The shadow of the tree, the name of the man.

Liu Yun understands what his strengths are. His age, his experience, and what he has achieved today.

The contrast is stark and radiant.

The trip to Xiangjiang ended successfully, and the marketing department of Youyou began to receive calls from venture capital companies one after another, and many people showed strong interest in Times Jiangnan's financing plan.

Soon, Goldman Sachs, Credit Suisse, Deutsche Bank, Citigroup, HSBC, **** and Mizuho Bank, among others, joined Times Jiangnan's $2 billion syndicated financing.

When Liu Yun returned to Ningjiang, it was already late April, the spring breeze was blowing, and the climate had gradually become warmer.

At this moment, the competition between Tencent and Weibo has reached a white-hot state, just like this weather, which is getting hotter and hotter.

At the same time, Lao Li, who was far away in Yanjing, also showed a hint of thought.

As the helmsman of Baidu, his vision and strategy are also outstanding in the industry.

The cooperation between Tieba and Weibo is indeed a very far-sighted plan, each taking what it needs and draining each other. Both products are in a state of rapid development at the same time.

When he got the news that Liu Yun went to Xiangjiang to participate in the investor forum and look for financing, he was also thinking that Tieba should also be commercialized!

Like Weibo, the number of registered users of Baidu Tieba in 2008 increased at a rate visible to the naked eye every day, which was much more popular than at this point in time in another time and space.

At this moment, Tieba, like Weibo, has become a phenomenal product. Especially a few large-scale post bars, such as World of Warcraft, the emperor bar is the center of hot public opinion.

The owners of these post bars don't know whether they are ordinary netizens or internal employees of Baidu. Usually every once in a while, they will organize a large number of bar friends to carry out a huge bar explosion event.

And every time it explodes, it is a carnival on the Internet, and even attracts large-scale public opinion.

For example, not long ago, the famous Emperor Bar exploded Li Yuchun's bar, which made countless netizens excited and once became the focus of the Internet.

Because of this explosion incident, Brother Chun's name couldn't help but leave, and it quickly spread all over the Internet.

Because of the butterfly effect caused by Liu Yun, the development of things also surprised him. Lao Li took a step ahead and decided to put the commercialization of Tieba on the plan.

For this kind of helmsman at the top of the Internet pyramid, he will never let go of any opportunity to make money, and rarely let these potential business opportunities slip out of his hands.

Lao Li immediately decided to hold a high-level meeting of Baidu, and he officially announced that from next month, Baidu Tieba will be self-financing.

"Baidu Tieba has been around since its inception in 2003, and it has been five years since then. Over the past five years, the company has continuously invested financial and human resources in order to promote the influence of Tieba, and the development of Tieba is also gratifying. I think it's time for Tieba to repay the parent company, and I hope that from next month this year, Tieba will not only be profitable, but also make up the income to the parent company. Lao Li clenched his fists and couldn't help but look excited.

These high-level officials listened to some ears more or less before the meeting, and they were not surprised that Mr. Li made such a statement.

Commercialization also means more sources of income, and the more bonuses they will receive, so why not.

"Xiao Yu, are you confident?" he asked, turning his head to look at one of his subordinates.

Yu Jun, the founder of Baidu Tieba, is also the head of this project team, under his guidance, the development speed of Tieba can be described as rapid.

In fact, he has always had an idea in his heart, that is, he does not approve of the cooperation between Baidu and Yoyo.

In his opinion, if Tieba is not interconnected with Weibo data, he is still confident that it will become a phenomenal product under its own operation, and it can continue to create public opinion.

It is true that there is not much overlap in function between Weibo and Tieba, but they will both compete for the dominance of public opinion, which is the contradiction.

In the early stage, the reason why Weibo can continue to accumulate users is that the drainage of Tieba also plays a very important role.

But nearly 5 months after Weibo was launched, the role of drainage has been very little. This means that in this short period of time, Weibo has used the value of Tieba to the limit.

On one side is Mr. Li, and on the other side is Liu Yun, both of them are bigwigs who dominate the Internet, since they have reached an agreement, they have chosen to protect themselves, and there is no need to be this villain.

