Chapter 38: Pricing

The next morning, everyone came to the company early, and not long after we arrived, the people who had been drinking together last night also arrived, and they sat outside waiting for us to make a decision.

"Brother Wang, I..." Zhou Shengtao stood up and looked at me, and he stopped talking.

"Taozi, it's okay, sit down. "I know what Zhou Shengtao wants to say.

"Yanan, tell me about the results of your calculations. I looked at Qiao Yanan.

"Well, according to the results of our investigation, the average price of helmets in our city is sixty yuan, and the price of children's helmets is seventy-five yuan, which is the retail price, and after investigation, their purchase price is basically half of the retail price, that is, between thirty yuan and thirty-eight yuan, and the price of our batch of helmets is sixteen yuan, plus the cost of renting a school playground for freight, the current cost price of a helmet is seventeen yuan and eight cents. There are some losses in between, such as paint loss, lack of screws, etc., so we have to add two cents of wear and tear, so that the helmet is at least eighteen dollars is just enough for our cost price. ”

I nodded, "Well, Yanan has already analyzed the price of other helmets and the cost price of our batch of helmets, now we can discuss how much we can sell." ”

"Thirty yuan is okay?" Zhou Shengtao asked.

"Well, my suggestion is also thirty dollars. Qiao Yanan chimed in.

"What about you? Berlin. I looked at Li Bolin.

"I don't think I can sell it like that. It's not fair. Li Bolin pondered and said.

I was very interested in Li Bolin's idea: "Then what do you say, how is it unfair? How to set the price according to your meaning?"

"Brother Wang, I think so, don't be angry if I say something wrong. Li Bolin smiled shyly.

I motioned for him to continue.

"I think the same pricing is not only unfair to us, but also unfair to customers, I think ladder pricing is the best, for example, we can price according to quantity, so many helmets must not be sold out by a few of us, and there must be more to some of the following sellers to sell. It's a very simple truth, buying one and selling a hundred, if they make the same money, they have no motivation, but if they sell one for ten dollars, sell a hundred for one and make one hundred and twenty, then they must be willing, and then they can get more goods, and our capital will flow back faster. Li Bolin paused, and when he saw that a few of us were staring at him without speaking, he suddenly felt a little hairy in his heart, "I... I said it, I'm not right, don't be angry."

"You're not angry, you're saying a good job, we're all listening, you continue. I laughed.

"Oh, Brother Wang, so my suggestion is that we can raise the price a little, I think thirty yuan is a bit less, at least forty yuan. ”

"Forty dollars? Qiao Yanan said.

"Yanan, listen to Berlin. I waved my hand.

"We set a price of forty, but not necessarily forty to sell, certainly not all sold at this price, I just said the ladder pricing, for example, the dealer at the bottom of the dealer to take the goods from us, take ten is forty yuan, then what if we take a hundred? Then we can give him one less, if we take a thousand, you can lose three yuan, if we take 10,000 goods at a time, we can give him a price of thirty yuan in our hearts. In this way, other customers will not have complaints, after all, the more others invest, the more discounts, of course, the more profits, and we can also sell more money, more return funds, isn't this a win-win situation?"

"Good. I was the first to applaud: "Berlin, you are such a talent." ”

"However, I'm afraid that if we set such a high price, what should people do? In this way, our price is much higher than the purchase price in other stores, and they will definitely not buy our goods. Zhou Shengtao is still worried.

"What are you afraid of? We have a one-week blank period, and no one can get the goods in this week, and even if we can get the goods in a week, it will take three days to come to us from other places. In fact, after I went back yesterday, I also asked my classmates from other places to inquire, and they said that there are such rumors in their local area, but I don't know whether the policy of one car and one helmet is really being carried out, and it is just a rumor. Li Bolin said.

I listened to Li Bolin's words, and my heart moved: "Berlin, where are your classmates?"

"There are those in Yangcheng, there are those in Ganzhou, and there are those in Lu Province," Li Bolin said.

"Oh. I nodded, "Taozi, what about the two of you? I quite agree with Berlin's words." ”

"Well, I agree. Zhou Shengtao expressed his attitude.

"I agree. Qiao Yanan said.

"Then we will settle the price problem, just forty yuan, Yanan, you will calculate later, ten, hundred, thousand, ten thousand distribution ratio, and then we will talk about the return and exchange of goods and the settlement of payment. I commanded.

"This is simple, non-quality problems do not return or exchange, isn't this right? Zhou Shengtao was the first to speak.

Qiao Yanan also nodded and said, "Brother Taozi is right, it must be settled in cash." ”

I thought for a moment and said, "That's right, I just listened to Berlin, and I thought about it, and let's think about it differently." For example, if a customer wants to buy 10,000 helmets, but he only has 2,000 helmets in his hand now, can we first wholesale him at the price of 10,000 helmets, and then set a fixed time for him, and if the sales are not sold out within a few days, then restore to the price of the previous layer, and let him pay liquidated damages. What do you think? I think with this kind of pressure, he will work even harder to sell goods. ”

Listening to my words, everyone frowned and looked at each other, and fell into deep thought.

"It's a big risk. Qiao Yanan said: "I don't think the customer will accept it." ”

"If you don't accept it, follow the rules, and we won't lose anything. Li Bolin has a different opinion.

"What about you, Taozi?"

"Me..... Hehe" Zhou Shengtao scratched his head, "I think you can try, but Brother Wang, your trick is a bit lacking in morality, I am more and more discovering that you really have the potential of a profiteer, hahaha." ”

"What do you say, stinky boy?" I laughed.

After deliberation and decision, we will proceed in accordance with the policy set above, implement tiered pricing, and sell responsibly. Then asked Qiao Yanan to quickly calculate the distribution ratio of the ladder price.

Then I called Zhang Ruyan again and asked her to draw up a responsible sales contract for me as soon as possible, no matter how busy she is now. Zhang Ruyan scolded me on the phone, saying that I regarded her, a barrister, as my nanny, and came and went as soon as she was called. scolded and scolded, but still asked me some necessary content, hung up the phone, and said that the contract would be drawn up and sent over soon.

Zhang Ruyan's efficiency was faster than I imagined, and half an hour later, I sent the prepared contract over, and asked Qiao Yanan to print it out quickly.