Chapter 404: Baili Group's countermeasures
The hot sales of Longteng's self-operated brand have made many people red-eyed. At the same time, it has also aroused the vigilance of many brands. This time, Longteng Group has intervened in too many industries, and now although Longteng Group is doing low-end products, who dares to guarantee that Longteng Group will not make high-end products.
If Longteng Group makes high-end products, coupled with Longteng Group's own sales platform, none of those brands have the confidence to be able to do Longteng Group. It can be seen from the effect of Longteng Group's real estate products.
In just one day, the effect came out. The products of Longteng Mall are selling well, but many merchants in Baili Mall are miserable, they have no way to compete with Longteng Group, and the originally good business has now become very calm.
"The sales of Longteng's self-operated brand are hot, and the self-operated model has been upgraded again......"
"Longteng taxi is sought after by young people, and people's travel methods have changed......
"The box office of Kung Fu Panda has been rising, and the box office of 300 million in a single day has broken the record......"
"The Voice of China Opens the National Audition, and the Popularity is Extremely ......"
"The taste of China has caused a food craze, and Longteng Food City has become a new favorite ...... consumers"
"The first global esports tournament opens ......"
Swiping the screen, the audience was once again swiped by Longteng Group. There is news of Longteng Group everywhere, and with this swiping screen, Zhang Fan's fame has skyrocketed again.
Zhang Fan himself is the spokesperson of Longteng Group, and the advertisements of various products have Zhang Fan's image. Now all the products of Longteng Group are popular, and Zhang Fan's fame is even higher, and no one can match the limelight in China.
Longteng Group began its brutal expansion, and the opening of the summer vacation plan allowed Longteng Group to start the expansion mode. All major subsidiaries have taken advantage of this limelight and began to work hard to expand themselves.
Hangcheng, the headquarters of Baili Group. All the senior executives of Baili Group gathered in the conference room and listened carefully to the report. Ma Baili also sat below, with a serious face.
"The current situation about Longteng Group is specific to this. The expansion speed of Longteng Group is very fast, and each marketing is very classic. Coupled with the unique application mode and Zhang Fan's personal charm, Longteng Mall has formed a serious threat to our Baili Group......"
After reporting the information, the evaluator said seriously. During this time, the evaluation team of Baili Group conducted a comprehensive evaluation of Longteng Group. The results of the assessment show that Longteng Group is currently the biggest threat to Baili Group at home and even internationally.
And the expansion speed of Longteng Group is also unprecedented. The expansion speed of Baili Group is already very fast, but compared with Longteng Group, there is no way to compare. Moreover, the business model of Longteng Group is completely different from that of Baili Group, adopting a self-operated model, although this model is relatively less implicated in scale, but it is very prominent in terms of profitability.
"Everybody has read all of them. Let's talk about my opinion first. ”
Ma Baili looked at the people below, and Ma Baili had been looking for a way to deal with it during this time. He was also prepared, but he still wanted to see what the people below thought.
"Mr. Ma, I think we can also establish our own self-management model. With the scale and capital of our Baili Group, we can do better than Longteng Group. ”
A vice president couldn't help but say, this attention made many people nod. Yes, Longteng Group can be self-operated, and Baili Group can also be self-operated. Although Longteng Group has a good reputation, Baili Group is even more famous.
"Mr. Ma, we should also build our logistics system, we have fallen behind in the rural market. We have to catch up with ......"
A high-level person suggested, and everyone began to ramble on their opinions. Every suggestion is good, and it's not difficult to implement. But in the final analysis, it is still to imitate the Longteng Group, and they will do whatever the Longteng Group plays.
Including the establishment of the Baili credit system, Baili borrowing, and even Baili taxi, Baili self-management, Baili reading, Baili entertainment and so on.
Fight with Longteng Group in an all-round way, and compete with Longteng Group with the superior funds and resources of Baili Group.
"Your opinions are very good. But in the end, you still haven't found the weakest part of the Dragon Group. ”
Ma Baili said with a smile, and everyone looked at Ma Baili curiously. Ma Baili's vision is very clear to everyone, and they are very admired. Otherwise, it would not have been possible to start from scratch and become the richest man in China in just over ten years.
"To some extent, the Longteng self-operated model is really good. We are worthy of reference, this self-management model of Longteng Group, strive to maximize benefits. But at the same time, it has also offended many companies. In the past two days, the sales of Longteng's own brand have been hot, but you can look at another data. That is, the sales of other small brands have fallen sharply. In other words, Longteng Group used its own platform advantages to turn the sales that should have belonged to other brands into its own sales ......"
Barry stood up and released a detailed set of data. This data is the sales data of Longteng Mall in the past few days. Through the proportion comparison, it can be found that although the sales volume of Longteng Mall has increased significantly.
However, this increase in sales is mainly due to Longteng Group's own brand, although other brands have also increased, but the increase is very small.
"Longteng Group wants to grasp all the profits in its hands. But they forget the most important thing about the platform. A platform cannot be supported by a company's products of one brand. One of the most important resources of today's online shopping platform is merchants. If there aren't enough merchants, there's not enough room for choice. When there are fewer merchants, the scale will become smaller. Our Baili Group is equivalent to a comprehensive shopping mall, and the profit of each thing can be small, but the scale is large. The Longteng self-operated model is equivalent to a specialty store. Although the profit is high, the scale is small......"
Ma Baili's words made everyone's eyes light up. Yes, isn't it just that Longteng Group wants to make Longteng Mall its own franchise store? In this way, it will naturally offend many merchants.
"Mr. Ma, what do you mean by those merchant teams?
One vice president couldn't help but ask, and the others suddenly realized. Yes, in a shopping mall, resources are the most important. If there are not enough brands, enough merchants, and enough resources, how can a platform grow?
"My aim has always been that professional people do professional things. Our Baili Group is a good platform. As for the product, leave it to the professionals. What you deserve, you should give up. No matter what time you want, you can't be too greedy. Especially in doing business, let people benefit, in order to make themselves profitable. ”
Ma Baili said with a smile, his face full of confidence. The other high-level officials also laughed when they stopped Ma Baili's words.