Chapter 217: Milan, the capital of fashion

Milan is the second largest city in Italy, and Milan is also one of the world's famous international metropolises.

Qu Lihua is very happy, "I have long heard of Milan, the fashion capital, in the clothing, fashion industry, Milan is very famous, and Paris is a fashion metropolis, very prosperous and lively, the clothing industry is developing very well, often hold grand fashion catwalk performances." ”

"Yes, there are a lot of fashion brands here, and it's just like Paris, it's full of supermodels!"

Oliver smiled, "Yes, Milan is a world historical and cultural city, but also the world's opera mecca, the world's art capital, Milan is an important transportation point in the south of Europe, the history is quite long, because of architecture, fashion, art, painting, opera, football, tourism famous in the world, the city is very prosperous, is the most densely populated and industrially developed area in Europe, there are many tourists to Milan, it is worth seeing." ”

Head Xia Yuxiang nodded, "Milan has a huge influence on the world, one of the four major economic centers in Europe, an important international metropolis in the world, and one of the eight international metropolises in the world. ”

"In addition to fashion, male viewers must have heard of Inter Milan Football Club, which has produced many famous stars!"

When it comes to football, Meng Wenjie immediately became interested, "Yes, I have heard that as a fan, I really like Italian football, and I know many football stars in Italy!"

Qu Lihua smiled, "Brother Meng, you are also a fan, why are you men crazy and obsessed with football when they mention football?"

"Football is a sport that embodies the masculine beauty of men, as soon as you hear the football music on the field, it awakens the male impulse in the man, the fighting spirit of rushing and killing, hidden in every bloody man, men want to be the king, playing football on the field is a kind of civilized game in comparison, much better than the ancient slave owners sitting in the stands and watching two slaves kill each other. ”

"Now that sports competitions are professional, they will not hurt lives, this is the civilized progress of society!"

Qu Lihua nodded, "Oliver, what is the climate like in Milan, is it suitable for living?"

Oliver said: "Milan belongs to the Mediterranean climate, the summer is hot and dry, the winter is mild and rainy, it is still more suitable for human habitation, close to France, and the climate of France, the climate of France is milder, the winter is not too cold, the summer is not too hot, France and Italy, are quite suitable for human habitation, so the population is also larger." ”

"Milan also covers a wide area, covering the northern part of Lombardy and the eastern part of Piedmont, and the urban influence covers Piedmont, Liguria, Emilia, Romagna, Veneto and Tuscany. ”

"Due to time constraints, we may not be able to visit every city, so we can only choose some representative areas to visit and get a feel for Milan. ”

"Okay, Oliver, where do we go first?"

"When it comes to Milan, everyone will first think of Milan's fashion industry, which is the most important industry in Milan, well-known at home and abroad, and has been recognized globally. ”

Milan has more than half of the world's famous fashion brands, all the world's famous fashion has set up offices here, more than half of the fashion brands are headquartered, is the first of the world's four fashion capitals, a famous historical and cultural city, and a place where designers from all over the world yearn for.

"Milan is the most influential of the four fashion capitals, and it dominates the four major fashion weeks, and I'm sure you've heard of a lot of world-famous brands, right?"

"I've heard of it, I've heard of it, Armani, Versace, etc.," Qu Lihua nodded.

Oliver smiled, "These two famous brands in China are very good in the distribution and promotion, so the popularity in China is higher, in fact, not only these two brands, Milan brings together many world fashion brands, Armani, Versace, Prada, Dolce & Gabbana, Valentino, Gucci, Moschino, etc. ”

"Yes, yes, yes, Prada and Gucci, I've seen these two brands on TV commercials, their prices are amazingly expensive, they both take the high-end route, they are dedicated to those who are rich, a set of high-end suits is staggeringly expensive, the average salaryman can't afford it!"

"Yes, there are some brands that are luxury, positioned as high-end users, the quality of materials are very high-end, high-end users are almost developed, and there are some brands that have appropriately broadened the brand line, to the middle level of white-collar business elites, consumers in this consumer layer pursue fashion, also have a certain purchasing power, and also pay attention to their external image, dress up very much, and are the high-quality customers that major fashion brands compete for. ”

"A very successful promotion is Paris Fashion Week, Milan Fashion Week, this way of public catwalk, held at a fixed time every year, everyone has recognized and developed a habit. ”

"Milan Fashion Week is one of the most important fashion weeks in the world, known as the world's fashion barometer, and Via Monti Napoleon is the world's most famous luxury avenue. ”

"I'm going to take you to the Avenue Napoleon, there are a lot of high-end boutiques of the world's top fashion brands on the Avenue Napoleon, although the prices are staggering, but we don't have to buy them, let's feel the same, look at the window design, and then go in and see the clothes in the store, there are some famous brands for sale, you can see for yourself. ”

Qu Lihua followed Oliver and asked curiously, "Does this street have anything to do with Napoleon?"

Oliver replied, "It doesn't really matter, it's just the name of a street, and it's famous for its famous brand sales." ”

Qu Lihua looked at the east, looked at the west, I did think it was very fresh, these famous brands, she had often heard of them when she was in China before, she had seen them in front of the TV screen before, and she had not seen them with her own eyes, some coats were five or six thousand, amazingly expensive, tens of thousands of yuan, I didn't know if I didn't see it, I really knew that the world was really wonderful, Qu Lihua was infected by the beautiful buildings and strong fashion atmosphere on the street.

Looking at those young Italian fashionable girls who were dressed fashionably and could afford famous brands, talking and laughing, carrying a lot of shopping bags, and talking to the salesperson in front of the counter proficiently in Italian, Qu Lihua was very curious, and quietly asked Oliver: "What do they say?" Oh, they are frequent customers of this store, because they come often, and the clerk are familiar with it, they have been here before, the clothing style they want happened to be out a month ago, they have to book in advance, there will be, it can be tailored according to their figure and size, but the price is also higher!"

"The service is still very attentive, it's good to have money!"