The first fire after the new prime minister came to power was to carry out institutional reform, since the central government began to reduce the number of government departments, so the Ministry of Machinery Industry, which is in charge of automobiles, has also changed from a ministry to a bureau, and now it has been changed to the Machinery Industry Bureau. Pen, fun, pavilion www. biquge。 It was abolished together with the Ministry of Electronics Industry and merged into the Bureau, and then the two were merged into one to become the new Ministry of Information Industry. The Ministry of Information Industry has two major departments, the Machinery Industry Bureau and the Electronic Industry Bureau, and their subordinate relationships have changed, but the responsibilities of the original division have not changed.

"I'd rather give a friend than a house slave!"

Han Hao, who has always been low-key, publicly bombarded the country's automobile policy on the CCTV platform, benefiting from the lax public opinion control at that time, CCTV broadcast the live record completely without cutting it, which immediately caused a storm of public opinion across the country.

Xinhua News Agency immediately followed up with an editorial written by Li Guoan, "Under the market economy, the government's market access should be treated equally, and the nature of ownership should not become the original sin." In the article, he called on the state to loosen its control over the automobile industry catalogue policy, and should change from an access system to a registration system, so as to loosen the restrictions on countless private entrepreneurs like Han Hao and allow them to participate in key market competition.

Immediately afterwards, "Anhuai Daily" also commented, "The market should be a platform for full competition, not a comfortable nest for monopolies!"

The second-hand Ford engine that I bought will soon be successfully ignited, and the mold built by the Taiwanese manufacturer has also been successfully completed, and the car project will be able to land in less than a year. Although it has the endorsement of the Anhuai Provincial Government, the application for the 7-prefix directory from the state was rejected. Taking advantage of Han Hao's cannons, Anhuai Province also took the opportunity to appeal for its own project.

The "Liaoyang Daily" in the far northeast also echoed it, and Jin Yangyong made a move, and the editorial "Only sufficient competition can ultimately make consumers profitable." His M1 Zhengdao sedan has just completed the global parts investment, and the reservation alone has gone out of 100 million US dollars, and the sedan project is also about to come out. At such a good time, Brilliance also began to make the same voice, demanding that the country release the sedan catalog.

As the in-law of Huaxia Factory, "Zhehai Daily" also published an article, "It's not terrible to let go of competition, but it's terrible to not open up under the banner of competition!"

Huaxia factory pinned the hope of Zhehai Province into the automobile industry, if this time does not come out to support, then when.

In this context, CCTV has continuously broadcast the corresponding programs of the automobile industry policy, and invited many experts and scholars to comment on the positive and negative aspects.

As a major public opinion feedback, the public opinion caused by Han Hao was also fed back to the current prime minister's desk.

"This little Han factory director, if he doesn't make a sound, he has already made a blockbuster! It is understandable that he has campaigned for his own interests. The national economy is a game of chess, and the state must make trade-offs in the distribution of industries, and cannot allow local governments to rush to projects and cause local overheating of the economy. The market economy must be regulated and controlled by the central government, otherwise it is easy to have a crisis of economic imbalance. At present, our strategy is to complete the reform of state-owned enterprises before joining the WTO, otherwise it will be very easy for foreign capital to overwhelm our economic lifeline. ”

The media and local governments have called for reform of existing policies, and the prime minister has convened a meeting of the main leaders of the Ministry of Information Industry to clarify the priorities of future work.

"They ask for a certain degree of rationality in the industrial catalog, I think in addition to the automobile industry, presumably other industries related to the national economy and people's livelihood will also have the same voice, you go back and organize a research team to demonstrate, and then we will decide whether to adjust the industrial policy after the results come out." According to our previous comprehensive analysis, the automotive industry is the most vulnerable area after joining the WTO, and the state must protect it here. The automobile industry is the pillar industry of our national economy, and it is better to move slowly than to make a mess. ”

Combined with the reports of many experts and scholars, the automobile industry, which accounts for more than 5% of the GDP of the national economy and drives 8% of employment opportunities, is the most dangerous industry in China after joining the WTO, along with agriculture. After all, there is a 30-year gap between the level of automobiles in our country and foreign countries, and the situation has changed slightly after the joint venture, and the generation gap is further narrowing. The opening up of the automotive sector is the focus of our negotiations with the WTO, and the foreign side demands that China open its market, otherwise it will not agree to China's accession. Under the influence of such an inferred premise, the prime minister is still inclined to give priority to the development of state-owned enterprises and make every effort to form a force to control the lifeblood of the national economy. As for private enterprises, it will be too late to discuss them for a while.

"I'll say hello to the Propaganda Department and ask them to take care of the topic coldly. The reform of state-owned enterprises and the extrication from difficulties within three years are the most important tasks, and all factors must give way to this. I have issued a military order from the central authorities, and if the reform is not successful, I will come to see you, otherwise in the future, foreign capital will come in and destroy our economy, and I will be a sinner of the country and the nation!"

A bucket of water directly from the State Council extinguished the fire that required the opening of the automobile management directory across the country, and Han Hao wanted to hope that this letter could ask for an explanation, but in the end everything was business as usual. The state will continue to support the major state-owned automobile groups and strive to build them into aircraft carriers that can withstand wind and rain before joining the WTO.

After learning the result, it is impossible to say that he is not disappointed, Han Hao will be deeply disappointed when he is alone, but as the head of Huaxia Factory, he has to continue to show confidence in entering the car field in front of outsiders.

