Chapter 438: Planning, Condition Replacement of Blogs (2-in-1)
Youyou is preparing to officially test "Zhu Xian" in March, and the promotional slogan is not only "the martial arts bible in the post-Jin Yong era", but also a "first domestic 3D online game with seamless maps".
And the last one that can switch maps without reading the progress bar is the "World of Warcraft" that Yoyo is operating.
At the same time, the old rival Ctrip will also officially test another highly anticipated masterpiece "Miracle World" in March.
Nowadays, the enthusiasm of players is very high, and there is a mass base of "Miracle MU". Now judging from the game expectation list, the ranking of Miracle World is higher than that of Zhu Xian, ranking first.
This also made Ctrip's Mr. Liang complacent and complacent about his original decision.
He still has a thought in his heart, Ctrip has been deflated when facing Yoyo in the travel market, but this time in the online game market, he strives to do Yoyo.
"Mr. Liang, now that several internal test servers have become popular across the board, Mr. Lu has continued to add a few servers. The secretary walked up to Lao Liang's side and whispered.
"If you don't have enough servers, go ahead and buy them. I'm sure the new servers will fill up soon. He said a little smugly.
The secretary also seemed to be in high spirits and said: "Now the game's internal beta invitation code has been fried to 100 yuan, and it is in short supply." ”
Mr. Liang pursed his lips, revealing a hint of dissatisfaction. Nowadays, many game guilds like to sell the closed beta invitation code to gamers privately and make a profit.
"Forget it, this is also a means of propaganda, as an accumulation of popularity. Sooner or later, this money will have to be earned back with interest. ”
Lao Liang shook his hand and said with some nonchalant.
When he was fantasizing about this game bringing him a steady stream of money in the future, Liu Yun, who was far away in Ningjiang, secretly gave an order.
His high school classmate Li Hui had been recruited by Liu Yun not long ago, and he was privately preparing to build a water army.
First of all, Li Hui wrote a few slightly exaggerated drafts on major game websites and forums.
For example, this is an epic masterpiece comparable to World of Warcraft, with more elaborate character designs.
For example, the playability of this game is five-star, with a variety of very exquisite designs and creativity, and a huge world view structure, which can make players stay in a magical world and forget to return.
Even the occasional slightly different voices or more pertinent suggestions for the game were quickly drowned out in a sea of praise
In short, the upcoming World of Wonders is the most anticipated supergame of 2007.
Under the praise from the outside world, Ctrip's game operations department was also a little fluttering, and they seemed to be able to see bundles of bonuses with hundred-dollar bills flying towards them.
......
At this moment, in the chairman's office, Li Hui sat in front of Liu Yun, reporting work.
"Mr. Liu, in fact, I played "Miracle World" with the closed beta number, and it feels a little weird. Li Hui thought for a while and said. He is adapting to the change in identity, as well as the appellation. The relationship between them is no longer classmates.
"Strange? Isn't the picture exquisite, but the playability is not strong. Liu Yun smiled indifferently.
"To be honest, I write these releases head-on, and sometimes I feel sick to myself. That's how I feel when I can't help it. Li Hui scratched his hair and said with a smile, "Actually, this game has a lot of problems, it feels like a half-finished product, and I think it is far from the height of the original "Miracle MU". ”
Liu Yun shrugged his shoulders a little nonchalantly and said, "How many of the game drafts on the market are really from players? My purpose is simple, to distract Ctrip. ”
Li Hui continued: "Mr. Liu, I have already contacted the heads of those game guilds, and after the official public beta of "Miracle World" next month, it will be stationed in this game on a large scale, and I have also prepared a group of water armies, they will log in multiple numbers to improve the online rate of this game, but it is actually meaningless for the game itself." ”
Liu Yun replied: "The Spring Festival is coming soon, and for OTA websites, it will be a war without gunpowder, so Ctrip will distract some of the attention, and it will be a once-in-a-lifetime opportunity for Yoyo Holidays to seize the market." ”
After a pause, he continued: "By the way, let me see your plan. ”
After Li Hui heard this, he hurriedly handed over the documents in his hand and said: "I have considered reducing the company's costs as much as possible, and I will use some cash and YO coins for those water armies." ”
YO coin is a game currency, all users can see the balance in the account of YOYO voice, theoretically 1 yuan corresponds to 1 YO coin, but on Taobao, you can buy a YO coin for 9 cents in the case of promotions.
