After appeasing Jaguar Land Rover's dealers in China, Han Hao boarded a private jet again and rushed to the UK to attend the Chinese Culture Week event held at Jaguar Land Rover's headquarters.

In cross-border mergers and acquisitions, cultural integration is a major key.

Although Han Hao promised Jaguar Land Rover to operate independently, he could not let it go, but should take it into his own hands through the long line like flying a kite.

With the help of the Chinese Embassy in the UK, Chung Hwa Group organized a Chinese cultural exchange and exhibition event held at Jaguar Land Rover's headquarters, hoping to convey a friendly gesture. The achievements of ancient China and modern China are intertwined, showing the style of the great Eastern countries to the unfamiliar British employees.

Coming to the gate of Jaguar Land Rover headquarters, Han Hao saw the five-star red flag flying high, flying in the air alongside the British flag, which made him very happy.

The promise of no layoffs after the merger has been honored, and the first $500 million in R&D working capital has been received, and the Chinese have won the respect of all Jaguar Land Rover employees with practical actions. The flying of the national flag was not deliberately instructed by the Chinese side, but was the result of the initiative of the British staff.

Presumably, the British employees also know that if Jaguar Land Rover, which has changed its doors twice, loses again in the current international situation, the declining Rover Motors is a negative example for them.

Even if the Chinese are strangers, the dollars received are as warm as relatives, and the premise of Sino-British friendship is unimpeded.

"Communicate and trust each other, seek common ground while reserving differences, and create a better future. ”

Han Hao used three short sentences to set the tone for the cooperation between China and the UK in Jaguar Land Rover.

Although he had already experienced a hundred battles, being surrounded by a large group of blonde and blue-eyed tall foreigners in the center, and the star-studded treatment made Han Hao feel very good. This also made him feel that the two major brands of Jaguar and Land Rover really belonged to him.

After attending the opening ceremony of the exchange week, Han Hao and many executives visited the LRX compact SUV project, which was originally shelved but later brought in R&D funds and reactivated.

Based on Land Rover's most popular Range Rover model, the LRX project is positioned as a Land Rover entry-level SUV and will be the first new model to be launched by Chunghwa Group.

Compared to the previous Land Rover models, the LRX will be more sporty and stylish, competing for the entry-level luxury SUV consumer. Compared with the Land Rover SUV, which starts at 600,000 yuan, Han Hao hopes that the LRX can remain in the 400,000 price range after being produced in China. Its competitor at the moment should be the Audi Q5, which has just announced a production model, and according to the fact that China has become Audi's largest single market, the localization of Q5 is imperative.

The LRX will definitely be mass-produced in China and will also be the world premiere, and Han Hao hopes that it can shoulder the responsibility of Land Rover's revival.

From the vane of China's auto market, it can be known that SUVs will be a hot spot in the next 10 years, and whoever can take the lead may rush to the forefront of sales.

In front of the LRX concept model, Han Hao found that the front of the LRX completely absorbed elements from the successful new Range Rover model, and the roof used a semi-fastback shape, giving it a sporty look. Although it is only a semi-finished product, the styling style of the whole vehicle has already appeared.

"Hey, are you going to use through-glass glass?"

At a glance, Han Hao found that the roof of the car seemed to be suspended in the air, and the whole car was composed of fully penetrated glass, and the A, B, C, and D pillars of traditional cars did not exist.

Knowing that this was a concept car, Han Hao was surprised by this, but he didn't expect too much.

"Boss, they're not connected, they're combined visually. In fact, all the pillars are there, but they are dyed black, giving the roof a floating effect.

We wanted to change the stereotype that Land Rover is a car for middle-aged and older people, and introduce a cooler styling design that will make everyone say 'wow' when they see it: Land Rover has become younger. ”

When the young designer saw Han Hao, he knew that he was the new company owner. The design that can surprise the boss should not be far behind.

"To be honest, even I was deceived, and everyone else should have been tricked. It's great, it's exactly what I was looking for.

Land Rover can't just eat the old book, X is off to a good start, maybe in the future we will launch our own sedan products. ”

Han Hao has no limits on the future of Land Rover, and as far as he knows, Land Rover's existing models are too scarce, which greatly hinders the further development of the brand.

When I heard the new boss personally say that Land Rover may launch sedan products in the future, many executives present looked different, and it seems that Land Rover may really change the sky after changing the boss.

Land Rover, which has adhered to the off-road vehicle field for 60 years, has long been proud to only build SUVs internally, and people have become accustomed to not having Land Rover sedans. But now Han Hao means that Land Rover should follow the trend of the times and make further changes.

"Even Porsche, which has always only made sports cars, was able to enter the SUV space by introducing new models such as the Cayenne. Why can't we cross over from SUVs to sedans?

Of course, without completing the SUV lineup and beating many competitors in the luxury SUV field, we will continue to stay focused!"

Maybe it was because they noticed the change in the expressions of the executives, and it seemed that the casual mention of the car made them feel a great shock in their hearts, and Han Hao couldn't help but add a few words.

