Xu Huan is cautious by nature, and he also understands that the ability of a record company like Haidie to burn money is far less than that of Youyou, so after the establishment of this joint venture, the amount of shares held by both parties depends on the purchase price of Qianqian Jingting and Kugou.

After thinking about it, Liu Yun said: "Mr. Xu, you need to be prepared to not make a profit in the first five years when engaging in online music, of course, there are no absolutes in everything. Maybe we have excellent marketing skills, and maybe we will be profitable in two years. ”

Xu Huan smiled and said: "I believe in Mr. Liu's strength, it is only a matter of time before the online music playback software becomes profitable." ”

Liu Yun said again: "Do you have a good suggestion for the name of the company after the joint venture?"

Xu Huan thought for a while and said, "It's called Youhai Network Music Co., Ltd., referred to as Youhai Music." ”

Liu Yun leaned back in his chair, thought for a while, nodded and said, "Yes." By the way, Mr. Xu and I revealed that before coming to Yanjing, the marketing department of Youyou had already contacted Zheng Nanling, the founder of Qianqian Jingting, who was from Shanghai. The price has also been basically agreed, 30 million yuan. ”

Xu Huan couldn't help but swallow his saliva, this price is really too expensive. In 2005, the entertainment industry had not yet exploded after 10 years, and 30 million yuan was enough to pay the salaries of all the singers under Haidie for about two years.

He asked in a low voice: "Mr. Liu, I don't know what the valuation of Kugou Music will be." ”

Liu Yun pondered for a moment and said: "Although in its current form, the number of users of Qianqian Jingting is more than that of Kugou, the market potential of Kugou is much higher than that of Qianqian Jingting. It is important to know that behind Qianqian Jingting is only a studio, while behind Kugou is a mature Internet company. Although Kugou has only been established for more than a year, the number of users has increased very quickly. Perhaps this acquisition negotiation is a protracted war, and it is also a price war that will not give an inch, and 50 million is just my conservative estimate. ”

Xu Huan glanced at Liu Yun with a hint of complexity. He understands the pattern of the two companies, and there are too many differences in vision. In the other party's mouth, the price of 30 million and 50 million seems to be written with a feeling of light stroke.

But he can also realize that the huge market potential of online music is incomparable to the record market. The gap between the two will continue to widen in the future.

As an executive of a record company, Xu Huan can realize this, in fact, he is quite ahead of his peers.

That's why he found Liu Yun and put forward the idea of cooperating with Youyou.

Liu Yun continued: "The online music market is huge and has unlimited potential, so it is far from enough to rely on a few singers under Haidie. ”

Xu Huan asked tentatively: "So, what does Mr. Liu mean?"

Liu Yun picked up the cup, took a sip of water, and continued: "It's very simple, our company can come forward, contact those well-known singers, and spend some money to buy their network copyrights. ”

Xu Huan showed a hint of puzzlement and said, "Why is this? Those singers' songs can be taken directly, so why spend any more money?"

Liu Yun shook his head and said, "We want to leave the world with the impression that Youhai Music pays attention to intellectual property rights. In today's rampant online music piracy, in fact, we buy the online copyright of other well-known singers, it doesn't cost much money at all, but we can get a good reputation. ”

Xu Huan was a little moved after hearing this, if he could really get a good reputation at a very small price, he was willing to pay this money.

It's just that he still hesitated in his heart, and asked again: "What if the other party's asking price is too high?"

Liu Yun squinted his eyes slightly and said with a smile: "I am a businessman, and I will not do loss-making transactions. What's more, in today's rampant online music piracy, some people are willing to send it to the door to spend money to buy copyrights, so why not. There may be some singers who can't talk about it, but most people have a great chance. We have to think that the next thing we can talk about is to make money. ”

After listening to Liu Yun's analysis, Xu Huan couldn't help but nod in agreement.

As the head of Sea Butterfly Music, his vision is definitely not shallow. He also knew that there was no money to be made selling albums, even during the golden age of the record industry.

There are many ways to make money, such as when its singer becomes popular, or a new song enters the list, you can earn back the money from the album through various announcement activities, such as commercial performances, advertisements, and variety shows.

In the past few years, several Internet songs have become popular in Huaxia, and by the way, they have also brought fire to the Internet singers behind them, and they are so unhappy to make money.

He found that record companies spend money on advertising and publicity, which is not as effective as the free promotion platforms on the Internet.

From that moment on, he had a mind to use the power of the Internet to promote his singers and singles.

As long as the song is popular, the money will be automatically delivered to the door in the future.

Liu Yun's starting point is different, if online music wants to make money, it will be five or six years later, and he can't get a cent of the money made by Haidie's singers.

What he values is that online music will become an extremely important part of the company's ecological chain.

He needs to increase the adhesion of his various products and the number of registered users.

Nowadays, you can listen to songs without registering and logging in.

In Liu Yun's plan, after the acquisition, netizens can only listen to a few songs a day if they don't register an account, and after registering an account, they can not only listen to unlimited classes for free, but also create corresponding song lists according to their preferences, and can download songs to MP3, and even download MVs.

Liu Yun understands very well that if these netizens just listen to songs and do not register accounts, their loyalty will not be high, and they may be lost at any time, which is of little significance to the company.

The acquisition negotiations between Youyou Company and Qianqian Jing listened to the end of the studio behind him, and he suddenly realized that since hao123, he had once again successfully intercepted Baidu, and took the first step to snatch the products that the other party would have acquired into his own hands.

"Mr. Xu, in addition to the official authorization of your company, I hope that in the second half of next year, all its singers will open personal authentication accounts in Qianqian Jingting and Kugou, as long as registered users can follow these singers and become their fans, just like Sina Blog does. Liu Yun came up with another idea, "Of course, the premise is that Kugou can be taken down, otherwise you only need to open a Qianqian Jingting family." ”

He understands that this is a tug-of-war, and if he wants to buy Kugou, it is not as easy as Qianqianjing. Kugou has a huge potential, and once it grows, it is difficult to suppress.

In the previous life, Penguin Empire's QQ Music took the most simple and crude method, and if you can't beat you, you will buy you.

"That's a good idea, because it feels like other music playback apps don't have the right name. By the way, Mr. Liu, your cousin ......" When he spoke, he smiled, with an expression that you know.

Liu Yun was slightly stunned, then reacted and said, "No problem, I'll talk about Siyue over there." ”