So Yu Jun chose to be silent and did not object.

"Mr. Li, I think commercialization is a matter of time, but it can still be slowed down. Yu Jun frowned slightly and thought for a while.

Lao Li showed a hint of puzzlement and asked, "Tell me your opinion." ”

Yu Jun said: "Mr. Li, the accumulation of users of Tieba has indeed reached a very good number, but this is far from enough, because the user's pasting is not high. Our next work is to increase the diversity of stickers, so as to achieve the purpose of increasing user paste. ”

Stickiness is a core concept for Internet products. The higher the stickiness of the product, the longer it can be fired, and the more economic rewards it can get.

"How long will that take?"

"One year, it's almost next year!"

Lao Li frowned slightly, muttered for a moment, revealing a trace of dissatisfaction. He felt that a year was too long, and if it was half a year, he would be willing to suffer for a while.

He flipped through the document in his hand, and on it was the gossip he had just gotten, but the authenticity was beyond doubt.

Formerly known as Yoyo Entertainment, this new company, which has just been renamed Times Jiangnan, has attracted the attention of many people, and it is said that several well-known venture capital institutions have even formed a syndicated financing, with an amount of up to 2 billion US dollars.

Judging by Lao Li's far-reaching vision, the era of the Internet's big money burning has begun. In the future, hundreds of millions of dollars in financing will become the norm.

If you look at it from the perspective of ordinary netizens, it seems that these Internet companies are not burning dollars, but worthless bundles of blank paper.

"No, a year is too long. The company needs a new profit point, and I have a hunch that the commercialization of Tieba will become an important source of revenue once it is successful. What's more, if you look at today's Weibo, you can find good advertising partners, such as KFC, Starbucks, and Coca-Cola. Why can't we post it? Lao Li emphasized again categorically, "Not to mention the Weibo market, there is now a Tencent Weibo competing against each other, and the post bar has long been monopolized by our Baidu." ”

Yu Jun hesitated for a moment and wanted to speak, but finally chose to give up. He saw the glint in his boss's eyes, and knew that even if he spoke, it might not make sense.

Although he would like to say that Weibo and Tieba are two completely different types of social media, with different volumes, different audiences, and different public opinion effects.

"Xiao Yu, answer me, Tieba will make a profit this year, do you have any confidence?" Lao Li continued to ask.

"Yes, of course I have confidence!" Yu Jun also showed a resolute gaze.

After this meeting, the commercialization of Baidu Tieba was officially put on the agenda.

After Lao Li walked out of the conference room, he thought about it and decided to give Liu Yun a call.

"Hey, Mr. Liu, have you returned to Ningjiang?"

"Not long after I came back, Mr. Li hasn't been in touch for a while. On the other end of the phone, Liu Yun's somewhat flat voice came.

"This year is a lot of work and a lot of pressure. ”

"What are Baidu's goals this year, Mr. Li revealed a little. Liu Yun's heart moved, and he asked with a smile.

The degree of business overlap between these two companies is not high, so Liu Yun didn't shy away from asking when he asked.

Lao Li didn't have any scruples, and said: "It's very simple, we need to develop new business!"

Liu Yun asked, "What new business?"

iQiyi?It shouldn't be so fast.,Baidu is definitely not ready to enter the video site.。

But his mind is now full of ideas for video sites.

Lao Li smiled slightly and said: "Actually, my plan has something to do with you, post it to know, and you Weibo has adopted data exchange." ”

Liu Yun replied very dryly: "I know, I know." Weibo was able to accumulate users so much in the early stage, thanks to the drainage of your post bar. ”

Lao Li continued: "Weibo is very successful and has received a lot of advertising orders, and the post bar in my hand also has such an idea. After all, the popularity of Tieba is already so high today, it would be a pity if it couldn't be converted into revenue. ”

He didn't know that Liu Yun, who was now in Ningjiang, had a somewhat complicated expression after hearing this. He got up from his chair, walked to the floor-to-ceiling window, and suddenly asked, "Mr. Li, I want to ask if you will set standards for advertisers?"

