Bu Fan was like a lightning strike, his lips trembled slightly, and he forced himself to calm down: "Do you know my name?"

"No. 1, Lane 74, Huaiyang Road... Garden Community... Unit 1 of Building 7... Eighteenth floor..."

With the exposure of his home address, Bu Fan finally understood that the other party was not joking, and his breathing became more and more rapid: "What do you want to do!"

"Please close the door first!"

"You have to be careful with any next move, or someone will get hurt..."

"Clear?"

Bu Fan took a deep breath, deliberately pretended to be tough, and warned: "I don't care who you are?"

"It could be customers who have lost money..."

"Or the assistant I fired or something..."

"I warn you..."

"You're dead!"

There was silence on the other side of the phone, and just when Bu Fan thought that the other party was scared, suddenly a nightmarish voice sounded again:

"In that case..."

"I think it should be given to your wife Hu Xiaoli first..."

"Let's talk!"

The phone hung up suddenly, and Bu Fan heard a busy tone in his ears, and hurriedly shouted:

"The call you made cannot be called back, please try again..."

Slapped the glass door hard, Bu Fan rushed out angrily, looking at the bustling crowd around him, as if everyone was suspicious, and they all looked at him with strange eyes.

Suddenly there was a delusion,

It's as if the whole world is far away from itself,

Even if you're in the midst of millions of people,

There is a feeling of loneliness and helplessness!

It can be said that from now on, it is the rhythm that gradually reaches the climax.

This kind of movie has a special name, the secret room movie.

Through the small space, the pressure of pressing step by step is constantly created, and the hidden emotions of the characters are gradually dug out little by little, no matter good or evil, they are presented in front of the audience.

The front is to create a standard scumbag image, which makes the audience feel disgusted and even spurned. Then began to let the big demon king appear, psychologically torturing the male protagonist, both thrilling and huge suspense.

That's why you're willing to invest.

At the end of the first day of work, Bufan did not have the slightest problem, mainly other people, who needed to run in slowly.

After all, Hu Zhonghua is the first time to be a film director, don't look at movies and TV series, there is only one word, but the difference is worlds apart.

In the evening, Bufan came to Hu Zhonghua's room, looked at the painful and happy old face, and quipped: "Do you feel cool?"

Hu Zhonghua smiled, took out half a bottle of wine, poured two glasses, and said excitedly: "Cool!"

The two chatted while drinking, Hu Zhonghua looked at Bu Fan and said seriously: "If you want to say that the script is absolutely fine, otherwise I won't put all the money on the family, what do you think?"

Bu Fan nodded, he is qualified to evaluate the quality of the script, except for the director, he is an actor.

Although filming started on the first day, both the lines and the feeling were good, especially the sense of suspense that was pressing step by step, which was unstoppable.

"The main thing is to publicize..."

Bu Fan put down his wine glass and pondered: "Although there are many tap water audiences now, for a movie, excellent publicity is definitely the key to success!"

"Hey..."

Hu Zhonghua sighed and said helplessly: "This is the biggest headache for all directors." ”

"About fifteen years ago, you knew what the state of domestic film distribution was? I gave you a copy, and then you went and sold the copy. ”

"I still remember when I entered the industry in 01, I was really carrying copies to sell everywhere, the marketing was very weak, the channel was single, and the so-called film publicity and distribution were not comparable to now. ”

"To put it bluntly, the main thing is logistics, sending copies, and many of the current advanced distribution methods, I didn't dare to think of it at that time. In addition, the disconnect between film creation and publicity is relatively serious, and after a film is created and handed over to the publicity and distribution company, it is completely out of touch with the creative level. ”

"It's awesome right now, and the marketing and distribution methods are so varied that they are highly integrated with the entire technology and media environment, including the mindset of consumers. ”

"Marketing and distribution are constantly advancing upstream, and the production and development of the most upstream are also sinking, not only closely integrated with publicity and distribution, but also closely integrated with creators, I think it is a more advanced and more in line with the laws of film content. ”

Bu Fan nodded, in just 20 years, film has undergone a huge transformation from film media to digital media very quickly, not only in China, but also in the whole world.

