Compared with the Chinese brand, the Huaxia brand under the Zhonghua Group was born earlier and made more contributions, but it was relegated to the second place in the company's brand positioning, and the degree of attention was significantly inferior to the former.

However, the Huaxia brand has its own unique advantage, that is, the automobile product line is much richer than that of the Chinese brand.

For example, mini cars such as Huaxia QQ, as well as the world's first crossover such as Huaxia pickup, Huaxia bread, and even Huaxia Hongguang are all unique to the Huaxia brand.

Last year, the group broke the 7.32 million sales mark and ranked third in the world, and the Huaxia brand made a lot of contributions to it, surpassing the Chinese brand by one million vehicles.

Although Huaxia QQ is a predecessor-level product, in the context of the declining mini car market, it is very suitable as the first car for entry-level novices. The landing price is controlled within 40,000 yuan, and the mechanical performance is stable, which is in line with many young people who have small wallets but want to travel on four wheels.

Although the entry-level micro car market is not the same as the grand occasion of the past, (Suzuki) Alto, (Chang'an) Benben, (Chery) Rarity are no longer as brave as they used to be, but Huaxia QQ is becoming more and more tenacious. Thanks to the outbreak of China's automobile market and the arrival of many novices who have just obtained a driver's license, Huaxia QQ has been able to monopolize the micro-car market with extraordinary cost performance. The monthly sales volume has also exceeded 10,000 units in one fell swoop this year, showing the grand occasion of old trees blooming new flowers.

It was thought that the micro-car market would gradually shrink, but it has its own place by virtue of its unique positioning. After research and statistics, it was found that the micro-car market showed a funnel-shaped distribution, and it sold best in first-tier cities and fifth- and sixth-tier counties. First-tier cities are saturated with vehicles, and many families have begun to consider cheap micro-cars that are more suitable for parking in the city. In addition, there are many buyers in the fifth and sixth tier counties because of their limited economic strength, and consumers want to buy the cheapest and most reliable cars, and Huaxia QQ should be the first choice.

To this end, after analyzing the market, the Huaxia brand design team decided to learn from Mercedes-Benz smart and developed a two-door micro car, which is positioned one size smaller than QQ.

Even the trademark of the small model has been quietly registered, and the future two-door version of the micro car will be named Huaxia DD. As the name suggests, DD means younger brother, which is a generation younger than QQ.

Although QQ is relatively less dazzling than its brothers in the same company. But in the Indian market, the QQ is the undisputed king, beating the Suzuki Alto model, with annual sales exceeding 250,000 units, becoming the most popular dream car among locals.

As for the Huaxia pickup, it has completed the layout of the low and middle levels. As a marginal model, pickup trucks have been popular in the Chinese market, basically used as tool cars, with annual sales remaining at about 600,000 units. The best selling truck in China is an economic pickup truck that falls within 100,000 yuan, with rough skin and thick meat, and often does rough work.

The Huaxia brand has two major product lines in the field of pickup trucks, "Leopard" and "Tiger", of which Huaxia "Leopard" is a small pickup truck with a price of 6-100,000 yuan, while Huaxia "Tiger" is a medium-sized pickup truck with a price of 8-120,000 yuan. The "Leopard and Tiger" series is divided into more than 10 models such as single-row, double-row, manual and automatic, as well as diesel and gasoline versions.

Huaxia pickup trucks sold a total of 350,000 units last year, basically dominating the Chinese pickup market. In particular, the 100,000-yuan automatic transmission diesel version of the Huaxia "Tiger" is the hard currency in the mouths of consumers, and the second-hand car is abnormally valuable.

In the planning of the Huaxia brand, pickup trucks will be an emerging growth point, mainly to match the North American, African and Southeast Asian markets. To this end, in addition to the "Leopard and Tiger" small and ZTE pickups, the company began to plan a higher level of pickups, which will compete with Toyota Tantu and Ford F150 "Lion" full-size pickups. And it is not excluded that on top of the "Lion" class, enter the field of heavy-duty pickup trucks, and create "Elephant" class heavy pickup trucks.

However, the biggest obstacle on the road to the development of the "Lion" and "Elephant" large pickup trucks is the matching V6 engine. Zhonghua Group has developed all the way, starting from the L4 direct injection four-cylinder engine and then to the T4 four-cylinder turbocharged engine, gathering all resources to concentrate on breakthroughs and achieve great achievements. But today, I had to go back and pick up the V6 engine and start re-developing it for make-up lessons.

Fortunately, when acquiring Land Rover and Volvo, it obtained some of the intellectual property rights of V6 engines, and also obtained another part of the V6 technology license from Ford, so that Zhonghua Group can avoid many detours. Now the Pangu V6 engine is being developed in an orderly manner, and because there are many practical data to learn from on the four-cylinder engine, the development progress of the V6 has exceeded expectations.

If it goes well, the prototype of the V6 engine will be landed by the end of this year, becoming a new sharp blade in the hands of Zhonghua Group.

In the light passenger car market, due to the flood of Japanese-style models imitating Toyota Hiace, everyone once bargained with each other and made the market rotten. For this reason, even Zhonghua Group had to temporarily withdraw from such markets, and the main "China Scenery" was once sealed. Later, it was found that the Huaxia "Luli 730" that was ready to replace it could not cover the market demand, and the light van and the economic MPV had different needs. Coupled with the rise of online shopping, China's logistics industry has suddenly exploded, making light passenger vans the best choice for short-distance logistics and transportation in cities.

