If Zhonghua Group wants to enter the pickup truck market as soon as possible, then mergers and acquisitions are undoubtedly a very convenient way, the question is who to choose to cooperate?

Now the best in the domestic pickup market is undoubtedly the Great Wall pickup, with this market segment Great Wall has survived and has a lot of profits. Pen ~ fun ~ pavilion www.biquge.info

In order to prevent Brilliance from running out of the engine, Wei Dajun took the initiative to find a joint venture with manufacturers with 491 engine technology, and developed an EFI 491 engine to install on the Great Wall pickup truck through the acquisition of its own engine factory.

At the beginning of this year, the Great Wall acquired and renovated the North China automobile factory in the province for 80 million yuan, and the production capacity jumped from 30,000 to 70,000 at once.

Now the pickup truck market suddenly ushered in the spring breeze, the Great Wall pickup truck is in short supply, only half a year has exceeded last year's sales, is expected to be on a higher level this year.

At the beginning, Jin Yangyong wanted to subdue Wei Dajun, and his intention to make a joint venture with the Great Wall was rejected by Wei Dajun without hesitation, because he didn't want to see people's faces and only did it himself.

Now that the hottest Zhonghua Group in China has come to the door, Wei Dajun has also not let go, but he is a little afraid of this future competitor in his heart.

For this reason, Wei Dajun also specially organized the senior management of the Great Wall to carefully study the development history of the Zhonghua Group, in order to find a magic formula for the Great Wall Motors.

At present, Zhonghua Group also wants to intervene in the pickup market, which makes Wei Dajun a little uncomfortable, and the Great Wall pickup can take the lead because it has seized the opportunity. Now Zhonghua is much more ruthless than Brilliance, and if Zhonghua Pickup comes in, it may be difficult for Great Wall Pickup to resist the opponent's attack.

"Our 491 engine is much inferior to the other party's Pangu series, if China uses the scale advantage to squeeze our market, it will be the same as the original price war competition mode between us and Tianye Automobile, and the Great Wall pickup truck has a difficult road ahead!"

Knowing that China was also going to intervene in the pickup, one of Wei Dajun's subordinates said that the Great Wall was far inferior to China in terms of competitiveness.

"We are not afraid of Isuzu and Brilliance, are we still afraid of China? In the pickup truck market, we are the boss, as latecomers, they have to think about how to survive first!"

Another subordinate disagreed.

"We can't mess with the morale of the army, China is coming, we will fight with them to see who is the leader of the pickup truck! Also, I have been thinking about the future direction of the company. Relying only on the single model of pickup trucks, walking on one leg is risky in the market. To this end, I hope to find the next market hotspot as soon as possible, so that the company can walk on two legs. Everything is foreseen, and now is the opportunity to prepare the next model of the Great Wall!"

On the one hand, Wei Dajun had to cheer up his subordinates, and on the other hand, he had to prepare for the worst, which was the responsibility of the leader.

"We can't get a license plate for a car, otherwise it is the most reliable to develop a car. Although it is said that we will join the WTO soon, it is probably enough to develop cars according to the scale of our company. I think we still have the old way, go abroad to investigate, to see which niche models meet our national market. ”

Faced with the pressure of China's strong enemy, the Great Wall had to prepare with both hands, and his subordinates suggested to Wei Dajun to go abroad to find inspiration.

The Great Wall rejected the merger and acquisition joint venture intention of Zhonghua Group, Han Hao was already prepared in his heart, and Wei Dajun swore not to die from Jin Yangyong, which can be seen that he is not admitting defeat. As a soldier, he went forward in the face of difficulties, and he was independent and did not admit defeat until the last moment, this is the character of Wei Dajun.

In fact, the most likely merger and acquisition target is Tianye Automobile, when Li Tianping rejected Han Hao and chose Jin Yangyong, who knew that in just two years, Han Hao has grown into an existence that even Jin Yangyong has to look up to.

Now the ZTE pickup truck jointly owned by Tian Ye and Brilliance is selling very well in the market, and Jin Yangyong has no mind to continue the pickup business. At that time, the promised money was not in place, so Li Tianping called many times to urge, but Brilliance's money was used for the car project, and he was unable to take care of this marginal ZTE pickup.

Li Tianping has a feeling of luring a wolf into the room, when Han Hao and Jin Yangyong found Tianye Automobile to cooperate together, and harvested two foreign joint venture partners from Tianye respectively, but in the end they kicked themselves aside and did not lose any benefits.

Because the province took the lead in merging many bankrupt companies, Tianye Automobile had a heavy burden, and all of them had more than 9,000 employees, including 3,000 retirees.

With annual sales of less than 7,000 units, ZTE pickup trucks have been unable to make ends meet, and if it were not for the local provincial government subsidies, the company would soon have to go bankrupt.

"If we had cooperated with you at the beginning, maybe Tianye Automobile would have turned over by now, and it would not be in such a life-and-death dilemma as it is now!"

Knowing that China was interested in cooperating, Li Tianping took the initiative to contact Han Hao this time.

"If we can reach a production capacity of 50,000 units at full capacity, everything in the factory will be able to come back to life in no time. It's a pity that the production line that I put on the horse with a big wave of my hand has now become a sweet burden! I look like I can make money, but in fact I keep losing money!"

Li Tianping has developed Tianye Automobile from a small auto repair factory to the largest automobile group in the province, and his dominance in the field of pickup trucks can be regarded as a generation of heroes. But now that the hero is in the twilight of time, he finds that he is powerless to save the field car that has fallen step by step into the abyss, so he has to turn to foreign help.