Due to the highly developed Internet, the existence of social media and self-media allows all movie-watching emotions to spread quickly and directly with the help of the emotional outlet built by film marketing.

You can even summarize the particularly high-grossing films in the past two years, which are basically very strong genre films. For example, "I Am Not the God of Medicine".... and "Wolf Warrior", which focuses on patriotic feelings.

"For example, you played "I Am Not the God of Medicine", although there are no traffic stars, but I knew from the beginning that there must be a high topicality. If I were to sum up, the first one is strong stimulation, the second is progressive strong resonance, and the third is strong empathy. ”

Hu Zhonghua analyzed: "From an ordinary movie to a national movie, at least we must complete the process of strong resonance. If the strong stimulation is full, it is only a sixty or seventy movie. To break through 80 points and 90 points, you must complete strong resonance. ”

"Resonance and empathy are progressive concepts, and resonance allows people to feel that a thing has a high degree of interaction with his life and cognition, which can arouse his empathy. ”

"And empathy is to raise it to a certain level, and this thing is in harmony with your life, or you have to feel the pain of the skin. ”

Bu Fan has a deep understanding of this, at that time, he followed Qu Zheng to run a roadshow, specially let himself carry a big bag of oranges, and when he met to answer the audience's questions and send signed posters, he gave the audience an orange every time.

This is Lu Chuanjun's most iconic symbol, and it is also the deepest impression of the audience.

"For traffic stars, the director's attitude now is painful and happy!"

Hu Zhonghua said with a smile: "When filming, there must be all kinds of scolding mothers, it's okay to meet a little fresh meat who is dedicated, acting skills can be taught slowly, it's a big deal to shoot a few more, and pick a general among the lame." ”

"It's the most helpless to meet those big names, I can't afford to provoke them, I can't hide the fuck, and I can only hold back the fire in my belly!"

"Of course, there are happy times, when the movie is finished and announced, a few hot spots will be stirred up, what CP, scandals, who is intriguing with whom, who doesn't like whom..."

"Any one can easily be on the hot search, how much money do you say you can save?"

Bu Fan laughed, which is why many people scolded the traffic for small fresh meat, but it was inseparable from the fundamental reason.

Tens of millions of small fresh meat is actually an investment, not for his acting skills, but to buy thousands of fans behind him, that is, the legendary fan circle fans.

To say that those boys and girls are the cutest, they play with their lives to praise their favorite idols, those who have money throw money, and even charter a movie to watch, smashing pots and selling iron to support the box office.

I don't have money for all kinds of posts and data, and I can't wait to pull all the people I know into the cinema, which is crazy than selling insurance.

So the most popular collocation now is to find a few old drama bones to act, and finally invite a traffic to stir up the topic, which can not only ensure the quality, but also have exposure in the later stage, which is a good thing to kill two birds with one stone.

Anyway, Bufan has seen the power of it.

"I have seen too many small crews with no money and no power, and every time the press conference is held to invite the media, the company will provide the filmmaker with a few A4 paper size media lists, but only more than a dozen are actually invited, and even the signatures on the final list are a few signed by each colleague, pretending that all the media are present. ”

"The location chosen for the launch event must also be considered, and the cinema is the most convenient and affordable location. The hotel also needs to pay a number of fees such as venue fees and construction fees, and the cinema only needs to buy a cinema hall and get a movie ticket for a film to hold a press conference. ”

"If it takes a long time, buy a movie ticket for one and a half days, and the 225-seat theater only costs more than 10,000 movie tickets, and if it is in a hotel, it is not even enough to build a movie. ”

"Moreover, the cinema will also provide a VIP room for free, and more importantly, the movie tickets purchased for the viewing event there can also be counted as the box office of the film, which is equivalent to the completion of two services of organizing a press conference and buying the box office for an event. ”

......