Chapter 666 The World Cup Copyright That Was Eyed Up

After May Day, the 2010 World Cup in South Africa is getting closer and closer.

Youyou's subsidiary, whether it is Weibo or Youku Video, has started round after round, overwhelmingly warming up.

And spinach betting and major sporting events will always be a pair of closely connected twin brothers.

In Huaxia, spinach has another name, called lottery.

With the rapid development of the Internet industry,Many network companies take advantage of the relevant national policies have not yet been perfected,Lottery business has also been opened on the website.

But unlike Spinach, these sites don't have the right to set their own games and handicaps. All their betting data,It's from the sports lottery and fucai center,It's like a transit station,But most of the money earned belongs to them。

This is where the ambiguity of the relevant regulations comes in.

At the moment,Whether it's Taobao,Or Tencent's own website,Have opened a similar online lottery business,Want to make a quick buck.

There has been a management suggestion Liu Yun,Yoyo also draw a gourd,Open a similar online lottery business,With their huge users,There must be a lot of profit margins.

Liu Yun pondered for a while, resisted the temptation, and resolutely rejected the proposal.

Even if he understands that this area is a blind spot in current regulations, he should still be cautious.

Liu Yun is very clear,The popularity of the online lottery will last for a few years,Until the 2014 World Cup in Brazil,Reaching its climax。

After that,The state issued relevant regulations,Ban all online lottery business.

Because of the existence of these online lotteries, it has seriously affected the sales of physical lottery tickets, and the money has not flowed into the pockets of lottery centers.

By the 2018 World Cup in Russia,The online lottery in China has all gone underground,It turned out to be free in the vacuum of the law,And this time it's illegal,So the state department can find one,Deal with one immediately,No scruples.

This has caused a strange phenomenon, in the first round of the World Cup group stage, these underground betting sites were extremely popular, but by the second round of the group stage, these websites have basically been ended, and many netizens have also ended up with no money, but they can only be helpless, after all, such underground websites themselves are not safeguarded.

Bell bell ~~

The ringtone of the mobile phone suddenly remembered, and Liu Yun's thoughts were withdrawn.

The caller was Dong Rongjie, most likely about Youku's live broadcast of the World Cup.

"Mr. Liu, according to what you mean, this live broadcast will be divided into two ways: HD and SD. We plan to divide the live broadcast room of each event into 1 to 3 according to the popularity of the game to prevent video lag due to the larger number of viewers. ”

Liu Yun was silent for a while and asked, "I want to know, through testing, how much slower is our live webcast compared to live TV?"

Network delays usually cause the progress of the event to be much slower than that of live TV.

The live TV can basically be synchronized with the scene.

Dong Rongjie was silent for a while, and then gave a number: "It's nearly 1 minute." ”

One minute?

Although Liu Yun was dissatisfied, such a delay was also expected.

I remember in my previous life, even in 2018, when Tencent was broadcasting the NBA live, it was about 30 seconds slower than the TV station.

"This is the first time we have broadcast a major sporting event, and we have to pay more attention to it due to our lack of experience. A one-minute delay, I'm okay with it, but if I can, the technical team will work hard to see if we can reduce the error, even if it's a few seconds. ”

Liu Yun said in a calm tone.

He was not in a hurry, I remember that when the Ku6 website broadcast the South Africa World Cup live, the delay was almost 1 minute.

At that time, many fans frantically swiped the screen in the live broadcast room to "score", "score", and then after a short while, the website could wait for the goal.

"Fans who watch the live webcast, they are well aware of the latency problem, but they don't really care about it. They care about interactivity, and they can do other things at the same time with their computers on. This is something that a TV can't match. ”

"Mr. Liu, I understand. In addition to ensuring a smooth stream, I will ask the team to increase the interactive features in the live broadcast, and will also launch a series of football-themed programs to produce wonderful video clips. I believe that during the month of the World Cup, the number of active users of Youku will skyrocket, and even stand out. ”

Liu Yun thought that since he had spent so much money to buy the copyright, he should make full use of its value, so he said: "Not long ago, Sina approached me, hoping that Weibo could obtain the only social media copyright for the World Cup. ”

The only design media rights?

Dong Rongjie read silently a few times, but he didn't understand for a while.

Liu Yun added: "No matter how many Weibo products there are on the market, only one can allow the use of the resource information of this World Cup." ”

There are 4 similar products.

In addition to Yoyo and Tencent, NetEase and Sohu also have their own Weibo.

It's just that the Weibo of these two companies is almost in a state of self-destruction and no one takes care of it.

Dong Rongjie understands that the boss refers to Tencent.

"Weibo is an independent company, run by Sina, and they send executives over at that time, and you can sign a licensing agreement with them at that time. ”

"Okay, boss. I understand. By the way, I have something to report to you. I was approached by someone from CCTV5 who wanted to get the right to broadcast the World Cup. ”

After a pause, Dong Rongjie added, "Not only this session, but what they hope for is the next three sessions." ”

Liu Yun frowned slightly and asked, "In the market economy, anything can be clearly priced, what price did they offer?"

After a little silence, Dong Rongjie said helplessly: "They are CCTV, so the price will not be too high, but if you rashly refuse, it is not appropriate, I will say that I need to report to the boss." ”

Liu Yun took a deep breath and said secretly, this should always come.

He spent a huge amount of money to win the Internet copyright of the World Cup and became the first person to eat crabs. But in CCTV5's view, this is cutting their cake, and to put it more broadly, this is a price hike and a loss of capital.

Will they buckle their hats to Yoyo?

"You go and make an appointment, and I can talk to them. ”

"Mr. Liu, we have to be ready to sell the webcast rights to them cheaply. ”

"I understand, I'll take that into account. ”

After hanging up the phone, Liu Yun immediately turned on the computer, logged in to the official website of CCTV5, and looked at the interface in a daze for a long time, with a trace of disdain in his eyes.

Like its predecessors, the site is ugly and shabby, with no aesthetics to speak of, let alone any user experience.

Its video interface,The viewing effect is even worse,I don't know how often it's stuck one by one,The sound that comes out is also a bit of a problem。

"Even if I really subcontract the online video to CCTV5, the diversion they can get is pitiful. Today's netizens are well-informed, who can stand such an outdated website. But I can't give them for nothing, I have to see what kind of resources I can get for Yoyo. ”

CCTV5 is just a TV station after all, and there is no capital to fight against Internet giants like Yoyo in the network field.

After Liu Yun figured out the cause and effect, he closed CCTV5's official website.

At the same time, Youku issued an announcement, saying that Weibo has obtained the only right to report on this World Cup and similar products.

If there are other companies' Weibo that uses the news resources of this World Cup without Youku's consent, they will be held legally responsible in accordance with the law.