764 Tesla's Promotion Methods
THE TESLA MODEL 6 IS ON THE MARKET, AND IT HAS BEEN LIKED BY MANY PEOPLE AT THIS PRICE.
Those who can afford a car at this price are considered rich. After they test drive this car, they go to test drive a car of the same level and have two completely different feelings.
If you don't test drive a Tesla, it feels okay to test drive a Mercedes-Benz BMW. The driving experience is still good, but after the test drive of the Tesla, they will find that it is completely two levels.
Quiet and comfortable driving experience, on-call furious power. And this car is made of environmentally friendly materials, even if it is a new car, there is no peculiar smell.
To control the control, to have power, to force the grid, and the cost of car maintenance is very low. Six years and 200,000 kilometers of free maintenance, almost so that the car will not pay anything for the next six years except electricity.
This is very attractive to the middle class. If you look at the sales volume of the same level, you will find that it is still the best to sell at a low level.
Because of this car, most of them are bought by middle-class people. For example, white-collar workers with relatively high incomes, businessmen who do a small business, and so on.
If the family is particularly rich, they can't afford a car of this level. For the middle class, there are those who can afford it but may not be able to afford it.
Now Tesla's six-year 200,000 km free maintenance policy. The cost of car maintenance is greatly reduced, coupled with pure electric, the cost of using the car per kilometer is only three or four cents, which is at least half less than fuel vehicles at this level.
There is no purchase tax, and even insurance is a lot saved. After all, there is no need to buy engine insurance, and there is no need to buy wading insurance, etc.
In this way, Tesla's cost performance is too high. SO SINCE THE LAUNCH OF THE TESLA MODEL 6, THE COMPETITORS OF THE SAME LEVEL HAVE NOT HAD A GOOD TIME.
Fight power, even if their top configuration does not dare to fight with Tesla's low configuration. Spell the configuration, they can't fight it. If you want to talk about the cruising range, the minimum configuration of 500 kilometers is enough to use, if there is no shortage of money on the top configuration, the range of 700 kilometers can be fully satisfied.
Tesla's only weakness now may be its brand influence. After all, Tesla is just a newbie in luxury car brands.
If it is a fuel car, Tesla will definitely not be able to fight. But Tesla is an electric car. In the past few years of publicity, Tesla has been packaged as the first brand of electric vehicles.
This is true in terms of technology and output. Tesla is definitely the number one electric car with a range of more than 500 kilometers, plus the acceleration performance that can easily kill the supercar and the eye-catching unmanned driving system.
"Notice on the Adjustment of the Company's Car Allocation ......"
All major subsidiaries of Longteng Group have received a notice. This notice is about the company's car allocation adjustment.
In Longteng Group, there are many high-level companies that are equipped with cars, and the cars they are all luxury cars. In the past, the company used to distribute cars, all of which were Mercedes-Benz.
Depending on the level, the model equipped is also different. And now there is a new announcement. Changing cars, the main crowd for this car change is the high-rise equipped with Mercedes-Benz E-class and C-class.
THEIR CARS WILL BE GRADUALLY REPLACED WITH TESLA MODEL 6 AND MODEL 3, AND THE REPLACEMENT MODELS ARE ALL TOP-OF-THE-LINE MODELS, BUT NOT R VERSIONS.
As for the higher-level leaders, their cars will not be replaced for the time being. HOWEVER, EVERYONE ALSO KNOWS THAT THEY ARE NOT NOT REPLACED, BUT WAITING FOR THE HIGHER-LEVEL TESLA MODEL 9 TO BE LAUNCHED.
Sales start from the inside, since they have their own cars, and the grade is high enough. Then you must change it from within the group first.
This not only boosts Tesla's sales, but also saves costs further. It can also play a propaganda role, killing three birds with one stone.
Obviously, Tesla will become the queen car of Longteng Group in the future. Not only that, but the company has also introduced a policy for employees within Longteng Group.
This policy is the free charging policy. All vehicles purchased by employees within Longteng Group for their own use. will get a special recharge card.
This charging card is tied to the biometric information of the car and the employee himself. As long as you take this charging card to charge the bound car, you will not be charged for electricity.
This policy has aroused the desire of countless employees to buy a car or even change it. Although the salary of Longteng Group is high, such a welfare policy is given for free, who doesn't want it.
Besides, everyone understands the boss's thoughts, which is to encourage employees within the company to buy cars. After all, it is his own family's industry, although Zhang Fan did not force everyone to buy it, but as an employee, it is really in vain if he can't understand this thought.
The employees of Longteng Group are all the largest middle-level elite groups in China. The salary of employees is very high, so now Longteng Group is also full of luxury cars.
High-level car changes, ordinary people give free encouragement to charge, plus this is their own industry, Longteng Group's internal employees purchase boom all of a sudden.
"Is the car handsome or the people handsome?
AN ARTIST FROM DRAGON ENTERTAINMENT SENT OUT A PHOTO OF A TESLA MODEL 6 BEHIND HIM, AND AT FIRST GLANCE IT WAS THE TOP-OF-THE-LINE R VERSION.
Because of this matte black, only the R version is available.
"The car is not as handsome as me, and no one says it is handsome......"
The comment below is even hilarious, it's another entertainer, also a Tesla, but it's the R version of the silver and black version.
"Is it fashionable to buy Tesla this year?"
A female artist posted her big red Tesla.
"Hahaha, green travel, start with me......"
"Actually, what I want is an elf, and when the elf is listed, I must buy a ......"
"Me too, I like elves too......"
The fans below were stunned, and these artists posted photos one by one. It's all Tesla, all colors, all configurations.
"Your sister, who dares to endorse Van Gebi. People directly beat ......"
"Hahaha, the boss let it be sent, if you don't send it, you won't give it to the character......"
"The senior management of Longteng Group has issued a notice to change the car......"
"Envy, employees within Longteng Group can charge ...... for free when they buy Tesla"
"This operation, just within the Longteng Group, is a big market......"
"Unmarried girls, don't stare at Mercedes-Benz BMW in the future. Keep an eye on Tesla, because they're all potential stocks......"
"Don't think it's awesome to drive a Ferrari, maybe the Tesla opposite is the executive of Longteng Group......"
"Most of the people who drive Mercedes-Benz BMWs are nouveau riche, and only those who drive Tesla are elite ......"
Tesla's promotional strategy is exactly the beginning, starting with internal employees changing cars. Then those stars of Longteng Entertainment collectively stood for Tesla, and finally positioned Tesla.
This positioning is the elite, and everyone knows that the employees of Longteng Group are potential stocks. Now everyone knows that the employees of Longteng Group all drive Tesla, which gives people a kind of positioning, that is, most of the people who drive Tesla are elites, and it is very important for the brand to complete this positioning in a single order.