Chapter 405: Conspiracy
Longteng Group swiped the summer vacation, the summer vacation plan was officially opened, all subsidiaries were busy, and Zhang Fan also personally sat in the company to control the overall situation and avoid accidents.
"Chairman, this is the sales data of Longteng Mall in the past few days. ”
In the head office, the secretary handed Zhang Fan the specific data of Longteng Mall in the past few days, and Zhang Fan took the data and looked at it carefully. After seeing the data, Zhang Fan laughed.
Beautiful data, this is five days of data, five days, the total sales amount of Longteng Mall is 60 billion yuan, an average of 12 billion sales per day, this data is very beautiful.
The summer vacation season is not a carnival, and the sales of 12 billion a day are already very powerful. The most powerful is the sales amount of Longteng's own brand, which reached 10 billion yuan in five days, accounting for one-sixth of the total sales amount.
This data is terrifying, one company accounts for one-sixth of the entire mall, which is too unbelievable. You must know that there are tens of thousands of enterprises settled in Longteng Mall, and it is terrifying that Longteng Group has snatched so much share only by relying on its own brand.
The most important thing is not sales, but the amount of profits, the comprehensive profit of Longteng Group's own brand is as high as 40%, that is to say, 10 billion sales have a profit of 4 billion, which is the most terrifying.
Zhang Fan looked at the data carefully, but in the end, the role became serious, quickly looked at the final data growth report, and finally raised his head.
"What's going on with this data, why are so many brands dropping so much in sales?"
Zhang Fan asked seriously, in the past five days, the sales of Longteng Mall have increased again, and the sales of self-operated brands have skyrocketed, but the sales of many brands have declined, and the decline is quite severe.
"Chairman, this is the case because the products of these companies overlap with the products of our own brands. ”
The secretary's words made Zhang Fan stunned there, looking at the data carefully, and suddenly had a bad premonition in his heart.
"Chairman, it's not good. ”
At this time, the office door was pushed open, and a staff member walked in in a panic.
"What's going on?"
Zhang Fan asked with a serious face.
"Chairman, thousands of companies have just sent news at the same time that they want to withdraw from our Longteng Mall, including many famous brands. ”
The staff's words made the secretary's eyes widen and he couldn't believe it. In this era when the platform is king, it is too abnormal that someone will quit the platform.
Zhang Fan was also stunned, and it took a long time to come to his senses. With a breath of his body, Zhang Fan stood up.
"Someone has made a move, and it seems that the e-commerce war is still unavoidable. ”
Zhang Fan said to himself that the e-commerce war cannot be avoided in any world. Forcing brands to stand in line is also a means used by e-commerce platforms.
It was so in another world, and it has become so in this world now. Forcing brands to stand in line also shows that the platform is domineering, but this is something that can't be helped, even if e-commerce does not appear, the platform is king.
"Immediately notify them and let them try their best to retain those brands, and at the same time stabilize the remaining brands, especially well-known brands, to be sure to keep them, and if necessary, to make profits. ”
Zhang Fan directly ordered, and he didn't need to think about who was behind this operation to know who was making trouble behind it. In Huaxia, except for Baili Group, other groups simply do not have the strength or the courage to let those brands do so.
action, Longteng Group took action. But the Baili Group moved faster.
As night fell, at the headquarters of Hangzhou Baili Group, a press conference attracted a lot of attention. Reporters from major media have arrived, and many live broadcast platforms have also directly started live broadcasts.
Baili Group's fame is greater than Longteng, the world's largest e-commerce platform, the largest group in China, Ma Baili is the richest man in China, and every action of Baili Group is also a big move.
"Thank you, thank you for coming."
At eight o'clock in the evening, the press conference officially began, and Ma Baili walked out, looking energetic in a capable outfit, and his international face was too distinctive.
"Baili Group to today, inseparable from your support, I have long said that the goal of Baili Group is to deliver the best products to consumers at the lowest price, and tonight, the emergence of our Baili official flagship mall, will meet this goal, today, we Baili Group with hundreds of thousands of enterprises stationed in the Baili official flagship mall, hundreds of brands are exclusive to enter the Baili official flagship mall......"
Ma Baili began to talk about the official flagship mall of Baili, and the so-called official flagship mall of Baili is actually the self-operated model of the Baili Group model.
However, this model is larger, merchants can directly open flagship stores in the mall, and ordinary dealers can also do it. Compared with Baili ordinary online stores, the flagship store has higher standards and stricter audits, and Baili officials strictly review the flagship store to ensure that the products are genuine.
Baili's official flagship mall is Tmall in another world. The scale is large, the price is not expensive, and the authenticity is guaranteed.
When Ma Baili unveiled the mystery of the official flagship mall, many people exclaimed, isn't this the model of Longteng's self-operated store? In the end, it is still following the footsteps of Longteng Group.
However, the self-operated model of Baili Group is different from Longteng's self-management, Longteng's self-management is directly Longteng Group as a dealer, while Baili Group's self-management is an ordinary merchant as a dealer.
As long as you meet the conditions and can pay enough security deposit and free of charge, you can open a flagship store. Here, Baili Group is still just a charter wife.
However, this time Baili Group has played a big game, and there are many brands that are exclusively settled, which means that if you want to buy these brand products online, in addition to the official website, only the official flagship mall of Baili is available.
Big move, big move of Baili Group, during this time, Longteng Group continued to be in the limelight and stole a lot of markets. Baili Group has not been very good measures.
Now the official flagship mall hits the key point of Longteng Group, and the advantage of Longteng Group is self-management. Now Baili Group also has its own operation, and the scale is larger, and there are so many exclusive brands, the advantages are more obvious.
"In order to better serve the market, we Baili Group has invested in Huatong Express and spent 100 billion yuan to build a full-coverage logistics system, and our goal is to cover all parts of the country within a year. ”
The second news was announced, Baili Group invested in Huatong Express to create its own logistics system. Self-operated, logistics has always been the strength of Longteng Mall, and now Baili Group's response plan, so that Longteng Group's advantages have lost a lot, at this moment we all know that the war between the two groups has officially entered the climax.