Having dinner with Lan Xinling in the evening and chatting about this topic, Lan Xinling smiled: "It's not as good as before..."

"Compared to the original, the current all-encompassing operation methods, all kinds of unimaginable public relations methods, that's really..."

Lan Xinling took a sip of red wine and sighed: "The back waves of the Yangtze River push the front waves, and directly shoot me to death on the beach!"

Bu Fan was stunned for a moment, in his impression, Lan Xinling has always been the image of a strong woman, and it is rare to see her so hypocritical?

"You just said roe deer?"

Lan Xinling put down her wine glass and said seriously: "The sheep who just terminated the contract two days ago, even including Bingbing, said that the old flowers were popular, but in fact, she was later popularized by another person. ”

"Have you heard of Yang Zhen?"

Bu Fan suddenly realized, it turned out to be her, and she had listened to Han Xiaoguo's gossip, as if the other party was from Sister Hua to set up her own door?

"To say that chubby girl, it's no exaggeration to say that I am the most confident woman I have ever seen!"

Lan Xinling sighed again: "I graduated from the directing department in my early twenties, and I didn't know where to get Lao Hua's mobile phone number at that time, so I called directly, and the first sentence was to make an appointment to eat together?"

"I remember that when Lao Hua talked to me at that time, she was also shocked and curious to see what the sacredness was, but a meal made her dizzy, and she went to work in the company the next day. ”

"Do you know what she is most attracted to by presbyopia?" Lan Xinling saw Bu Fan shaking her head, and suddenly laughed: "The most amazing thing about that fat girl is that dead horses can be said to be live horses!"

"There are a lot of things that other celebrities are negative, but she can magically turn it into a positive every time, and the key is that there are still many people who believe that set of nonsense. ”

"For example, who is that, the front foot is divorced, and the back foot is reunited, this kind of bloody plot can be packaged by her as an independent woman who dares to love and hate?"

Bu Fan laughed, and Lan Xinling continued: "Obviously, in private, he is a lively fat man who can sing "Pink Memories" at KTV. ”

"Every time I appear in public, I become very serious, and I talk about one set of big truths in interviews anytime and anywhere, which seems to be extremely correct, and can make people fall asleep. ”

"Obviously she is a fat man of two hundred pounds, so she likes to give herself the aura of a serious teaching director, and insists that it is in line with her positioning as a big woman. ”

In front of people, she often boasts that her mother is the first in the world, even in front of her boss Bingbing at that time, she will say: In her world, she is the protagonist, and Bingbing is only a supporting role. ”

After listening to this, Bu Fan couldn't help but ask curiously: "At that time, Sister Hua agreed to meet when she received a call?"

Lan Xinling smiled slightly and explained: "You must know that a madman will definitely not be able to get Lao Hua's mobile phone number, how much can he get to show that she has a certain connection, and the qualified young child is very brave, I heard Lao Hua say at the time, he happened to be free at the time, and the company happened to be short of people, why didn't you go and meet him?"

Bu Fan nodded, it is still the old saying: opportunities are always reserved for people who have the ability, they have the ability and courage to work hard to fight for opportunities, who are you looking for?

"That chubby girl was born to eat this bowl of rice!"

Lan Xinling poured red wine and recalled: "I made good results in the first year, and what impressed me the most was to help a small artist brought by Lao Hua to grab the page of Bingbing, who was already the queen of the topic at that time, and it was very successful." ”

"The next day, the press release came out, and Bingbing was bleak in front of a certain newcomer... So-and-so's beauty overpowers Bingbing..."

Although it is common to see news of sexual pressure between actresses now, the term sexual pressure did not appear in the entertainment industry at that time, and she was the first inventor. ”

"So even Bingbing, who loved to buy news for herself at the time, most of the news she bought was sexy and charming, diligent and dedicated, and she fell in love with actresses in the same crew..."

It was because Yang really appeared that Bingbing suddenly opened her mind and realized that she had bought her press release for nothing, and in the future, as long as she bought the name of an actress of the same level or a bigger name, it would become the news that the public loved to watch. ”

"If you think about it, this word implies fighting with each other, but the smell of gunpowder is not as serious as tearing X, and it can rub the heat of people who are more popular than themselves. This kind of news point can be thought up by an agent intern at the time, do you think she is wonderful?"

It was also because of this incident that Bingbing later set up her own portal, directly pulled the fat girl over, and turned into the director of operations. ”

"The good start is to clarify the scandal with an old actor, not only to say it conclusively, but also to rely on this public relations draft with a soft and hard attitude to reverse Bingbing's unfavorable public image at that time. ”

"On the one hand, he elevated the identity of an old actor, and on the other hand, he stated Bingbing's dedication in a low profile, and said that if you don't even let go of people like old artists, I'm sorry, we won't let you go!"

"At that time, Lao Hua and I were shocked by this manuscript!"

"It's a small thing, because she knows that if she wants to change a negative image, it's not about explaining to the audience how pure you are. The quickest and most effective way to change people's perceptions is to throw a new positive image to everyone. ”

"During that time, it can be said that there is the trough with the most ice and black materials, and these are the peach news that the people who eat melons love to watch, such as what illegitimate children, what plastic surgery, and being fostered, basically it has not been broken. ”

As a result, she directly came up with a killer idea, and simply used the label of an independent woman to completely whitewash Bingbing, so that everyone could see that the old lady herself is a wealthy family, how can she be raised?

"I have to say that she has a deep understanding of the entertainment market and stars, this circle is a female-dominated market, and now the most sought after is an independent, rich and good-looking female benchmark, amazing!"

Bu Fan looked at Lan Xinling's sighing appearance, which can make the two gold medal economies value it so much, and the other party is definitely not good.

Including the star girl who was entangled in another black material later, she also advertised that she wanted to promote excellent artists, which was not as simple as making an appointment for an interview and sending a press release, but she must be in front of the artist in the professional field and values. ”

"Hey, these are all beauties, and when their appearances are actually similar, what they fight for is the level of operation of the team behind them, whether they can position the artists well and let the audience recognize the so-called personality. ”

"Just like investment, we must see the general trend and the trend of the times clearly, so as to invest hundreds of millions of funds in the right direction, which is the real test of the pattern and skills of brokers. ”

"After a few years, I left Bingbing, set up my own company, and turned the roe deer into the most profitable advertising @ machine in China, hundreds of millions of dollars a year, if you don't accept it!"

Lan Xinling sighed, looked at Bu Fan and said seriously: "In fact, as an agent, in the face of the so-called crisis, the key is what this artist thinks in her heart? If she doesn't take this news as a thing, then it's not a thing, because all the news is fleeting, as long as it's not a mistake of principle, the public will soon forget it." ”

"If you take this news seriously and feel that it hurts a lot, we have to help you face the frustration calmly and minimize the damage, and it is very important to protect the artist. ”

"Even I think female celebrities are really scary sometimes, especially with a lot of traffic, a lot of work schedules, countless interpersonal relationships to deal with, and many brand endorsements, flying everywhere every day, if you can't handle your emotions well, you'll be crazy a long time ago!"

After speaking, Lan Xinling suddenly became serious, and said in a deep voice: "My bottom line is very simple, that is, you can't fake and buy so-called traffic!"

"There are many people who say that the first few years were the first year of traffic stars, and roe deer is the first traffic star. Unlike the star-making strategy of traditional stars who became popular through their works, his popularity was an outlier at the time. ”

"There are no works that have brought any impresses to the public at all, and their popularity is completely dependent on big data and amazing data created by fans. When this data detonates on the Internet, it in turn prompts the public to ask: Who is he?"

......