Chapter 615: I Chose the Most Difficult Path (4,000 Words)
Knowing that there are tigers in the mountains, he prefers to go to the tiger mountains.
This is the evaluation given by the outside world when Liu Yun decided to enter the smartphone industry.
If he had stayed in the comfort of the Internet circle, with his current size, his wealth would have snowballed for a long time to come.
is not only the incomprehension and doubts from the outside world, but also the industry's praise and disapproval of Liu Yun's decision.
If Yoyo is just like last year, like a dragonfly, just launched a music mobile phone, a little fight, and stop at a taste, it won't make people talk about it.
At that time, many people thought that Mr. Liu was just excited, maybe only three minutes of heat, but I didn't expect this kid to be serious, such a high-profile entry into smartphones, this is a posture ready to do a big job.
It's not just outsiders who are puzzled, even his girlfriend's parents are distrustful, thinking that he won't give up if he doesn't finish the money.
Many deep-rooted ideas exist in the subconscious of many people.
"I chose the hardest path!" This is Liu Yun holding his mobile phone, facing the long guns and short guns of reporters and media, talking eloquently, and saying a sentence with a smile.
And this sentence, in a short period of time blurted out by him, was suddenly detonated on the Internet, which Liu Yun did not expect.
Where does this come from? Only he himself knows it clearly.
In his previous life, almost in 2016, NBA superstar Kevin Durant, who had always dreamed of drinking Scarlett's bath water, still joined the Golden State Warriors, who had just eliminated themselves 4-3 in the Western Conference Finals.
This is a team with 73 wins in the regular season.
However, when the old brother was interviewed by the media, he talked eloquently: "You all accuse me of defecting to the enemy and hugging my thighs, you are all wrong, I actually chose the most difficult path." ”
This sentence immediately detonated on social networks, and was widely ridiculed and quoted by people from all walks of life in the sports circle.
Liu Yun in his previous life was a senior basketball fan, and of course he knew this joke. At this meeting, driven by inertial thinking, he said this sentence in a grand manner, and then naturally detonated this time and space, the social network of Huaxia.
"At least, all Internet companies nowadays, whether they are first-tier or second-tier, are only in the process of transformation. We are no longer focusing only on the virtual online world, but are transforming into industry. I want to prove that even in the mobile phone industry, which is known as cutting-edge technology, we can succeed. ”
"And I'm going to make a mobile phone with an Internet mindset! It's an unprecedented challenge!"
A reporter asked: "Mr. Liu, you are the first person to take the lead in eating crabs in the Internet industry, so do you think there are people who will learn one after another?"
Liu Yun smiled: "You can be more direct. ”
The reporter hesitated for a moment and asked: "Many people are curious, in the same ladder, Tencent, as well as Ali, will also follow your steps and enter the mobile phone industry." ”
Liu Yun lowered his head and was silent for a while, took a deep breath, and said, "I don't think it's very possible, this is an unknown field, and it takes a lot of determination to do this. After all, not everyone is willing to leave a less competitive and relatively comfortable environment. ”
"But as a pioneer in the Internet industry, I also welcome my peers to enter this industry. ”
Some of the media present lowered their heads and whispered, with a hint of joy between their eyebrows, and this Mr. Liu seemed to have provided them with news material.
For example, "Liu Yun despises Ali and Tencent, and asserts that they dare not enter the mobile phone industry!"
There is also "Mr. Liu has made a war letter! Do the two horses dare to take it?"
These and other headlines will inevitably attract countless netizens to click on them, and continue to trigger waves of heated discussions.
Liu Yun understands that the release of the first smart phone must be high-profile, and high-profile enough, and he must take the marketing model to the extreme, just like the Xiaomi Rebus who likes to play monkeys in his previous life.
Subsequently, Liu Yun announced the pricing of the first smart phone: according to the different configurations, it is divided into, 1800 and 2000 yuan, and the colors are divided into black, white, and blue,
He also joked about the pricing of the first-generation Android HTC G1.
"Our price is very conscientious, you must know that the price of the first Android smartphone is between 4000 ~ 5000, of course, this is a high-tech product from that island, we can't even afford to eat tea eggs, we definitely can't afford this price. ”
On stage, Liu Yun walked and said wholeheartedly, his words were easy to remind the people present of the video from a Taiwanese variety show that was popular on Weibo not long ago.