YO coins cannot be withdrawn, nor can they be transferred for the time being, but they can be recharged to games, and can even book rooms and tickets online on Yoyo Holiday like RMB.
For netizens, although its value is not as good as RMB, it is almost the same as Tencent's Q coin. Whether it's gaming or traveling, this is a hot topic on the current network, and the value of YO coins has been invisibly enhanced.
For Yoyo, they have the exclusive right to issue YO coins, just like the bank's right to issue currency, which is unique. However, the cost of paying a YO coin to a player is different from that of a piece of RMB.
Therefore, when Li Hui was running the water army, he adopted the method of part YO coins and part of RMB.
"And the big and small game companies, I do the same way. The main person in charge of the big guild is in the form of most of the cash and a small part of YO coins, and the main management is a small part of the cash and most of the YO coins, and the small guild is all in the form of YO coins. ”
"By the way, I still have a pact with them. In the future, some new games will be released and some internal test codes will be appropriately put to them. For many game guilds, the beta code is also an important way to generate income. ”
Liu Yun took a rough look at the plan on the document, which was roughly the same as what Li Hui said, but there was one more item, for those who performed well, they could be allowed to join Youyou. This is not only easy to command, but also can increase the control of public opinion.
He squinted his eyes slightly, was silent for a few seconds, and said, "I agree to this plan, but the quota can be increased slightly." ”
Li Hui originally meant that the best performing water army within a year could officially enter the company and become a regular employee, while Liu Yun increased the number of places to three.
Liu Yun looked at Li Hui's somewhat surprised expression and added: "In the Internet era, public opinion is very important, as long as it does not involve sensitive politics. When we have public opinion, we can be invincible. ”
He only said half of what he said, in the popularization of smart phones, the arrival of the mobile Internet era, especially when Weibo is on fire, the importance of public opinion is more obvious.
Speaking of Weibo, Liu Yun remembered Sina. Now, their technicians are working on this new project.
For social networking sites, he never doubted the operational ability of the company. What kind of bundling hype, shrinking, looking for topics, only netizens can't think of it, and there is nothing that scum waves can't do.
Weibo in the previous life was the base camp of countless water armies, and only here can they give full play to their greatest value.
He asked Li Hui to build a water army, not only to pit Ctrip and establish his own propaganda army, but the most important thing is to lay out the future Weibo era, but at that time, as the second shareholder, Youyou has more rights to use Weibo, he needs to have a good talk with Sina.
After thinking for a while, Liu Yun continued: "You deal with the matter in front of you first, and after a while, I will take you to Sina Company and meet that Mr. Cao." ”
Li Hui didn't know about Weibo, there was a trace of doubt between his eyebrows, and just when he wanted to consult, Liu Yun's voice came to his ears.
"This is a collaborative project between Yoyo and Sina, which is kept secret for the time being, and you will know when you get there. ”
He nodded silently, rescuing his curiosity.
After Li Hui left, Liu Yun thought about it for a while, but still dialed the phone number of Sina Cao Guowei and talked about some things about Weibo.
At this time, Sina Blog has entered a golden age, and the daily netizen traffic is almost comparable to the four major portals, and other portals have also learned from them, among which NetEase Blog is the most famous, but in Liu Yun's view, it is indeed a toddler in Handan, relying on various exaggerated titles to attract the attention of netizens.
There is no doubt that Sina has always led the Internet in China when it comes to social networking, whether it is today's blog or tomorrow's Weibo.
"Mr. Liu, the value of Sina blog is constantly improving, when Weibo is launched, no matter what the effect is, it will cause drainage, and the value of Sina blog will stagnate, or even regress, this phenomenon must be unavoidable. On the other end of the phone, Mr. Cao expressed his concerns.
