Hearing the host say that the new car launch will be delayed by 45 minutes, the dealers below are a little confused, everyone is used to seeing the wind and rain, take this opportunity to chat with colleagues next door, exchange sales experience with each other. Pen ~ fun ~ pavilion www.biquge.info

On the territory of Huaxia Factory, everyone relies on Huaxia Factory to eat, since let you wait for 45 minutes, then wait, anyway, there will not be half a hair.

In less than 45 minutes, just half an hour later, I saw a surge of people at the entrance of the venue, and I saw a group of people walking in around a middle-aged man like a moon, and beside him was Han Hao, the boss of Huaxia.

"Is this the mayor of Tiger Mountain?"

Looking at this formation, we know that the person who came is either rich or expensive, and it is very likely that his style is a certain high-ranking official, is it the local mayor who is here? A dealer from other places turned his head to ask a question to his local counterparts in Zhehai.

"Maybe, I don't know. No wonder the release was postponed, it turned out to wait for the leader to arrive. ”

The mayor of his own place didn't know, let alone Hushan or Haizhou, and the Zhehai dealer who was asked could only answer vaguely.

"If my store can open and the mayor can stand up, I will have no regrets in this life. ”

Not to mention the mayor, even the director of an industrial and commercial office doesn't look at himself, and the scene in front of him makes this dealer from other places feel moved.

In the midst of the discussion, this middle-aged man with extraordinary bearing walked to the front of the stage with Han Hao, and the other entourages also looked for places to stay, and it seemed that the press conference would be held soon.

"Distinguished leaders and guests, today is a good day for the second generation of our Huaxia Light to be listed, at this special moment, the governor of Zhehai Province Zhou specially drove to witness the glory of the second generation of Huaxia Light with us!

The hostess with a sweet smile re-entered the stage and introduced the identity of the visitor to the audience.

"Governor?"

I guessed just now that it was just the mayor, and I thought it was just the mayor of Hushan, a county-level city, and at most it was the mayor of Haizhou, a prefecture-level city, but I didn't expect the governor to come forward in person. This made the out-of-town dealer who had just discussed the identity of the person couldn't believe it, and he asked weakly.

"This is the Deputy Governor, right?"

The vice governor is already the biggest official he can imagine appearing on the stage, and the vice governor in charge usually comes forward to entertain on such occasions.

"Positive!

The third dealer, who was really unsightly, gave the correct answer.

"Oh my God!"

Is it really as rumored that the backer behind Mr. Han is very hard? In this way, wouldn't it be possible to get the car dealership in the future, and this investment is too cost-effective.

Today I am very happy to witness with you the grand occasion of the new mini-van produced by Huaxia Factory, which is one of the eight key support enterprise groups in the province. On behalf of the Zhejiang Provincial Government, I wish the new generation of Huaxia Light Market a great sale and a bright future!

Governor Zhou Nansheng ended his appearance with a very brief congratulatory message.

In this kind of corporate press conference, the audience is not interested in listening to their own tirade, but straightforward words can win applause from the audience.

"Bang Bang-"

Sure enough, I didn't expect the governor of Zhehai Province to be so approachable, and everyone thanked him for his congratulations with warm applause.

At the just-concluded provincial government office meeting, Huaxia factory officially became one of the eight large enterprises supported by Zhehai Province, and the province intends to use five years to build these eight enterprises into the top 100 enterprises in the country, and the long-term goal is to enter the world's top 500.

I heard that the Huaxia factory was preparing to hold the second generation of the Huaxia Light listing conference, and on a whim, in order to express his support for the Huaxia factory, Governor Zhou Nansheng personally rushed to Hushan to attend by car.

Originally, he planned to go public in a low-key manner, and Han Hao didn't plan to do too much color, but he didn't expect that the governor actually gave him a big surprise.

When he received a call from the city, Han Hao knew that the governor Zhou Nansheng had arrived almost halfway to the ceremony, asking the Huaxia factory to suspend the ceremony and wait for the provincial leaders to arrive. Before the leader arrived, Han Hao didn't dare to announce that the governor would definitely appear, so he was vague and only announced a delayed release.

I heard that the province has listed Huaxia Factory as one of the eight key support enterprises, which is a special gift, and Huaxia Factory will have preferential treatment in terms of taxation, finance and government services in the future. Compared with the indifference in the province before, now it is really the difference between heaven and earth, which is equivalent to the treatment of the province's own son. It is said that when the candidate was listed, the Qianjiang plant was also among them, and it was a competitor to the Huaxia factory. However, from the perspective of market performance and the scale of corporate assets, Qianjiang Factory is not the opponent of Huaxia Factory, especially Huaxia Factory is ready to make efforts in the automotive field, which makes Zhou Nansheng very important.

"Don't look at the background, just look at the performance, we select cadres like this, and the selection of enterprises is also the same rules. ”

In addition to the nature of ownership, the Qianjiang factory even has the last fig leaf, and it is completely defeated at the foot of the Huaxia factory in any aspect, so the Huaxia factory deserves to be included in the list of eight key enterprises.