Lao Li didn't understand the meaning of Liu Yun's words for a while, and asked: "Standard, what standard." Could it be that your Weibo set a standard when you attract investment?"

Liu Yun replied very seriously: "Of course, when we attract investment, we usually choose those brands that are more well-known and have a good reputation. After all, we can't advertise falsely just because the other party gives money, right?"

Lao Li hurriedly replied: "Yes, yes, of course, we will definitely not accept false advertising." ”

Although what he said sounded very resolute, Liu Yun always felt that the tone was a bit perfunctory and not so sincere.

In fact, when Weibo was soliciting investment, there were several hospitals that claimed to be very professional and came to the door.

Their offer was much higher than that of international giants such as Coca-Cola and KFC, but after Liu Yun knew the names of these hospitals, he decisively rejected the management's proposal and chose the latter with a lower offer.

The management didn't understand the reason, but Liu Yun, as a person who had come before, knew it well and knew that he had to do it.

He doesn't want Yoyo to experience a public opinion storm similar to Baidu in his previous life, and he will be criticized by countless netizens and the media.

In fact, Liu Yun also understood that some of his words were inappropriate in this call.

For example, if you don't accept false advertising, it is difficult to explain clearly how to define the word "false".

Those hospitals have high-rise buildings, medical personnel, and equipment, and it is said that many of them are still listed companies with a large market value.

It seems so true, if you say they are playing false advertising, how many people will believe it?

But he has always been cautious and cautious, although he knows the problems of these hospitals, he will never disclose too much such information before public opinion ferments.

Liu Yun was reluctant to provoke an unknown enemy for no reason, but he also realized that Lao Li on the other end of the phone would definitely jump into this pit again without hesitation.

"Mr. Li, with the current popularity of the post bar, the investment promotion work should not be difficult, I wish Mr. Li's investment promotion work to go smoothly and the financial resources will roll!"

"Haha, thank you Mr. Liu for your kindness. I'm full of confidence in the commercialization of Tieba, and it depends on the bidding between those big companies!"

"I believe that this price will not be low, and it is inevitable that it will exceed our Weibo. ”

Liu Yun suddenly lost interest in continuing to chat, so he politely said a few words and hung up the phone.

"The commercialization of Tieba, I didn't expect it to come so quickly!" he muttered to himself, and could only show a wry smile at such a butterfly effect.

The original plan was to take advantage of the peak of Tieba to use its powerful drainage ability to help the development of Weibo, and then retreat.

Now, once commercialized, it will become a burden.

"It looks like we really have to get rid of the relationship as soon as possible!"

......

April 30, Sichuan, Chengdu, 9 a.m.

Located in the center of the city, the commercial plaza hall is full of people. Those enthusiastic fans, or passers-by who are about to have a star style, crowd several passages.

After a lapse of more than a year, Tian Fu, the queen of golden songs, returned to Rongcheng again and held a signing of his new album.

The album features a hit single released last year, the lyrical ballad "Rongcheng".

So this city has also become an inevitable place for album signing, not to mention that there are several schools in the nearby area that she donated.

From a distance, the crowd lined up in a long queue that could not be seen, and the people behind stood on tiptoe from time to time to look ahead.

Maybe it's because Tian Fu's popularity is too strong, and there are too many people at the scene, causing order to even get out of control for a while.

In the face of the crowd, more than a dozen security personnel seemed a little stretched, and they could only keep raising their volume to maintain order.

The album signing session lasted for an hour, and Tian Fu's autograph hand never stopped, and nearly 1,000 people signed it one after another.

A long wait will always make people feel irritable.

The number of people who signed their names and left satisfied with them was far less than the number of people who came to hear the news and came to be lively.

Therefore, the number of people in the hall of the mall has not decreased, but has increased.

A combination of factors makes the crowd more and more crowded and pushing each other.

"Don't crowd, stay safe!"

"Don't push, everyone!"

Even if the staff pulled their throats to the highest, it still didn't help.

After a while, the staff announced that the signing event was officially over, and the crowd became even more excited.