Chapter 38 Opportunities and Challenges
Every family has a scripture that is difficult to read, let alone an enterprise.
Lin's Group is preparing to expand outside the province, and Junchi Auto Trade, which can be called small compared to it, has also ushered in opportunities.
Due to Ling Luo's unintentional move, the competition between Junchi Auto Trade and Sitong Auto Trade broke out in advance, and the two companies were steeled head-on.
The competition is mainly concentrated in low-end cars, and there are not many local tyrants in Binhai City, so high-end cars do not sell well.
Junchi mainly distributes German cars, and Sitong mainly distributes Japanese cars. Each has its own characteristics, each has its own advantages and disadvantages.
I have always wanted to make my brand bigger, at least to expand my market share in Binhai City. After many years of competition, the two sides are still evenly matched.
Sitong Auto Trade first made a move to publicize and promote price reductions, which has caused a sensation in the city in the past few days.
Junchi Auto Trade still held back.
Junchi's conference room is much smaller and shabby than the Lin Group. All the mid-level management was convened to discuss countermeasures.
Bai Mingwang is the general manager of Junchi Auto Trade and Bai Ling's father. Wen Qianbin wears a pair of gold-rimmed glasses and looks suave.
He took a puff of his cigarette and said, "Tell me what you think!"
Recently, several mid-range cars have not sold well, and most people have sad faces, only Li Huaize looks calm and calm with a big belly. He does have this qualification, Sitong is so noisy, and the sales of flying cars still have an advantage. Of course, he knew that this credit was due to the new sales manager, Ling Luo.
Several people were looking for something in their eyes for help, Bai Ling, who was the sales director on this occasion, should appear as a savior, but why couldn't he see her.
How many times, as long as Mr. Bai makes a move, many things will turn around.
"Don't look for it, Bai Ling is going to a meeting!" Bai Mingwang said.
A store manager said: "We also have to hold a large-scale event, it's really not a matter to go on like this! Mr. Bai, let's be honest, my previous customers all have plans to buy Japanese cars!"
"yes, yes, we're too passive now!" the other chimed in.
It's not that Bai Mingwang hasn't thought about engaging in activities, it's just that the other party has already used this trick, and the effect will not be too obvious if he uses it again, he wants a trick that is surprisingly successful, but no one has put forward constructive suggestions based on this meaning.
"Huai Ce, what do you think?" Bai Mingwang said as he looked at Li Huai Ce.
Li Huaize has always had the mentality of watching the excitement, and this matter has nothing to do with him. The main contradiction is concentrated in the mid-range car, and his low-end car sells well. Who knew that White Fame would actually ask on his head. I had no choice but to bite the bullet.
"Mr. Bai, I think we have to be cautious about this matter, and it is best to find a special way to solve the temporary predicament. Sitong Auto Trade is a two-legged walk, one leg is a mid-range car, and the other leg is a low-end car. I'm sure we won't get behind it in the low-end car. ”
The rest of the people hate this, you don't have a backache when you stand and talk, and now you are already on fire, how can you be cautious? If you continue like this, the loss of the mid-range car is not small.
Li Huaize really didn't put forward any opinions, and he didn't know how to mention it, he hadn't thought about this matter in the first place, what he was thinking about was the sales of Feichi cars, regardless of what happened to your other cars.
Bai Mingming was a little disappointed, he valued Li Huaice very much, but since he said so, it is estimated that others will not be able to say anything.
It seems that there is only one way at present, to follow the propaganda step by step, and strive to increase market share.
"Since we don't have any opinions, then we can only follow the old way, the operation department has a good plan, and we must vigorously promote the product. "White fame has no choice but to follow the routine.
"Wait!" the door was suddenly pushed open, and Bai Ling hurriedly walked in and said.
Everyone's eyes lit up, and the savior had finally arrived.
"What do you think?" Before Bai Ling could sit down, Bai Mingwang hurriedly asked.
"There is a new situation, we have to change our previous thinking!" Bai Ling said as he walked to his seat.
"What's the situation?" asked White Prestige.
Bai Ling sat down and took a big sip of water, and then said: "I just came back from a meeting, and the Feichi car manufacturer has a new idea, in view of the fact that there are two dealers in Binhai City, and vicious competition is not good for the product, so I plan to remove one." ”
As Li Huaice said, the flying spur car is a leg of Sitong Auto Trade, why not a thigh of Junchi Auto Trade?
The price of the flying spur car is indeed cheap, but the brand is hard and famous, and it sells the best in Binhai City. Once you lose the agency of the flying car, the loss can be incalculable.
Li Huaize chuckled in his heart, the development of the situation was beyond his imagination, he didn't expect to become the main force all of a sudden.
Bai Mingwang had already heard the seriousness of the situation, and asked eagerly: "What did the manufacturer say?"
"I have tried my best to fight, we are 4S store advantage is more obvious than Sitong, but obviously the relationship over there is very hard, directly said not to consider the size of the store and other factors, half a year as the deadline, which one sells less cars on the cancellation of which, there is no room for negotiation. Bai Ling took a sip of water and said, obviously in a hurry.
Everyone understands the pros and cons of this matter, and whoever gets this proxy will have a greater advantage in the entire battle. and even play a decisive role.
To put it bluntly, the situation is obvious today, and the key to the struggle between Junchi Auto Trade and Sitong Auto Trade lies in the Feichi car.
"There is another thing I have to say, Song Siming is now the vice president of sales of low-end cars of Sitong Auto Trade. Bai Ling continued.
"Who is Song Siming?" Bai Mingwang asked.
"In the past, the sales manager of the Feichi 4S store was fired by me, but I didn't expect to get to Sitong. Li Huaize replied.
This is not good news, and those who hear it are worried. Since I used to be a sales manager, I naturally know how the sales plan of Junchi Auto Trade operates. In this way, you will fall behind in the competition.
After a long silence, Bai Mingwang said, "Huaice, what are your chances of winning?"
Li Huaize stood up, looked at Bai Mingwang resolutely, and said: "Mr. Bai, I won't say anything big, if this thing can't be done, I will resign!"
"Okay! The key is you, you remember one thing, in the future, you want money to give money, you want people to give people, you can only succeed and not fail. After the meeting, you and Director Bai have a good discussion about the future plan. Success or failure is here, you must be cautious!" Bai Mingwang said.
There is no need to discuss it, no matter how powerful the Sitong propaganda is, as long as the agency of the speeding car is in hand, it is a toothless tiger, and it will not become a big climate in the jump.
White Fame dismissed the meeting, and everyone dispersed. Only Li Huaice and Bai Ling stayed, and the two had to formulate a step-by-step plan.
Half a year later, who will kill the deer? Let's wait and see!