The entire Chung Hwa Group, which has merged so many corporate bases, including motorcycle companies, has just over 10,000 workers. Now Tianye Automobile has a production capacity of 50,000 vehicles, including more than a dozen branches, and 8,000 employees, which is a very terrifying number. This group of people alone can gnaw the field cars clean, and in order to evade responsibility, Hebei Province put all the burden on the back of the field cars with good benefits, which has led to the accumulation of difficulties now.

Why Jin Yangyong's follow-up funds have not arrived, it is estimated that he also saw the current situation of Tianye Automobile, and he retreated in his heart and no longer wanted to intervene.

"Your production equipment is still very good, and once you put a new product into it, you can start producing at full capacity, which is what I personally value. But there are so many bloated people, if we want us to cooperate, we have to get rid of them. It is the responsibility of the government that must be handled by them, the boat of the field car cannot carry so many people standing on it, if it is indifferent, it will only sink together with the people and the ship!"

Han Hao intends to cooperate with Tian Ye, but it does not mean that he will accept all the burdens, and no one can bear the burden of 8,000 people.

According to his plan, Tian Ye first had to terminate the contract with Brilliance to clarify the relationship between the two parties, and then work with the provincial government to deal with the redundant employees, so that he could cooperate with Zhonghua Group.

Jin Yangyong learned that Tianye Automobile intended to terminate the contract, although his mind was not on ZTE pickup, but the industrial layout was indeed what he valued. At first, he was not happy to terminate the contract, because now ZTE pickup is at least still breathing, and it is not in a situation where he can't survive. In the future, Zhengdao sedan will develop, and Brilliance will be able to invest in pickup trucks and other subdivisions when it has money. Now he hopes that ZTE pickup will be hanging, and in the future, he will still take care of this business when he has the ability.

However, Li Tianping and the Jibei provincial government could not afford to wait, and they demanded that the cooperation between the two parties be terminated early on the grounds that Brilliance Auto had not fulfilled the contract. Obviously, Zhonghua Group is now more trustworthy than Brilliance Auto.

Under the pressure of the local government, Jin Yangyong reluctantly agreed to transfer the equity of Zhongxing Automobile, how much money he invested at the beginning, and how much money he takes now, and does not have to bear the cost of losses.

At the same time, the Jibei Provincial Government came forward to negotiate with Zhonghua Group to communicate on the future of Tianye Automobile.

The Jibei provincial government hopes that Zhonghua Group can come up with a sum of money to lay off redundant employees, and at the same time invest in the transformation of Tianye Automobile and put into production of new models.

Han Hao hopes to bankrupt the old Tianye Automobile first, sort out all the historical backlog problems, and then Zhonghua Group will cooperate with the bankrupt and reborn New Tianye Automobile, and the joint venture will no longer carry the burden to fight.

In the final analysis, it is still a question of more than 8,000 people, according to Han Hao's estimate, the new factory only needs 800 people at most to operate normally, which means that 90% of the personnel will need to be properly housed.

The resettlement of thousands of people for reemployment is a headache for the local government, but if it does not agree to the conditions of the Zhonghua Group, then Tianye Automobile will be flooded and sunk.

Although the fixed assets of Tianye Automobile's 50,000 production line are valued at nearly 500 million, the debt and personnel placement problems far exceed this number, and it is actually in a state of bankruptcy.

In the end, the Hebei Provincial Government agreed to take the money out to resettle more than 7,000 diverted personnel, and to carry out bankruptcy reorganization of Tianye Automobile. As for the debt, the bank has also agreed to suspend it for the time being, and will not consider it until the new joint venture becomes profitable in the future.

Tianye Automobile uses fixed assets to make a joint venture with Huaxia Automobile, a subsidiary of Zhonghua Group, and the two parties will cooperate with 4:6 equity, with Huaxia Automobile occupying the dominant right to jointly produce Huaxia pickups.

As for the previous ZTE brand, it was taken away by Kim Yangyong. Brilliance may intervene in the pickup field in the future, so the brand he finally came up with, Kim Yangyong still temporarily sealed it.

Since pickup trucks are a completely new field, Tianye Automobile has some production experience, and although it has been poached a lot of technical backbones, there are still available talents in it.

The Huaxia pickup truck will be equipped with a Pangu 1.8-liter engine 5MT transmission, and at the same time, the interior will adopt a sedan design, catering to today's car trend and launching a new generation of products.

It is expected that by the National Day, there will be a sample car, and the Huaxia pickup truck will officially appear on the historical stage.

From micro to light bus, from micro cargo to pickup, and then from micro car to Zheng'er Bajing compact car, Zhonghua Group has initially formed a complete product system.

"Finally, the wolf came, and I hope that the Chinese market is big enough to accommodate the Great Wall pickup truck in the future. But we have to hurry up and start the S project and move from pickup trucks to SUVs. ”

Wei Dajun took his subordinates to inspect abroad, and finally unanimously decided to enter the SUV market, and he aimed at the Toyota 4Runner off-road vehicle. Like the pickup, this car can be driven in difficult terrain and has the same target population in the field and on the construction site.

Generally speaking, it is to add a back cover to the pickup truck, and it can be turned into an off-road SUV, which makes Wei Dajun very excited.

Forced by the Huaxia pickup truck that was about to land, Great Wall had to find another market growth point and entered the adjacent SUV field.

Derived from the Toyota 4Runner model, Great Wall named its SUV project "Saifu", expecting it to bring a new development direction to Great Wall.