"Two years later, he topped the celebrity rich list with 300 million, completely opening the point of no return for using data to create traffic and traffic to create stars. ”

Then celebrities from all walks of life began to pay attention to the role of data, and the Weibo platform also smelled business opportunities and shifted from the original public platform to a star-chasing platform. ”

"Weibo has become the most important position for fans to fight all kinds of data, and the platform has half-pushed and half-pushed all kinds of data chaos, and reaped the benefits of fishermen, and achieved continuous growth in daily activity and benefits in the past few years. ”

In fact, for the traffic stars praised by fans, the general reaction of the public at the beginning was curiosity, wait-and-see, and understanding. first curiously asked the star where he was sacred, and then tried to understand whether his works were really as good as fans said. ”

"Everyone's freshness and adaptation to traffic stars is also the heyday of traffic stars, which means that they have won the attention of the whole people. ”

"Because the public's curiosity and freshness are more than disgusted, data creates traffic, and traffic brings curiosity and attention, and traffic stars have become the sweets of the market, and as long as a film and television drama has them, it will have attention. ”

"In recent years, traffic stars + big IPs are almost equal to big sales in the market, which is equal to making steady profits without losing money. As long as it is a drama with traffic, even if it is completely rotten, it is easy to sell. On the contrary, no matter how good the script is, if it does not have attention, it may not sell. ”

"The dramas that are not participated in by traffic, no matter how well they are filmed, the click-through rate on the video website is also very bleak, if there is the blessing of traffic stars, the click-through rate is easily two or three billion. ”

"The market is always profit-seeking, where there is money to make money, which model can make money the fastest, which model is popular with investors and producers. ”

Of course, the audience is not stupid, especially in the past two years, the traffic is obviously a bit unplayable. It's okay to sing and dance, especially as an actor, you are a group of people who should be respected. ”

"You have to give your emotions, your body, your heart and soul unreservedly to yourself as a role that has nothing to do with it. If you have played a lot of tragic characters, you can realize that when you integrate into that role, it is very painful and very difficult to get out. ”

But traffic stars don't have this sense of belief, they have fans and popularity, so they have no fear. Scandals such as lack of professional ability, cutout performances, abuse of stand-ins, throwing off big names, and sky-high salaries have emerged one after another..... The public's favorability of traffic stars quickly faded. ”

"The sky-high salary often accounts for more than half of the production cost of a film and television drama, seriously squeezing the investment in many later links such as director, screenwriter, photography, costume, art, special effects, and publicity. ”

"When unprofessional and incompetent traffic stars become the center of film and television production, the entire film and television production falls into the dilemma of hanging upside down, looking at the faces of stars, and working for stars. ”

"For example, the roe deer is known as a fantasy IP adapted from a salary of 100 million, and finally hit the street completely. and the urban drama with his little girlfriend, which was also hit by the market, which is the best proof. ”

"So I think that when the traffic dividend has been squandered by them and is exhausted, fans can certainly help them win more commercial value temporarily. ”

"But if you can't come up with a truly powerful and word-of-mouth work in the future, sooner or later the traffic will backfire, bringing a heavy burden of public opinion to the star himself. ”

"Now even traffic has gradually become an original sin, if a newcomer is a traffic star, the public not only naturally associates with sky-high salaries, poor acting skills, no sense of trust in performance, data fraud and other stereotypes"

"There's also a certain hostility. If you have no acting skills, but you hold the traffic to gain self-respect, I will let you fall from the altar when you can see how long you can be arrogant!"

After listening to these industry rules, Bu Fan increased his knowledge and knowledge, and satisfied the restless gossip in his heart, to be honest, the entertainment industry has never existed independently of the social context, and the public's emotional attitude towards the entertainment industry is closely related to the economic situation of the society and the situation of the individual.

In other words, if the big economic environment is ideal and the individual environment is also ideal, the entertainment industry is a virtual place for everyone to consume and entertain.

People will not care so much about the sky-high income of celebrities, otherwise the entertainment industry will become a catharsis for the public's negative emotions.

Once the economic situation of the onlookers changed, and a considerable number of them became overstretched, there began to be right and wrong and morality on the stage.

