765 Taxi Market
Tesla officially started their propaganda, and this propaganda was not advertising, but relying on the Internet.
Through artificial intelligence, a large number of trolls have joined the comments. And these reviews position Tesla as a successful elite.
The people who drive Teslas are young, connotative, clean, like high-tech, earn a lot of money, and most of them are executives of major companies.
This positioning has also been successfully locked in Tesla's positioning through the deliberate publicity of the water army and Tesla. And the major stars were also invited to participate.
Among them, Zhang Fan even took Tesla as a gift and gave it directly to those people. Although Tesla is not cheap, the advertising effect brought by these people is very powerful.
Such a large-scale publicity suddenly made Tesla's positioning more accurate. At the same time, Tesla's sales have increased significantly.
Especially some white-collar workers, deep down they identify with Tesla. Compared with fuel vehicles, a high-tech electric vehicle is more individual and unique.
Young people pursue individuality, and it is clear that Tesla with personality makes them like it more. Especially after the replacement of Tesla within the Longteng Group, they think this car is very handsome.
Tesla's orders have skyrocketed, and in addition to Tesla, the sales of several other shell cars are also very amazing. In particular, the red flag has become the object of choice for many people.
Although it is expensive 20,000 yuan, many people think it is worth it. After all, the interior and the driverless system can be worth an extra 20,000 yuan.
It's like the Volkswagen Sutar, it's just a compact car. But the price is much more expensive than Lavida. But even so, sales are still good.
The red flag is also this manifestation, although it is all the same size. The power is the same, but the interior is luxurious, coupled with the unmanned control system, which makes everyone feel that Hongqi is more advanced than the other five cars.
In addition to ordinary consumers, major car companies have also used their influence to start publicizing some special places.
Shanghai City, the headquarters of SAIC. SAIC's influence in Shanghai is very large.
Today, however, there is a big move in Shanghai. In a huge square, a special handover ceremony is to be held here.
Many people around came to see the excitement, and a thousand cars were neatly placed there. And some of the people around who pay attention to the cars can recognize at a glance what kind of cars these cars are.
SAIC MG D3, that is, Tesla's shell car. 1,000 D3s, all of them in the most dazzling rose red. The most special thing is that these cars turned out to be taxis.
At the taxi handover ceremony, a well-dressed taxi driver stood next to all the cars.
Although Didi taxi is very popular now, taxis still exist. Taxis are also keeping pace with the times and can still be hailed online.
There are about 60,000 taxis in the entire Shanghai market, which is a huge group.
At eight o'clock in the morning, the handover ceremony is coming. The president of SAIC MG also came to the delivery site in person. At the same time, relevant leaders of Shanghai City also came here.
"It is the responsibility of every citizen of Shanghai to build a green and environmentally friendly Shanghai. It is also the responsibility of each of our enterprises. Today, a thousand new energy vehicles have entered the taxi market, and this is just the beginning. We will work harder to save energy and reduce emissions. In the next two years, our 60,000 taxis in Shanghai will be gradually replaced with new energy vehicles......"
It's all a cliché, but they hear something in the cliché. In the next two years, Shanghai will phase out 60,000 traditional fuel vehicles and replace them with pure electric vehicles.
That's a signal. The replacement of new energy vehicles will naturally not be other cars. It's MG's D3.
The replacement of the D3 is a top-of-the-line model with a combined range of up to 450 km. It only takes 50 minutes to fully charge with the national standard charging pile.
Four hundred and fifty kilometers is enough for a taxi driver to run for a day. Even if you can't run for a day, you can fully charge an electric car with a meal at noon.
Compared with gasoline vehicles, pure electric vehicles can save taxi drivers a lot of money every day. After all, the daily mileage of taxis is too large.
After a lot of polite words, the handover ceremony officially began. A thousand red electric taxis hit the market.
In the taxi market, the five major car companies are targeting the taxi market. It's a huge market, and every taxi company counts.
Although it takes a lot of money to change the car, after changing the car, you can save a lot of money every month. Compared with fuel vehicles, electric vehicles can save at least two cents per kilometer if they are all combined.
Taxi drivers in Shanghai can run at least 500 kilometers in two shifts. Even if it's 500 kilometers, at least 100 yuan will be saved.
One hundred dollars a day, three thousand dollars a month. That's a lot of money. It saves 30,000 or 40,000 yuan a year, and the most important thing is that electric vehicles have fewer failures than fuel vehicles.
So all in all, electric vehicles save too much. Besides, many taxis in Shanghai should be replaced. Changing to an electric car can save money, save energy and reduce emissions, and the environmental configuration of the car is also very high, who doesn't want to change it.
The five major car companies, including Hongqi, have used their influence to focus on the taxi market.
The influence of Longteng Group is greater, coupled with the national brand of Hongqi. Therefore, the effect is very good, especially in Guizhou Province and Henan Province, where Longteng Group has a very large influence.
Coupled with the encouragement of the state, the national taxi industry has set off a vigorous car replacement plan. At the same time, many people who drive Didi have also begun to change cars.
Under such promotion, electric vehicles have become the new favorite in China. The complete industrial explosion, this outbreak speed directly blinded many fuel car companies.
Looking at the stock market again, the stories of many car companies have fallen. The public, in particular, was affected by rights protection, and the stock market fell the hardest.
While there was a stir at home, the U.S. Environmental Protection Agency received an anonymous whistleblower letter. And the content of the report letter surprised them.
"Immediately conduct a confidential investigation into the contents of this report......
After reading this report, Jack, the director of the Environmental Protection Agency, directly gave the order. They know the importance of this, and if it is true, then they have something to do.
Their favorite thing to do is to look up these questions, and if they do, they can end up bleeding profusely. When it comes to money, they've always been serious.
The Environmental Protection Agency (EPA) began a secret investigation because of the accuracy of the report. So the EPA quickly got results.
According to their tests, the content of the report materials is indeed true, the German Volkswagen cheated on exhaust emissions, and when he saw the information collected, Jack had a cruel look in his eyes.