Chapter 778: Intentions
Since Liao Xueping said those words to Chen Dahe in the morning, his mind has been thinking about how to operate, but the time is too short, so he can only think about it.
If we want to defeat the arrogance of those people, we can solve it through two sets of means, one positive and one strange, which is precisely the general trend, grasp as many public opinion camps as possible, and form a public opinion advantage over them.
This kind of public opinion advantage does not mean that it is completely biased to its own side, but does not support the other party, if it can be through emotional guidance, more reports on the connection between Xiangjiang and the mainland, or the mainland's character customs, development status, can be pulled into the ordinary Xiangjiang people and the mainland's distance, when the general trend is biased to this side, no matter how those people toss, they can't set off big waves.
And now it is not a few decades later, the backbone of Xiangjiang today is basically the group that came from the mainland in the early years, and there is a sense of identity in the innate sense, far from being as easy to be instigated as the new Xiangjiang people in later generations, but easier to be guided by cultural public opinion with the same roots.
As for Qi, it is naturally a direct suppression, what Liao Xueping said before is also a very good way, but to do this well, you must find a trustworthy person to handle it, and not only from the legal level, but also have follow-up means to toss them, so that everyone knows that people who have forgotten their ancestors will not end well, so that there is a deterrent.
After getting the famous newspaper, Chen Dahe still didn't immediately ask Mr. Shao on the left hand side about his decision, watching the show on stage, he was still thinking about the free newspaper in his mind.
In my previous life, as a migrant worker, I often took free subway newspapers from the subway station on weekdays, and I didn't know much about this thing, but I didn't know anything about it.
Just like what he said to Mr. Cha just now, although there are all kinds of free newspapers and periodicals in later generations, what really has an impact on the traditional paper media is the Internet frenzy after the new century, and even in the era of mobile Internet, there are still large and small traditional paper media sticking to it, and some of them are quite nourishing, so the power of the word free is really not as great as Mr. Cha imagined, and his caution is nothing more than the fear of a new thing that may cause the loss of his interests.
But just now Chen Dahe also promised Mr. Cha that he would not support Phoenix TV to open a free newspaper in Xiangjiang, so naturally he could not break his promise at will, but if Xiangjiang did not succeed, it did not mean that other places could not.
Now Ma Jiatong has returned to the deep formation, and initially completed the team formation of the publishing house, and various content consultations have also been obtained from abroad with the help of Chen Dahe, and the four major magazines are about to be published.
However, how should this free newspaper be positioned?
Chen Dahe's fingers tapped on the armrest, his eyes fluttered unconsciously, and suddenly he saw the security guard standing in the corner below the stage, and his fingers stopped suddenly.
Perhaps, this newspaper can be co-founded with the market information consulting company managed by Rao Shan?!
The content focuses on market dynamics and product function analysis, presumably in the deep array of the economy should be very popular, and the advertising cost is also very easy to talk about, here is not stingy with a little advertising money, that only the things that can not be sold need to be advertised inland, but the open frontier of the special zone, which manufacturer does not want the name of their company or product to be known by more people!
The palm of his hand patted the armrest of the sofa gently but firmly, and it was settled.
At this time, it was the end of the show on the stage, and the host came on stage to show the empty period, Mr. Shao suddenly leaned over and asked softly, "What are the two ideas that Chen Sheng said?"
The corners of Chen Dahe's mouth turned up slightly, and the fish took the bait.
If you ask Mr. Shao what he values most, then there is no doubt that it is the TV station, the Shaw Brothers Pictures, which devoted the first half of his life, is already in the twilight and is about to withdraw from the film history stage of Xiangjiang, and the second half of his life will be destined to be entangled with another career, that is, TVB.
After experiencing the large-scale poaching of Phoenix TV and the crushing of ratings, it is still able to gain a firm foothold and regain the prestige of TVB, which is not unrelated to Mr. Shao's persistence and efforts.
But persistence is not the same as willingness, hard work is not the same as useful, originally as the undoubted boss of the Xiangjiang TV industry, but was surpassed by the latecomers, he must be unwilling in his heart, and now when he hears that Chen Dahe has a suitable TV program idea, he will not be moved.
Moreover, what you have to pay is nothing more than a neutral attitude, and it doesn't cost a penny, so why not do it!
Chen Dahe leaned to the left, approached Mr. Shao, lowered his head and whispered, "Two programs, first, culture, and second, food." ”
"Culture, food?" Shao Lao frowned, "These two types of programs have been running for many years, and although the ratings have always been good, they can only be said to be good, not high, Chen Sheng doesn't have any special ideas?"
This is really not Shao Lao's deliberate boasting, as early as before the founding of the People's Republic of China, in order to escape the war, the relatively stable situation in Xiangjiang gathered a large number of mainland cultural people, and later increased a lot, many people have a certain influence in the Chinese cultural circle around the world. Most of the literati are idle, when there was no TV in the past, all kinds of newspapers were their stage, with TV, it is natural that some people will move to the new platform, since the beginning of the establishment of the wireless station, I don't know how many cultural programs have been done, no wonder Mr. Shao heard Chen Dahe say that he wants to do cultural programs, he will feel so strange, all the ideas he can think of have been thought of, and what flowers can he play?
"Of course, it's different from the current programs of the wireless station," Chen Dahe smiled and said, "The previous cultural programs either invited some celebrities in the cultural circle to come over for interviews, or they went directly to the class, mainly preaching, in addition to the intellectual youth who are interested in learning, how many housewives who occupy the largest viewing group can watch it?
A hint of ridicule flashed in Chen Dahe's eyes, "If the host is beautiful enough, maybe he can attract a lot of salty and wet guys." ”
Shao Lao didn't feel embarrassed, Shaw Brothers Pictures started by selling salty and wet films, what is this ridicule.
With his head slightly tilted to the right, Shao Lao muttered, "Since Chen Sheng knows so much, but he just brings up these two topics, what kind of trick must he have?"
"It's very simple," Chen Dahe tapped his fingers on the armrest, his eyes turned to the stage, "in general, there are two, first, go out, and second, entertain." ”
Go out and be entertained?
Shao Lao's eyes were slightly condensed, as if he felt that he had grasped something, but he couldn't remember it for a while, and he was suddenly uncomfortable to death.
He was uncomfortable, and several groups of photographers for this event were also uncomfortable, on such an occasion, well-known figures in the media industry like Shao Lao and Mr. Cha would definitely have a lot of shots, but I don't know why, the order was passed down from above, not to shoot that corner, every time they couldn't help but move the camera over, the voice of the director would come from the headset plugged in to the walkie-talkie, turn back!
It's just that of Phoenix Channel, the people of the wireless station are simply confused, the poor photographer is turning the camera, and he is playing the drum in his heart, and he doesn't even give the camera to his own boss, and he won't be fired when he goes back, right?