Their own embarrassment, the experience of relative deprivation, and then those who carry out a geometric progression of wealth multiplication through the operation of capital in a high-profile manner, become hostile.

People are prone to anger;

The truth is easy to expose;

The halo is easy to disperse;

The throne is prone to collapse.

In the face of public hostility, traffic stars bear the brunt, why do you have no acting skills and no ability, but you can easily earn tens of millions a year?

In the midst of a dire environment, the public desperately needs enemies to vent their dissatisfaction and anger at their individual situation.

When the government launched a purge in earnest, ordinary people had a good opportunity to settle old grievances or seek personal gain.

This is a weapon thrown on the street, and everyone, whether villain or good, can take it.

It offers rewards to those who want to get benefits;

For the envious, it is a kind of compensation;

To the villain, it is a strength;

For sadists, it's a pleasure.

Like a grasshopper after autumn......

I can't jump long!

Bu Fan and Lan Xinling came home after eating, and saw that the two little girls were soaked in the Internet again and didn't know what to do, so they walked behind Miao Miao and took a look, maintaining their blog?

Looking at the long string of fan numbers, Bu Fan couldn't help but ask curiously, "How many of these you said are true?"

Miao Miao was stunned for a moment, looked back a few times, and said in surprise: "The sun came out of the west today?

Bu Fan smiled, sat on the sofa, and explained: "Chatting with Sister Lan and talking about all kinds of hype traffic, I feel that the water is quite deep, so I am curious to ask." ”

"I see, I'll just say!"

Miao Miao suddenly realized, pointed at Han Xiaoguo with her hand and said: "You ask Sister Guo about this kind of thing in the water army, Sister Guo is a senior person now!"

Bu Fan turned around, saw the little girl with a proud face, and asked, "Do you still know this?"

"Huh, look down on people?"

Han Xiaoguo stood up suddenly, straightened his waist and said loudly: "Miss Ben has been messing around in major forums since college, and she earns pocket money by posting to the top, up to a few thousand per month!"

"I can enter the company because I am familiar with network operations, otherwise you think that a medical school graduate can mix with entertainment companies.... I thought it would be easy to have a chance to show my strengths, but it turned out to..."

stared at Bu Fan with a grudge on his face, and said dejectedly: "I met you as a result!"

Seeing Han Xiaoguo's depressed face, Bu Fan felt inexplicable, and asked puzzledly, "What's wrong with me?"

Han Xiaoguo and Miao Miao glanced at each other, and Han Xiaoguo said: "No, they all say that you don't live like a star..."

This time, he was stunned, looking at the two girls laughing, and said helplessly: "Isn't it a good thing to be low-key?"

"Then what kind of profession do you have to divide into?" Han Xiaoguo took over and said: "People's business tycoons play low-key, and the old saying says that wealth is not exposed, that is a matter of course. ”

"A star in the entertainment industry plays low-key?"

"All I can say is hey, hey, hey...."

Seeing that Bufan was a little depressed, he secretly gave Miao Miao a look, it was rare for his own artist to open up, and he took the initiative to ask about this topic?

"There is nothing wrong with the traffic itself, after all, it is the era of network big data, and no one can avoid it. The mistake is that it is used by commercial hype, and the scene becomes the value standard for measuring a star. ”

"Our company has a team dedicated to operating fans and topics, and for newcomers, they try their best to find topics and hot spots every day, and they can't wait to be searched every day. ”

"For artists who have become famous, the main thing is to create a positive personality, maintain fan interaction, and crisis public relations. ”

After speaking, he looked at Bu Fan and said, "Do you know why you have a good reputation in the company?"

"For the project department, you can collect money by lying still, and notices and advertisements come uninvited, but for the operation department, you push away most of the advertisements and refuse the money at the door..."

"If you want to say that the most used is actually the legal department? Review the contract, stamp the official seal, and it's over, how do you let others evaluate your old man?"

Bu Fan couldn't help laughing, no wonder every time he went back to the company for a meeting, several other department managers always seemed to have a kind of helplessness in addition to their politeness?

......