It seems that this is a problem of cultural integration and conflict, Han Hao thinks that it is not a big deal for Land Rover to build a car, but it has made waves among the existing senior management of Land Rover, and it is unacceptable to agree with such a proposition.

"We already have a Jaguar sedan, but Land Rover's main thing is to focus on SUVs, and it's not appropriate to talk about sedans. ”

Jaguar Land Rover CEO Davis stood up, judging from the hard tone, he should not agree with Han Hao's proposition of entering the sedan.

He had a private agreement with Tata Motors that if Ford sold Volvo, Jaguar would sell it to them. Therefore, in Han Hao's future territory, Jaguar has actually been temporarily deprived of its strategic position, so that he said that Land Rover plans to launch sedans in the future.

CEO Davis's blatant opposition cast a shadow on Han Hao's good mood today.

Before the LRX is mass-produced, the old guys will have to rely on the old guys to dominate the world this year and next, so the Range Rover and the "Discovery 3" will continue to take on the main position, and the development of the facelift is underway, and Han Hao has also watched their development progress.

In order to promote the Land Rover brand, Han Hao's car in China has been replaced by a Range Rover model, and the luxurious and huge new car makes him unable to get used to it for a while. You must know that it has always been in the economy model of the China Group, and it has changed to such a luxurious Range Rover, which can be described as a shotgun for a cannon.

Before leaving China, Han Hao began to carry out film and television implantation for the Land Rover brand on the advice of publicity consultant Cheng Kai, so as to expand Land Rover's influence in China. A TV series called "Snail House" is fortunate to be the first implanted work, which is said to be invested by Cheng Kai's good friends in the film and television industry, and he felt that it would definitely be popular after reading the script. I don't know if it's hot or not, but Cheng Kai has won Han Hao's trust after years of cooperation, and he has the right to invest in the crew.

The "Transformers" movie released last year was a great success, and even Han Hao took his wife Chen Lingxi to the cinema quietly to watch it once, as a tribute to his childhood idol.

"It was only after watching the Autobots that I embarked on the road of no return to building cars. ”

It's not interesting for two people to watch a movie in a private room, Han Hao and Chen Lingxi should change their minds after experiencing it once, and it is better to have a better atmosphere in the cinema with the public.

Seeing the figure of the SUV Zhonghua "Tang" in the movie, although it was the villain's role, Han Hao was still very excited and quietly said to his wife.

Not only Han Hao, Transformers is the memory of many male compatriots growing up in the 70s and 80s, so the movie has attracted wide attention in China.

The Chinese "Tang" has been released in the movie, and the sales have been rising, and the best monthly sales of the year have been achieved, which can be said to be a great help to the brand promotion.

After the visit, Han Hao directly convened an interim board meeting, and the topics mainly focused on the construction of a joint venture factory by Jaguar Land Rover in China.

The two proposals to build a joint venture factory and increase the procurement of parts in China were not unexpected and were quickly passed. On the contrary, the cooperation between Land Rover and China Motor has made waves, and CEO Davis has expressed his opposition to sharing Land Rover's four-wheel drive off-road technology with China Motor.

"I think we should revisit the issue of technology transfer, Land Rover needs to maintain a high-end image, and if it shares technology with an economical car like the Chinese brand, it will drag down its luxury brand image.

Previously, it was agreed to use four-wheel drive off-road technology to replace China's power system intellectual property rights, but after consideration, I felt that it was not appropriate. First, Land Rover has always used a large-displacement direct injection engine of more than 3.6L, and if it is replaced with a 2.0T turbo technology, the stability is not sure. The second is that Land Rover and Chinese brands use the same engine, which will lower their own brand image, and consumers may not buy it in the future.

I'm not against the partnership, but I think it's imperative that we follow the conventions and work with Ford for a long time to continue to purchase their powertrains and keep the Land Rover pedigree pure. ”

Han Hao has a veto power on the board, but he doesn't plan to use it often, so he listens patiently to the views of the directors on the board.

Davis's speech was unanimously supported by the vast majority of directors, who did not want to drag down Land Rover's high-end image because of shared technology, or hoped to truly control the board of directors.

"I agree that Land Rover's high-end image should be maintained, but sharing technology doesn't lead to this outcome. As we all know, Jaguar Land Rover's autonomous engine is in a blank stage, and the cooperation with China Motor will speed up this process.

There is nothing wrong with four-wheel drive for turbocharging technology and following the market price principle. I said I want to keep Jaguar Land Rover operating independently, but that doesn't mean you have to be outside the Chung Hwa Group.

I know exactly what I'm doing and I don't have a lot of time to waste. If someone stubbornly does not accept change, then you can walk away and look for a more suitable platform for development. ”

Han Hao, who has always appeared in the UK as a good man, finally showed his claws. The sharing of technology has been negotiated in advance, but now it wants to change, which is a kind of damage to the core interests of both Chinese and British factories.

With the board of directors facing a sudden siege, if he backs down, life will be even more difficult in the future.

Therefore, this time Han Hao showed his extremely tough side.

CEO Davis is full of conservative factors, which makes Han Hao start to have a replacement plan in his heart.