On April 15, Liu Yun attended the Investor Forum held in Heung Kong and delivered a public speech to investors.

This is a large-scale forum, where many young talents with entrepreneurial dreams come here in the hope of attracting the attention of investors with their powerful speeches, and there are also elites with successful careers who hope to obtain financing through this platform and contribute to the company's expansion.

Of course, there are also well-known international venture capital institutions, such as Goldman Sachs, Carlyle, Sequoia, SoftBank, UBS, etc., all come here.

In his speech, Liu Yun drew a blueprint for the visiting investors: the development plan of Times Jiangnan.

Times Jiangnan is the new name of Yoyo Entertainment in the Liuyun Project.

Since Yoyo Entertainment wants to be separated from the group company and completely independent, the company name must be adjusted to get rid of the influence of Yoyo.

Just like Youku in the previous life was to Ali, iQiyi was to Baidu.

Times Jiangnan will be divided into three major sections: video, live broadcast, and music, and will build a comprehensive entertainment empire.

In his speech, Liu Yun mentioned that as the country becomes more and more standardized for Internet management, the copyright issue will be taken seriously sooner or later. We have always been committed to maintaining the genuine and combating piracy.

Yoyo Music has won the online copyright of more than 90% of singers in the Chinese music scene, even if pirated music playback software on the market is still emerging in an endless stream, and Yoyo Music has been in a state of loss, and the amount of money burned is about 50 million every year.

A participant asked: "Mr. Liu, as we all know, today's Yoyo Music has quickly monopolized the online music market in China with quality and copyright as its signboard, and provides free playback and download. Many people wonder how long this model will last, and whether a fee-based model will be adopted at some point in the future. ”

Liu Yun replied: "Frankly, I haven't considered the charging model at the moment. Netizens like to listen to songs for free, so let's follow the meaning of netizens first. Yoyo is not bad for money!"

After hearing this, some of the people present below whispered one after another.

The one who asked the question just now also shook his head helplessly, the other party's mouth was too tight, and he didn't get a trace of useful information.

Liu Yun knows one thing very well, even if he has a plan to charge, he must not reveal a single thing, and now there is only one goal, which is to completely monopolize this market.

He can't understand the personality and habits of the screen name too well.

As long as he reveals the clues of the charge, that group of netizens will definitely bang on the keyboard and scold, and then bring Yoyo behind him, or even his boss by the way.

Yoyo Music will never charge within three years, and as for the longer-term future, even if Liu Yun has a charging plan, he will not say it at this point in time, so as not to cause disgust among users.

That's what he thinks, let's talk about it later, grasp the present. If after a few years, Yoyo Music really announced that it would charge, then it would be a slap in the face, and it would not be a black and white agreement.

For example, Lao Ma swore not to engage in games at the beginning, but now he has not set up a game company with a cheeky face.

Liu Yun ignored the audience, the rich expression on his face, and continued: "Youyou music will become the vane of the discourse music scene in the future. I plan to officially hold the annual ceremony of Yoyo Music in three years, and invite experts and professors from the Huaxia Conservatory of Music to select various music awards, such as Best Male and Female Singers, Best Single, Best Lyricist, Best Composer, Best Album, Best Newcomer and so on. ”

Whew~, there was an exclamation from the audience, the combination of capital and official, and a thought flashed in my heart: the combination of capital and official, this Mr. Liu is not small.

A curious Xiangjiang reporter asked: "Is the purpose of Mr. Liu's establishment of the Youyou Music Festival to compete with the Golden Melody Awards in Taiwan?"

When the other party spoke, his eyes flashed with inexplicable excitement, with a gossip eye, as if he wanted to make a big news.

The reporters in Hong Kong always want to make a big news. The elder was right......

Liu Yun didn't mind playing a big one at all, and he was happy to see it happen.

That's not my ambition, it's not my character, what I want is to replace it and become the most important award in Chinese music.

