Chapter 205: Intervention in the Pickup
On the last day of 1999, there was a huge earthquake in the Russian political arena, and Yeltsin, a generation of tyrants, resigned from the presidency on the grounds of good health, announcing that Putin, who had just emerged in the political arena, would take over his post. The White Bear Empire in the north www.biquge.info ushered in a new tsar, and it is not known where this small politician will take Russia.
Seeing this news on TV, which amazed the Russian people, Andrei took two large sips of the Russian people. Now Russia's economic situation has deteriorated to the brink of collapse due to the default of its national debt in the Asian financial crisis two years ago.
The heart of the former Russian strongman who once jumped into a tank and raised his arms was no longer able to sustain him in running the world's largest country, so he chose a young man who thought he could take Russia out of its predicament to lead the country forward.
"The situation is so bad that it can't be worse, and there may be a surprise when Putin comes to power!"
For this former colleague with eagle-eyed sharp eyes, Andre has a little more hope in his heart. Only when the country is stable can the economy develop, and only then can he earn more money from legitimate sources.
"Alas, the Kremlin is full of monopoly oligarchs, no one cares about the life or death of ordinary people like us, and there is no hope for the country of Russia!"
A drunken man at the tavern bar pointed to the Russian flag fluttering on the TV and cursed loudly.
The outflow of capital, the stagnation of the economy, the growing number of unemployed, and the entire Russian people are tormented in agony.
Many people are still thinking of the life of the former Soviet Union, when the country was stable and had food to eat and work, but unfortunately everything has become history, and there will be no chance to start over.
"May God bless great Russia!"
After saying this, he took out two rubles and pressed them under the wine glass, Andrei picked up his briefcase and walked out of the tavern.
He single-handedly brought the Panda motorcycle from China back to Russia, and although the cost of long-distance transportation increased, the Chinese motorcycle was still cheaper than the products from Europe, Japan and South Korea, and soon gained a foothold in the local area.
This is also thanks to the assistance of a competent technical team sent by Huaxia Motorcycle to develop a freeze-resistant device specifically for the cold regions of Russia and carry out a realistic localized transformation.
Good quality and low price are the biggest selling point of China Panda brand motorcycles. Despite the fact that there are many Chinese light industry products that are not durable, this motorcycle has withstood the test.
From 500 units per month to 6,000 units per month, the Panda Motorcycle has gradually become famous in the Moscow region.
Soon a miniature car called QQ also appeared in the showroom, and the price was cheaper than that of Lada, which made many Russians who were not in a pocket and were anxious to use the car grit their teeth and drive it back home.
The vehicle is guaranteed for 100,000 kilometers for 3 years, and the promise from the manufacturer allows Russian consumers to venture into this new sedan brand.
In just half a year, 16 Panda brand franchise stores have opened near Moscow, Russia, and 6 of them belong to Andrei.
Originally, Andrei wanted to ask for the exclusive agent of Zhonghua Group's products in Russia, but this was vetoed by Han Hao. Although Andri's introduction of Panda motorcycles has brought Zhonghua Group into the Russian market and made the first contribution, this does not mean that he will be able to have the exclusive right to have unlimited possibilities in the future.
With the help of the Russian Embassy, Chunghwa Group registered a branch in Russia, which will be used as the main body to manage its business in Russia. This is a far-sighted strategic act, and Han Hao will not hand over the foreign market of the Zhonghua Group to others without being diverted by personal interests and will.
Andrey, as an important partner, was granted agency rights in a certain region, but he could only fix his identity as a dealer, and not as an exclusive agent to dominate the whole of Russia.
"Well, even though my request was denied, I hope it doesn't affect the future cooperation between the two of us. ”
After giving it a try, Andrei did not reach his goal and had to settle for the next best thing and try to maximize his share.
Now the largest dealer of the Chunghwa Group in Russia, his assets have multiplied several times, and banks are willing to lend to such an industrialist as him.
At the Tianjing Auto Show, Andrei also came to China to see what other automotive products could be introduced to Russia.
Seeing the joint venture between BMW and Zhonghua Group, Andre couldn't help but be glad that he had the right vision and found a potential stock in advance.
There are still many people in Russia who are seeking cooperation with the Chunghwa Group, but none of them have received as much support as he receives.
Coming to a booth, Andrei saw pickup trucks, which are very popular in Russia for people in the front and goods in the back.
He looked at the price, and the price of the Chinese-made pickup truck is about 12,000 US dollars, which is nearly half the price of the mainstream imported products in the Russian market, which is another market opportunity.
"Great Wall Pickup", Andrei recognizes this as the hottest pickup truck in China at present, with the successful experience of the Panda brand, he intends to introduce the Great Wall pickup truck into Russia.
Seeing blonde and white-skinned foreigners circling around the pickup truck, the Great Wall booth was a little unsure of which country tourists were from.
"Are you willing to sell pickup trucks to Russia?"
