After discussion, Liu Yun and Cao Guowei decided that Sina Blog would be separated from Sina and incorporated into the Weibo company jointly established by the two companies, and the name would be changed from Sina Blog to Blog.

This scene did not occur even in previous lives.

The full name of the new company is Weibo Information Technology Co., Ltd., and its products include a blog at its peak, in addition to Weibo, which is being studied.

The news that Yoyo had acquired half of the ownership of Sina Blog for $50 million and renamed it a blog quickly spread all over the Internet.

In fact, many companies are puzzled and can't see through the purpose of taking this step.

Although the blog is popular, its value is a bit inflated, and its profit method is very monotonous, relying only on some negligible advertising expenses.

As for the research and development of Weibo, this is a secret and has not yet been known to outsiders.

Liu Yun looked at the 50 million US dollars he had just spent, that is, almost 350 million yuan, and he was also distressed.

At that time, Zhang Lili, the financial director, ran to Liu Yun's office and cried that the investment amount was too huge, just for a broken blog.

This is undoubtedly the largest investment since the establishment of Yoyo.

But can the economic return that can be one-tenth of that of Warcraft?

"At that time, I drank some wine, and when I was chatting with Mr. Cao, I agreed to this condition with a fever in my brain. Liu Yun showed a helpless expression. He wasn't telling the truth.

"Mr. Liu, can you regret it?" Zhang Lili asked in a low voice.

"A contract written in black and white, what do you say?" Liu Yun raised his eyebrows and asked.

"Isn't it that you haven't stamped the official seal yet?" Zhang Lili held up the contract in her hand and said.

"But I signed it. ”

"It can be said that this handwriting is imitated by the other party, I don't believe that Sina Company dares to tear his face. ”

“......”

The management of Yoyo Company is starting to become a little arrogant, but this contract still has to be signed.

For Liu Yun, who can predict the future, the act of investing in a blog will not bring a very amazing return, but it will not be so bad that it will be lost, at least in the next two years, the attention and traffic of the blog will still be online, and even if Weibo is popular, it is impossible to completely destroy the blog after a few months of launch.

If someone evaluates Liu Yun's investment vision in the future, he can answer with a smile when he wins all battles, in fact, in the blog part, it is a not very successful investment behavior.

A few days later, Liu Yun rushed to Shanghai with Li Hui. This is the last thing to deal with before the Chinese New Year.

On the way, Liu Yun inquired about the situation on Ctrip's side again.

"The closed beta has been very popular, but after all, the number of people is limited, and the content of the game is limited, but Ctrip is full of confidence. ”

"It's best to keep the press release and continue to populate their servers with the water army. ”

"Mr. Liu, will I work in Shanghai in the future?" Li Hui thought about it and asked.

"Yes, a brand new company, jointly founded by Yoyo and Sina. Liu Yun nodded and replied truthfully.

The microblogging company is located in a high-tech park in Shanghai. In China, many Internet companies have their offices in Shanghai here.

Liu Yun took Li Hui and met Cao Guowei and Liu Xiaobin, the director of Sina's R&D department, here.

Li Hui looked very young, and when Lao Cao was pondering the relationship between the two, Liu Yun explained truthfully, a high school classmate.

That should be considered a henchman. Lao Cao was a little stunned.

"Mr. Liu, what are you going to let him do. He asked.

"I hope he can participate in the operation of Weibo, but will not interfere with the R&D and design of your company's personnel. Liu Yun replied.

"Can you be specific? I don't understand. ”

Liu Yun pulled a chair and sat down, and then said: "I am in this company, I am representing me, and I will convey my instructions. In the future, my personal advice on Weibo will be passed on to you through Li Hui. ”

"And Weibo, like other portals, needs a water army, and he is also responsible for this. ”

"Mr. Cao, we need to control public opinion. ”

He added meaningfully.

"Of course, I can imagine that Weibo's ability to guide public opinion is far stronger than that of blogs. As the trustee of Sina, Mr. Cao's sensitivity to this kind of community website is rarely matched by people in the whole of China, and he can see the essence of Weibo at a glance.

Liu Yun nodded and said: "With the popularization and development of the Internet, the value of Weibo will continue to be amplified. ”

The real value of Weibo is reflected in the era of mobile Internet, but he will not say these words too clearly, just point to the end.

"Whether it's for Yoyo or Sina, the image we appear on Weibo must be positive, but we don't have to care about some innocuous ridicule, freedom of speech. ”

"Mr. Liu is right, we must not pick up a stone and shoot ourselves in the foot when we engage in Weibo. ”

The two chatted for a while, and Liu Yun shifted the topic to the blog again.

"Mr. Cao, since blogs are the same as Weibo, they are divided into our joint venture company, can those registered users of blogs also be shared with Yoyo?"

"Oh, the user of the blog?" Cao Guowei's brows furrowed slightly, is this the purpose of his acquisition of half of the blog's equity?

"In fact, this is a mutually beneficial solution, because the users of the blog can directly activate the Yoyo Pass, and the users of the YoYo Pass can also log in to the blog without registration. Liu Yun smiled, but gave a bombshell.

Mr. Cao's eyes finally flashed with a hint of emotion, and he was very moved by this suggestion.

The number of users under Yoyo is not less than that of Sina, but because of the content involved in social aspects, the user's stickiness is slightly inferior to that of the other party. It's a collaboration that complements each other's strengths.

However, Liu Yun came to Shanghai to meet Cao Guowei this time, in addition to the Weibo matter, he also wanted to cooperate with Sina to establish big data.

He did not choose BAT, but Sina because of his own considerations.

In this cooperation, he needs to take the initiative, but he is unwilling to cooperate with the opponent's strength is too poor, Sina is obviously a good object.

"Mr. Cao, Weibo blog is just a transitional stage of Weibo. I hope that the two companies can share user data and achieve a true win-win cooperation. As Liu Yun spoke, he showed an unfathomable smile.

"Sharing user data?" He also repeated the sentence silently.

According to the original historical exhibition, with the surge in the number of users of Internet companies, the services that the Internet can provide users with are ubiquitous, and big data only gradually emerged after a few years.

Together with Weibo, Liu Yun decided to make big data available ahead of schedule.