strategy and discuss it with Jerome and UBS's investment team when he returns to Switzerland.
"Boy, what do you want to think of smiling so happily?" Old Man Li looked at the old couple, then at Chen Dahe, held back a smile and stretched out his hand to shake it in front of his eyes, "You haven't even decided what to do, and you're starting to dream?"
Chen Dahe blinked and came back to his senses, shook his head and said, "Don't rush this matter first, wait for me to think about it for two or three years." β
It seems that FAW Audi was put into production in the late eighties, even if the project negotiation time is pushed back by two years, 8586 should be about the same, as long as you contact FAW before this point in time, or at the same time as FAW and Volkswagen negotiations, directly insert a foot into it, before that, or build the European luxury car brand that just came to mind, after all, this is the basic plate to ensure that you can participate in the negotiation competition.
"Two or three years!"
I don't know what Chen Dahe plans to do The two old men looked at each other, and couldn't help but smile secretly in their hearts, it seems that this kid is a dead duck with a hard mouth, and he obviously gives up and doesn't want to admit it, he really has to wait for two or three years, not to mention Shangqi Santana, I'm afraid that the Guangzhou logo should be mass-produced off the assembly line, under the attack of two sedans in the south and the north, the project he pulled still has a fart competitiveness!