Uxin is completely popular, and the number of active users is constantly creating new highs.

But at the same time, Tencent's mobile phone QQ, its active user number is also rising steadily.

These two products seem to be in a delicate balance and coexistence, just like the water of a well does not interfere with the water of a river.

Liu Yun is very satisfied with this state, because what he needs is the differentiated design of Youxin, but Xiao Ma is a little dissatisfied, he expects not only the mobile phone QQ to become bigger, but also hopes to be able to strengthen himself at the same time, to suppress competitors.

He has always been a very greedy man.

When he was full of ambition and ready to continue to refuel, Li Dong, who was in charge of Tencent Weibo, found him.

This guy is going to ask Brother Pony for money.

"Are you saying that the budget for 2010 is no longer enough to spend?" Brother Pony glanced at the guy who had caused trouble to himself, and his tone was a little impatient.

It has been more than two years since Tencent followed in the footsteps of Youyou and launched Tencent Weibo. In order to be able to fight against the alliance between Yoyo and Sina in this field, Brother Xiao Ma did not spend less money.

But hundreds of millions of dollars are smashed every year, and I still haven't seen many waves.

"Li Dong, I only have to invest money in your project, when have I ever seen it spit out even a penny. Brother Xiao Ma frowned and couldn't help but snort coldly.

When the outside world looks at Ma Huateng, they always feel that in front of him, he must be a very elegant person.

But in the eyes of many managers, the boss has a momentum that is not angry but powerful.

So Brother Xiao Ma just said this, which made Li Dong a little restless.

"Mr. Ma, although we have spent a lot of money, the effect is definitely there. Today, there are only two Weibo products on the market. Sohu, as well as NetEase, their Weibo has long been cool. "When bosses question themselves, smart employees know how to emphasize their merits.

"Oh, does this make sense?" Brother Xiaoma's body leaned back slightly, and he couldn't help but say, "If this market can't be the first, it won't make sense." In my opinion, there is no difference between the second and last place. ”

Speaking of this, he seemed to be getting more and more angry, and continued: "If you want me to say that this second place is not as good as the last one. The last place, eliminated early, the waste of money on it is also a lot less, now the second place, the money is smashed, and I can't see the future, so immortal, I can't see the future. ”

In a few words, Brother Xiao Ma completely denied Li Dong's efforts in the past year or so.

Brother Xiao Ma is telling him: Although the Weibo in your hand occupies the second place in the market, it is meaningless in my eyes.

"Youyou's Weibo, although it is also burning money, there are big advertisers to sponsor it. The advertising cost on our side is a drop in the bucket compared to the huge investment. ”

Li Dong stood aside, not daring to gasp, for fear of adding fuel to the boss.

Brother Xiao Ma said those words, he didn't understand.

But people are always selfish, and it is not easy to be able to be responsible for a project, even if the results are mediocre, they have to be cheeky to ask for funds and hold on.

Unless the boss personally made the version, and wanted him to take the initiative to give up Tencent Weibo, this kind of self-defeating behavior, he would never be so stupid.

After all, it's the company's money that is spent, and what does it have to do with yourself.

After Brother Xiao Ma finished getting angry, he rubbed his brows a little helplessly, and said, "One year, I'll give you another year, if it hasn't improved." There is no need for Tencent's Weibo project team to exist. ”

It's not that he didn't want to give up this Weibo project, but after all, he was unwilling to spend so much money.

In the past few years, in the Internet industry, all the products that Tencent can see or touch, they want to intervene.

QQ is a drainage tool that is the biggest reliance in their hands.

But this penguin is not invincible, there will always be one or two projects that they have failed to test the waters.

It's just that the investment in these projects is low, and for such a giant company, it is just a faint splash, insignificant.

But Tencent Weibo is different, they have invested about 100 million US dollars, various marketing promotions, and also spent a lot of money to invite various celebrities to settle in, trying to drive popularity.

