Chapter Ninety-Five: Killing Chickens and Monkeys
In order to stabilize the overall situation, Han Hao decided to give Jaguar Land Rover's current CEO Davis some more time to investigate, and now the integration is in a transition period, and the stability of personnel will convey a positive impression to the outside world.
Based on this, he put aside his preconceptions very professionally and had a private conversation with Davis, seeking common ground while reserving differences and conspiring together under the common goal of making Jaguar Land Rover better.
However, the conversation was not pleasant, and Davis once again expressed his opposition to Han Hao's proposal to ask for Jaguar Land Rover and China car sharing technology. In Davis's concept, Jaguar Land Rover is an independent individual, even if it takes Chinese money, it should develop independently. What's more, Zhonghua Group is only a latecomer, and compared with an old powerhouse like Ford Motor, the foundation and technology are too weak to support the current development of Jaguar Land Rover. He prefers to continue to work with Ford on a new generation of powertrains, rather than adopting what the Chinese have just made.
The differences are very clear, Davis wants to continue to rely on Ford, while Han Hao wants Jaguar Land Rover to advance and retreat with Zhonghua Group.
Seeing that Han Hao invited Davis for a private meeting, other executives knew that this was an important conversation related to the future of Jaguar Land Rover.
It stands to reason that Han Hao is the boss of the company, and Davis, who is a part-time worker, should go along with the boss's instructions. But Davis believes that Jaguar Land Rover is in the UK, and Han Hao can't do without himself to help with the transition, especially in the current delicate period, especially when the Chinese promised not to lay off employees, and he is the highest-ranking employee and has the support of many senior executives, and he naturally enjoys immunity.
In his opinion, Jaguar Land Rover needs money, Chinese only need to act as a financial investor, running a luxury car brand is not a simple matter, the company's operation is handled by professional executives.
Han Hao spent a lot of money to buy Jaguar Land Rover, of course, hoping to link up with Zhonghua Group to enhance the competitiveness of its own brand, and sharing technology is not a bad thing.
Coming out of the conference room, Han Hao had a straight face, and he immediately decided to fire Davis and find a new CEO who could agree with him.
After a lot of experience, Han Hao knew that even if some people argued bloody, they couldn't persuade the other party to reach a consensus, so it was better to let each other live and forget about each other.
It was obvious that the company's boss, Han Hao, looked unhappy, and the other executives tactfully expressed their concern to the current CEO Davis, but he smiled and let everyone relax and continue to work with him.
"Bosses always need workers, and we are the most professional and suitable people for Jaguar Land Rover. ”
It was precisely by passing the anger with other executives in advance that Davis could straighten his back and sing against Han Hao. His opposition actually started a big drama of overheading the boss of the company.
Over the weekend, Davis was looking at his own private dentist to see his teeth, and suddenly received a notice of dismissal, and from next Monday he will no longer be the CEO of Jaguar Land Rover.
"This is not fair! Jaguar Land Rover will be destroyed in the hands of the Chinese sooner or later!"
In anger, Davis knocked the dentist's toolbox to the ground, and the pain in his teeth was far less than the anger in his heart.
The news of Han Hao's whirlwind dismissal of current CEO Davis instantly spread throughout the automotive industry, and people can't help but be full of worries about the future of Jaguar Land Rover.
"This is a normal personnel adjustment of the company, and it will not affect Jaguar Land Rover's revival plan, as for other news, I have no comment. ”
The company's spokesperson responded very officially, and the former CEO was publicly killed by the new boss, and they all felt the horror of the Chinese. Under the wave of layoffs brought about by the subprime mortgage crisis, ordinary employees are more concerned with saving their jobs than getting involved in corporate politics.
Han Hao announced that the company's CFO Henry is temporarily serving as CEO, and he will ask headhunters to find new suitable candidates for the company as soon as possible. There is no doubt that the new candidate must identify with his or her own concept of collaborative and shared development and support a win-win strategy towards the future.
Cross-border mergers and acquisitions finally won Jaguar Land Rover, and the three fires were tripped before they began to burn, casting a shadow on the global expansion case that Chinese companies could handle.
Davis tried to find Han Hao theory but couldn't find anyone, because the owner of the company had taken a private jet to Australia and no longer answered his calls.
To get a good compensation, Davis had to keep his mouth shut and follow the professional agreement. However, he still complained openly to the media, saying that he was unjustified and that Jaguar Land Rover would fall into the hands of the Chinese.
It wasn't until he received the lawyer's letter that Davis obediently shut up, but he still expressed dissatisfaction with Han Hao's personal management methods, believing that he was a meritorious person and suffered unequal treatment.
Maybe one day, Jaguar Land Rover will really fall behind, and his words will be re-fried by the media.
The Chinese market can save Jaguar Land Rover, Han Hao is very sure of this.
Benefiting from economic globalization, China has emerged a group of people who have become wealthy first, and they will be the main consumers of luxury cars. This is evident from the rising sales of joint venture BMW cars.
Previously, Han Hao had negotiated with BMW on behalf of Zhonghua Group, hoping that the other party could introduce more models, especially domestic SUV models, into China. X3 is a product that Han Hao is very optimistic about, but it was rejected by the Germans, who obviously underestimated the spending power of the Chinese. On the other hand, Audi is likely to introduce the new Q5 SUV to the Chinese market.
At that time, BMW will be able to catch up with the development momentum of Audi, and due to a strategic miscalculation, it will be left behind.