Among the eight enterprises, there are one each in the tobacco, products, iron and steel, petrochemical, and telecommunications industries, all of which are large state-owned enterprises. The remaining three are Huaxia, Wanxiang and Wahaha, all of which are private enterprises. This distribution is in line with the current situation of the developed private economy in Zhehai Province, in addition to heavy industry and state monopoly industries, there can be three private enterprises in the list. In other provinces, it is estimated that all of them are state-owned enterprises.

The provincial leaders also privately made a personal vote on these eight enterprises, to see who can take the lead in standing out among the eight enterprises to become the leader, Zhehai Products, Oriental Communications, Wanxiang Group are optimistic about everyone, but it is the upstart Huaxia factory everyone agrees that it remains to be seen. Huaxia factory has strength, but lacks the foundation, like Wanxiang Group such a long-standing private enterprise in line with the example of steady development.

However, Governor Zhou Nansheng voted for Huaxia Factory, once the automobile industry develops, Huaxia Factory will be unstoppable, becoming the "FAW" of Zhejiang and Haihai, and even "Toyota"!

"Last year, Huaxia Light encountered a series of problems after its listing, which exposed our shortcomings in quality control and almost became the Waterloo of our Huaxia brand. Fortunately, we made up for it with a sincere remedial plan, and we were able to overcome the biggest difficulties since the establishment of the Huaxia brand. Among them, we would like to thank the government for its care and help, thank the employees of the whole factory for their unity of heart, and thank all the dealers for being in the same boat through thick and thin! The success of the Huaxia brand is not the credit of me alone, but the credit of all those who care about and trust this brand. Today, I solemnly promise here that Huaxia brand will always take quality as the first and become a trustworthy brand-name product that reassures consumers!"

Han Hao issued a quality declaration on behalf of Huaxia Factory, never forgetting the past failures, and striving to create the best products.

“3、2、1！”

In the countdown of the audience, Han Hao and Governor Zhou lifted the red cloth covered together, and the new second generation of Huaxia Light officially appeared in front of the public and began the second listing journey.

The price of the five-seat version is still set at 47,800-49,800-53,800 yuan, and the price of the seven-seat version is 2,000 yuan higher than that of each model, reaching 49,800-51,800-55,800 yuan.

Equipped with a 1.2L high-power engine and a 4-speed manual transmission, the body is further elongated, and the second generation of Huaxia Light is a mid-term facelift on the market.

The 500 dealers only received 2,000 units in the first month, and on average, there were only 4 vehicles per store. Because only one 1.2L engine production line has been completed, the daily production capacity is limited and cannot be supplied openly. It is expected that the situation will improve in three months, and the construction of new production lines will be completed, and the ramp-up of production capacity will increase by 3 times.

The second generation of Huaxia Light on the market is still popular with consumers, because of its excellent appearance and excellent power system, especially the seven-seater version, which has become the first choice for many people to buy a car.

The phenomenon of a generation-old hunger marketing markup has re-emerged and become the norm, with vehicles not being delivered until at least 45 days after an order is placed, and many consumers are still flocking to them. Seeing others queuing up to buy things, the first thought of ordinary people is to follow the queue, the things here must be very good, otherwise there would not be so many people queuing. Relying on word-of-mouth communication, especially the 1.2L engine of the second generation of Huaxia Light has been well known and hotly discussed by many consumers after data comparison. It's fundamentally different to put too many advertisements, and potential consumers will automatically come to the door to come to the Huaxia car dealership to watch the show car.

A price increase of 1,000 yuan to pick up the car has become the norm, and the seven-seater version is even as high as 2,000 yuan, which is a very difficult choice for price-sensitive customers to buy a micro car. But after turning around in the market, I found that even if the price is increased, the second generation of Huaxia Light is still more cost-effective than other micro-noodles on the market.

In the first month of listing, Huaxia Automobile received a total of more than 6,000 valid orders, all of which were users who paid a deposit in advance and did not return it, showing that fans who did not buy it were not Huaxia Light.

In the context of being accustomed to seeing the flat head micro-surface for more than ten years without changing the shape, the novel shape of Huaxia Light has been recognized by the majority of consumers. Even after a year, there is still no comparable product on the market. The Chang'an Star developed by Chang'an and Suzuki is still not on the market, and the Zhongyi micro-noodles commissioned by Songhuajiang in Italy have not landed, so even if it is a year late, Huaxia Light is still the most dazzling star in the market.

It can also be seen how slow the state-owned enterprises are to respond to the market, and they have not reacted for a year, and they have launched competing products that compete with the light of China. On the contrary, the second generation of Huaxia Light was listed again, opening a one-sided slaughter mode, and other micro-noodle brands retreated one after another.

According to the growth rate of orders, it is likely that the sales target of 40,000 units will be achieved in half a year, and the second round of the bet with Tao Fuzhi will be won immediately.

It's a pity that Han Hao's good wishes just rose, and he had to face the reality and lower his sales when he encountered an emergency.