"I am full of confidence in the future, the car is not allowed to do, we will do other things first, lay a good foundation in the future, the national car will have a place for us. ”

In the face of the huge state machine, individuals can only follow the trend, and Han Hao wants to challenge the authority of the state with Huaxia Factory, which is undoubtedly an egg hitting a stone. Things are man-made, a momentary setback is nothing, Han Hao cheered for himself in his heart.

With the growth of age and knowledge, he no longer shouts the slogan of "dare to gamble and may not lose to win", but silently tries to deal with it, and if it doesn't work, he will take a detour, anyway, he doesn't believe that the country will always close the door to the private economy. In this storm of public opinion, many people and forces have spoken out in support of themselves, explaining that their demands are reasonable and conform to the trend of the times.

On June 18th, Huaxia Factory prepared to hold the launch ceremony of the second generation of Huaxia Light, which has a total of two five-seater and seven-seater six models, corresponding to three levels of entry, comfort and luxury.

In the year of the delayed listing, Huaxia Automobile has increased its recruitment efforts for car dealers. The 500 car dealers are carefully selected from more than 2,000 motorcycle dealers and have strong loyalty to the Huaxia brand.

"Huaxia Motorcycle has made me money, and I am very confident in Huaxia Automobile. ”

A dealer said in an interview with reporters.

"Huaxia Light had a problem last year, do you still dare to sell second-generation models?"

The reporter grasped the key issues and asked questions.

"Why don't you dare, last year the Huaxia factory was framed to carry the black pot, this year's introduction of foreign technology is extraordinary, we have communicated in private, and the second generation of the light of China is very optimistic about signing up. I can get the distribution qualification is also to defeat many peers, I am not stupid, who will do the loss of money?"

"That is, we have all tested the new model, and the power is louder than any car on the market! If I don't have this confidence, can I dare to borrow 500,000 yuan from the bank to get a car dealership?"

Another dealer next to him chimed in and said.

......

This listing is much smaller than when the first generation was listed, the location has changed from the shore of Xizi Lake in Jiangzhou to Hushan Stadium, and the media reporters did not make much fanfare, but only invited a few media with good relations with Huaxia Factory. Among the people who attended the scene, more were contracted dealers from all over the world, as well as other intending dealers who came to inspect and were not shortlisted for auditing.

Unlike other motorcycle manufacturers who like to hold an order meeting once a year, Huaxia Factory holds two order meetings a year for six months and six months, so as to provide more timely feedback to the market and adopt flexible sales pricing policies. Therefore, the second generation of the light of Huaxia will be held immediately after the end of the mid-year order meeting of the Huaxia factory.

Huaxia Motorcycle has become more and more courageous in the market, and has defeated the three giants of Qingqi, Jialing and Jianjian, and has become the leader of domestic motorcycle brands. The first willingness of young consumers in urban and rural areas to buy motorcycles is to go to Huaxia motorcycle dealerships to see the goods for a round, and then go to other brand stores for comparison. Often a comprehensive circle, in the end it is found that Huaxia motorcycle is expensive and valuable, many new technologies and equipment are available, and after-sales service is more thoughtful, and the price of spare parts is unified and transparent pricing across the country.

"Buy comfortably, repair at ease, and ride happily!"

A young customer summed it up as he walked out of the dealership with a brand-new Huaxia motorcycle.

The motorcycle order will hit a new high in the middle of the year, more than 2,000 dealers from all over the country have set a total of 900,000 units, combined with the data of the first half of this year, the sales of motorcycles in China this year are expected to exceed 1.6 million, and it is expected that it will not be a problem to win the annual sales crown.

Originally, the light motorcycle could also have a certain impact on Huaxia Motorcycle, but because its CEO was obsessed with expansion and mergers and capital operation, resulting in poor brand management, the group once had more than 500 subsidiaries. Because of poor financial management, the funds were not paid state taxes, and the warehouse was seized by the tax bureau, and the motorcycle inventory worth 80 million yuan was directly auctioned on the market. A large number of low-priced auction light riding motorcycles flowed into the market, which suddenly collapsed the market price system of light riding, and the brand image collapsed. At such a time of crisis, the boss of the light rider also drew funds to superstitious capital operation, and drew a large amount of blood from the entity company, regardless of the life and death of the light motorcycle.

Think about it, it is easy to earn tens of millions of dollars of income through asset restructuring, stock market sitting and other means, and the boss of Qingqi can no longer look down on the hard-earned money earned by selling motorcycles.

Regardless of the difficulties, everything will work after the listing. As the former state-owned motorcycle giants Qingqi, Jialing and Construction have been successfully listed, but once the listing successfully got a large amount of fund-raising, they lost their way, expanded their diversification, no longer paid attention to the main business of motorcycles, and fell into chaos in the fierce market competition.

On the contrary, companies such as Huaxia Motorcycle, Jincheng Motorcycle, Dachangjiang Motorcycle and Lifan Motorcycle came from behind and gradually took their place.

From more than 2,000 dealers gathered in Hushan, you can know the current market position of Huaxia Motorcycle. In the context of the motorcycle ranking first, Huaxia Automobile began to make efforts to become another major source of income for the group.

The 500 Huaxia Automobile dealerships across the country have a new look and are ready to welcome the arrival of the new Huaxia Light II model. Growing together with dealers, sharing benefits and risks, the rules set by Huaxia Factory since the beginning of recruiting them have ushered in rewards in this difficult time. Many dealers still do not give up, and even gamble their net worth to continue to support the Huaxia brand.

When Han Hao was about to announce the start of the listing ceremony, he received an urgent notice from the city government to stop the ceremony.