The Chung Hwa BMW joint venture has brought stable income to Chung Hwa Group, but it does not account for a large proportion, so the Germans are not enthusiastic, and Han Hao is too lazy to continue lobbying. He set his sights on his own luxury brand, Land Rover LRX is a product suitable for Chinese consumption power, and entry-level luxury SUVs will be an emerging consumer hotspot.
Taking Davis, the former CEO of Jaguar Land Rover, to pay tribute to the flag, the influence was quickly transmitted to Australia, thousands of miles away, and the executives of DSI were obviously much more enthusiastic about Han Hao's arrival, and fully supported the plan he proposed.
DSI will work with Chunghwa Group to jointly develop and improve the 6AT product technology, change its high-torque rear-wheel drive design drawings to the mainstream design of front-wheel drive and match various types of torque products. If it goes well, the new 6AT product will be launched smoothly in 18 months, realizing that Zhonghua Group has caught up with the international mainstream technology.
In addition, the production line of the existing plant will resume the production of 4AT transmissions, which will be used in the new model first for the Huaxia Automobile brand. Compared with the CVT transmission of Zhonghua Group's freedom, DSI's 4AT tuning is not good enough, and the fuel consumption is obvious, so it can only be delegated to the low-end Huaxia automobile brand.
After the merger, DSI's primary mission is to integrate with Chung Hwa Group and find a place for itself to survive within the new company. 6AT is a product that Han Hao has high hopes for, as long as 6AT is done well, it can be squeezed into the ranks of mainstream car companies, and it is not a problem to develop 8AT and even 10AT in the future.
The battle between CVT and AT is clearly at a disadvantage under the premise of 8 to 10-speed transmissions.
Han Hao's acquisition of DSI is to make up for the shortcomings in the future competition and not to be pulled down by missing classes.
As the head of the AT project team of Zhonghua Group, Xu Hongbing can be said to have devoted his life to the research and development of AT transmissions. After the failure of the AT project with national debt funds, he came to Zhonghua Group and received strong support from Han Hao to overcome the 3AT technology and achieve a historic breakthrough in China's AT transmission.
However, the 4AT technology is like a roadblock in front of Xu Hongbing and his subordinates, making them struggle for many years to get the essentials.
All this finally ushered in the light after DSI announced the sale.
When the core materials of 4AT mature products, 6AT R&D technical achievements, and 8AT and 10AT theoretical sketches appeared in front of Xu Hongbing's eyes, he couldn't believe his eyes.
"Why can't I think of such a simple thing?"
Together with his assistant, he looked through DSI's technical data hungrily, and the 4AT problems that plagued the AT project team of Zhonghua Group were solved, and Xu Hongbing's "unexpected" simply became a mantra.
The original mountain can be broken like window paper, but wanting to build a new window is still a problem for Xu Hongbing.
After reading the sketch design of 8AT and 10AT, he realized that the gap between himself and the international mainstream designers was all-round and had to take a long time to make up, but he was nearly sixty years old and had no confidence to fight.
6AT is very valued by Han Hao, and it is a powerful weapon for the future of Zhonghua Group, and more powerful people must take the lead in implementing it.
Xu Hongbing took the initiative to ask Han Hao for his resignation, knowing that he was not qualified for the role of the head of the AT project team of Zhonghua Group.
"Being able to work in Chung Hwa Group for all these years and do what I love is the happiest moment of my life.
Now is the time to step down and make way for the virtuous, and I can't let my shortcomings delay the development of the entire company. ”
Han Hao had already noticed the trend of technical stagnation of the AT project team, and now Xu Hongbing took the initiative to retire and let him push the boat to carry out a new reorganization, raising the AT project to the core level of the group. In the past, there was a CVT project as a guarantee, and AT was a substitute, and the success of research and development was not too important. However, with DSI, it is very different, AT technology is no longer a problem, but the difficult thing is the competition of future technologies such as 8AT and 10AT.
The earlier the technology layout, the more the competition will be able to grasp the initiative in the future.
Xu Hongbing did not retire directly, but continued to serve as a consultant, and he will assist the new person in charge to effectively integrate resources and continue to attack AT technology.
Wiggins, the former deputy chief designer of DSI, who has moved to Ford Motor, received an invitation from Zhonghua Group, hoping that he could return to DSI to continue to work on unfinished work, presiding over the improvement of 6AT and the development of 8AT and 10AT.
Wiggins is a veteran of DSI, having worked here for 16 years and has grown to become one of the industry's leading authorities. At the beginning, DSI continued to decline, and after receiving an olive branch from Ford, Wiggins moved his family to the United States to join the other party's technical team and continue to engage in AT research and development.
Today, the Chinese offers a job offer, full of challenges, and he does not know whether he should say yes or not.
"A great platform can achieve great heroes, and after receiving the Chinese injection, DSI has been reborn, no longer the lazy koala in your mouth before, but a kangaroo full of aggression."
You're DSI's savior, and your old colleagues are waiting for you to go back! To be honest, I still prefer the white clouds and breezes of Australia to the blue skies of the United States. ”
Chinese elements have become ubiquitous, whether it is Australia or the United States, China's influence can be felt invisibly. When Wiggins' wife learned of her husband's troubles, she strongly recommended him to accept the invitation of the Chinese.
So far, the AT project team has ushered in a new person in charge, Wiggins, whose arrival indicates that the pace of internationalization of Zhonghua Group has been further accelerated.
Compared with Han Hao's spring breeze, many domestic companies are having a hard time, and now there is a person stranded in Jiangzhou, waiting to see the richest man.
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