They had a brief period of glory, but they were still under the alliance of Yoyo and Sina, and they were unable to form an army.

Twitter and Facebook can coexist, while Yoyo and Tencent's Weibo products seem to be the only ones that will survive.

"One year ......"

Li Dong read silently, hesitated for a moment and asked, "What about the funds?"

Brother Xiao Ma thought for a while and said, "I'm ready to continue to inject 200 million." If it doesn't improve by next year, then you won't have a chance. ”

Li Dong nodded and exited Ma Huateng's office.

At this moment, in the huge office, there is only Brother Ma left.

He stared at the ceiling for a moment, then suddenly slammed the tabletop with a look of remorse on his face.

If he had spent the money he had invested in Weibo in other places, such as developing a product similar to Youxin, would it be better?

Brother Pony quietly took out his mobile phone from the drawer, opened the Youxin icon on the desktop, stared at its interface, and was in a daze for a long time.

No one knew that he had quietly registered Youxin, after all, it was a competitor's product.

And in Liu Yun's entrepreneur WeChat group, there is no name of Xiao Ma.

Who would have thought that in the past few months, he has been closely watching the development of Youxin.

"Will this seemingly inconspicuous product become QQ's Achilles heel?"

……

At the end of April, although Tencent had not yet started, products similar to Youxin had begun to emerge in an endless stream on the market.

Financing, promotion, and various means emerge one after another.

These mobile-based instant messaging software have one thing in common, that is, they like to put all kinds of beautiful pictures of beautiful women in a conspicuous position in publicity.

This is like hinting to netizens that if you use this APP product, it is possible to date a beautiful woman.

"About X artifact", this is the message that the merchant wants to convey.

Of course, the merchants will not say this, but the water army under their command is hyped on the Internet.

Creating boos and creating an eyeball effect is their means, and it is also a last resort under the background of Youxin's popularity.

However, Zhang Xiaolong was not worried about this, and said nonchalantly: "I believe that the popularity of these products is only three minutes, and these boos can't bluff people." ”

Liu Yun replied indifferently: "In fact, these products have functions, we have Youxin, but we want face, and we won't play such a banner." ”

Zhang Xiaolong nodded in agreement: "Yes, when a merchant promotes a product under the marginal ball of 'men and women about X', it means that its grade has declined, and it can only be positioned as a niche, and it will never be accepted by the mainstream." ”

Some things are subtle concepts, and once a habitual thinking is formed in people's minds, it is difficult to change.

For example, in the eyes of many adults, QQ is just a communication tool between students, and its users should be young people.

Therefore, when Liu Yun promotes U-Trust, he emphasizes its convenience, privacy, and from an economic point of view, it is an alternative to traditional SMS.

At this moment, through his communication with Zhang Xiaolong, a distant past suddenly flashed in his mind.

I remember that in his previous life, he and a blind date girl who had a good conversation and went to the movies together.

During the movie, the blind date girl happened to have something to do and borrowed Liu Yun's mobile phone to use it, but in a conspicuous position on the desktop, she saw an APP product called "Momo".

At that time, the girl glanced at Liu Yun a little strangely, and he could only be silent without giving any explanation.

In the end, the two did not continue to walk, although Liu Yun was also very sure that the 'Momo' was unlikely to play a decisive role in this relationship, but the girl's eyes have always been fresh in his memory.

At that time, he asked himself that WeChat had all the functions it had, so why should he bother.

Although there are indeed such rumors, I really haven't encountered them. At that time, many of the girls Liu Yun saw in Momo were actually in the night club......

Then, he didn't hesitate to uninstall it.

Therefore, the positioning of a product often determines its grade and reputation, as well as the user's habitual cognition.

Slogans like "About X artifact" can certainly attract attention, but it is like a drug, and it will one day be counterattacked.

After Liu Yun figured this out, he updated his news on his personal Weibo.

"Those who look like me die, wait for plagiarism ......"

Then there was also a picture with a good letter.