Chapter 387 How much money can make a debut
Bu Fan shook his head and pulled the topic back and said, "How do you play the water army?"
Speaking of his own field, Han Xiaoguo's eyes lit up, picked up his mobile phone, and excitedly displayed: "The so-called water army is usually a user who has posted star information on social platforms more than 20 times within 24 hours. ”
Of course, it can't be assumed that everyone is a professional poster who takes money to do things, and there should be fans who fight data for idols. But no matter which one it is, it is obvious that these star data have been polluted and cannot reflect the true popularity of the artist. ”
"Users who account for less than 5% contribute 95% of the voice of social platforms. The most exaggerated data is that it only used less than 400 suspicious IDs in a single day to swipe more than 170,000 discussions. ”
As long as you communicate with customer service at home, set the data and price, you can also try to brush tens of thousands of data first, check the effect, and be satisfied with your return. ”
The little girl opened QQ and pointed to several groups to display: "This company called Digital Media claims to have more than 5,000 real water armies, covering blogs, Feixun, Douban, Zhihu and other network-wide resources, serving many movies, TV series and popular artists." ”
"The boss was originally just a small head, but later when he saw that the market was good, he went it alone, and now he earns at least hundreds of thousands of dollars a month, and he is very beautiful. ”
"I heard that I met an unlucky thing two months ago, and there is a very popular drama that dares to rely on the account of the water army?"
"The angry boss directly posted a screenshot of the crew not paying in the circle of friends, good guy, the official blog instantly became a large-scale debt collection scene, and the accompanying text said: The water army is also dignified!"
This can all be done? Bufan is really an eye-opener.
took the mobile phone and studied for a long time, and heard Han Xiaoguo say that there is a strict organizational structure within the water army, and the big money is taken away by the upper echelons.
The income at the bottom hovers around 1,000 yuan, and you have to stay up late to work.
is often banned, and many times the comments on the brush are deleted before the screenshot is given to the leader for inspection, and when I am unlucky, I meet an unscrupulous boss again, and I run away as soon as I disband the group after finishing my work, and I am also very tired.
"Also thriving on the Internet, the fan economy is naturally closely linked to data. Not only do producers and merchants have to make decisions based on big data, but fans have already been good and spare no effort to create a sense of data presence for their idols. ”
Han Xiaoguo analyzed: "Because it is now the era of focus culture, on the one hand, there are fewer and fewer national stars, and on the other hand, the speed of the transformation of popular fan idols into popular selling points is accelerating. Accurate target users and fan effect are particularly important, and this depends on the analysis of various data. ”
Bu Fan put down his mobile phone and couldn't help sighing, in the so-called era of big data, such an ethereal thing as the original popularity can be embodied into the retweet of the blog's comments, Du Niang's search index, and the number of clicks on the works of major video websites?
Liu Wanning took out a pen and paper and began to settle accounts for Bu Fan: "Calculate for you how much money a newcomer needs to operate if he wants to make his debut?"
"Five million blog followers, and now the market is almost one million and ten thousand yuan, that is, fifty thousand...."
"The topic list is in the top 20, 20,000, the top 10 is 50,000, the top three are a bit expensive, and 200,000 is barely enough..."
"Then it's a sticker, two pieces of each manual sticker, so you have to brush a million bars, two million to get it..."
"100,000 clicks on the website is counted as 10,000 yuan, at least 2 billion?"
"Time Douban reviews are cheap, one dollar a piece, and a few thousand are almost fine..."
"Blog retweets 04,000 times five cents and then multiplied by 50, plus 6,000 comments multiplied by 0.6 yuan multiplied by 50..."
The little hand crackled in the computer for a while, and finally wrote down a number to Bu Fan, and said proudly: "Three million six million!"
Bu Fan was shocked!
You're playing like this now?
Han Xiaoguo couldn't help but explain: "This kind of money burning is only temporary, the heat will pass in a few days, and it won't last long at all." ”
Bu Fan finally understood, why do excellent works not necessarily have click-through rates, and artists with good acting skills do not necessarily have proud data, because the audience's limited attention is sucked away by these things?
"Of course, people are not stupid, some companies in the industry must be drunkards who do not mean to drink, it doesn't matter if they are really popular, as long as they can attract advertisers to spend money, data is the best bait. ”
"There are also people who play bigger and don't care about the audience or the advertisers. As long as the data fraud is successful, it will be packaged in one go, and a few tall PPTs will be put on a press conference, and all kinds of boasting about those unclear industrial strategies, so as to make the pie bigger, and no one will come to eat. ”
"The forest is big, and there are all kinds of birds!"
