1110 Shocking layout of the control of the domestic electrical appliance sales market
The Huang brothers were even more shocked.
The other party actually knows all about their situation. The old bottom has been figured out......
"You ......" Huang Guangyu looked at Xie Kai in shock, he really didn't know where this young man who was about the same age as them came from.
"We want to know your information, and we can even know very much about how old you are still wetting the bed. Xie Kai really didn't brag about this.
The intelligence system of 404, although small, can ask the military intelligence system to help investigate a person.
If the military intelligence system does not know a single person in the country, it will be blind.
"Are you really Changhong's people? At present, the domestic color TV market has always been extremely hot,Prices are rising,There are things that don't worry about selling ......" Huang Junqin can't figure it out anyway,Changhong will find them to cooperate。
The Huang brothers couldn't figure it out.
Don't talk about them, no one else can figure it out, even Changhong's own people can't think it through.
"It's about the company's development strategy. If you agree to cooperate, after signing the contract, it will not be a problem. Within a month, you can start to open a second branch and train managers. Xie Kai didn't explain at this time.
The other party is not a large company like Changhong.
Once Changhong's strategy is leaked, it's not a good thing.
Under the current circumstances, it is a good thing for both parties, there is no problem in opening a store, but if you want to register a company, you must find a unit to sponsor.
The place where Gome Electric Appliances is located was originally a state-owned clothing sales store, called Gome Clothing at that time, and it was not good at experience, and it was contracted by the two brothers.
"We are a state-owned unit, and after the joint venture, you don't have to be affiliated anymore. If you have shares in your hands, we will rest assured......" Xie Kai just said the benefits.
Nowadays, self-employed people do not have such a strong sense of security.
I am afraid that the country's policy of reform and opening up will be canceled one day, and no one knows what will happen in the future, right?
"So, how much stake do we have?" asked Huang Guangyu.
"10%!" Xie Kai said calmly, "I could have given you more, but the leaders are very unhappy that you think they are liars...... Xie Kai said.
If the other party has more stores in their hands and has strong financial strength, they can ask for more.
Xie Kai is not stingy, but he gives too much, which is not a good thing.
The Huang brothers are even more puzzled, if all cities above the county level open one across the country, how much will this 10% get?
"Why did you choose us?" the Huang brothers asked.
Replace it with someone else, and sign it without hesitation.
"As I said before, your business philosophy is more in line with our next strategy. There is no price increase when the goods are available and there is no worry about selling. In business, you can seek the most profits, but in doing business, you must maintain customer ......," Xie Kai said.
Nowadays, there are not many domestic companies that know how to maintain customers.
There is only one, and that is the king of melon seeds. In the past, at the beginning, when the guest asked the boss if he was enough, the king of melon seeds grabbed a handful without saying a word, so he also had the trademark of fool melon seeds.
"If you agree, we will prepare the contract first, prepare the preparation for the opening of the store in the early stage, and at the same time train the management talents. First of all, open at least five branches in the capital, and then Shanghai, Southeast Special Economic Zone and other economically developed places......" Xie Kai said the plan, and then left a contact address for the two Huang brothers to consider coming to them themselves.
500,000 in cash, Xie Kai did not take it away.
In this year, 500,000 cash is definitely a super huge amount of money, and nationwide, 10,000 households are amazing, let alone 500,000?
"Brother, this money ......" The two brothers are so big, they have never seen such a huge amount of money, they don't want to say that they don't care, that's fake, Huang Guangyu swallowed his saliva and asked the eldest brother, "Or, let's cooperate with them?"
"Cooperation is a good thing, the conditions are too good, there must be a purpose, there is no free lunch in the world. Huang Junqin is also excited, but he also has greater worries.
The current two brothers would never have imagined that in the future, Gome Electric would develop to a scale with a total of more than 1,600 stores.
At present, Gome is still just a small store.
"Even if we cooperate, we have nothing to lose. 10% of the shares, even if they invest 10 million, there are 1 million, and if they can't continue to cooperate in the future, we will withdraw our capital, and it is easy to do anything if we have money to do start-up capital. Now we have gone through layers of dealers to get the goods, and there is no ......benefit," Huang Guangyu persuaded his brother.
The two brothers were so entangled that they didn't even eat dinner, and the other party left 500,000 yuan in cash here, which made them even more worried.
Leave with this money?
The brothers didn't think about it at all.
What's more, people even know their old bottoms, and if they dare to throw 500,000 yuan directly in front of them, they are naturally not afraid that they will run away with the money.