In the future, we will officially launch online digital albums for sale, but I want to make it clear that this is by no means a mandatory fee item. This is to sell the artist's album on the online platform through our sophisticated production.

You can think of them as an online version of the physical album, and it will eventually replace the physical album. If netizens are unwilling to download and buy, they can still listen to the single online for free on the platform of Yoyo Music. ”

Sure enough, it's big news! The Xiangjiang reporter took out a small notebook, and with excitement, quickly wrote something on it, and Liu Yun didn't need to pay a penny for advertising.

This guy felt that he had gotten a big news, but in fact, it was Liu Yun who took advantage of him unknowingly and unknowingly.

This is too yong too naive.

Many people will think that Liu Yun is a little ignorant, and there are many things in this world that cannot be done with money.

For example, the history of the Golden Melody Awards, as well as its heritage, can really be surpassed by you holding a few music festivals.

Someone thought, "This kid is bragging about not making drafts now." ”

Some people also thought: "After all, he is still young, and success has blinded him, so he thinks too little about the difficulty of many things." ”

Of course, there are also people who frown, showing a deep thought.

"I'm going to stop here for the time being. Liu Yun glanced at everyone's expressions, decisively changed the topic, and continued, "Then it's about live broadcasting, and the platform on which it is based is today's YOYO voice." Since the second half of last year, YOYO Voice has begun to try to live broadcast and narrate the game, including battle games and copies similar to "World of Warcraft". After we launched this plan, it was sought after by many netizens. Our next step is to increase the diversity of live broadcasts, which can have games, singing, cross talk, and other entertainment activities. ”

"The positioning of YOYO voice will be a comprehensive stage for the whole people to carnival, not just limited to games. ”

Someone asked: "Mr. Liu, the live broadcast platform has already shown signs in foreign countries, this is a self-marketing model, and it can also be regarded as a new star-making model." ”

Liu Yun nodded and said: "Yes, the whole people make stars, ordinary stars who come out of the live broadcast platform." ”

The audience below whispered to each other, looking very interested in Liu Yun's huge plan.

Especially the representatives of venture capital companies who came to explore the way, their eyes sparkled.

If this is said by a high-spirited graduate in his 20s, who has just left the ivory tower, most of them will scoff at it.

Although Liu Yun is only in his 20s and has just graduated from university, the weight of his words is completely different in the eyes of these venture capital firms.

These savvy investors are able to see the implementability of these plans and the huge market potential behind them.

Judging from the speed of development of the Internet, it is an inevitable trend for online digital albums to replace physical albums.

In recent years, physical album sales have plummeted, which is the best proof of this. Nowadays, except for the most hardcore fans and fans, few people will spend this money to buy a physical album.

There is also Liu Yun's plan for YOYO voice, which completely liberates it from a pure game voice chat software, and attacks more and blooms more.

Just as the draft has become more and more popular in recent years, the star-making model is no longer single, and the Internet will play an increasingly powerful role in it.

Live broadcast platform, independent star-making. It's a brand new path that is also worth exploring.

"Finally, there's the video. Liu Yun ignored the thoughts of the people below and continued, "Everyone knows that video websites are a very money-burning project, and now no video website has made a profit, but there are no absolutes in everything, I believe that things are man-made." In the past few years of rapid development of the Internet, we have witnessed one great miracle after another.

In my prediction, the future of video websites and online music, copyright will be planned, especially with the improvement of computer resolution and hardware configuration, all kinds of popular TV series, movies, and variety shows will be played on video websites. It will become more and more functional. ”

Someone asked: "Mr. Liu, if you follow your plan, this expense will only get higher and higher, in addition to the original expensive broadband fees, there are also various copyright fees." ”

Liu Yun paused for a moment and replied, "Expenses will increase, but there will also be more ways to earn income. For example, after the formalization of copyright, it is difficult for netizens to find other ways to pirate, so they can only come to designated video websites. We can increase our revenue stream by charging for advertising, and we can also increase our revenue stream by opening up a membership. There are many ways to make money. ”

As he spoke, he observed the expressions of those present below, and decided to add another fire: "I believe that the profitability of video websites is a matter of time, and it will inevitably be realized in the next few years." ”

When Liu Yun spoke, he couldn't help but gently rub his forehead with his right hand. He knew he was talking again, messing around.