After listening to Han Xiaoguo's sigh, Bu Fan was speechless, the general trend has become like this, it is useless to say anything, you can only adapt to the environment, that's all.
Suddenly remembering something, he asked with a serious face: "Is my data true or false?"
Han Xiaoguo and Miao Miao glanced at each other, and suddenly lowered their heads, as if they couldn't say anything. Looking at Bu Fan's rare depressed expression, he suddenly laughed and said, "Of course it's true!"
"Yes, you think you don't need money to brush data?"
"The company will not be wronged, pay for you to brush the data, you can be on the hot search, you can pay for it yourself. ”
"Hahaha, you're thinking too much!"
Bu Fan was dumbfounded, the two little girls are now fat?
Jokes are jokes, and in the end, I also sighed, in the end, there must be good works, otherwise everything is a flash in the pan, and I won't live long at all.
Even fresh meat with small traffic needs to work hard to maintain the heat. It doesn't matter if the quality is good or not, let's talk about it first.
Since he said this, Han Xiaoguo took the opportunity to take out a piece of information and discussed with Bu Fan: "In this circle, this kind of thing must be indispensable, such as brand image maintenance." ”
"Now we are also people with big-name endorsements, and many things are related to brand endorsements and personalities, and we need to do a series of promotion plans and core manuscript writing. Whether it is a positive or negative material, the company has someone who specially planned and designed. ”
"All kinds of things are actually routines, not only the publicity before the release of the new play, but also how to maintain your good public image is also the key to operation. ”
Bu Fan took the information and studied it carefully, although he doesn't like hype, but now he has also entered the threshold of a first-line star, and the exposure rate must be there, otherwise how to maintain the popularity of the gap without works?
Especially the brand, real money is smashed on you, and there is really no new drama released for half a year or a year, is it possible to sit on the cold bench with you?
Suddenly understand what it is called:
People are in the rivers and lakes, and they can't help themselves!
Han Xiaoguo was secretly happy when he saw Bu Fan's serious attitude, in fact, a lot of work was running behind the scenes, according to Qi Qi's highest instructions: This kind of miscellaneous things, don't let Bu Fan be distracted.
There is a specialization in the art industry, and no one can do everything.
Since Bu Fan likes acting and has a low-key and introverted personality, he will protect this state of life to the greatest extent and let the actors devote themselves to their own work.
Bu Fan put down the information, pondered for a moment, looked at Han Xiaoguo and said, "You're right, since the market has become like this, no one can do the opposite." ”
"In the future, as long as it is a positive image maintenance, we can try, as for the rest..."
"Don't worry, who in the company doesn't know that you are Mr. Qi's most precious heart!"
Han Xiaoguo said with a smile: "She is bent on making you an actor who is the pillar of the company, and that kind of dirty thing can't be splashed on us." ”
Bu Fan showed a smile, everyone has their own value, for Qi Qi, now the company has a lot of beautiful little fresh meat in his hands, this kind of thing will only become more and more, and it is almost rotten.
And there are very few people who really have acting skills, this is the greatest value of their own existence, the more impetuous the society, the more bad movies and garbage, the greater the audience's desire for good works.
"I Am Not the God of Medicine" and "Operation Red Sea" fully prove that as long as the script is attentive and the acting skills are excellent, the tragedy will still detonate the box office, no matter what type you are, the audience only asks for one thing:
Just look good!
"It's not just the market that's changed, many ways of playing are different from before!" Su Yao sighed: "In the past, everyone's impression of a star may still be that this star is a certain company, and his agent is such and such a person, but now..."
"I remember that last year, the fans of a small flower of a certain ethnic minority just exceeded 60 million, and the next day she immediately announced the establishment of her own studio, you must know that the boss of the family is more popular than her!"
"There are also three small combinations of fire, don't want to, last year also announced solo flight, respectively, independent portals, and now they are all mixed up, very powerful. ”
"And Tingfeng, it seems that he hasn't filmed in the past few years, and he seems to be concentrating on being a chef? In fact, many people haven't heard of Chaoting, don't underestimate this stunt company in the later stage, it is rumored that it makes hundreds of millions of profits every year!"
"So now all celebrities with names and surnames seem to be embarrassed to say hello to others if they don't open a studio these days?"
This kind of thing Bufan has also heard Lan Xinling say, and even when the time is ripe in a few years, he may have to set up a studio.