When the two brothers were entangled, Xie Kai was also discussing with Changhong and Zheng Yucheng.
Wang Guilin has gone back, with Yang Qian and other financial personnel and the management team of the base to discuss the specific details of cooperation with the people of Changhong Company, even the relevant units of Bashu will participate in this matter, hundreds of millions of investment, is not a small amount.
Originally, the group was supposed to go back this afternoon, but Xie Kai said that there were still things that needed to be negotiated.
What they thought was the matter, turned out to be ......
"Ladies and gentlemen, I know what you think. But now, our sales should change the current model of relying solely on dealers. The rest doesn't need to be explained. Once this model works, we will have the largest sales channels in the country. Even in the future, we can open up channels to our competitors and obtain a part of their profits to support our development!"
At present, there are still 20 years before the rise of online businesses, and these 20 years must rely on traditional channels.
After 20 years of layout, it is not a problem to open stores in all county-level cities across the country.
At that time, Ma's Papa Ma's Ali will not be able to compete with their chain.
Xie Kai in the next huge game of chess, the future profit, which will be more than anyone expected.
"So, at the beginning, we opened a few stores in the capital with good economic conditions, tried it, and the effect was good, and immediately promoted it to Shanghai and other cities, and quickly promoted it with a huge flow of funds. Xie Kai said.
He couldn't explain the layout.
There is no way to tell the people in front of you about the drastic changes in the domestic sales field twenty years later, and the Internet is currently unfamiliar to the whole of China.
Probably the only thing that is the local area network built within 404 to make rational use of the base's supercomputer.
Ni Runfeng looked at Xie Kai and seriously raised his concerns: "Comrade Xie Kai, your proposal is good, and the plan is not bad, but there are two problems with this at present: first, to open such a store, our products are too single, and the cost will be higher; second, the management personnel can't keep up with the ......."
"Single product is not a problem, once our stores see the effect, we can sign strategic contracts with other household appliance manufacturers, such as electric fans, air conditioners, refrigerators, washing machines and a series of products, even Kaisheng's home game consoles...... In this way, will the product still be single?" Xie Kai asked.
Domestic national brands, this year, have been established.
The only thing is that the scale is not large enough, the technical strength is not good enough, and all kinds of products, except for color TVs, are all imported products.
Even color TVs, many of them are imported technology, imported production lines.
"That's good, once it starts, any manufacturer will beg us to use our channels!" Zheng Yucheng suddenly became happy.
Even if Xie Kai didn't make sense of him, he would support it, and now that he has the benefit of making him tempted, he will naturally support it even more.
Zhao Changhong and the others gasped.
Stared at Xie Kai as if he had seen a ghost.
Once it is really successful, it can even control the national electrical appliance sales market, and other sales companies can only choose other means to supplement the market.
"How much investment is it going to take?" Chen Annan muttered.
The benefits are huge, but an investment of this magnitude is absolutely not small.
"I don't know, if you want to do it, you must have a small store of 100 square meters is not enough, at least 1,000 square meters or even larger. Xie Kai said, "The budget of a store must be at least 500,000 to 1 million. Only by raising the entry threshold at the beginning,Can we limit the influx of more competitors,Otherwise,The current color TV industry,It is the most obvious!"
If you want to do it, you can make it big.
Raise the barrier to entry in the industry and limit too many people from squeezing in.
"What we want is not only the channel, but also the brand. There are no counterfeit and shoddy products that enter our sales channels, and this will remove the middleman, even if the price is lowered, it will not reduce the profit!" Xie Kai does not need to explain, everyone else can understand this truth. "Fighting a price war is the lowest means, and if we want to unify the market and quickly achieve industrial concentration, we can only use such means. We must not only achieve our strategic goals through the price war, but also get more profits through the sales volume brought by the price war......"
Since you want to play, play bigger.
"Yes, Xie Kai is right, we can't always keep an eye on the domestic market, we must march abroad and earn money from foreigners, that's the ability. Zheng Yucheng supported Xie Kai's words.
For him, civilian products are really not interesting, and they are never as useful to the country as military products.
Of course, if civilian products can bring greater profits, and they can fight with foreign counterparts with real knives and guns, it is also good.
"To go out, we must integrate the domestic market, unify it, and rely on the domestic market in order to gain a foothold abroad. Only by unifying the market can we have more energy to develop more competitive products......" Xie Kai said.
In the field of consumer electronics, it is necessary to go out and compete with European and American manufacturers who have developed decades ahead of China in foreign countries, as well as Japan and South Korea.