In fact, since 2008, especially after the Yenching Olympics, many mainlanders, when facing the once invincible Hong Kong, Macao and Taiwan, their mentality has undergone many subtle changes.
It is no longer a high-ranking overseas Chinese world.
The various industries there have become more and more dependent on the market of the Chinese mainland. There are too many Hong Kong and Taiwan stars who used to be arrogant and invincible, but now they are coming to the mainland of China to run notices, and they all know how to be low-key.
This imagination is especially evident after the advent of the Internet age, especially after the 2008 Yanjing Olympics and the gradual rise of the mobile Internet era.
But the relatively closed island of Taiwan is not willing to accept such a deficit imagination, they still stubbornly believe that they are still far ahead of the mainland, and then in those variety shows, the guests who like to sensationalize and talk about themselves have a place to play, they carry the iconic Taiwanese mouth, and say some ridiculous words without concealment, but those Taiwanese people are very useful and happy.
This is like the onlookers in "The Emperor's New Clothes", deceived by each other's lies, and gradually believe from the bottom of their hearts that this is the truth and the truth.
Liu Yun's cunning is because he realized that in the early stage of the mobile Internet, there were not many competitors for Android smartphones, and HTC from Taiwan.
Since he is an enemy in the market, not to mention that he does not have much senior background, of course he will use all his tactics and means to deal with the other party.
So he took advantage of the islanders' mentality, used the products in his hand, and Weibo raised the popularity, and then at the product launch conference, it seemed that he deliberately mentioned it again.
At the product launch conference, these reporters present also smiled when they heard Liu Yun mention this joke, just treating it as an after-dinner ridicule.
If it were replaced by a variety show on the other side of the strait more than ten years ago, in such a public place, saying that they couldn't afford to eat tea eggs, or didn't know how to use these high-end electronic products, they would definitely be indignant and scold each other for their ignorance and prejudice, but now they just smile indifferently, but it's not worth mentioning.
But through this press conference, Liu Yun inadvertently planted a seed in people's hearts.
First, our price is much more generous than theirs, and the price does not exceed 2000 yuan, which also implies that HTC's smart phone is not worth the price at all.
Second, HTC is also fighting the feelings of domestic brands, but Youyou is more qualified to do so, and he hyped this video, and also had the intention of leaving a gap in the hearts of both parties.
Liu Yun knows very well that his real opponent has never been HTC, or even Samsung, but Huawei, which is ready to enter the mobile phone industry, as well as Rebus, who is dormant at this time, and Xiaomi in his hands.
"I have to try as soon as possible and as much as possible to grab more market share, expand my base and make a name for myself. ”
"The real challenge is not today, but tomorrow!"
Liu Yun knows these points.
Of course, there is a big difference between his entry into smart phones and Taiwan's HTC Electronics.
Yoyo will not pursue profits too much, and resolutely oppose profiteering, user experience and word-of-mouth first, at this point he stole the Xiaomi's Rebus, trying to keep down profits, squeeze HTC's living space in the mainland, and even one day, counterattack Taiwan.
......
Hangzhou, Ali office building.
Tsai Chongxin, also from Taiwan, stood next to Lao Ma and looked at the computer screen with a wry smile.
I remember that in my previous life, there were also curious netizens who analyzed this guy's resume and motivation for choosing, but the result was still a fog, and I couldn't even find a trace of it.
Why did he choose Lao Ma, gave up the annual salary of up to 800,000 US dollars in Germany, and resolutely joined Ali, accepted the monthly salary of 500 yuan without regrets, and did his best to run around.
What's more, these two people are almost the same in terms of family background, education and personality, and even far from each other, so it can be said that the two were not originally from the same world.
And when the old horse heard the news for the first time, he was so happy that he almost jumped into the West Lake, because he thought it was fake and wanted to confirm whether he was dreaming?
This is simply out of the ordinary!
When Lao Ma led Ali to rise strongly and became famous all over the world, there were always many netizens who joked: If one day, I can go back to the past, then I will definitely smash the pot and sell iron, no matter how hard and tired I am, I must follow behind Lao Ma, help each other in the same boat, and then wait for the rainbow after the wind and rain.
