Chapter 779: Localization

It is naturally Chen Dahe's intention not to shoot here, he explained to Xu Xiaoming when he sat down, and later said hello to Shao Lao, this little thing Shao Lao naturally will not refute his face, so he naturally ordered.

Half of his body was on the armrest of the seat, Chen Dahe said leisurely, "At present, except for the live report of news programs, all other programs are produced in the studio, although this practice can produce the program in an assembly line at low cost and high output, but if you watch too much, it will inevitably give the audience a feeling of aesthetic fatigue.

Shao Lao nodded thoughtfully, as if he was weighing the gains and losses of this method.

"And there is another advantage to this," Chen Dahe continued, "Familiar places appear on the TV screen, which can give the audience there more sense of identity, even if the quality of the program is average, there will be many neighbors who seek after, as for the cost of shooting, in fact, as long as it is done properly, the cost is not much higher than shooting in the studio, and if it becomes famous, it will be even lower." ”

Shao Lao's eyes moved slightly, "What do you say?"

Chen Dahe couldn't help but laugh secretly in his heart, this old man is really famous for picking at this time, and he still puts cost first, no wonder he was easily surpassed by Phoenix TV.

"Actually, it can be calculated," Chen Dahe said with his fingers crossed, "going outside to shoot, the extra expenses are field expenses and fuel costs, but it saves the cost of setting up the studio, and going to some places to shoot, such as shopping malls or restaurants, you can also go to talk to their bosses, not only do you not have to go out of the venue fee, maybe you can also charge an extra advertising fee, although it is not as good as the official advertisement, but spend a little money, give their signboard a few shots, I think it is still very happy." ”

Shao Lao nodded slightly, looked at him and smiled, "I'm sorry, the old man is old, his ears are not very good, and this is not a good place to talk, if I can, I will invite Chen Sheng to tea tomorrow afternoon, I don't know if it is convenient?"

"Mr. Shao invited, how dare you not obey," Chen Dahe smiled slightly, "I will do a good job of planning the two programs in advance, and I will go to the meeting on time tomorrow." ”

As long as the program creativity is not too bad, the wireless station will win it.

After Oliver acquired Li's TV station before, he scavenged a lot of program ideas from Chen Dahe, and gave a batch to CCTV, and now there is not much left in Chen Dahe's mind.

Fortunately, this is Xiangjiang, TVB is not a satellite TV, the ratings can only cover the acre of Xiangjiang, those TV programs in later generations, in addition to satellite stations that are popular all over the country, there are also many down-to-earth local stations, this kind of can be recommended to wireless, and it can be regarded as an explanation.

Chen Dahe prepared two sets of programs for Mr. Shao, one is to go deep into the market and discover the stories of ordinary people in the market, or the origin and shining point of Xiangjiang market culture.

After all, whether it is an old man who has migrated over a long time ago, or a new immigrant who has only been naturalized in recent years, they all have a sense of identity with Xiangjiang, and it is easy to turn this sense of identity into pride when such a show appears, so that as long as there is no stupid trick, the ratings of this show will not be low.

And there is another contributing factor in this, that is, Mr. Zhong is about to fully promote the study of Xiangjiang market culture, one from the top down and the other from the bottom up, which will soon cause a wave of local cultural research in Xiangjiang.

Perhaps, it is unknown whether the wireless station can get a sum of money from the Xiangjiang City Government, and with Mr. Shao's character, this is very possible.

As for another food program, Chen Dahe borrowed from several taste-seeking programs of local TV stations in Guangzhou in later generations, which can not only go deep into the alley restaurants to taste the daily food of the common people, but also go down to the fields to find the most primitive flavors, which is a hundred times more interesting than today's traditional teaching to cook.

And even the host of this show, Chen Dahe has already helped think of it, that is Mr. Shao's old subordinate, the famous program producer, host, gourmet, and businessman in later generations, Mr. Cai Bing Cai.

This gentleman is humorous, loves to eat and play, it is simply a copy of the old naughty boy in the Legend of the Condor Heroes, and he has worked in Shaw Brothers Pictures for decades, he is no stranger to film and television, and he is also very familiar with Mr. Shao, so it is perfect to do this show.

If nothing else, these two shows should be able to help TVB win back a city in the local ratings and return to the situation of confrontation between the two armies.

It shows that Chen Dahe has caused a lot of trouble to Phoenix Station, but in fact, he wants to lead the wireless station in another direction.

This direction is localization, local flavor.

Phoenix TV has Oliver's attention, and has several heavyweight variety shows that can be used all over the world, and it is easy to develop into a transnational and even transstate international media, so the competition in Xiangjiang is not so important.

No matter how much Xiangjiang is local, there is not only one TV station, especially a private TV station, which will not be agreed to by any city government.

Therefore, whether it is from the perspective of self-respect of thieves or from the perspective of market stimulation, we need to find an opponent for Phoenix Station in Xiangjiang, and wireless is naturally the best choice, but Chen Dahe does not want to let wireless become bigger, and if he can continue to compete with Phoenix Station abroad in the future, then he needs to find a way to bind wireless.

If you think about it in this direction, it is the best choice to build wireless into a local TV station.

Wireless originated in Xiangjiang, so there should be nothing wrong with rooting the program in Xiangjiang market.

Mr. Shao didn't know Chen Dahe's careful thoughts, otherwise he would not be full of joy at this time, but intended to vomit three liters of blood.

But even if he didn't know Chen Dahe's thoughts, but seeing Chen Dahe's actions at this time, the mood that he had admired just now suddenly fell to the bottom, and he couldn't help but snort coldly, raised his thin head proudly, and no longer looked at him, but enjoyed the performance on the stage.

As for Chen Dahe, at this time, he had already crossed seven or eight people with his waist bent, slipped to the far left, discussed with a middle-aged man he didn't know about changing positions, and then greeted an old gentleman in his sixties with a smile, "Zou Sheng, long time no see!"

Looking at Chen Dahe with a hippie smile, the corners of Mr. Zou's mouth couldn't help but show a wry smile, one moment he was talking and laughing with Mr. Shao, and the next moment he actually came to chat with him, looking at the whole Xiangjiang, I am afraid that he will not be able to find the second one.