Seeing the 200,000 spectators at the speedway, F1 League CEO Bernie was in a good mood, and he single-handedly led the introduction of Chinese and made a miracle contribution to the revival of F1 racing in China.

Next to him was the host country, Han Hao, a young super-rich man who was staring at the "red five-star" running on the track with a telescope, and the smile on his face showed that he was very satisfied with the team's performance today.

In order to distinguish itself from Ferrari's "Red Lightning", the Chinese F1 team is affectionately called the "Red Five-Star" by commentators, because the huge five-star logo on the side of its body is very conspicuous.

The newly signed F1 superstar Hamilton, who is worthy of an annual salary of 30 million US dollars, is firmly in fifth place in the car inherited from the Lotus team, and is expected to get the first race points for the Chinese team.

On the other hand, Ma Hua, the team's second driver, who has high hopes from Chinese fans, is in second to last place. I don't know if he was too nervous or if he didn't drive well, but it was a stark contrast to Hamilton's performance. But considering his $100,000 salary, this performance is also decent.

"Han, you've signed a talented driver. If you can take your racing performance to the next level, then you should be 'red five-star' in first place now!"

Bernie pointed to the roaring cars on the track and said to Han Hao.

"To be honest, he did exceed my expectations. The Chinese have a saying that 'a good horse with a good saddle', and then it is up to the China Group to create a good saddle for this thousand miles of horse. ”

The tension of watching F1 live is incomparable to sitting in front of the TV. Especially when there is his own team participating in the runway, Han Hao is in a strong mood.

Through the performance of the first race, Han Hao understood that other competitors were not as strong as Ferrari imagined, and his own team was not as bad as expected, indicating that the F1 League will usher in a situation of competition.

"Come on, China!"

To the enthusiastic cheers of the crowd, Hamilton completed the instant corner overtake on the final lap and broke into fourth position, achieving a good result that exceeded everyone's expectations.

Before the start of the race, he predicted a place outside the 10th. It's clear that the highest-paid driver in F1 is holding his breath to prove himself.

His fourth place brought himself five points for his individual drivers, and five race points for the Chinese F1 team. As for Ma Hua, he successfully ran the entire lap, but he was ranked third from the bottom and did not get any points.

"Lauren, the car accelerates a little bit less, otherwise I could have done better. I hope you'll make good on your promise to build me the best car in the league!"

After the race, Hamilton was pleased with his performance, but was frustrated that his car was not getting the most out of its power.

"Please be patient, everything is already going smoothly and the full resources of the team will be poured into you. I've been sorry for you this season, and I promise you'll get a Super Helper before the start of next season. ”

As team director, Bernie did his best to calm the emotions of the team leader.

With the funding from Chung Wah Group, research and development work is in full swing, and the new race car has already begun to be designed, specifically built for Hamilton's characteristics.

In the final 2012 F1 opener, Mercedes-Benz Rosberg won the Hujiang sub-race championship, which was also the first sub-race championship won by Mercedes-Benz Racing Team back in F1. Unlike BMW, which withdrew from Formula 1, Mercedes has been investing heavily since its return to Formula 1 in 2010 in an effort to prove itself in the world's top motorsport sport.

Although the strength of the traditional powerful Ferrari is still the same, with the entry of wealthy teams such as Mercedes-Benz and Zhonghua, the trend of F1 reshuffle is becoming more and more obvious. For example, Mercedes-Benz Racing has only participated in 2 seasons, and it has begun to develop in Season 3 and has become a strong contender for the annual championship.

That night, CCTV's "News Network" took an unprecedented 1 minute to report on the points won by the Chinese F1 team at Hujiang Station, and also emphasized the nickname of "Red Five-Star", which made the team's influence suddenly increase and began to spread to the general public. The "Red Five Star" has officially become the official name of the Chinese F1 team, which is in line with the team from China.

Taking advantage of the afterglow of F1, the day after the end of the race, Chunghwa Group announced the launch of a new model.

This is a medium and large SUV built on the basis of the SUV "Tang", which continues the existing design and appearance of the "Tang", and adopts a more luxurious combination in the interior, which can be said to be an evolved version of the "Tang". Therefore, the mid-to-large SUV was named "Yuan", indicating that the wide body corresponded to the vast territory of the Yuan Dynasty.

"Yuan" is different from another medium and large hard-core SUV of Zhonghua Group, "Tiefutu", the main focus is a road SUV, which is mainly used on urban paved roads. In order to set off its identity, it is equipped with a 2.0T+6AT power combination, and the performance is very strong, even if it is only a point weaker than Volvo's power.

The price ranges from 168,800 to 229,800, of which the main one is the elite type of 176,800, and strives to land in the range of 200,000.

After market research, the "Yuan" will be jointly listed in five-, six-, and seven-seat versions, which will maximize the market segment of family travel.

The spokesperson of the Chinese "Yuan" is Hamilton, the highest-paid driver in the F1 league and the winner of the annual championship.