But this kind of behavior is normal, and many entrepreneurs like to exaggerate when they attract investors.

For YOYO Voice and Yoyo Music, Liu Yun has a lot of confidence that it will be profitable in the next few years.

But in the video, he actually doesn't have much confidence, and there are more or less suspicions of setting off firecrackers.

First of all, the annual broadband fee generated by the video website is an astronomical amount, and then coupled with the same expensive operating costs, there is no light of profit at all.

Even if the operators of these video sites rack their brains and take the means of advertising insertion to the peak, such as 90 seconds in front of the feature film and another 30 seconds in the middle of the feature film, it still won't help, it's like a drop in the bucket.

The three major video websites in the previous life, iQiyi, Youku, and Tencent Video, lost about 3 billion every year, and the total of the three companies was close to 10 billion.

Of course, for a shrewd businessman like the BAT Three, they will find a way to pass on this loss to shareholders.

Liu Yun's idea is more straightforward and more scoundrel, directly tying these three big money-burning households together and uniformly placing them under the name of Times Jiangnan.

If you want those shareholders to continue to invest money in themselves, their pie must be painted beautifully.

Just like Ali and Tencent in the previous life, Liu Yun has a big entertainment plan to use other people's money to build an entertainment empire.

Once the section between music, live broadcast, film industry, and variety shows is opened, he will be invincible.

Among them, the most critical point is the video website, which is the core and fulcrum, and of course, it is also the most money-burning.

After Liu Yun stepped off the stage, the audience gave some applause, but more people were pondering what he had just said, how to build an Internet-based entertainment empire.

The representatives of the venture capital institutions present showed a look of full interest, and were ready to eagerly find Liu Yun to discuss financing.

When Liu Yun stepped down, he also quietly observed the expressions of these people. Obviously, what he just said, all that rhetoric, was meant for these people. As for the rest of the audience, or the gossip Xiangjiang reporters, they can think whatever they like, and he doesn't care at all.

Looking at their expressions, the financing situation of Times Jiangnan will be very optimistic! It will also be very popular!

Soon after the end of this forum, Liu Yun was surrounded by many reporters, and then a large number of sharp questions were asked.

A reporter from Xiangjiang actually asked: Mr. Liu, do you want to create the Youyou Music Festival for Tian Fu and want Pomeranians to smile.

Obviously, the scandal between him and Tian Fu has already spread here.

But the level of this questioning is really worthy of the paparazzi of Xiangjiang. Liu Yun really wanted to knock open the brain of this paparazzi and see what was inside.

At this moment, he really wanted to reply to this reporter with the song "Embattled" by Jay Chou scolding the paparazzi, but in the end he pouted and said: I have nothing to comment on my personal emotional life.

The reporters here really say whatever comes to mind, and they don't know how to be subtle and polite at all.

Liu Yun perfunctory for a while, leaving only one sentence: Times Jiangnan, as an independent subsidiary, must have sufficient capital flow, and if it is listed, it will only be to establish a "more reasonable and scientific system", and major venture capital institutions are also welcome to come to consult and cooperate. Let's work together to achieve win-win and mutual benefit.

After saying this, he squeezed out a smile at these annoying reporters and left the venue.

The wind has been released, and it depends on the reaction of those venture capital institutions.

This is a great opportunity for investment banks to tie their funds to Yoyo, a giant company with unlimited potential. After all, they raise money too little often.

These international investment banks hope to win the favor of Yoyo Group with a low-key attitude and high valuation.