But this is under the premise that you will choose this path when you are open and know the future trend.
But what about Tsai? Why did he do that?
The price of his gamble on the old horse is too great, and in the eyes of many outsiders, such a choice is very likely to be a bamboo basket for nothing, and then Tsai Chongxin bet right, and the return is that he has also become a top rich man with tens of billions of dollars.
What did this guy say when he was answering a reporter's question?
"I found that Ma's eyes were still full of big dreams, talking about big visions, not business models, making money or other business things. For an entrepreneur who has repeatedly failed, this is very rare. ”
At that time, it was 1999, Lao Ma was 35 years old, he was an elderly entrepreneur, and he had three less successful entrepreneurial experiences.
Then, because of Lao Ma's eyes and his high-minded talk, he joined Ali without hesitation, a senior entrepreneur who even Cai Chongxin himself thinks, and has been defeated repeatedly.
This is the news he revealed to the public, but in the eyes of most people, this is just a one-sided scene, and the authenticity is too low.
As for what the real secret is, no one knows!
Therefore, many netizens with big brains, under the influence of countless rebirth online articles, came to a conclusion: Could it be that this guy from Taiwan is also reborn?
When you are most depressed and helpless, you will not hesitate to give help and support behind your back without asking for anything in return, this is the most suitable time to invest.
Even Liu Yun had doubts about this.
After all, at that time, countless keyboard warriors on the Internet had the idea of going back to the past and running to hug the thighs of the old horse, but Cai Chongxin turned the assumptions of these keyboard warriors into reality.
Dreams come true......
To Liu Yun's surprise, under his deliberate push, the joke that became popular on Weibo also attracted Lao Ma's attention.
"Lao Cai!" Lao Ma suddenly asked, dragging his chin.
"Huh?" Cai Chongxin stared at Liu Yun on the computer screen, squinting his eyes with a pensive look.
He heard his boss call out to him, but he didn't react for a moment.
"Lao Cai!" Lao Ma turned his head and asked with some puzzlement, "It's 2009 now, are the people in your hometown really so primitive and backward in their thoughts about our mainland?"
Can't afford to eat tea eggs and don't understand electronic products?
Even if Lao Ma thinks that Liu Yun's stinky boy must be hype, then this video is absolutely true.
Cai Chongxin showed a wry smile and said helplessly: "There are many such people, and these variety shows have seized these weaknesses and made a lot of nonsense, also to attract the audience and increase ratings." I myself am very shameful of such a means. ”
After a moment's silence, he continued: "In my hometown, there are indeed many people who are confined to a small world, and they have been frogs at the bottom of the well for too long. ”
The old horse looked pensive and asked, "You are a little different from those fellow countrymen. However, cross-strait exchanges are so frequent that it is quite convenient for Taiwanese to go abroad or come to the mainland. It's all 2009, and if you still have such thoughts, it should have been more serious ten years ago!"
Ten years ago, in 1999?
Cai Chongxin didn't understand what the boss meant for a while.
Lao Ma said to himself: "At that time, you came to Hangzhou to see me and said that you wanted to join Ali. I still remember that at that time, Ali only had a rudimentary website, and there was no office. At that time, even a mainlander disliked my broken company, and you, a Taiwanese top student who graduated from Yale, would take the initiative to want to join Alibaba, which really made me overjoyed. ”
Lao Ma said it unintentionally, but Cai Chongxin touched his forehead and felt beads of sweat.
"That's right!" Lao Ma continued to ask, "In 1999, your impression of the mainland in Taiwan should be that it was an even more backward old society without even an Internet, right?"
Cai Chongxin hurriedly replied: "I have been to the mainland many times, and I will not be as ignorant as those people. ”
Lao Ma thought for a while, didn't think much about it, and replied: "Yes, after you joined Ali, you followed me to eat and sleep, and suffered a lot in the wind and rain. Today's achievements of Ali, I am worthy of your trust at the beginning. ”
Cai Chongxin replied with a smile: "Just like Mr. Liu said, I also chose the most difficult path. ”