As a result, Huaxia Fengguang, the van that benchmarked against the Toyota Hiace, was restarted, and two versions of the model were developed for the Chinese market, which was quickly sought after by the market.

Its biggest selling point is the good quality of the engine, and with the unique CVT transmission, it suddenly competes with the same models of other brands and forms its own unique advantage.

Unlike the rounded Japanese light passenger cars such as the Toyota Hiace, the European light passenger cars such as Iveco and Transit appear square and convex, the vehicle space is more sufficient, and the carrying of people and goods is more popular with Chinese than the Japanese series.

The market sense of the Huaxia brand is very sensitive, and it soon launched its own European light passenger product - "Huaxia Shuguang", which is used to compete with Iveco and Transit, and immediately formed a three-point situation.

Like pickup trucks, the light passenger car market is also a niche one, with annual sales of more than 350,000 units in China. The Huaxia brand completed sales of 150,000 units last year, and although it has the largest brand share, it has failed to unify the light passenger car market. However, this shows that there is still potential to be tapped, especially the automatic transmission power combination allows Huaxia Qingru to have its own unique secrets, and later caught up and grabbed the market of many competitors.

Because in 2012, the domestic light passenger products sold on the market were all manual transmissions. Only Huaxia Light Bus, because it has mastered the core technology of automatic transmission, can provide CVT products at a cost-effective price. At the same price, the Huaxia brand can provide CVT automatic transmission models, and consumers know how to vote with their feet to choose a more comfortable model.

As for Huaxia Light and Huaxia Hongguang, these two Huaxia brand trump cards, known as "urban and rural junction street cars", are also known as "worker ants holding up China's economy", and have always assumed the position of the main sales force.

Named "the most important tool car on the planet" by Forbes magazine, the light of China exceeded 1 million units at home and abroad last year, ranking among the world's classic car halls of fame. Born in 1996, it has evolved to the fifth generation of products, constantly making up for its shortcomings and becoming a barrel-level tool car.

Not only can you see it on the streets of China, but also in Southeast Asia, India, the Middle East and even Africa.

A Huaxia Light often sets off the hope of a family to get rich, and can bring life changes to its owner.

If you want to say who can defeat the powerful Huaxia Light, there is only one recognized answer, and that is his own brother - Huaxia Hongguang.

This economical MPV, which was independently designed and developed in 2002 according to China's national conditions, has taken care of both ends of the IKEA, and has a loading and transportation capacity that is not inferior to that of the Light of China, and has become the first choice for many owners of the Light of China to upgrade and change their cars. Compared with the 30,000-level Huaxia Light, the positioning of the price is as high as 50,000 yuan, and the cost of almost one for two is the biggest obstacle for Huaxia Hongguang to replace the other party.

Huaxia Hongguang, which is now at the end of the third generation of his career, is about to usher in a big change. Even so, Huaxia Hongguang's global sales exceeded 650,000 units last year, becoming the leader in a single model.

To sum up, relying on models other than mainstream sedans, SUVs and MPVs, the Huaxia brand has contributed more than 2.5 million units to the Zhonghua Group, which can be described as an outstanding achievement.

In order to hit the throne of the world's No. 1 sales, the Huaxia brand must continue to exert its efforts, especially in the three traditional fields of sedans, SUVs and MPVs.

Not to mention the Huaxia SUV, it will soon form the 510, 530 and 550 sequences of the Tianzi generation.

Known as the new innovative MPV ranks, the popular Huaxia Luli 730 is in the limelight, with a landing price in the range of 80,000 yuan, making this seven-seat MPV that mainly carries passengers successfully hit its own territory. Last year, global sales exceeded 360,000, and the Chinese market occupied an absolute main force.

In the case of a good start of the 730, the positioning is lower than the 730, and it is ready to focus on the small 5-seat passenger MPV in the range of 60,000 yuan, and the model with the internal number 710 will be launched in the middle of the year. Different from Huaxia Hongguang's dual-use function of home and business, 710 focuses on the household passenger market, forming further subdivisions.

The flagship MPV of the Huaxia brand, the new model 750 with a price of more than 100,000 yuan, is also in the R&D series and can become a new product pillar in the future.

Compared with SUVs and MPVs that are good at it, the sedan product line of the Huaxia brand is only supported by the compact sedan "Huaxia Lingyi", which is benchmarked against the Zhonghua "Qin".

At the end of last month, the newly launched Huaxia brand small car, "Lingyun", was subject to the restriction of production capacity and did not play its due strength. In order to stagger the competition with the Chinese brand small sedan "Ming", the "Lingyun" is listed as a hatchback version, and the competitors are strong players such as Honda and Volkswagen Polo, and it will take time for consumers to accept it.

As for the middle-level sedan of the Huaxia brand, it has been lying quietly in the research institute. In order not to have an impact on the Chinese brand "Han", Han Hao did not nod and agreed to let it go public. However, the Huaxia brand will soon be equipped with the design language of "Enlightenment Nature", and it is expected that the Huaxia mid-level car will be expected to be launched at that time. The Huaxia brand has already registered the trademark "Lingxuan" for it, so that it is expected to become the last member of the Huaxia Lingzi sedan sequence.

Of the total sales of 7.32 million units of Zhonghua Group last year, Huaxia brand accounted for 3.6 million units, Zhonghua brand accounted for 2.5 million units, and the rest was sold by commercial vehicle groups, including buses and trucks, 1.2 million units. The brand sales accounted for more than half, helping Zhonghua Group to reach the third place in the global sales list, and the Huaxia brand can be said to have made indelible contributions.