At the beginning, Weibo was just an idea proposed by Liu Yun, but when Sina's technical staff continued to develop deeply, Cao Guowei finally realized that there was little compatibility between Weibo and blogs, and it could even be said that this thing could blow the horn of the death of blogs.
At this moment, a hint of panic flashed in his heart. Just as he was hesitant to contact Liu Yun to postpone the Weibo project for a year, Liu Yun called.
"With the development of the Internet, this kind of convenient micro-blogging will become more and more popular, and the emergence of Twitter is the best example. Mr. Cao, do you want Sina Blog to die in your own hands or in the hands of other companies? He said earnestly.
Now, not two years later, Sina Blog is starting to go downhill, and they need to find the next hot product right away.
If Tencent's launch of WeChat in 2011 seized the opportunity of the mobile Internet era and gave the Penguin Empire a chance to continue its life, then the emergence of Weibo also allowed Sina to avoid a complete fall.
"Is it that serious?"
"That's the worst hypothesis, but it's not less likely. Twitter on the other side of the ocean is there, and if we don't step up, other companies will learn from it and take the lead. Liu Yun's tone became serious, "After all, this thing is not very technical, and it is not difficult for several companies in Huaxia to tinker with a Huaxia version of Twitter in a few months." ”
Cao Guowei continued: "Mr. Liu, I have also taken into account the possibilities you mentioned. I have also analyzed that if Weibo is successful, the return obtained from it can completely make up for the loss on the blog. ”
However, Sina Blog has taken a lot of effort from the entire company. Now I immediately replace it with another product, and I always feel very unwilling. ”
The so-called born in sorrow and died in peace. As long as people don't despair, they will always have a bit of a fluke mentality.
In the previous life, Tencent, QQ achieved this empire, but they still held the determination of a strong man to break his wrist, and launched a new social software to the market, the number of users began to decline, and gradually became an office tool.
"Mr. Cao, time is money. The blog boom won't last for a few years, we have plenty of money, and you have rich experience in the operation of social networking sites, excellent technical personnel, we must seize the market with lightning speed. ”
"Mr. Liu, I want to continue to engage in Weibo, but I want to find a buyer for Sina Blog. This is also a kind of reward for our research and development. ”
After hearing this, Liu Yun shook his head directly and said, "Mr. Cao, this will never work." Your blog now has a large number of registered users, especially those who are actively verified by celebrities who can unconditionally convert to Weibo users. If you sell your blog, there is a risk that these user resources will be lost. ”
If it weren't for the huge number of blog users like you, most of him would have gone to Weibo on his own, although it is unknown whether he will be able to beat Tencent Weibo, which is bundled with QQ. But Liu Yun is really blind to social networking sites, and only knows a general outline, which involves details, which is completely inferior to these professional portals.
He feared that the money burned would most likely be wasted.
"But this loss is not small. ”
As he spoke, a crazy thought suddenly flashed in Liu Yun's heart, and he said: "Mr. Cao, if you really want to sell Sina Blog, Yoyo will take over, but the future of the blog is not optimistic, Yoyo is not a big wrongdoer, and can only bear half of the shares." ”
"Yoyo wants to buy the blog?" Cao Guowei held the phone, also slightly stunned.
"It's just half of it, and it's actually spreading half of the future losses. Liu Yun added, "But I demand that Weibo also have the same shares and rights." ”
Youyou is rich, and it is useless to acquire half of the equity of Sina Blog in terms of funds, but it is also the same shares and rights on Weibo......
"What about the operator?" Cao Guowei asked again.
"It's still you!" Liu Yun paused and said, "The price of Sina Blog, we will buy it according to the current market price." ”
Today's blog is valued at almost $100 million, and half of the equity is $50 million, which is a profit for Sina, even if the blog is completely closed in the future.
But for Liu Yun, whether the $50 million is worth it or worth it is now has some ideas in his heart, but he is not very clear. However, he got the same shares and rights of Weibo through this hand.