Hamilton knew very well who his parents were, so he was very cooperative with the launch of the new car that day.

"It's a beautiful SUV and I was fascinated by it the first time I saw it. ”

Whether it is an official politeness or a sincere word, Hamilton has indeed made "Yuan" popular.

The endorsement advertisement shot by him was immediately broadcast in major media, and Zhonghua "Yuan" officially landed in the Chinese market.

The commercial begins with the "Red Five Stars" racing on the F1 track, and a close-up shot shows Hamilton driving the F1 car to the finish.

At this point, the voiceover sounds:

"I'm a driver on the field and I'm fighting for the championship. ”

As the F1 car crosses the finish line, the camera switches to a garden villa, where Hamilton is sitting in the driver's seat of the Chinese "Yuan", greeting his family to get in the car.

The voiceover also changes:

"Back at home, I would love to be a good husband and father, and be a good driver for the whole family!"

The final picture gives a 360-degree panoramic rotation of the vehicle image, and at the same time, it is matched with the ending words of: "China 'Yuan', made in China!".

The one-stop advertising is very much in line with the publicity needs of the Chinese market.

So far, the Chinese brand has completed its strategic layout in the field of SUVs and sedans, and has corresponding products from small to large.

In terms of SUVs, they are "Song", "Tang", and "Yuan", while in the sedan field, they are "Ming", "Qin", and "Han".

The only deficiency is that in terms of MPV, only the existence of the Chinese "Xia". It is a compact MPV priced at around 150,000.

The main reason is the slow development of China's MPV market, with consumers preferring SUVs and sedans. However, in order to complete the product line, a small MPV priced at about 100,000 yuan will be launched in the second half of this year, continuing to complement the positioning of Chinese brand MPVs.

Judging from the naming of "Xia", the MPV will be named in the "Xia Shang Zhou". If nothing else, there will be a luxury mid-size MPV at the 200,000 price point.

As a result, the three products of "Xia Shang Zhou" in the MPV field were listed, basically completing the main structure of the Chinese brand. In the future, in order to further explore the market segment, niche models will be derived from nine Dynasty models, such as station wagons, performance cars, and coupes.

Compared with SUV champions such as the Chinese "Tang", its domestic sales exceeded 30,000 units per month, and the expected sales of a higher level of "Yuan" were much lower, with an average monthly target of 5,000 units.

The "Iron Float", which is also a mid-to-large SUV, now sells more than 3,500 units per month, and it can be said that it has gained a firm foothold in the hardcore SUV market. Considering the price of nearly 200,000 yuan, which is close to 200,000 yuan, the "yuan" of the same size but mainly focuses on urban SUVs has directly competed with joint venture SUVs, and there are more considerations for price-sensitive Chinese consumers.

Unexpectedly, the three selling points of "large space", "new power" and "multi-seat optional", coupled with the hot concept of SUV, have made the sales of Zhonghua "Yuan" increasingly high.

Compared with Toyota Highlander, the main competitor in the market, the landing price of Zhonghua "Yuan" is nearly 10 to 150,000 yuan cheaper, which can be said to be in the 200,000 range to cut into the market gap without opponents.

In the first month of listing, orders exceeded 20,000 units, and it is not a problem to maintain monthly sales of more than 10,000 units according to the current trend.

This really exceeded Han Hao's expectations, and the performance of SUVs in the Chinese market has played a subversive role. The mid-level sedan "Han", which he had high hopes for, although it uses many high-tech technologies, its sales have hovered around 5,000 units.

If you want to nibble on the meat from the 200,000 intermediate-class car market controlled by the joint venture brand, it is really more difficult than mountaineering.

Unexpectedly, once the Chinese "Yuan" tested the waters, it far surpassed the big brother "Han" and was sought after by consumers.

Another important reason is that the joint venture brand does not pay enough attention to SUVs, and also focuses on the sedan field, in the final analysis, the market sensitivity is not as strong as that of Zhonghua Group.

Volkswagen only has a compact SUV Tiguan, Honda only has CRV, Toyota double push RAV4 and Highlander sit in the town, the specific performance of these top three joint venture brands, it can be said that the joint venture has no force in the SUV field, giving Zhonghua Group a lot of market space.

Following the Zhonghua "Yuan", the Huaxia brand will also launch its own medium and large SUV products, thus forming a pattern of dual brands covering the SUV market.

In order to distinguish it from the Chinese "Yuan", in addition to the different exterior design language, the new car, which is internally named Tianxuan 550, will be equipped with a new third-generation CVT+1.8T engine power combination, and the price is also 20,000 yuan lower than the "Yuan".

So far, the "Tian" character product of Huaxia brand SUV, from small to large, will form a sequence of Dimensity 510, Tianshu 530 and Tianxuan 550.

It is no exaggeration to say that SUVs occupy half of the Chunghwa Group.