When Andrei spoke in Chinese, the Great Wall learned that this person was from distant Russia.
"Yes, how many do you want to order?"
Orders falling from the sky, of course, the Great Wall sales staff will not miss it.
"100 units! The first batch is conservative, and if the sales are good, I can place additional orders. ”
After mentally calculating, Andrei reported a more conservative number.
"No problem, now there is stock in the warehouse in the factory, and you can pick up the goods at any time as long as you pay for it. ”
The contract, which was originally an ironclad deal, was shelved due to a problem.
"I would like to ask for installment payment, and will you send after-sales personnel to Russia to provide services?"
Andre asked the question he was most concerned about, in terms of logistics, he already had experience in transporting pickup trucks back to China, but he couldn't afford to take out 10 million yuan at once in terms of costs, because a lot of funds were backlogged on the Zhonghua Group.
"I'm sorry, we and the Middle East customers are two clear payment before delivery, as for the after-sales we will not carry out for the time being, then after-sales service for you to provide. ”
Great Wall pickup trucks sell more than 10,000 units a year in China, and it is impossible to set up a branch in Russia for 100 pickup trucks.
The transaction is a one-shot deal, and the Great Wall cannot afford after-sales service in a foreign country.
Accustomed to the thoughtful service provided by Zhonghua Group in Russia, Andrey is just an investor and leader, and now if the introduction of Great Wall pickup trucks is not after-sales, such a business will not last long.
After returning from the Great Wall, Andre did not give up and ran to the ZTE pickup on the other side to ask.
This ZTE pickup truck is a new brand created after the joint venture between Tianye Automobile and Brilliance. Due to the quality problems of the field pickup, consumers did not buy it, so the pickup truck with the 491 engine provided by Brilliance was renamed the ZTE brand for external sales.
Due to the pressing of the Great Wall, the sales of ZTE pickup trucks have not improved much, and Brilliance is now fully invested in Zhengdao Sedan and the joint venture project with Rover, and the investment in the ZTE pickup joint venture with Tianye Automobile is limited.
The promised $30 million investment has only been put in place for 6 million, and ZTE Pickup seems to have been forgotten by Brilliance, relying on inertia to struggle to survive.
The same experience was repeated over and over again, ZTE, like the Great Wall, couldn't give Andre the promise he needed, it was just a one-shot deal.
This is really not the result that Andrei wanted, he originally wanted to get rid of his dependence on the Zhonghua Group and introduce another Chinese brand into Russia, but he didn't expect to talk about it in a circle, and finally understood that it could not be realized.
"Is pickup trucks popular in Russia?"
In desperation, Andre had no choice but to tell Han Hao this market intelligence to see if Zhonghua Group was interested in intervening in this field.
Pickup trucks are sold less than 30,000 units a year in China, so they are a very segmented market, and Han Hao has no interest in getting involved in this field for the time being.
"Pickup trucks are very versatile and very suitable for domestic and commercial use, especially in the vast Russian land, where tool carts can be used in the field. Toyota's pickup trucks sell very well, but the price is much higher, your Chinese pickup trucks are cheap, there will definitely be a market!"
Andre struggled to convince Han Hao to produce pickup trucks so that he wouldn't have to go around in circles to find other unreliable Chinese brands.
After a period of cooperation, he found that Zhonghua Group is still very credible, and the money that should be given will not be less. Especially now that the other party has accepted the installment payment, Andre's financial pressure is not so great, and he can operate in a positive rationalization.
Unlike China, which prohibits pickup trucks from entering the city, there are no restrictions on pickup trucks abroad, so pickup trucks are also very popular tool vehicles in Southeast Asia.
I didn't expect that pickup trucks are also needed in Russia now, and the production of pickup trucks is not unconsidered, but the domestic demand is limited, and Han Hao has not paid enough attention to it. But if you add foreign markets, there are really places to try to get involved in the pickup truck field.
Domestic pickup trucks are all imitations of Toyota model technology, which are similar in appearance, and the technical content is really not high. If Chunghwa Group wants to get involved, it can easily launch its own products.
No wonder others say that whoever gets the engine wins the world, and with its own Pangu engine, Zhonghua Group can easily install the power system into the new model.
"I had to talk about it within the company before I could make a decision, because it takes a lot of resources to launch a new model. If there were no market prospects, we would not have embarked on such a project. ”
Zhonghua Group is now like producing pickup trucks, and it can't find a suitable place, because now all production lines are in full production state. If you reinvest in a new production line for pickup trucks, it will not only take time but also consume more resources.
It is relatively suitable for the production line of Jing'an clouded leopard to produce light buses, and pickup trucks and light buses can be produced on the same line after transformation, but Huaxia scenery is now in short supply and will not rashly transfer production capacity to pickup trucks.
If you really want to get involved in the production of pickup trucks, mergers and acquisitions are a very good choice.