Chapter 197: Each has a ghost

Kaplan glanced at Liu Yun with a complicated gaze, but there was a hint of appreciation in his eyes.

The young man at the helm of an Internet company would spend so much energy paying attention to and studying this game, and the bosses of the rest of the companies in Huaxia would definitely not be able to do this.

"The young man at the helm of this company, which has been established for less than a year and has not received a single round of financing, has come to this point. Kaplan thought to himself. He also finally began to pay attention to the Yoyo network.

Liu Yun continued to express his inner thoughts: "There are two great innovations in this great game, one is the faction battle mode, and the other is the dungeon mode. ”

At this moment, Liu Shihua looked at Liu Yun's eloquent appearance, and his face was surprised.

Although I knew that he was going to compete for the right to represent World of Warcraft, I had never seen him play games or talk about games.

But his understanding of this game may have surpassed that of Liu Shihua, a hardcore Warcraft player.

"How did he know so thoroughly?" This is the question in Liu Shihua's heart.

Liu Yun didn't care about the thoughts of his employees at the moment, and continued: "As I said earlier, the two models here are the biggest innovations. Maybe...... Several other companies in Huaxia are not optimistic about this model, so they will hesitate to raise their offers, after all, it is a risk to try a new game model, especially if such a bet is as high as tens of millions of dollars. ”

When he said this, he calmly picked up the teacup, took a sip and said, "I want to try it, and I want to know if these two new game modes will be accepted by players in Huaxia." I'm willing to bet $10 million on it. ”

In his speech, Liu Yun expressed a point of view all the time, he represented "World of Warcraft", not to make money, but to promote these two new game modes.

He even had a financial pressure of up to $10 million for this, which seemed to be how much Liu Yun had been wronged.

The two executives of Blizzard glanced at each other, and 10 million US dollars was more sincere than NetEase, but it still did not reach their psychological price.

However, such an offer gave them the interest to continue negotiations. As soon as Yoyo Network opened, it was 10 million US dollars, and if it could be traded, the price should still be able to go up.

"I understand that Yoyo Network has an all-or-nothing gambling mentality for World of Warcraft, but I believe that this game will be a huge success in China, and $15 million is our psychological price point, which is also the value of this game. Kaplan said earnestly.

15 million US dollars! Liu Yun pouted, this price is not unacceptable to him, but now Blizzard has no better partner, he still wants to lower the price.

Liu Yun did not answer this price directly, but said: "Mr. President, if it is too high in terms of profit sharing, the pressure on our side will be great, after all, from agency fees to promotion fees, this is a lot of expenses." If your company insists on sticking to this price of agency fees, I hope the profit share is 10%. ”

Kaplan shook his head without hesitation and said, "This percentage is too low, our standard is 25%, which is already 5 percentage points lower than before. ”

Liu Yun shook his head slightly and said, "Mr. President, in the agreement, we also need to carry out large-scale online and offline promotion of World of Warcraft, and this cost is also a huge expense. You should at least leave some soup for us to drink. ”

Blizzard's most optimistic estimate of the game's online rate in China is 300,000 people, $15 million in agency fees, 25% profit sharing, and huge promotion fees, server purchase costs, and various labor expenses, and the profit of Yoyo Network will not exceed $2 million at most.

Owen thought a little dissatisfied: "These Chinese companies are really greedy enough, they only rely on the country's inherent policy (foreign companies cannot set up game companies here) to get a huge profit return. We are not as stupid as those Korean game companies, who worked hard to develop a game, but only made a small amount of money, and the majority of it was actually made by those Chinese agencies. Of course we deserve the maximum percentage of the reward, and you just take a little bit of the hard money. ”

These thoughts quickly filtered through his mind, and Owen said with a smile: "I don't know if Yoyo Network is going to sign a contract for a few years." ”

Liu Yun squinted his eyes slightly, and replied with a smile: "Five years, can you give me a little discount for such a long time." We may be in a long-term relationship. ”

"Five years!" The two executives of Blizzard looked at each other without moving, and there was a joy in their eyes. This time, looking for an agent in Huaxia made them haggard, and if they really signed this contract, they could ensure that they would have a stable income of at least more than 1,000 US dollars every year for the next five years.

As for the profit sharing, it is only a few hundred thousand dollars, so there is no need to worry. They don't care if Yoyo Network can make a profit.

"Since Yoyo Network is so sincere, we are willing to make some concessions, with a profit share of 23% and an agency fee of 13 million US dollars. Kaplan made a slight adjustment to the price point.

Liu Yun took a deep breath, secretly scolded the greedy ghost, and said with a smile: "Mr. President, I want to confirm one thing, if we reach an agreement, will we sign the contract immediately, and then give you the agency fee for the first year." ”

"Of course!" Kaplan nodded back.

Liu Yun continued: "Obviously, World of Warcraft is still in the beta stage, and I estimate that the most optimistic time in the open beta in China will be until June next year. This means that we won't be able to get any return from this game until June next year, but we will continue to invest money in it. This first year's agency fee is almost free of charge, which I hope Blizzard can take into account. ”

In his previous life, Jiucheng signed a five-year contract, but the real time to make money was from June 2005 to May 2009, which was only four years. They took a huge gamble and ended up making a fortune because of the game's extraordinary popularity.

The popularity of this European and American game in China far exceeds that of North America, Europe, and South Korea, which is beyond the expectations of almost everyone, including Blizzard. More than ten years later, there will be a "Warcraft" movie of the same name, which suffered a box office waterloo in the European and American markets, and the box office in China has achieved unprecedented success. This is the so-called West does not light up and East Light up.

"In Europe and North America, all the costs of the promotion work before the open beta of the game are borne by your company, of course, we will bear it in Huaxia, I mean the agency fee for the first year, and whether the profit share for the next four years can be reduced a little more. For example, the agency fee for the first year is 8 million US dollars, and the next 4 years are 13 million US dollars, so the average is 12 million US dollars a year. ”

Kaplan pondered silently for a moment: $12 million! This price is already the highest price ever, much higher than the $11 million in Nine Cities, and it is a five-year contract.

"I can say yes. He nodded.

Liu Yun immediately answered and said: "You have already earned the big head, as for that profit sharing is insignificant for such a huge agency fee, my proposal is 15%, this 8% difference may allow us to purchase better servers, and we can also better promote this game." ”

Kaplan hesitated for a moment and said, "I need to discuss the profit sharing with the headquarters. "The $12 million agency fee has met Blizzard's psychological expectations, so he can decide, and the profit share of less than 20% is lower than expected, and he needs to agree with headquarters.